Latest / The Hannah Hammond Show / You’ll Never Look At Discipline the Same After This | King Keto

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You’ll Never Look At Discipline the Same After This | King Keto · The Hannah Hammond Show

• 0:00
  What was the best lesson that you learned from your father?
• 0:06
  Motion creates emotion and you have to get enough sleep, you
• 0:09
  have to drink enough water, get get enough protein, hit your
• 0:11
  macros, lift weights. And once you start doing these
• 0:15
  things every day and building these positive habits and
• 0:18
  keeping the promises that you make to yourself, start to like
• 0:21
  yourself more that you can become passionate about
• 0:23
  anything, right? It's not like I don't think it's
• 0:25
  finding your passion. I think it's creating it.
• 0:30
  Welcome back to the Hannah Hammond Show.
• 0:32
  I'm super excited to be here today with Brandon Carter or
• 0:36
  King Keto. King Keto depends on who you
• 0:38
  ask. Yeah, your name's not even on
• 0:40
  your Instagram, so I was like. It's not.
• 0:42
  I never even thought about that. It's King Keto, so I was like, I
• 0:45
  got to figure out your name before I meet.
• 0:46
  You. Yeah, that makes sense that
• 0:48
  that's a good. I know you're relatively new to
• 0:50
  podcasting, but you definitely want to know the person's real
• 0:53
  name. Yeah.
• 0:54
  Yeah, Brandon Carter, I love it. So I would love to.
• 0:57
  I mean, you are you, you coach, you help fitness brands either
• 1:02
  start their company or scale their companies online.
• 1:04
  Yeah. It's, it's mostly people who
• 1:06
  want to become online trainers. Or maybe maybe they are online
• 1:09
  trainer or in person trainer. Maybe they're in person training
• 1:13
  when they want to start growing their online business.
• 1:16
  Or maybe they have a, they do some online training and they
• 1:18
  want to scale it. Or some people, you know, they
• 1:21
  just love fitness, they love working out.
• 1:23
  Maybe they weren't trainers, didn't have any experience, but
• 1:26
  they'd like to make a career out of it or make a living doing it.
• 1:29
  And that's what that's what I help people do.
• 1:31
  Awesome. And we'll get into that.
• 1:33
  And then you also, I mean, have built an incredible personal
• 1:35
  brand. You have over 1,000,000
• 1:37
  followers on YouTube, which is insane.
• 1:39
  You have over 1,000,000 followers on Instagram.
• 1:42
  Yeah, yeah. Crazy.
• 1:43
  Engagement. A million on me, 1.5 million on
• 1:45
  Facebook. I'm just who's counting?
• 1:47
  Who's counting, you know? That's insane.
• 1:50
  I'm like, all right, I want to dig into that selfishly because
• 1:52
  I, I'm in the process of building a brand and really want
• 1:55
  to get your advice and opinion on how you've done that and what
• 1:58
  that journey looked like for you.
• 1:59
  And then also what you think, how do you think that's changing
• 2:01
  with different technologies or platforms and, and strategies
• 2:04
  with such an overload of content in today's world?
• 2:07
  Like, how do you really make yourself stand out and grow?
• 2:10
  And your audience is so engaged and you know, you've obviously
• 2:14
  built an incredible company. So yes, first I want to dive
• 2:17
  into your story and like, where did you come from?
• 2:19
  What got you into entrepreneurship and then
• 2:22
  focusing in the fitness and health space as well?
• 2:25
  Yeah, I, I'm from Chicago, the South side of Chicago.
• 2:28
  And, you know, I grew up, you know, super poor, you know,
• 2:32
  that, that, that the reputation of Chicago, it precedes itself.
• 2:36
  And I grew up like in the middle of that environment.
• 2:38
  And, you know, I, this is going to make sense.
• 2:40
  My dad was, he lived with us and my parents were married and
• 2:43
  everything. But I didn't see him like he was
• 2:44
  working so hard. He was, he was the entrepreneur.
• 2:46
  He was trying to build his business and just struggling,
• 2:50
  struggling for my, my whole, most of my childhood.
• 2:54
  And I got sent away to military school when I was like 13 just
• 2:58
  'cause I got in some trouble, you know, and I had to live
• 3:01
  there. And I got into fitness because I
• 3:05
  would get into a lot of fights, just getting into a lot of
• 3:07
  fights, not bullied, but I would get into fights like maybe they
• 3:10
  tried to bully it and it wouldn't work.
• 3:12
  So I wanted to get better at fighting, at violence.
• 3:16
  And that's when I got into fitness.
• 3:19
  But to bring back around the same time I started getting into
• 3:22
  fitness, around 16, my dad's business started to take off.
• 3:26
  He started making this is after I guess it was 1718 years of him
• 3:30
  struggling, like almost 2 decades of struggling.
• 3:33
  He started, started to take off. And by the time I graduated high
• 3:35
  school, he was making $3,000,000 per year, right?
• 3:40
  And then, and that was in 2000, right?
• 3:43
  So in adjusted for inflation, that that'd be $8 million a year
• 3:46
  in today's money, right? Then he lost it all.
• 3:50
  He lost it all when I went to college.
• 3:51
  So I didn't experience any of the wealth.
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  I wasn't there. I knew what happened.
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  I wasn't there, right. And when I got out of college,
• 3:58
  he had lost all the money and killed himself.
• 4:00
  Oh, my God, Yeah. He, he blew his brains out.
• 4:04
  And I saw that he did it though, right?
• 4:08
  So, and he taught me a lot along the way.
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  You know, he told he was a good, good, really good at really good
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  at sales, probably one of the best salespeople I ever met,
• 4:15
  right? And he, he taught me sales.
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  He told me a lot about entrepreneurship, leadership.
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  And by the time he killed himself, I thought, oh shit, now
• 4:23
  I have to take care of the family, right?
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  I'm 24 at the time. And I got to take care of my
• 4:28
  mom, my sister, her, her kid, my grandma.
• 4:32
  And I was in a position where I needed to, to figure out how to
• 4:35
  make some real money because I got into fitness in high school
• 4:37
  and I was a personal trainer all through college and I was
• 4:40
  training people. But personal trainers don't make
• 4:41
  real money. You can make a living,
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  especially if you love it, right?
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  But the kind of money I needed to make, I was like, ah, this
• 4:48
  ain't going to work. And, and I also remembered, I
• 4:51
  remembered that brief period of time when my family was rich
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  before we was poor again, I, I remembered it and I remember he
• 4:58
  did it. So I was like, man, how do I get
• 5:00
  his back there? You know how I turn this tragedy
• 5:03
  into triumph? And I started working, man.
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  I started working like 1214 hours a day during that period
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  because you got to remember, this was 2008.
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  Like, I'm a lot older than you. I'm 42.
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  So this was 2008 when he killed himself.
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  And it was during the recession. So nobody was hiring, even
• 5:19
  though I had a college degree, couldn't get a job.
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  It was record unemployment. It was the worst recession since
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  the Depression, right? You were probably like a little
• 5:26
  girl when it happened. I was an adult with the weight.
• 5:30
  It felt like the way to the world on my shoulders.
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  And I was like, OK, I'm just going to outwork it.
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  I'm not going to be a fucking punk.
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  I'm going to figure this out, you know?
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  And the only thing I could do was labor at the time, right?
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  So I, I started, I, I would wake up at 4:00 AM, train people in
• 5:45
  the morning. I was living in New York.
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  I would train people in the morning and then I would shower
• 5:50
  at the gym. And then I worked security at
• 5:52
  this at the Prada store in Soho for like 8 hours, right?
• 5:57
  And then after that I worked for a moving company, right?
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  So this is like five days a week.
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  And on the weekends I would still train people in the
• 6:05
  morning. Then I managed a, a restaurant
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  in Queens. So I was the weekend manager
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  after that. And he's a 12/14 hour days,
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  seven days a week for two years, you know, and, but I, I just
• 6:16
  feel like I had to do what I had to do to really take my family
• 6:19
  out of this hole, try to get us back to where we were, you know,
• 6:23
  at one point, you know, and, and it worked like the both those
• 6:27
  years, I, I made over $100,000, you know, just from like
• 6:33
  working, like grinding, grinding, grinding, grinding,
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  grinding. And, but it was grueling and it
• 6:37
  was awful, right? You know, that kind of work, you
• 6:40
  know, I didn't, there was no, there's no balance, there was no
• 6:42
  fun, nothing like that. And I, and I, I still thought,
• 6:45
  man, it's got to be a better way, right?
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  And then, you know, I had always read a lot and one day I was
• 6:51
  reading a book called the four hour work week.
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  And it was like during one of the moves that we had just put
• 6:57
  everybody's stuff in a in a moving truck and we were moving
• 7:00
  them to Jersey and we were about to unload it.
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  And I was reading and and I remember the moment I thought,
• 7:04
  man, what if I could train people online, right.
• 7:08
  And that was a very novel idea back in like 2009.
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  So nobody was, there was no trainings on how to do it.
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  There was no courses, there was no books on how to do it.
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  So all of us who started online training 2009, like we all had
• 7:24
  to figure it out. We all had to invent it.
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  We were like The Pioneers back then.
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  And I just started figuring out and YouTube was a big part of
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  it. Like social media was a big part
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  of it. You know, 'cause I had also read
• 7:35
  a book called Crush It from Gary Vee.
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  I had, I had this conversation with, I told this about Gary Vee
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  and Tim Ferriss, like the authors of those books.
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  But I, I, Tim, Tim was talking about using Google ads and I, I
• 7:47
  didn't want to learn that and that and I didn't know if I had
• 7:50
  enough money for it. But Gary View was talking about
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  social media, you know, and remember, it's 2009, 2010 around
• 7:56
  that time. And I was like, all right, maybe
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  I'll, I'll use that for my advertising, which all sounds
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  normal now, right? But back then, you know, 15
• 8:05
  years ago, that was, it was, it was very novel ideas.
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  And then I just had to figure it out, man, I had to just figure
• 8:12
  it out. And it was very difficult back
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  in those days. There was no like click funnels
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  or landing page software, Shopify or all the stuff that we
• 8:19
  have now. I had to like learn HTMLI had to
• 8:23
  learn how to, I had to actually code to make landing pages.
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  I had to, I had to learn how to edit videos because YouTube,
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  Instagram didn't exist back then, right?
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  So YouTube was going to be my main acquisition source for our
• 8:37
  customers. And I had to learn how to edit
• 8:39
  videos. I bought like a, a $50 camera
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  off of eBay because the iPhone didn't have HD camera back then,
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  right. So yeah, it sounds like like
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  prehistoric. I feel like a dinosaur.
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  But I had to figure all this shit out.
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  And you know, years and years of trial and error.
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  I was, I was able to figure out, I had some mentors along the way
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  and I was able to figure out and, and I built like a multi 7
• 9:00
  figure business online training. And now I teach other people how
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  to do it. So going back to losing your
• 9:07
  dad, yeah, what were you? Was your were you very close
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  with him growing? Up yeah, he was my best friend.
