Lemons out of lemonade – How Annie Scranton grew Pace Public Relations into a thriving firm from a $500 commission.

Evolving Your Workplace · Mar 24, 2022 · 48m

When Annie Scranton found herself out of a job, she wasn’t planning to start a public relations company. But that’s what happened when she took a random $500 commission to put a specific client on a specific show. Though she always wanted to be Katie Couric in front of the camera, Annie has now found a sweet niche in the volatile and highly competitive national public relations arena by staying focused on the best possible solution for her clients. That means leveraging a network she built behind the scenes to secure those valuable placements that ultimately translate into higher visibility…