S6E12 Roll for Niche

Challenge the Standard in Financial Advice · Sep 18, 2025 · 1h 7m

You've heard the experts (and these two mugs) repeatedly say "you should niche".

But they never pay you the courtesy of explaining how.

Well, let us rectify that oversight in this week's episode by giving you one, easy answer:

"Roll a dice".

Or, more accurately, a set of D&D dice.

This week, Nathan and Jordan set up a number of different categories and roll the dice to build out and explore potential niches.

Not to build a business around them, but instead to demonstrate some of the thinking, considerations and options that come from building out your own financial advisory niche.

Nathan…