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  Yeah, we were super close. Like when I came home from
• 9:16
  military school for like weekends or I kicked it with him
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  instead of like people my age, because people my age, like they
• 9:22
  were you know, I'm from Chicago, right?
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  So the kids my age, they were like fucking by that time they
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  were in gangs, they were doing like crimes and shit, you know,
• 9:30
  shooting each other like quite literally.
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  So I just kicked it with my dad most of the time when I came
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  home because and a lot of times he would be working so I'd be at
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  the office with him like we were super close do.
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  You think that's where a lot of your drive and your why came
• 9:44
  from, from him? 100%, you know, but you know,
• 9:48
  the only people like to attribute people, people's
• 9:50
  success to luck sometimes. But the only thing that was I
• 9:53
  was really like, yeah, I had good parents, you know, like
• 9:55
  even when I was, it was him and, and my mom too, like I didn't
• 9:58
  see my my dad a lot when I was really little because he was
• 10:01
  always traveling, working on the business and stuff.
• 10:04
  And my mom would, she was working.
• 10:05
  So she would wake me up at like 5 and walk me to preschool in
• 10:08
  Chicago snow, right. And then get on the bus and go
• 10:11
  to work all day, you know. And I think like her work ethic
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  as well. Like they were both hard
• 10:18
  workers. And I think a lot of that was
• 10:21
  imprinted on me on the subconscious level.
• 10:23
  Yeah. And what was that like to lose
• 10:25
  him? Like how did you get through
• 10:26
  that? Man, you know, I didn't take a
• 10:29
  whole lot of, I mean, it was obviously painful.
• 10:31
  You lose your best friend who's also your father, right, You
• 10:34
  know, and, and then, you know, he was a mod like first mentor,
• 10:37
  right. So when somebody like that kills
• 10:40
  themselves, it kind of fucks with your, your belief system,
• 10:44
  especially when it when your beliefs are based off the things
• 10:47
  he told you, right? You know, but what I, what I
• 10:49
  realized, how I got through that was I realized a lot of stuff he
• 10:53
  was telling me was based off the mistakes he made, right?
• 10:57
  So one, one thing he told me was like, yo, man, save half of your
• 10:59
  money, save half of your money. And I was like, that what you
• 11:02
  do? He said, now I'm telling you.
• 11:04
  And so now I, I save half my, I save and I invest half, half of
• 11:08
  all my income, right? Because that's how you get rich,
• 11:11
  right? You got to make more money than
• 11:12
  you spend and invest the difference.
• 11:14
  And over a long enough period of time, you'll get like really
• 11:16
  rich, you know, and it's just little, little stuff like that.
• 11:19
  But how I dealt with the pain is I just worked through it.
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  I just kept myself busy, you know, I didn't have time to sit
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  around crying or being sad because, you know, family's
• 11:28
  dependent on me now. So I just it has worked.
• 11:32
  Yeah, yeah, yeah. That was workaholism was always
• 11:35
  how I kind of dealt with my pain.
• 11:36
  But then I, you know, at a certain point in my adult life,
• 11:40
  I realized, OK, now I have money.
• 11:42
  It solved a lot of problems, but I still have these holes inside
• 11:44
  of me. And then I really had to work
• 11:46
  through more with therapy. You went to therapy and stuff?
• 11:49
  Yeah. You found it helpful.
• 11:50
  Yeah, I did. The most helpful thing has been
• 11:53
  plant medicine because it's opened my eyes to perspectives
• 11:56
  and things that I. You like Ashwagandha?
• 11:59
  I'm not Ashwagandha. I'm sorry.
• 12:00
  That's ayahuasca. Ayahuasca.
• 12:02
  That's what I meant to say. But I I am going to but
• 12:05
  psilocybin like I did. I've heard a lot of people
• 12:08
  saying that, that, that, that that's been helpful for them.
• 12:10
  You know, I, I didn't ever, I never found therapy helpful.
• 12:13
  I went to therapy, but I never found it super helpful for me.
• 12:17
  And I'm not speaking against it. I, I tried it.
• 12:20
  I wanted it to work, you know, but I, I, I, I didn't find it
• 12:23
  helpful for me. And I guess everybody's
• 12:25
  different. I will say man, I know some
• 12:28
  people who took. I know two people who took
• 12:31
  ayahuasca. It went legit crazy.
• 12:34
  Like in the bad way. Yeah, like in the mental
• 12:36
  hospital way. Yeah, I know two of them.
• 12:39
  But then again, you hear all these stories about how great it
• 12:41
  is. So I can't just stay away from
• 12:44
  the mind alter and stuff personally, just because I think
• 12:46
  I got scared by seeing, you know, this one dude in
• 12:49
  particular, He started doing ayahuasca.
• 12:51
  He did it once. Makes you know, he went crazy.
• 12:53
  He faked his own death on the Internet.
• 12:55
  Oh my God. Yeah, He had a million YouTube
• 12:57
  subscribers. And so there was a point in my
• 12:59
  career where I was managing, I had a marketing agency.
• 13:03
  So I, so I, I was, I had $1,000,000 fitness brand.
• 13:06
  But what I would do is I would find other influencers who maybe
• 13:10
  they knew how to build a following, but they didn't know
• 13:12
  a lot about business. You know, and especially because
• 13:15
  a lot of the younger guys or girls, they get into it because
• 13:18
  they kind of want to be influencers, right, more than
• 13:20
  they want to make a bunch of money.
• 13:22
  And they never really learned that aspect of it.
• 13:24
  So what we do is we would partner with them and we would
• 13:27
  run their business, help them build a business around it.
• 13:30
  And you know, so I'd, I'd run their, their, their me and my
• 13:34
  team would build all their funnels, landing pages, help
• 13:37
  them put together all their products, run the ads, you know,
• 13:41
  spend the money to run the ads and really just help them make a
• 13:44
  lot more money, right? And we split, split up the
• 13:47
  profits. And one of the guys, yeah, man,
• 13:50
  he was just making so much money, man.
• 13:52
  And he was doing great. And he said he wanted to do
• 13:54
  ayahuasca for whatever reason. And he went, I'm not trying to
• 13:57
  dissuade you. I'm saying he went legit crazy.
• 14:00
  He, he, he went live on YouTube and faked his death.
• 14:03
  And then the the cops found him like in a coffee shot.
• 14:07
  Next, you know he was in a a psychiatric ward.
• 14:10
  Yeah, never mind. Then then he got out, he got out
• 14:13
  the psychiatric ward. He started going like putting
• 14:15
  out this wild, wacky content. It's like super wild kind of
• 14:18
  stuff. I, I couldn't even say on here,
• 14:21
  like wacky content. And once he gave him he on on
• 14:24
  his story, he gave away his his password to all his banking
• 14:28
  stuff. What?
• 14:29
  And it was real. Like he really did.
• 14:30
  People went in there and took the money.
• 14:32
  You know what I'm saying? Scratch that.
• 14:35
  Hell no. I'm I'm a hard.
• 14:37
  Pass this. This really is a true story.
• 14:40
  Yeah, that sounds horrible. Yeah, but you know, as other
• 14:43
  people say it like it changed their life in a great way, I.
• 14:45
  Know if that risk is worth it. Everybody's different, right?
• 14:47
  Some people die if they eat a peanut.
• 14:49
  Yeah, that's true. So you don't, You don't.
• 14:50
  You don't know how it's going to affect you.
• 14:52
  I'm sure you'll be fine. Yeah.
• 14:53
  But yeah. I think I'm.
• 14:56
  I think. I'm good now.
• 14:57
  I'm I'm just like a guess so. But no, I mean with the
• 15:00
  psilocybin, it was just pretty crazy with that experience.
• 15:04
  I don't know anybody that's going crazy on that, but.
• 15:06
  Mushrooms, right? Yeah.
• 15:07
  Mushrooms, it was more of just it like released so much.
• 15:12
  I for the first time I was able to see everybody that had hurt
• 15:15
  me in my life. I was able to see their pain and
• 15:18
  I just released anything that I even unknowingly, subconsciously
• 15:22
  was holding onto. And you found that helpful?
• 15:24
  Yeah, I just felt so free and light afterwards.
• 15:27
  It's like I no longer had any resentment.
• 15:29
  And I didn't even know that I had resentment because I'm
• 15:31
  always, you know, most of us were so detached from our
• 15:35
  feelings or from things in the past or from our childhood or
• 15:37
  things that have hurt us that we think that we don't hold anger
• 15:41
  or resentment or things. But that showed me that I did
• 15:44
  and it also released it and. Just one, just one.
• 15:47
  I did mushrooms recreation. Well, that's different.
• 15:49
  In high school, and I don't know if it had a profound effect,
• 15:53
  except for the music sounded real good.
• 15:56
  Yeah, at the concert. Yeah, no, this is different.
• 16:00
  You do it like with the shaman and there's a ceremony around it
• 16:03
  and there's specific music and it's who knows.
• 16:06
  I took LSD once, right? And it was the best experience I
• 16:10
  ever had my life. It wasn't like therapeutic.
• 16:12
  It was just super fun. And it was so fun.
• 16:14
  I didn't do it again, but I was still high.
• 16:16
  The next day I get and and the next day I had to take my SAT.
• 16:20
  Oh my God. And I killed that shit, man.
• 16:23
  Really. Yeah, man.
• 16:23
  Like over like 1300, which is pretty good, you know, like the
• 16:28
  scores were different back, you know, 25 years ago the scores
• 16:31
  were different, right? So, so 1300 was like in the like
• 16:35
  top 2 percentile. Like it was way, it was way over
• 16:37
  there. I don't remember the exact
• 16:38
  number. And I tried to mimic those
• 16:40
  results sober. I was like, shit, man, wait,
• 16:42
  I'll fuck around get to 1600 if I do it sober.
• 16:45
  No, I got I got it was worse every time I took it sober.
• 16:49
  So there's something to it, you know?
• 16:51
  Yeah, no, I, I, yeah, I I don't do drugs or anything.
• 16:57
  Yeah, me neither. No, I don't do it.
• 16:58
  This is like I was a kid. I don't do any recreational
• 17:01
  drugs. I haven't drank or anything in
• 17:02
  like 10. Years.
• 17:04
  Really. Wow, that's impressive.
• 17:06
  It's cool. I just have a like I'm as I got
• 17:09
  older I just feel like I just could tell it was slowing me
• 17:11
  down. Yeah, it's like we don't have
• 17:13
  time to afford to be hungover. And and.
• 17:16
  Feel like shit and especially in the fitness industry too.
• 17:19
  Yeah, you know, it's and it's harder to stay in shape, right?
• 17:22
  So I have to stay in decent shape because my clientele are
• 17:26
  trainers, right? So I, I can't be all fat, you
• 17:30
  know, or out of shape. Being old is not an excuse,
• 17:32
  right? So I, it was just more difficult
• 17:36
  as I got older. And then one day I was like, I
• 17:39
  was in my 30s. I was like this is not helping
• 17:41
  me accomplish my goal. That's how I feel every time I
• 17:44
  drink. I still will once in a while.
