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Schnucks Doubles Down on Caper Carts | Key Moment in Grocery History or Gimmick? · Omni Talk Retail

• 0:00
  Schnooks
• 0:00
  is
• 0:01
  expanding
• 0:01
  its
• 0:02
  capercart
• 0:02
  pilot.
• 0:03
  According
• 0:03
  to
• 0:04
  an
• 0:04
  Instacart
• 0:05
  press
• 0:05
  release,
• 0:06
  Schnooks
• 0:06
  is
• 0:06
  expanding
• 0:07
  its
• 0:07
  capercart
• 0:08
  to
• 0:08
  even
• 0:08
  more
• 0:09
  stores
• 0:09
  across
• 0:09
  Missouri
• 0:10
  and
• 0:10
  expanding
• 0:11
  into
• 0:11
  Illinois,
• 0:12
  marking
• 0:12
  the
• 0:12
  first
• 0:13
  time
• 0:13
  the
• 0:13
  smart
• 0:13
  carts
• 0:14
  will
• 0:14
  be
• 0:14
  available
• 0:14
  in
• 0:15
  the
• 0:15
  state
• 0:15
  of
• 0:15
  Illinois.
• 0:16
  In
• 0:16
  addition,
• 0:17
  Instacart
• 0:17
  is
• 0:18
  also
• 0:18
  adding
• 0:18
  a
• 0:18
  new
• 0:18
  feature
• 0:19
  to
• 0:19
  its
• 0:19
  carts.
• 0:20
  And
• 0:20
  are
• 0:20
  you
• 0:21
  ready
• 0:21
  for
• 0:21
  it?
• 0:21
  Do
• 0:22
  you
• 0:22
  know
• 0:22
  what
• 0:22
  it
• 0:22
  is?
• 0:22
  It's
• 0:23
  a
• 0:23
  lower
• 0:23
  tray.
• 0:24
  Yes,
• 0:24
  the
• 0:25
  Instacart
• 0:25
  caper
• 0:26
  cart
• 0:26
  now
• 0:26
  has
• 0:26
  a
• 0:27
  lower
• 0:27
  tray.
• 0:28
  Can
• 0:28
  I
• 0:28
  put
• 0:28
  my
• 0:28
  kids
• 0:29
  on
• 0:29
  that?
• 0:29
  I
• 0:30
  put
• 0:30
  my
• 0:30
  kids
• 0:30
  on
• 0:30
  that.
• 0:31
  I
• 0:31
  think
• 0:31
  you
• 0:31
  can
• 0:32
  add
• 0:32
  cancel
• 0:32
  Christmas,
• 0:33
  it's
• 0:33
  got
• 0:33
  a
• 0:33
  lower
• 0:34
  tray.
• 0:34
  The
• 0:35
  option
• 0:35
  now
• 0:35
  makes
• 0:36
  it
• 0:36
  easier
• 0:36
  for
• 0:36
  customers
• 0:37
  to
• 0:37
  add
• 0:37
  heavier,
• 0:38
  bulkier
• 0:38
  items
• 0:39
  such
• 0:39
  as
• 0:39
  cases
• 0:40
  of
• 0:40
  water,
• 0:40
  soda
• 0:41
  and
• 0:41
  pet
• 0:42
  food
• 0:42
  to
• 0:42
  the
• 0:42
  cart,
• 0:42
  or
• 0:43
  possibly
• 0:43
  even
• 0:44
  eight
• 0:44
  year
• 0:44
  old
• 0:44
  children.
• 0:45
  And
• 0:46
  if
• 0:47
  you
• 0:47
  so
• 0:47
  desire.
• 0:48
  Yes,
• 0:48
  quote.
• 0:49
  It's
• 0:49
  clear
• 0:49
  to
• 0:49
  us
• 0:50
  that
• 0:50
  customers
• 0:50
  love
• 0:51
  shopping
• 0:51
  with
• 0:51
  caper
• 0:51
  cards
• 0:52
  and
• 0:53
  that
• 0:53
  our
• 0:53
  newly
• 0:53
  launched
• 0:53
  stores
• 0:54
  were
• 0:54
  seeing
• 0:55
  many
• 0:56
  times
• 0:56
  throughout
• 0:56
  the
• 0:56
  day
• 0:57
  where
• 0:57
  all
• 0:57
  10
• 0:57
  carts
• 0:58
  are
• 0:58
  in
• 0:58
  use,
• 0:59
  end
• 0:59
  quote,
• 0:59
  said
• 0:59
  Chuck
• 1:00
  McMullen,
• 1:01
  senior
• 1:01
  director
• 1:01
  of
• 1:02
  digital
• 1:02
  experience
• 1:03
  at
• 1:03
  Schnooks.
