Rachel O’Neill, “Seduction: Men, Masculinity, and Mediated Intimacy” (Polity , 2018)

New Books in Sociology · Oct 12, 2018 · 35m

How does the seduction, or “pick-up artist,” industry work? In her new book Seduction: Men, Masculinity, and Mediated Intimacy (Polity, 2018), Rachel O’Neill provides a sociological analysis of the seduction industry. By using ethnographic and interview methods, O’Neill engages with the industry to better understand how intimacy is portrayed through media, trainings, and men’s experiences using these techniques in the field. This book is rich with accessible and interesting discussions of masculinity. For instance, O’Neill explores how men who attend seduction trainings, as well as the…