• 17:46
  But yeah, it's fine. I don't make any judgement on
• 17:48
  anyone else. I'm like, you got to do what's
• 17:49
  best for you, right? Like, again, everybody's
• 17:52
  different. I know some people who are in
• 17:53
  great shape and drink all the time, smoke weed and go to the
• 17:56
  gym and they're in phenomenal shape.
• 17:57
  I couldn't do that. And, and I think that
• 18:00
  self-awareness is, is is important.
• 18:03
  You know, yeah, if I smoke weed, I'll eat like.
• 18:05
  Everything pounds. Yeah, I will eat everything.
• 18:08
  All the fuck. Fuck a diet.
• 18:10
  Fuck what your diet is talking about.
• 18:12
  I'm going to eat everything. Yeah.
• 18:14
  You know, and I'd rather. I'd rather not.
• 18:16
  I'd rather stay on point. Well, I'm going to ask you.
• 18:19
  So you said you lost the resentment right when you did
• 18:23
  that. This is going to sound crazy,
• 18:26
  but I kind of feel like that resentment can be good fuel
• 18:31
  sometimes. People, they asked me how to get
• 18:33
  motive. Motive, how to get motivated.
• 18:35
  How do you get motivated? I'm like, man, what I tell them
• 18:38
  to do is make a list of everyone who hurts you.
• 18:41
  Everyone who talks shit, Everyone said you couldn't do
• 18:43
  it. Look at that list every day, you
• 18:46
  know? Because if you don't work hard,
• 18:48
  that means the haters win, right?
• 18:50
  Or, or worse, if you don't, if you don't accomplish the goals
• 18:54
  that they said you couldn't accomplish, they weren't hating,
• 18:56
  right? Maybe they were just correct.
• 18:58
  Maybe it was just a fair assessment of your capabilities.
• 19:00
  You know, And sometimes, sometimes that extra hate can
• 19:04
  push you to another another level.
• 19:07
  It's not the only fuel you want to run off.
• 19:08
  You don't want to run off hate, but if you need an extra jolt,
• 19:12
  it's something powerful, you know?
• 19:14
  I have something to say about. This.
• 19:15
  Oh, go for it. Yeah.
• 19:16
  So this is like the pursuit of excellence versus the pursuit of
• 19:20
  fulfillment. Usually the lack of fulfillment,
• 19:23
  some pain, yeah, drives the pursuit of excellence.
• 19:27
  And so that's why most big success stories, they have some
• 19:31
  deep rooted pain inside of them that has driven that once you
• 19:35
  finally achieve. This is the thing though.
• 19:37
  We, we think that oh, when we achieve excellence, we'll be
• 19:40
  fulfilled and then we'll be happy.
• 19:42
  That will drive more excellence and yadda, yadda.
• 19:44
  But it doesn't no, when usually when you achieve excellence,
• 19:48
  you're like, oh, I'm still not fulfilled.
• 19:50
  So what do we do? We push more.
• 19:52
  That pursuit of fulfillment continues to drive the
• 19:54
  excellence, But when we and that's what happened to me, it's
• 19:56
  like once I every time I was like, once I have this much
• 19:59
  money, I'm going to be happy. Once I do this, I'm going to be
• 20:01
  happy. And it was always this goal post
• 20:04
  that continued to move forward and I was never, I was never
• 20:06
  getting that fulfilment. And that's when I slowed down,
• 20:09
  zoomed out and said, OK, what? I want to feel peace.
• 20:13
  I want to feel happy. I want to feel fulfilled and
• 20:17
  continuing to pursue excellence to my deathbed.
• 20:21
  And not ever being fulfilled is not a life that I want to live.
• 20:26
  And so that's what caused me to start doing the work and
• 20:29
  exploring some of these things. And that's what really it caused
• 20:33
  me to realize how much, how much pain there was inside that I
• 20:37
  hadn't dealt with and that no amount of money or
• 20:39
  accomplishment or success was ever going to make me wake up
• 20:42
  and feel good in the morning, regardless of the people that
• 20:45
  told me I couldn't do it or whatever.
• 20:46
  Like I wanted to feel good and whole.
• 20:49
  And and then I also realized once I did feel that fulfilment
• 20:52
  because it's true, sometimes fulfilment, it doesn't Dr.
• 20:57
  excellence because you're like, this feels really good.
• 21:00
  Like I feel great. Why would I take take on more?
• 21:02
  I, I want to stay right here in this comfort zone.
• 21:05
  And so I think the journey of fulfillment and excellence are
• 21:07
  two separate pursuits. And so I think if we continue to
• 21:11
  pursue excellence and the things that we pursue that are
• 21:16
  fulfilling might not be the same thing, right?
• 21:18
  It might be going out with your friends.
• 21:20
  It might be seeing your child take their first steps.
• 21:22
  It might be like something different that the world doesn't
• 21:25
  see as excellent, but knowing that those are two separate
• 21:28
  pursuits and having to pursue them separately.
• 21:30
  And then also when I had a coach tell me, you know, you're you're
• 21:35
  so successful and you do all these things, but like, what's
• 21:38
  your intention behind it all? And I was like, well, I guess
• 21:44
  ultimately, through a series of questions, it came to the
• 21:47
  realization that my intention was to try to love myself.
• 21:51
  To try to prove that I was worthy, To try to prove to my
• 21:54
  dad or my brother or this person or whatever that I was capable
• 21:58
  or I could do it, or that I didn't need someone to take care
• 22:00
  of me or whatever I was trying to prove.
• 22:02
  But ultimately, the intention wasn't coming from a place of
• 22:05
  love. It was to try to find love.
• 22:09
  And he told me that that intention is all backwards and
• 22:12
  only at the time, at the point where your intention comes from
• 22:17
  love, are you ever going to truly be living life in the
• 22:21
  Green Zone, living life in flow, living life in creation,
• 22:25
  abundance, love, expansion. And he goes, for instance, why
• 22:31
  are you going to the gym? I'm like, because I want to look
• 22:33
  in the mirror and look better. He goes wrong, you're going to
• 22:36
  the gym because you already love yourself, you already love your
• 22:38
  body and you cherish your body and you want to honor that
• 22:42
  cherish that you know honor cherishing your body and and
• 22:45
  honor yourself and the love you have for yourself and provide
• 22:49
  the best life that you can for yourself.
• 22:51
  And so that mindset shift really changed at all for me because
• 22:54
  everything I was seeking was seeking to fill a void inside of
• 22:59
  me. It wasn't coming from a place of
• 23:02
  abundance and love. I get I, I totally get what
• 23:04
  you're saying, right? So it, it, you know, Sigmund
• 23:07
  Freud, he came up with something called the the pleasure pain
• 23:10
  principle. Basically, he said every, every
• 23:12
  decision people are make making, they're either moving towards
• 23:16
  perceived pleasure or away from perceived pain.
• 23:18
  And pain is more powerful, right?
• 23:21
  Daniel Kahneman, the Nobel winning Nobel Prize winner,
• 23:26
  Daniel Common, he has tons of experience where people do way
• 23:28
  more to avoid loss than they will to seek pleasure, right?
• 23:32
  And sometimes it can breed complacency when things are are
• 23:35
  good, like you said before, right, to your point, right.
• 23:38
  And, and I think most people live, live in that world where
• 23:43
  things aren't, they're not necessarily happy where they
• 23:46
  are. They don't really like where
• 23:48
  they are, but it's not bad enough for them to do anything
• 23:51
  about it or bad enough for them to do enough about it to make
• 23:55
  significant change, right? And and that can get monotonous.
• 23:59
  Galileo said nothing is harder to bear than the secession of
• 24:04
  Fair days, right? When everything's just fine.
• 24:07
  You know what I'm saying? Like it gets difficult because
• 24:09
  it gets monotonous and and boring.
• 24:12
  And so that, that anger, that hate, that's one fuel, right?
• 24:16
  But I also tell them also make a list of great, this is something
• 24:19
  I think. So imagine you're a a version of
• 24:21
  yourself that already accomplished all the things you
• 24:23
  want to accomplish. Like what kind of purse?
• 24:26
  How did that person behave? What time does he wake up?
• 24:29
  What time he or she what time what what do they eat?
• 24:33
  Are they cheating on their diet? Are they spending all their time
• 24:35
  playing video games or messing around or, or are they focused
• 24:39
  on their goals? Like it make an extensive list.
• 24:42
  And I tell people look at that list every day.
• 24:45
  Because once you start, what happens is once you start acting
• 24:48
  in congruence with yourself, then you actually start to like
• 24:51
  yourself more. You start to love yourself more
• 24:53
  when you start doing the things that you start keeping the
• 24:55
  promises you make to yourself, right, because you can say love
• 24:58
  yourself, right? We, we can say it, man, you
• 25:00
  should just love yourself. You should just love yourself
• 25:02
  and it sounds great, but you can't bullshit yourself, right?
• 25:05
  Imagine somebody who who you, who you cared about, all right,
• 25:09
  And they were telling you everyday, I'm going to do this
• 25:11
  thing for you. I'm do this stuff for you, and
• 25:13
  they never do it right. How, how, how would you feel
• 25:17
  about them? How much would you like them?
• 25:18
  How would you trust them? Would you have any confidence in
• 25:20
  them? Right?
• 25:21
  That person is you. You know what I'm saying?
• 25:23
  So I agree what you're saying like you should definitely love
• 25:27
  yourself and come from love, but you can't, right?
• 25:30
  If you're doing fucking wack shit to yourself all the time
• 25:34
  and you can, you can put on the false bravado as if you know
• 25:38
  you're super confident, but when you look in the mirror, you're
• 25:41
  going to know it's bullshit, right?
• 25:43
  So you got to give yourself a reason to love yourself, like
• 25:46
  even because love is not unconditional like that.
• 25:49
  We don't love our parents just because they're our parents,
• 25:52
  right? If, if your mom would have
• 25:53
  dumped you in the dumpster, you wouldn't have no love when you
• 25:55
  were born. You wouldn't have a love.
• 25:56
  She did a whole lot for you. I, I don't know, I'm assuming
• 26:00
  growing up, right, they were there for you.
• 26:02
  You know, our parents did stuff that we love is earned, even
• 26:07
  self love, you know, and it's not something you can just make
• 26:11
  up, you know. So when when I hear people say
• 26:14
  just love yourself, like, yeah, true, but you got to give
• 26:18
  yourself a reason. And one more thing when you said
• 26:20
  be happy, money won't success. Money definitely won't make you
• 26:23
  happy, right? But it's not money's job to make
• 26:26
  you happy, right? Money's job is to be exchanged
• 26:28
  for goods and services. Your emotions are your
• 26:31
  responsibility. You know what I'm saying?
• 26:33
  I meet poor people who are super happy.