• 1:04
  Jeff,
• 1:05
  going
• 1:05
  back
• 1:05
  to
• 1:06
  you
• 1:06
  schnooks,
• 1:07
  from
• 1:07
  our
• 1:07
  recollection,
• 1:08
  actually
• 1:08
  Ann
• 1:08
  and
• 1:08
  I
• 1:08
  were
• 1:08
  talking
• 1:09
  about
• 1:09
  this
• 1:09
  yesterday.
• 1:09
  From
• 1:09
  our
• 1:10
  recollection,
• 1:10
  it
• 1:11
  may
• 1:11
  be
• 1:11
  actually
• 1:12
  the
• 1:12
  first
• 1:12
  retailer
• 1:13
  to
• 1:13
  announce
• 1:14
  that
• 1:14
  it
• 1:14
  is
• 1:14
  expanding
• 1:15
  its
• 1:15
  use
• 1:16
  of
• 1:16
  caper
• 1:16
  cards.
• 1:17
  Therefore,
• 1:17
  how
• 1:18
  significant
• 1:18
  is
• 1:18
  this
• 1:19
  moment
• 1:19
  in
• 1:20
  the
• 1:20
  annals
• 1:20
  of
• 1:20
  grocery
• 1:21
  history?
• 1:23
  This
• 1:23
  is
• 1:24
  a
• 1:24
  fun
• 1:24
  one.
• 1:25
  Significance
• 1:26
  in
• 1:26
  history,
• 1:28
  I
• 1:28
  don't
• 1:28
  know.
• 1:29
  I
• 1:29
  think
• 1:30
  in
• 1:30
  terms
• 1:30
  of
• 1:32
  the
• 1:33
  self
• 1:33
  checkout
• 1:33
  equivalent
• 1:34
  revolution,
• 1:35
  I
• 1:35
  think
• 1:35
  the
• 1:35
  jury's
• 1:36
  still
• 1:36
  out
• 1:36
  for
• 1:36
  me.
• 1:37
  But
• 1:37
  I
• 1:38
  do
• 1:38
  believe
• 1:38
  it
• 1:38
  will
• 1:39
  slowly
• 1:39
  become
• 1:39
  more
• 1:39
  normal.
• 1:40
  And
• 1:41
  as
• 1:42
  a
• 1:43
  patron
• 1:43
  who
• 1:43
  actually
• 1:44
  went
• 1:44
  outside
• 1:45
  their
• 1:45
  St.
• 1:45
  Louis
• 1:45
  location
• 1:46
  and
• 1:46
  experienced
• 1:47
  this,
• 1:47
  it's
• 1:48
  pretty
• 1:48
  cool.
• 1:48
  I
• 1:48
  mean,
• 1:48
  for
• 1:49
  me,
• 1:50
  I'm
• 1:50
  more
• 1:50
  of
• 1:50
  the
• 1:50
  convenience
• 1:51
  shopper.
• 1:51
  Want
• 1:51
  to
• 1:51
  get
• 1:52
  in,
• 1:52
  want
• 1:52
  to
• 1:52
  get
• 1:52
  out.
• 1:54
  It
• 1:54
  is
• 1:54
  definitely
• 1:55
  for
• 1:55
  a
• 1:55
  specific
• 1:55
  demographic.
• 1:56
  And
• 1:56
  so
• 1:56
  I
• 1:57
  think
• 1:57
  as
• 1:57
  you
• 1:57
  see
• 1:57
  it
• 1:58
  rolled
• 1:58
  out,
• 1:58
  it'll
• 1:58
  be
• 1:59
  in
• 1:59
  the
• 1:59
  limited
• 1:59
  capacity,
• 2:00
  you
• 2:00
  know,
• 2:00
  10
• 2:00
  carts
• 2:01
  in
• 2:01
  a
• 2:01
  store
• 2:02
  that
• 2:02
  has
• 2:02
  150
• 2:02
  of
• 2:03
  them.
• 2:03
  It's,
• 2:04
  it's
• 2:04
  a
• 2:04
  small
• 2:05
  component
• 2:05
  of
• 2:05
  the
• 2:06
  overall
• 2:06
  experience
• 2:07
  right
• 2:07
  now
• 2:08
  and
• 2:08
  maybe
• 2:08
  it,
• 2:09
  maybe
• 2:09
  it
• 2:09
  fits
• 2:10
  in
• 2:10
  some
• 2:10
  of
• 2:10
  the
• 2:10
  higher
• 2:11
  end
• 2:11
  grocery
• 2:11
  models.
• 2:12
  But
• 2:13
  I'm
• 2:14
  selling
• 2:14
  this
• 2:15
  as
• 2:15
  a
• 2:15
  moment
• 2:15
  in
• 2:15
  time
• 2:16
  akin
• 2:16
  to
• 2:16
  a
• 2:16
  piggly
• 2:17
  wiggly
• 2:17
  opening
• 2:17
  100
• 2:18
  years
• 2:18
  ago.
