Latest / Retail Media Breakfast Club
Why the Future of Retail Media Isn’t Amazon or Walmart (It’s the Long Tail)
The retail media conversation is dominated by a handful of giants. But today, I’m analyzing a recent episode of one of my favorite podcasts (Beyond The Shelf hosted Dave Feinelib), and making the case that we’re missing a massive opportunity by ignoring the long tail. If you’re a brand focused only on Amazon, Walmart, or Target, what happens to the shoppers you’re not reaching, especially in regional and mid-market grocery?
In this episode, I dig into insights shared on a recent episode of Beyond The Shelf from Dave Glaza of DIGITS, who has a rare dual perspective: helping brands activate…
The skinny
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