• 26:34
  I meet rich people who are kill themselves, right, and and vice
• 26:38
  versa, right? Like they're, they're two
• 26:40
  different subjects, right? So you I, I tell people like
• 26:43
  don't, don't get money to be happy, like be happy and get
• 26:47
  money, right? You know, like just you can, you
• 26:49
  can do it. You can still like chase high
• 26:52
  pursuits and and you can enjoy the process if you learn to
• 26:57
  enjoy pushing yourself, right? That's where that list of greats
• 27:00
  comes from because what happens is when you start acting and
• 27:03
  congruent, what's on that list, you'll start to like, it'll
• 27:05
  rewire your associations with pain and pleasure, right?
• 27:09
  You'll start to feel better about it.
• 27:11
  It'll become a feedback loop. Like, man, I'm doing all the
• 27:13
  stuff. You start stacking up wins.
• 27:15
  And then for me, the pursuit of excellence is not necessarily
• 27:20
  for the things or the money. I mean, I love money for sure.
• 27:25
  I'm a, I'm a, you know, I'm a big fan of currency.
• 27:28
  But for me, man, I want to see like how far I can push myself,
• 27:32
  you know what I'm saying? Like how, how, what amount of my
• 27:35
  potential can I bring to the surface?
• 27:37
  You know, the average person has so much potential even like when
• 27:40
  I see like just fucking regular people, they may look like
• 27:43
  losers. Like I know that this person has
• 27:44
  potential. If he would, if he could, he
• 27:46
  could just find a way to push himself, you know what I'm
• 27:49
  saying? And I just want to see how much
• 27:51
  can I bring to the surface and the money and the success, it
• 27:54
  becomes a byproduct, right? So I'm chasing something else,
• 27:57
  not the thing. Does that make sense?
• 27:59
  That's there's a lot of words. That's my whole mission in my
• 28:01
  life. OK, yeah, is to.
• 28:03
  I always push myself to my highest potential and everybody
• 28:06
  I possibly can with me to their highest potential in all areas,
• 28:11
  right? So many people we see are in
• 28:13
  balance. Like they may be amazing in
• 28:14
  business, but they're depressed and miserable or have horrible
• 28:17
  relationships or their health is bad.
• 28:19
  Or maybe people are great at the gym and their fitness is great,
• 28:22
  but they are, you know, their finances are horrible.
• 28:25
  And so I think it's always just pushing ourselves to a higher
• 28:28
  standard and being around people that raise us to our highest
• 28:33
  potential, whether that's friendships, business
• 28:35
  partnerships, relationships. And I'm on the same mission.
• 28:39
  I'm on the pursuit of my highest potential.
• 28:41
  This show is about self actualization and your highest
• 28:43
  potential. And it was interesting though,
• 28:46
  because I was suicidal at 20 years old and I was super
• 28:51
  depressed, super anxious. And I always heard like, why
• 28:53
  don't you just relax? Why are you stressed out?
• 28:55
  Why don't you just love yourself?
• 28:56
  Why don't you whatever, right? And so of course, it's not as
• 29:01
  easy as just be, OK. It's a process and it's a
• 29:06
  journey. And it's, I was holding on to a
• 29:09
  lot of, of resentment and anger that I didn't even know.
• 29:12
  I thought it was all just for myself.
• 29:14
  And so that was a long journey of change.
• 29:16
  But it's, it's so exciting now because I know when I first
• 29:19
  started my, I grew up without money also.
• 29:21
  And my dad wouldn't buy me an ice cream cone when I was 6.
• 29:24
  And I told him I was going to be a millionaire so I could buy
• 29:26
  myself a Mcflurry and buy. You an ice cream cone.
• 29:30
  That's yo, that's that's a different kind of poverty.
• 29:33
  Yeah, yeah, yeah. And, and I mean by no, we, we
• 29:38
  had a roof of we were fine. But we that was the answer
• 29:41
  always was we can't have that because we don't have money.
• 29:44
  What kind of effect did that? I didn't mean to cut you off,
• 29:46
  but did that affect you growing up, like as you became an adult,
• 29:49
  like hearing that over and over again?
• 29:51
  Oh, yeah, yeah. It was very scarcity mindset.
• 29:55
  It was I'm unworthy, I'm unloved, I'm not wanted.
• 30:00
  Nobody's coming for me. Nobody's going to take care of
• 30:02
  me. This life is a miserable place.
• 30:06
  Relationships are miserable. Family is miserable.
• 30:11
  So my story was all driven from fear, anger, scarcity and I was
• 30:21
  so I had such a big chip on my shoulder to, you know, be like,
• 30:25
  fuck you dad or, or my brother, you know, he was very similar.
• 30:30
  Said I would never amount to anything really.
• 30:33
  Was arrested for threatening to kill me when I was 10 and so
• 30:36
  like but but I count these as my greatest blessings in life
• 30:39
  because it it created that pain that drove me to create
• 30:43
  something different and not that.
• 30:45
  Pain. This is something that something
• 30:47
  pain is so powerful, like if you can harness it, if you can
• 30:51
  harness it to reach a percent, and I'm not saying you want to
• 30:53
  live off that, but but look where it got you, right?
• 30:55
  Like, like you said, it's your biggest blessing.
• 30:57
  And if you if you find a way, if you find a way that you can
• 31:00
  transmute that into accomplish your goals, it makes you
• 31:03
  invincible, right? Because they're not going to be
• 31:06
  the last people to hurt you. They're not going to last people
• 31:08
  to do you wrong, right? It's not going to be last
• 31:11
  tragedy you're going to have right?
• 31:12
  Everyone's life is going to be a series of tragedies.
• 31:15
  Everybody they know, everyone you know is going to die, right?
• 31:17
  There's going to be a lot of natural disaster.
• 31:19
  All types of bad shit is going to happen, right?
• 31:20
  And if you use that as fuel to power your ghost and it makes
• 31:24
  you invincible, you get what I'm saying?
• 31:27
  If you always hate that attitude, I'm sorry.
• 31:29
  I didn't mean to cut you off, but it's.
• 31:30
  No, it's so true and it's so powerful and but the thing the
• 31:33
  shift for me was, is it served its purpose and I'm grateful for
• 31:38
  it, but I no longer want to live in that pain.
• 31:41
  I no longer want to wake up with a knot in my stomach and a deep
• 31:45
  fear. And this like another day.
• 31:48
  Like why do I have to be here another day?
• 31:49
  That that's what I used to think every single morning was thought
• 31:51
  Why God like do I have to be here one more day?
• 31:54
  Did you ever attempt to suicide? No.
• 31:57
  I mean, yeah, I know I would try to drown myself, but it never
• 32:02
  worked. Out Yeah, you weren't serious.
• 32:04
  Yeah, that's that's not a good way.
• 32:06
  That's not that's not an effective way to kill yourself
• 32:08
  like it was it was. I get that, man.
• 32:10
  You know I, I have, I was diagnosed with bipolar too.
• 32:13
  You know, it's probably some hereditary.
• 32:15
  And I remember not necessarily wanting to take action which
• 32:18
  commit suicide, but I remember thinking, man, I it'd be dope to
• 32:22
  not be alive, right. And I remember I would have
• 32:24
  those those thoughts. I was like, it's probably not
• 32:26
  normal to have these thoughts, you know, growing up, you know,
• 32:30
  and I, I resonate that because I, I understand it, you know,
• 32:34
  I'm assuming my dad was dealing with something similar, you
• 32:37
  know, obviously. Do you?
• 32:40
  Was that just for a period of your life?
• 32:42
  Or no, I, I, it, it was, it was strong in high school because I
• 32:46
  really fucking hated that school and fitness really helped me get
• 32:50
  out of it. I've seen fitness get people out
• 32:53
  of depression multiple times like it is it can really change.
• 32:58
  It changed people's personality. That's why I felt in love with
• 33:00
  being a trainer because I, I saw it like working out changes
• 33:03
  their personality in a good way. Because to get in shape, you
• 33:07
  have to make these promises yourself and start keeping them
• 33:10
  right. You have to get enough sleep,
• 33:11
  you have to drink enough water, get, get enough protein, hit
• 33:14
  your macros, lift weights. And once you start doing these
• 33:17
  things every day and building these positive habits and
• 33:20
  keeping the promises that you make to yourself, you start to
• 33:23
  like yourself more. And it brings you out of this.
• 33:27
  It brings you, I've seen it bring people, including myself
• 33:30
  out of depression, you know, and I, it's still a struggle, you
• 33:33
  know, I have, you know, with bipolar, you go through
• 33:36
  depressive phases or, or manic phases.
• 33:41
  The manic shit is kind of fun until it's not.
• 33:44
  But the, the depressive stage is I, I learned to deal with it.
• 33:48
  You know, it's not a suicidal anymore, but it's like I, I know
• 33:51
  when, when I, when I get in one, like, oh fuck, I know what this
• 33:54
  is. And I, I know how to cope with
• 33:57
  it over the years, you know, was help me, I was meditation.
• 34:00
  I meditate twice a day for 20 minutes and I've been doing it
• 34:03
  for like 15 years. TM.
• 34:04
  Yeah, Nah, just just regular focusing on breath, not
• 34:09
  Transcendental Meditation, but yeah, I, I, I found that helpful
• 34:13
  just because it helps you control your thoughts, right?
• 34:15
  A lot of you know what emotions, emotions aren't real, right?
• 34:20
  They're literally all in your head.
• 34:21
  They feel real and they have a huge effect on your behavior and
• 34:24
  your and your and the way you feel and in your experience, the
• 34:27
  way you experience life is filtered through your emotions,
• 34:30
  right? But when you start to, I had to
• 34:32
  study a lot of this, right? You know, when I, when I found
• 34:35
  out I had that bipolar, So I studied a lot of neuroscience
• 34:38
  and the emotions are really just combinations of different neural
• 34:42
  chemicals, dopamine, oxytocin, neuropinephrine, you know, among
• 34:47
  others. And you can learn to control
• 34:50
  your own emotions and, but it takes like concentration
• 34:54
  sometimes, you know, there's different ways to control your
• 34:55
  own ones and I found ways to get out of it.
• 34:58
  But what's even better is I found ways to as I approach the
• 35:02
  goal, instead of saying I'll be happy when I get the goal is to
• 35:04
  be happy in the pursuit, right? But you got to really learn how
• 35:07
  to control your emotions. And because success won't make
• 35:10
  you happy, money won't make you happy.
• 35:11
  Things won't make you fucking watches won't make you happy.
• 35:15
  They give you some brief moments, right?
• 35:17
  But it it fades, it's you have to learn how to be happy during
• 35:21
  the pursuit. Yeah.
• 35:22
  So you know what I'm saying? And and and I don't want it to
• 35:26
  come because I look at the, the success as, you know, people ask
• 35:30
  me when's it going to be enough? When's it going to be?
• 35:32
  When's it enough, man? You ever feel like chilling?
• 35:34
  Like, no, man, I'm not playing the game.
• 35:36
  You're playing like you're, you're playing a game like Mario
• 35:39
  where you you beat, you beat the game, then it's over, right?
• 35:43
  I'm not playing a game. I'm playing a game that's like
• 35:44
  Minecraft, where the goal is to keep playing and to get better
• 35:49
  and to improve. Right?
