Last Week in Consumer Brands: Fragrance Trends, Protein Innovations, and AI Retail

Express Checkout · Oct 23, 2025 · 35m

Hello hello! We’re excited to test out a new format on the pod :) Every Monday, we share the previous week’s biggest news in consumer + retail in our newsletter, Express Checkout. Now, we’re bringing that newsletter to life—walking through each Monday edition on the pod. This week, we chat about:

* Gen Z males’ new fragrance obsession

* The latest protein-infused products (protein Pop-Tarts and Barebells’ protein soda)

* Supplement brands entering Target

* OpenAI’s partnerships with retailers

* Chobani’s latest funding round and expansion efforts

See you next week!

Chapters:

00:00 Intro

01:00…