• 35:51
  You get what I'm saying? Yeah, Yeah.
• 35:52
  Yeah, that's, I mean, people ask me the same thing because I want
• 35:55
  to be a billionaire and I want to help make a lot of people,
• 35:58
  help a lot of people reach their highest potential and have the
• 36:01
  greatest impact I can in the world.
• 36:02
  And that's the thing though, is it's not that I'll be happy when
• 36:06
  it has nothing to. It's like, I love the game.
• 36:08
  I love every single day. And my friend Pace Morby told me
• 36:12
  a story. I had him on my show a few weeks
• 36:14
  ago and he said, imagine you're in your deathbed and the doctor
• 36:19
  says if I give you this blue vial, you get one more day to
• 36:22
  live. What is that vial worth to you?
• 36:24
  Some would say everything, some would say nothing.
• 36:29
  And but he said, but here's the thing with the blue vial is you
• 36:31
  don't just get another day. You don't, you don't get to
• 36:33
  create your day. You get to relive any day from
• 36:37
  your past. Like what is that vial worth to
• 36:39
  you and me? I was thinking, well, up until
• 36:43
  about a year ago, I wouldn't have paid anything for it
• 36:46
  because most of my days were horrible.
• 36:48
  I didn't feel good. I wasn't expansive, I wasn't
• 36:52
  creative, I wasn't in flow. I wasn't coming from a place of
• 36:55
  love. I was anxious, depressed, sad,
• 36:58
  stressed out, overwhelmed, bored, like something, right.
• 37:02
  And so my mission is to have as many days of my days as
• 37:08
  possible. 90% of my days be a day that I would pay anything
• 37:13
  for one more day. What's that gonna look like?
• 37:15
  Oh, now I love those days. Yeah, I I love it.
• 37:17
  I wake up, I go to the gym, I have my 4 hours of me time.
• 37:20
  I I call my morning integrity setup where I get myself in a
• 37:23
  state of flow. Working out was the biggest
• 37:26
  attribute to getting out of depression.
• 37:27
  Bro, I'm telling you man, I've I've seen it hundreds of times.
• 37:31
  So I do not waver on that and my morning personal time before I
• 37:35
  look at all the fires, you know, as ACEO, there's just that's
• 37:38
  your job is to put out fires. But I get myself in such a peak
• 37:40
  state of mind and feel good and already winning for the day.
• 37:44
  And I listen to my book. I get ready, I do the gym, all
• 37:47
  the things and then I'm ready to go and I'm ready to to roll.
• 37:50
  And then I love the work that I do and just doing time audits of
• 37:56
  the tasks, the and the activities that are really in
• 37:59
  line with who I am and who I want to become and what I'm
• 38:01
  really good at. Like I think Dan Martell talks
• 38:04
  about what you love and you're good at.
• 38:06
  Dan's the homie. Yeah.
• 38:07
  And that's a nice thing is once you hit a certain level, you can
• 38:09
  start hiring a team that is good at and loves things that you are
• 38:13
  not good at and you don't love. And so once you start, I have a
• 38:16
  mentor who's almost a billionaire and he says, what
• 38:21
  part of the arrow kills the animal to the point, right?
• 38:25
  And so as an entrepreneur, as a person, your job is to start
• 38:31
  doing things that are closer and closer and closer to only the
• 38:36
  point of your arrow. And you start delegating all of
• 38:39
  the other things. And then that allows you to
• 38:41
  thrive because naturally when you're grinding and everything
• 38:44
  you're, you're wearing so many rolls, so many hats, and you
• 38:47
  naturally aren't going to be really good because they're
• 38:49
  different personalities. Like sales and OPS are two
• 38:51
  different things and finance like all these different
• 38:53
  personalities. And so as you start to do the
• 38:55
  things in your life that really you enjoy and you're in a state
• 38:59
  of flow where time goes fast and when you feel expansive and
• 39:02
  happy. And it's not about not having
• 39:03
  stress because I love solving problems.
• 39:05
  Like that's part of what I enjoy, but just leaning more
• 39:09
  into that. And then, yeah, I love this.
• 39:12
  This is something that I love. And being around people who
• 39:14
  inspire me and growing businesses, helping teach others
• 39:18
  to grow business or helping personal development, having my
• 39:21
  alone time doing hiking like you just start to learn these things
• 39:24
  that make you feel good and you learn more into those things and
• 39:29
  life becomes in the Green Zone and and then that blue vial is
• 39:33
  is priceless. That's a fact working.
• 39:36
  So you say working out was the main, was the main thing that
• 39:38
  got you up? Yeah.
• 39:39
  Yeah, working out because the I, the first coach I ever hired
• 39:43
  because I had scarcity mindset. And I finally hired a coach.
• 39:48
  He had me do a energy audit where every hour I set an alarm
• 39:51
  on my phone and I would check in how I felt and I would write
• 39:56
  down where I was, who I was with, what I was doing.
• 39:58
  And I started to notice the things that made me feel.
• 40:00
  Good. And I felt good when I was
• 40:02
  outside on a walk or if I hiked camelback or if I rode my, I
• 40:05
  didn't have a horse at the time, but if I rode horses or things
• 40:07
  like that. And I realized I always felt
• 40:10
  good when I was doing something active.
• 40:12
  And for the first time I decided to invest in trainer because I
• 40:15
  was afraid to go to the gym. I was like I don't know what to
• 40:18
  do here. I'm really insecure.
• 40:19
  I wasn't good, didn't feel good about my body and it was just a
• 40:23
  negative spiral cause me not going to the gym caused me to
• 40:26
  stress eat more which caused me to get fatter and more insecure
• 40:29
  about going to. The gym and like yourself less
• 40:31
  'cause you know you should be doing it.
• 40:33
  Yep. When you know you're supposed to
• 40:34
  do something, you don't do it. You like yourself less, and
• 40:37
  that's dangerous. It's dangerous, and hiring a
• 40:41
  trainer, hiring a coach, hiring somebody in every area of your
• 40:46
  life that is where you want to be in that area is so important.
• 40:50
  And I was like, OK, well this gives me the confidence to go
• 40:53
  in. They're going to tell me what to
• 40:54
  do. It's going to hold me
• 40:55
  accountable. I know I'm not going to waste
• 40:56
  money, so I'm going to go. And the mental transformation I
• 41:00
  had from watching my body get stronger and progress and feel
• 41:05
  confident in the gym was priceless.
• 41:08
  It changed my entire life. You know what's funny?
• 41:11
  You see, I've never heard that energy audit.
• 41:14
  What I, what I started doing this is it was a way of coping
• 41:17
  with like the depression or trying to figure out a way
• 41:20
  around it. It was before it might have been
• 41:22
  before the iPhone was invented. So I used to keep a small little
• 41:25
  notebook in my pocket and I would chart it out on 111 access
• 41:29
  from 1:00 to 10:00. And then, and then I put the
• 41:34
  hours of the day on on the, the, the horizontal axis.
• 41:38
  And I would just chart, I set up like alarm and I would just
• 41:41
  start every two hours. What, what was my, what was my
• 41:45
  mental state? You know, from one to 10, like
• 41:48
  10 being like your favorite, your team wins the, the Super
• 41:52
  Bowl and or one being like, hey, man, I, I don't know if I want
• 41:55
  to do this anymore life, you know, like that's one.
• 41:58
  And I would just mark where I was at and I would and, and then
• 42:01
  to draw a little graph. And then whenever there was a
• 42:04
  high point, I would like market, right?
• 42:07
  Or there's a low point, I'll market.
• 42:09
  And then you start getting data, you know, and then what I was
• 42:13
  doing what, what I would also take the average of the day,
• 42:15
  right? So I was really trying to get it
• 42:17
  like mathematical. And over time, I said, OK,
• 42:20
  let's, let's, let's the first thing I did was, was try to get
• 42:24
  less lows less. And that automatically raised
• 42:27
  my, my average, right? Because some of the, the, the
• 42:30
  peaks, you can't like do it all the time, right?
• 42:32
  But you know, I can have less lows.
• 42:34
  And I've noticed things that were, that were, that would
• 42:36
  lower my energy. And over time, you know, the
• 42:39
  average starts to to rise. And it was one of the most
• 42:42
  powerful things I do. I still do it today.
• 42:43
  Now there's an app on the phone that you could say it's called I
• 42:47
  mood journal. And it's like one of the only,
• 42:50
  it's like, I'll show you. It's like one of the, the only
• 42:54
  notifications that goes on my phone.
• 42:55
  And it's basically, it's like $2.00 out.
• 42:57
  I wish I owned the company or they, but it's like $2.00 and
• 43:01
  you just mark where you at. It's basically one to 10.
• 43:03
  And then it gives you average, you know, and you can mark what,
• 43:06
  what it was. So I like, I, I broke up with
• 43:09
  girls because like, yes, Oh, no, Amen.
• 43:11
  This this relationship fiance. 'S.
• 43:13
  Yeah, Amen. If if that's what it is, that's
• 43:16
  what it is, you know? Yeah, who makes you feel
• 43:18
  expansive? Who makes you feel contracted?
• 43:20
  And life is energy. Yeah, stop dealing with certain
• 43:23
  family members. Hey, man, that's what it is.
• 43:25
  That's what it is. Like, I got to, I got to, I got
• 43:27
  to control my energy because it's fucked up.
• 43:29
  It can really be hazardous because I'm, I'm assuming you do
• 43:32
  sales in your business, right? The decisions people make,
• 43:36
  salespeople notice are based off the the emotions they feel at
• 43:40
  the time they make the decision. Or we've all been in a bad mood
• 43:43
  or experiencing a bad emotion and maybe done things we regret
• 43:48
  or done things we wouldn't have done if we were in a better
• 43:50
  mood. Like you say, you were stressed,
• 43:51
  so you would it would change your eating habits, you would
• 43:53
  stress eat or you know, I know, I know people.
• 43:56
  One of my friends, he killed two people.
• 43:58
  He's in a bad mood. He's doing life in prison now,
• 44:00
  double homicide. And you know, if he was in a
• 44:03
  better mood, he wouldn't have did that right.
• 44:05
  And so your, your decisions are, are filtered through your
• 44:09
  emotions or even like, if you're in a bad mood, you might not go
• 44:13
  to the gym. Or if you go, let's say you do
• 44:16
  go, right? You discipline that gym session
• 44:18
  is not going to be as good as a gym session where you're feeling
• 44:20
  great, you're super enthusiastic, right?
• 44:22
  So your emotions affect your decision, but also the quality
• 44:25
  of your actions, right? Like, let's say I want to spend
• 44:29
  my, I want to be a better dad, right?
• 44:31
  So let's say, let's say that's my goal.
• 44:33
  I want to be a better dad. And one of the things, OK, I'm
• 44:35
  going to spend more time with my son.
• 44:37
  But if I'm in a bad mood when I'm with him, I might be doing
• 44:39
  more harm than good. You get what I'm saying?
• 44:42
  Yeah. That's what my coach Shami said.
• 44:45
  The outcome can only be as great as the energetic action as the
• 44:50
  sorry. The outcome can only be as great
• 44:53
  as the energetic state in which you initiate the action.
• 44:56
  That's a fact. That's A and, and some of that I
• 44:59
  teach my sales people is like, listen, man, you got to, you got
• 45:01
  to be in charge of controlling their state.
• 45:04
  And but that means you have to learn how to control your state
• 45:07
  because they'll mirror it. You know what I'm saying?
• 45:09
  They go, they'll, they'll, they'll mirror it.
• 45:10
  And So what I, one thing I try to do is I make a habit out of
• 45:15
  raising, doing the best I can to raise everyone state around me
• 45:19
  everywhere I go. I'm talking like the janitors in
• 45:21
  my building, the the security guards showing love, Uber drives
• 45:26
  everyone because states are contagious.
• 45:29
  You get what I'm saying? So emotions are contagious, like
• 45:33
  if a, if a happy child runs in this room, everybody will light
• 45:36
  up, right? Or a puppy or something.
• 45:38
  But if somebody comes in the room or angry and you know, with
• 45:41
  some, you've seen that before. We've all seen that it's
• 45:45
  probably some of y'all going in rooms fucking up the energy,
• 45:48
  right? You know, But my, my job is, I
• 45:52
  think I, I consider, I, I say I'm the head of state.
• 45:54
  So everywhere I go, I'm, I'm setting the tone over the
• 45:58
  energy. Not necessarily because I'm a
• 45:59
  nice guy, but because I don't know what kind of energy this
• 46:02
  other person's going to bring. And I don't want it to influence
• 46:04
  mine in a negative way. So I got to take control of the
• 46:07
  energy everywhere I go. And that's some my dad didn't
• 46:12
  say any of those words because he, he, he like he was an
• 46:16
  orphan. He didn't graduate from high
• 46:17
  school, None of that right. But he, he knew some of the
• 46:20
  stuff instinctually. And I just saw how he controlled
• 46:22
  states when he did sales or meetings, like he was a master
• 46:27
  of it. You know, they call those people
• 46:28
  charismatic, but it's really just controlling other people's
• 46:31
  state, making them feel different.
• 46:33
  And you can learn to do that. But your first, very first step
• 46:35
  is you have to learn to control your state at all times.
• 46:38
  And it goes back to like, you can't wait to be happy till you
• 46:40
  come to go to be happy. You got to be happy now because
• 46:44
  it's going to help you accomplish the goal because
• 46:47
  you'll be able to the actions you need to take to get rich or
• 46:49
  to become successful. If you do those in an energy and
• 46:53
  like you said, they're going to be more effective, right?
• 46:56
  You know what I'm saying? Yeah.
• 46:57
  There's no point in taking action on anything when you're
• 46:59
  not in a peak energetic state because you're not going to have
• 47:01
  a good outcome. Yeah.
• 47:02
  And that's the then you hear the people that are the victims.
• 47:04
  Yeah. I have I tried this.
• 47:06
  I did all that. Yeah, poor me.
• 47:08
  And that's why, you know, these little habits were so useful
• 47:11
  because he taught you to be aware of your state at all times
• 47:15
  and actually have because people aren't even self aware.
• 47:17
  Yeah. And they don't even know how
• 47:19
  miserable they are, how they're acting or the the like.
• 47:21
  We were all vibrations with a frequency and I was reading the
• 47:25
  book Transcend and he said somebody at the top of the
• 47:28
  pyramid at self actualization, like makes up for, I don't
• 47:32
  remember the number, but hundreds of people that are
• 47:35
  vibrating on a low frequency. And so the more we can vibrate
• 47:38
  at that level and we raise the frequency and we raise the
• 47:41
  energetic state of all the people around us, which helps
• 47:44
  reach our highest potential and create a better civilization.
• 47:47
  And, and, and anyway, so he when, when you do these energy
• 47:52
  audits, you pay attention to the things that give you, make you
• 47:56
  back in a Green Zone, put you back in a Green Zone.
• 47:58
  And he said some, some of those things like may be really quick,
• 48:02
  like maybe eating some food or maybe going, getting some
• 48:06
  sunshine or maybe listening to a certain song or maybe calling a
• 48:08
  certain person. They may be really quick.
• 48:10
  Some things might be a little bit longer, like going on a
• 48:12
  retreat for yourself or these different things.
• 48:14
  But when you start to realize what puts you back in the Green
• 48:16
  Zone and you're aware of when you get knocked out, then you
• 48:20
  have these little habits that can get you back in there
• 48:22
  quickly. And you prioritize getting back
• 48:24
  back to green before you take any further actions.
• 48:27
  Because he's like if you, for instance, if you have a meeting
• 48:30
  with a big huge client and you just found out that your mother
• 48:34
  died or your dog died or some, or you lost a massive deal.
• 48:38
  Whatever it was like. Yeah, he's like, if you can't
• 48:41
  get yourself back in the Green Zone before that meeting.
• 48:43
  Just turn it on. Reschedule it because you're not
• 48:45
  going to have that outcome. Yeah, this, this, this ways.
• 48:48
  You know, I've learned ways to, to, I've talked to a lot of
• 48:50
  people like you can find your own individual ways.
• 48:53
  And that's, that's important that you have a list of things
• 48:56
  you that can change your state at a moment's notice.
• 48:58
  You know what I'm saying? So like you got to have, you got
• 49:01
  to be able to do that, especially because you never
• 49:03
  know, right? Life's not going to conform to
• 49:05
  all your preferences, right? So there's going to be shit
• 49:07
  that's going to bother you and you got to be able to change
• 49:09
  your state at any moment. And there's three main ways that
• 49:12
  that people would use to change their state.
• 49:13
  The first one is the first one is your environment, right?
• 49:17
  Like if you go to, you know, like clean your house, right,
• 49:20
  You feel better, right? So it's your physical
• 49:21
  environment. Or if you go to a like a the
• 49:24
  beach or you know, one thing I do in the mornings, I walk on
• 49:27
  the water. I live like across the street
• 49:29
  from the ocean, so I walk on the water and that puts me in a good
• 49:31
  like vibrate. But it's also your environment
• 49:33
  is also the people you surround yourself.
• 49:35
  So like, I really curate if anybody's bringing down my state
• 49:38
  too much, then I just exclude myself from that.
• 49:41
  You know, it doesn't matter who. Like it can literally be anyone
• 49:45
  because it's that important to me.
• 49:47
  And except, except for my son, but he doesn't do that, right?
• 49:51
  So he brings it up. But then so is the environment.
• 49:54
  Then it's your Physiology. And I learned this from Tony
• 49:57
  Robbins. But like motion creates emotion,
• 50:00
  right? And there are studies where
• 50:02
  people, they, they, they held like different powers.
• 50:06
  It changes on a neurological level, right?
• 50:09
  They tested their testosterone in their cortisol.
• 50:10
  Cortisol is a stress hormone. That's the cortisol went down
• 50:13
  and the testosterone went up, right?
• 50:15
  And they feel better about themselves just by changing
• 50:17
  their Physiology story. So one thing I do either with
• 50:20
  myself or other people is that I finally changed the state.
• 50:24
  I'm going to change their Physiology somehow.
• 50:25
  Like high, high fives I had when I used to have office in New
• 50:30
  York. If I didn't like the energy or
• 50:31
  the vibes in the fucking office, I would make everyone stop and
• 50:36
  we go on the balcony. And it was a tread, I mean a
• 50:38
  trampoline. Everybody get on trampoline
• 50:40
  because you can't, you can't, you can't be in a bad mood on
• 50:43
  trampoline. I've never seen it right.
• 50:45
  And it just changed the state for a second, you know, little
• 50:48
  stuff. And I still got a trampoline on
• 50:50
  my, on one-on-one of my balconies now.
• 50:53
  Yeah, Yeah, 'cause emotion creates emotion, man, I'm
• 50:55
  telling you. And the way you, the way you
• 50:58
  hold your body, the way you present yourself, it can, it
• 51:01
  can, it changes things. And then, but most important is
• 51:03
  to what you, whatever you think about, like whatever you think
• 51:06
  about is the most powerful. Whatever you think about, you're
• 51:08
  going to feel, even if it's not real, right?
• 51:11
  Even if it's not real. Like if somebody imagined a pet,
• 51:13
  if you imagine your pet coming in your room and dying like
• 51:17
  some, you can get sad. Just think about it.
• 51:18
  It's not even real. You might be happy and healthy
• 51:20
  or you can imagine some shit that happened or you can think
• 51:22
  about shit that happened in the past and you can get fucking
• 51:25
  sad. It's not even happening now.
• 51:27
  It's not even affecting you now in in reality, but in your mind
• 51:30
  it is right. So you got to be able to really
• 51:32
  change your focus and focus on what helps me is focusing on
• 51:36
  where I want to go. No matter how bad things is,
• 51:38
  focus on where I want to go, you know, and so it's it's even like
• 51:42
  language, like I don't let I'll never say something like I'm
• 51:46
  thirsty. I say I got, I got to get
• 51:47
  something to drink or I never say obviously I never say I I
• 51:50
  don't have enough money. I say I got, I got to learn how
• 51:52
  to get, I got, I got to get some more money.
• 51:54
  Like even when I was broke, yeah, I got how can I get some
• 51:56
  more? That's Robert Kiyosaki.
• 51:57
  I read that when I was like 19 in his book.
• 52:00
  And but everything is, you know, I don't let people say try
• 52:04
  around me. Like my students said, man, I'm
• 52:05
  trying to build my social media. I'm like, Nah, you just ask you
• 52:08
  what? And then you just use the T
• 52:12
  word. We not try babies, right?
• 52:14
  You can say, hey, I'm working on it, or I need to figure it out.
• 52:17
  That's fine, that's because both are true.
• 52:19
  But trying implies that. That you're not going to win.
• 52:22
  It's not for real. Who you going to bet on?
• 52:24
  Y'all? I got to figure out how to build
• 52:25
  my social media or man, I'm trying to build my social media
• 52:28
  like who you going to bet on right?
• 52:30
  It's a different energy and the and the focus is different.
• 52:32
  Like I'm trying to do it. Fuck that shit.
• 52:36
  You know, it's like, you know, I'm, I'm working on figuring
• 52:39
  this out. You know what I'm saying?
• 52:40
  Like just language is so is so important too, because language,
• 52:45
  language is thoughts verbalized, right?
• 52:47
  So you control your thoughts, what you focus on, but language
• 52:51
  is a way to alter it. Does that make sense?
• 52:53
  It might have been rambling. No, it's so true.
• 52:55
  And I mean, meditation was a huge part of my transformation
• 52:58
  as well. And when I first realized from
• 53:02
  reading and learning meditation and reading books like Transcend
• 53:05
  and different ones like that. But when I first realized I am
• 53:09
  not my thoughts and it's not, I think therefore I am it's I am
• 53:16
  therefore I think, you know, our consciousness is existence.
• 53:20
  It exists and it's not our thoughts.
• 53:22
  It's not tied to that. And so when you're able to,
• 53:25
  because most of us think we are our thoughts because that's the
• 53:27
  ego and the identity that we create and we think these things
• 53:31
  and we're like, Oh God, I'm crazy or those thoughts are
• 53:34
  crazy or I'm I, I identify as this.
• 53:37
  I identify as anxious or identify as depressed or
• 53:39
  identify as bad things happen to me or all these things.
• 53:42
  But when you can start to just learn the practice of meditation
• 53:45
  and allow yourself to be able to have the awareness to sit above
• 53:50
  your thoughts and to actually observe them and not judge them.
• 53:54
  And you can watch these crazy things pass in and out of your
• 53:57
  brain. But instead of identifying it,
• 54:00
  identifying with it, you can just observe it, not let it turn
• 54:04
  into an emotional reaction, which will then turn into an
• 54:06
  action. And the nice thing about the
• 54:08
  brain is you can redirect the brain at any point you want.
• 54:12
  Like if I say, think of it an elephant, everybody will think
• 54:14
  of an elephant for a split second and then the brain might
• 54:16
  go off on its other thing. But if you have, as long as you
• 54:19
  have the awareness, then you can always redirect, always
• 54:23
  redirect. And so if you don't have the
• 54:25
  awareness, then you won't have the capacity to redirect because
• 54:28
  you're just lost in it. And then those manifest as
• 54:31
  emotions, and those emotions will manifest into stories and
• 54:36
  dogmas and. Actions.
• 54:37
  Yeah, yeah, You know, emotions are just a thought, a byproduct
• 54:40
  of your thoughts. Yeah, you know what I'm saying?
• 54:43
  Like, for real? You know, like, that's This is
• 54:44
  why poor people can be happy, right?
• 54:47
  Because they're focusing on other shit, you know what I'm
• 54:49
  saying? You know, like, yeah, that's why
• 54:52
  you can be fucking broke. You can be a fat loser and you
• 54:54
  can still be happy if your fucking team is winning or some
• 54:57
  shit because you're focused on something else.
• 54:59
  Yeah, right. It's a lot of times it's
• 55:00
  escapism, right? But I'm just saying this is as
• 55:04
  an example, you know, you don't want to get addicted to some
• 55:07
  people get addicted to escapism, right?
• 55:08
  And so they, they change their focus, right?
• 55:10
  But if you can learn to control it yourself, then it's it's
• 55:13
  powerful. Yeah, and it's what was I just
• 55:18
  going to say? Oh, something like for me, I've
• 55:20
  had a lot of body dysmorphia, you know, issues eating
• 55:23
  disorders. My brother made fun of me,
• 55:25
  called me tip a cat. I would grab my fat rolls, make
• 55:27
  fun of me with all his friends like when I was really little
• 55:29
  and that. Kind of stays with you man when
• 55:31
  you're little. Yeah, right, Siblings are
• 55:33
  overrated but. I grew up with the thoughts
• 55:37
  always in my brain of you're fat, you're ugly, you're not
• 55:41
  good enough, you're stupid, you're whatever, right?
• 55:43
  And, and it it ultimately, because I believe those so
• 55:47
  strongly, I starved myself. I had eating disorders and I've
• 55:50
  had binge eating disorders and all these things.
• 55:52
  But now and then I hired a coach who specializes in those types
• 55:56
  of things. And she's like, OK, have that be
• 55:59
  the trigger to redirect your thoughts.
• 56:01
  So every time you look in the Mirror, Now that you have the
• 56:03
  awareness, when you start to say, you hear your brain go,
• 56:07
  you're a fat now that's a trigger to be like, I love you,
• 56:11
  thank you, please forgive me, I'm sorry.
• 56:13
  And I give myself a hug and I smile in the mirror and it makes
• 56:16
  me feel good because I, I do have that love and gratitude for
• 56:20
  myself and like all the things that I've put my body through
• 56:23
  and it's always continued to work and it's always gotten me
• 56:25
  here. And And so now it's instead of
• 56:28
  getting attached to the thought and I have tons of negative
• 56:31
  thoughts all the time like we all do.
• 56:32
  Everybody does, you just got to be able to. 70,000 a day or
• 56:35
  something? You gotta be able to to that's
• 56:37
  why it's so important to to redirect it have way and have
• 56:40
  different ways to change your state.
• 56:42
  You're the only other person I heard say like that.
• 56:45
  They they did, they, they tracked their emotions.
• 56:48
  Like I, I've been telling people that all the time, you know, for
• 56:52
  fucking decades. And even people I tell, I only
• 56:54
  know like one or two people who ever did it.
• 56:58
  But it's so enlightening. Yeah.
• 57:00
  You know, and then you become so in tune with yourself and with
• 57:02
  other people and you can notice right away like this person and
• 57:06
  it's your energy should be protected more than anything
• 57:10
  else in your entire world because it is your world.
• 57:13
  Like the world is not as it is. The world is how you how?
• 57:15
  Use your perception right. Yeah, your perception and if
• 57:18
  anything in your life is sucking that energy from you and putting
• 57:21
  you in not a peak state, it needs to be cut out of your life
• 57:24
  immediately. There should only be 10% that's
• 57:27
  left for like tragedies and the hardships and.
• 57:30
  Laws. The real shit.
• 57:31
  You know, the real shit. Like when fucking natural
• 57:33
  disasters or fucking people, you close, you die, you get your arm
• 57:37
  chopped off, like real shit like that.
• 57:40
  That's those are times. OK, it's OK to be like super sad
• 57:43
  or in a negative energy, but like motherfuckers be tripping
• 57:46
  out, tripping over traffic. Like if you ever want to see or,
• 57:51
  or because it rained, I'm like, yo, you, you understand, we live
• 57:54
  maybe not where you're from, but like I was in New York, people
• 57:57
  would be like all pissed because it's raining.
• 57:59
  I'm like, yo, you know, we live in the Mid-Atlantic region and
• 58:01
  it's going to, it's going to do this, you know what I'm saying?
• 58:04
  Floating on a space rock. In the middle of.
• 58:05
  Expanding nothingness. Yeah, it's it's crazy.
• 58:08
  And then and that just shows why they will never reach their
• 58:11
  highest potential. It's going to, yes, it's, it's,
• 58:13
  it's, it's one of the things that's really going to block
• 58:16
  them from accomplishing. Yeah, and being happy.
• 58:19
  And that's what to me, that's what it comes down to, is being
• 58:22
  happy not comfortable. I get uncomfortable when I'm
• 58:25
  comfortable because it means I'm not growing.
• 58:27
  And I think we're either growing or we're dying.
• 58:29
  But I want to enjoy the journey because I know that the end is
• 58:35
  never coming. There's all, it's always just a
• 58:37
  journey, like today is another day of the journey.
• 58:40
  And I want to enjoy today, every single day.
• 58:43
  Yeah, for sure, man. I'm right there with you 100%.
• 58:47
  Yeah, I actually, I got off antidepressants about, I don't
• 58:49
  know, eight months. Ago.
• 58:50
  Oh man. Congratulations.
• 58:52
  You know, my therapist told me I didn't need anything to treat
• 58:57
  the bipolar. He said I I handle it well.
• 59:00
  And and I think the main things that helped me do that was
• 59:03
  track, tracking my mood and meditation.
• 59:06
  Those are the main things that so I never needed that stuff,
• 59:09
  you know? Yeah.
• 59:12
  So do you want to be even more careful with with the ayahuasca?
• 59:18
  No, just because like if you have a history of that kind of
• 59:21
  stuff, you know, like I do know I knew this one girl, man, she
• 59:25
  was always fucking sad and she was like really super pretty
• 59:28
  girl and she had and I dated her for a while, right, And she
• 59:32
  always had like this cloud over. It seemed like she was just
• 59:35
  always sad And you know, I could I stopped dating her not because
• 59:38
  she did anything wrong. It was just, it was, it became
• 59:41
  draining to to have to raise someone's state all the time.
• 59:44
  You know what I'm saying? It's like, it's like, ah, man, I
• 59:47
  can't keep doing this right. And then she did ayahuasca and
• 59:50
  she, she said that it helped her with that.
• 59:53
  Like, she talked to me like I kept in touch with her because
• 59:55
  we were still cool. And she said it helped her a lot
• 59:58
  with getting through that. And then for a brief period of
• 1:00:00
  time, she saw, she seemed legit happier.
• 1:00:04
  But then like she gradually went back.
• 1:00:06
  Yeah. She gradually went back into.
• 1:00:09
  The the same place she was at, you know?
• 1:00:12
  Yeah. Yeah, I mean, I'm in the best
• 1:00:14
  place I've ever been in my life and it's been very consistent,
• 1:00:17
  so I don't have any need to. Do that.
• 1:00:19
  But listen, listen because the the people I know who went
• 1:00:23
  crazy, we all suspected they had some undiagnosed like shit going
• 1:00:27
  on. And especially, you know, with
• 1:00:29
  me, it's like I like I got to stay away from all, all like
• 1:00:32
  mind alter and stuff. Yeah, yeah, for sure.
• 1:00:36
  Well, I know we didn't get into much business, but I think this
• 1:00:39
  is way better. I mean, this is a part of the
• 1:00:41
  real stuff because you can't do all the other stuff without
• 1:00:44
  this. Like, or even if you did do the
• 1:00:46
  the tactics, if you don't have the effectiveness of the
• 1:00:50
  tactics, you know if if, if, if you're in a bad state
• 1:00:54
  emotionally, it's not going to be as effective.
• 1:00:57
  Right. And your outcomes are never
• 1:00:58
  going to be great. And if you can keep yourself in
• 1:01:02
  a peak state of mind, not only are you going to accomplish
• 1:01:05
  everything that you could possibly accomplish, help other
• 1:01:08
  people do the same, truly make an impact, be happy, be
• 1:01:11
  fulfilled, and continue to drive towards more excellence, but
• 1:01:15
  still have fulfilment and joy and creation abundance.
• 1:01:18
  Yeah, you know, well, one thing I would say about it, if you can
• 1:01:20
  listen, like learn how to enjoy pushing yourself, then every day
• 1:01:24
  is going to be As for me, I can be at my computer all day
• 1:01:27
  fucking with some business stuff looks fresh.
• 1:01:29
  She's boring stuff, right? And I'm just as fulfilled.
• 1:01:32
  That's somebody who's like on vacation, right?
• 1:01:34
  Like I, I don't, I don't like look forward for vacation or
• 1:01:37
  weekends. I mean, all the stuff is cool.
• 1:01:39
  You're working and I'll do it. Yeah.
• 1:01:41
  And I'll do that stuff, you know, But a lot of times it's
• 1:01:43
  obligatory, you know, like, you know, OK, it's cool.
• 1:01:46
  I'll do it, you know, with the family, you know, it's fine and
• 1:01:49
  it's, it's cool. But I'm, I'm not more happy than
• 1:01:52
  when I'm just working on my business by myself in my office
• 1:01:55
  all day. Because a lot of times people
• 1:01:57
  say enjoy life, They're just talking about how you got to
• 1:01:59
  enjoy life. You got to enjoy life.
• 1:02:00
  They're really just talking about escapism or hedonism,
• 1:02:03
  right? They're talking about, you know,
• 1:02:05
  parties, vacations, maybe drugs, maybe casual sex, right?
• 1:02:11
  And, and those aren't the only if those are the only ways to
• 1:02:14
  enjoy life, then they're sad because you can only do those
• 1:02:16
  things, you know, sparingly. Right, because after the
• 1:02:19
  dopamine hit wears off, you're back feeling empty.
• 1:02:22
  And you? Need more and you can't do that
• 1:02:23
  stuff every day. You can't go on vacation every
• 1:02:25
  day, right? So now it becomes this man, I
• 1:02:26
  can't wait for this vacation. That's all all you think about
• 1:02:29
  and, and, but if you can learn to enjoy pushing yourself,
• 1:02:33
  right, if you can learn to enjoy seeing what you're made of, then
• 1:02:37
  every day can be just as fulfilling as that other shit.
• 1:02:40
  I think that's what you found too.
• 1:02:41
  And the only way I know how to do that is to change your
• 1:02:44
  association with pain and pleasure, right?
• 1:02:47
  And the only way I know how to do that is with the list of hate
• 1:02:50
  and the list of great. That's the only way.
• 1:02:51
  I know there might be other ways, but when once you do that,
• 1:02:54
  you start changing associations and now like slacking off,
• 1:02:57
  eating bad food, not skipping the gym, things you, you might
• 1:03:01
  have associated pleasure with before, right?
• 1:03:04
  You start to associate pain with right?
• 1:03:06
  And that pain will drive you to do those things, right?
• 1:03:08
  Because you know, and, and, and then when you start doing those
• 1:03:12
  things, those things are on your list of great.
• 1:03:14
  Then you start to feel good about yourself and you start
• 1:03:17
  associating pleasure with those things and you rewire your
• 1:03:20
  brain, right? You rewire with your association
• 1:03:23
  with pain and pleasure instead of fighting it.
• 1:03:24
  It can't just be all discipline. You know, it's like, cuz that's,
• 1:03:29
  that's it can fail you, right? One of my mentors, he told me,
• 1:03:33
  man, this dude, he's he's really bald, right?
• 1:03:36
  He said, he said discipline is for amateurs, right?
• 1:03:39
  You got to have like you should. It's important to have it and it
• 1:03:43
  definitely to get things started sometimes.
• 1:03:45
  But if the drive can come from somewhere else where you don't
• 1:03:48
  even need discipline, you know what I'm saying?
• 1:03:50
  Yeah, yeah. When we, when we, you can turn
• 1:03:52
  into passion and you don't even need because it can fail.
• 1:03:56
  This is what can fail. It fails everybody sometimes.
• 1:03:58
  You know, every, I don't care if you're David Goggins or
• 1:04:00
  whatever, right? So you you want to save it when
• 1:04:05
  you need it, right? Because you only have so much
• 1:04:07
  discipline per day. So much.
• 1:04:09
  Willpower, so much willpower for a day.
• 1:04:11
  So I don't want to have to rely on it, the power through my day,
• 1:04:15
  right? I want to save it for when it's
• 1:04:17
  like, oh man, I really don't feel like doing this.
• 1:04:19
  You know what I'm saying? All right, now I can, I got a
• 1:04:22
  whole reserve a discipline, but if I needed discipline just to
• 1:04:25
  get up, then it's, you know, it makes things more.
• 1:04:28
  Difficult. It's.
• 1:04:29
  A long road and then yeah. I think Steve Jobs is the one
• 1:04:32
  that says it has who says passion is what will get you to
• 1:04:36
  all of your dreams Because anybody in their right mind,
• 1:04:40
  like if you, if you don't have the passion behind it, you can
• 1:04:43
  never sustain what you have to go through to accomplish great
• 1:04:48
  things in your life. And so it has to be fueled by
• 1:04:51
  that passion. It's got to be and you can
• 1:04:54
  create that. You can become passionate about
• 1:04:56
  anything, right? It's not like I don't think it's
• 1:04:58
  finding your passion. I think it's creating it, you
• 1:05:01
  know, it's, it's, I don't, I don't think that's how do I find
• 1:05:05
  my passion or how do people say it's how do I find my purpose?
• 1:05:07
  And I get that like, I mean, you don't find it you created or you
• 1:05:10
  can become passionate about anything.
• 1:05:13
  You know, you're, you're playing the instruments.
• 1:05:16
  OK, so here's the thing, when, when you learn to play
• 1:05:19
  instrument, like if you learned a song you'll start to love, you
• 1:05:22
  want to play that song all the time, it starts to become fun.
• 1:05:24
  When you play a song you're not good at, it kind of sucks,
• 1:05:27
  right? So anything you get good at,
• 1:05:30
  you'll become passionate. You just got to, you just got to
• 1:05:32
  get good at it, you know what I'm saying?
• 1:05:33
  You need enough discipline to get good at it, or another
• 1:05:35
  discipline to make something a habit, right?
• 1:05:37
  And then you'll start to, you'll start to enjoy it, you know, But
• 1:05:41
  you don't, you don't find that you created.
• 1:05:43
  It's like you don't find dinner. You cook it, you know, you make
• 1:05:45
  it. You know what I'm saying?
• 1:05:47
  You don't find, oh, how do I find my son?
• 1:05:49
  No, no, no. You have to make a son, right?
• 1:05:52
  You have to make a kid, right? Like yeah, same thing with
• 1:05:54
  passion. Yeah, I think, you know, for
• 1:05:56
  those who are trying to figure out how to find their passion,
• 1:05:59
  it's leaning into the things that make you feel good and
• 1:06:01
  energized and expansive in those things.
• 1:06:03
  And then as you start to when you're good at things, you feel
• 1:06:09
  good. And then you could be performing
• 1:06:11
  in a state of flow or peak performance, and then you're
• 1:06:13
  going to have the results that you're looking for.
• 1:06:15
  Then you're going to have the self love, you're going to have
• 1:06:17
  the current, the confidence in yourself again, because anything
• 1:06:21
  that you're really bad at, you're not going to be
• 1:06:23
  passionate about, right. And so just leaning into the
• 1:06:25
  things that you're really good at and then honing those skills
• 1:06:28
  and continuing to be able to lean into that.
• 1:06:30
  And you can get good at anything too, right?
• 1:06:32
  Honestly, you can get, like I said, when I started my YouTube,
• 1:06:35
  I wasn't good at editing and I didn't have a passion for it.
• 1:06:39
  But I was like, that's what I got to do, right?
• 1:06:40
  And I worked through it. But I started to get better,
• 1:06:42
  started to get better, and I started to enjoy it, you know,
• 1:06:45
  and it was sad when, like one of my first hires was a video
• 1:06:48
  editor, you know, and because it took so much time, but it was
• 1:06:51
  kind of, it was, it was bittersweet because, yeah, I can
• 1:06:54
  put out more content. But I started to enjoy the art
• 1:06:57
  of editing because I got good at it, because I edited like 1000
• 1:06:59
  videos, you know, before I hired my first editor.
• 1:07:03
  And, you know, is you can get good at anything.
• 1:07:05
  It would it, would it, would enough work, you know, Yeah.
• 1:07:09
  What was the best lesson that you learned from your father It.
• 1:07:12
  Was a lot. The best lesson I learned is I
• 1:07:15
  don't think he's meant to teach it.
• 1:07:16
  It's, you know, once he finally got successful, right?
• 1:07:20
  He, he was, he became a millionaire, right?
• 1:07:23
  But it was after 20 years of grinding all almost like 2
• 1:07:28
  decades of struggling. And that's what that, I mean,
• 1:07:31
  that's a testament to persistence.
• 1:07:33
  You know, persistence is undefeated, you know, And so
• 1:07:36
  that's part of it, right? Just the persistence and the
• 1:07:39
  work ethic. But then once he got successful,
• 1:07:42
  he kind of took his foot off the gas, right?
• 1:07:44
  Like he started indulging in his, the fruits of his laborers
• 1:07:48
  a lot, you know, and, and he started, he stopped doing the
• 1:07:53
  things that got him there, you know, and that led to that led
• 1:07:56
  to the downfall and then indulging in certain vices,
• 1:08:00
  right, as a result. And it led to his, his downfall.
• 1:08:04
  So I said OK, once, once, once I, once I get there, I'm going
• 1:08:08
  to, I'm going to keep doing this.
• 1:08:09
  I'm going to keep doing what got me there.
• 1:08:11
  Because, you know, there's no one, there's no amount of money
• 1:08:13
  you can't fuck up. You know what I'm saying?
• 1:08:15
  There's no amount of money. I think like Mike Tyson lost
• 1:08:18
  like $300 million or some shit like that and went bankrupt.
• 1:08:21
  You know, like there's no amount of money that can't be fucked up
• 1:08:24
  if you take care of it, if you don't manage it and manage your
• 1:08:26
  money making money. That's two different skill sets,
• 1:08:28
  right? And I think I learned that from
• 1:08:31
  him. I don't think he meant to teach
• 1:08:32
  me any of that. I think it was just observing,
• 1:08:36
  you know, it's like, OK, stay on point, you know, stay on point.
• 1:08:39
  Keep doing the things that got you there.
• 1:08:41
  And if you fall in love with that, those things, then it's,
• 1:08:45
  you know, it's got to be not about the goal because sometimes
• 1:08:47
  when people they want to get a goal and if they hit it, then
• 1:08:49
  they quit, then this is how people go on like, yo-yo diets
• 1:08:53
  or like, I just want to hit the goal and then they fall off the
• 1:08:56
  diet. You see it in fitness industry a
• 1:08:57
  lot, but it's like that with money too.
• 1:09:00
  I've seen people, especially in the last, you know, 5 or 6
• 1:09:03
  years, people get make a lot of money.
• 1:09:05
  Next, you know, they're selling, they're selling the Lambo man
• 1:09:08
  downsizing. Yeah, because they, they start
• 1:09:10
  indulging it and it's me. It's just like, OK, it's got to
• 1:09:13
  be about more than the things and the, and the acquisition of
• 1:09:17
  of capital. It's got to be more about the
• 1:09:19
  kind of person I'm becoming, you know, how can I keep making
• 1:09:22
  myself better and, and all that stuff would just be a byproduct
• 1:09:25
  of it. Love it.
• 1:09:27
  Yeah, Well, thank you so much for coming on the show.
• 1:09:29
  Now I'll have to have you on again.
• 1:09:30
  And next time, we can get into YouTube.
• 1:09:32
  And Oh yeah, no. Problem coaching and all the
• 1:09:33
  things but I appreciate you sharing your story and good
• 1:09:36
  stuff. Fantastic.
• 1:09:37
  It's my pleasure. Thank you so much.
• 1:09:38
  Thanks, Brandon. Alright.