• 2:19
  Okay,
• 2:20
  got
• 2:20
  it.
• 2:20
  Good,
• 2:20
  good
• 2:20
  reference,
• 2:21
  man.
• 2:21
  Okay,
• 2:21
  wait,
• 2:21
  so
• 2:22
  wait,
• 2:22
  so
• 2:22
  you're
• 2:22
  kind
• 2:22
  of
• 2:22
  a
• 2:22
  one
• 2:22
  of
• 2:23
  and
• 2:23
  he's
• 2:23
  a.
• 2:23
  Jeff's
• 2:24
  a
• 2:24
  one
• 2:24
  of
• 2:24
  one
• 2:24
  on
• 2:24
  this
• 2:24
  show.
• 2:25
  Like
• 2:25
  he's
• 2:25
  actually
• 2:26
  tried
• 2:26
  the
• 2:26
  caper
• 2:26
  card.
• 2:27
  I
• 2:27
  don't
• 2:27
  think
• 2:27
  I've
• 2:27
  actually
• 2:28
  seen
• 2:28
  Anyone
• 2:28
  that
• 2:28
  doesn't
• 2:29
  work
• 2:29
  for
• 2:29
  a
• 2:29
  retailer
• 2:29
  that's
• 2:30
  tried
• 2:30
  the
• 2:30
  caper
• 2:30
  card.
• 2:31
  So,
• 2:31
  so
• 2:31
  what's
• 2:31
  your,
• 2:32
  what's
• 2:32
  your
• 2:32
  review
• 2:32
  of
• 2:32
  it?
• 2:33
  Like?
• 2:33
  What,
• 2:33
  what
• 2:33
  do
• 2:33
  you
• 2:33
  like?
• 2:34
  What'd
• 2:34
  you
• 2:34
  not
• 2:34
  like
• 2:34
  about
• 2:34
  it?
• 2:35
  It's,
• 2:36
  it's,
• 2:36
  it's
• 2:36
  right
• 2:36
  up
• 2:37
  my
• 2:37
  alley.
• 2:37
  Who
• 2:37
  wants
• 2:38
  to
• 2:38
  literally
• 2:38
  just
• 2:39
  go
• 2:39
  and
• 2:39
  throw
• 2:40
  things
• 2:40
  in
• 2:40
  a
• 2:40
  cart
• 2:40
  and
• 2:41
  then
• 2:41
  walk
• 2:41
  out
• 2:41
  the,
• 2:42
  the
• 2:42
  store
• 2:42
  and
• 2:42
  click
• 2:43
  a
• 2:43
  button
• 2:43
  to
• 2:43
  pay
• 2:43
  and,
• 2:44
  and
• 2:44
  you're
• 2:44
  out
• 2:44
  the
• 2:44
  door?
• 2:46
  I
• 2:46
  couldn't
• 2:46
  tell
• 2:47
  you
• 2:47
  the
• 2:47
  last
• 2:47
  time
• 2:47
  I
• 2:47
  actually
• 2:48
  stood
• 2:48
  in
• 2:48
  a
• 2:48
  non
• 2:48
  self
• 2:49
  checkout
• 2:49
  other
• 2:50
  than
• 2:50
  the
• 2:50
  fact
• 2:50
  that
• 2:50
  you
• 2:50
  have
• 2:50
  to
• 2:50
  buy
• 2:51
  alcohol
• 2:51
  and
• 2:51
  occasionally
• 2:52
  have
• 2:52
  to
• 2:52
  go
• 2:52
  to
• 2:52
  the
• 2:53
  actual
• 2:53
  person
• 2:53
  to
• 2:53
  check
• 2:54
  you
• 2:54
  out.
• 2:54
  I'm
• 2:54
  a
• 2:55
  convenient
• 2:55
  shopper.
• 2:55
  I
• 2:56
  want
• 2:56
  to
• 2:56
  get
• 2:56
  in,
• 2:56
  get
• 2:56
  out.
• 2:58
  My
• 2:59
  wife
• 2:59
  hates
• 2:59
  the
• 3:00
  fact
• 3:00
  that
• 3:00
  I
• 3:00
  do
• 3:01
  a
• 3:01
  grocery
• 3:01
  run
• 3:01
  because
• 3:02
  she
• 3:03
  wants
• 3:03
  me
• 3:03
  out
• 3:03
  of
• 3:03
  the
• 3:03
  house
• 3:03
  and
• 3:03
  I'm
• 3:04
  probably
• 3:04
  back
• 3:04
  faster
• 3:04
  than
• 3:04
  she
• 3:05
  needs
• 3:05
  me.
• 3:05
  But
• 3:06
  it's
• 3:07
  a
• 3:07
  great
• 3:07
  experience.
• 3:07
  I
• 3:08
  mean
• 3:08
  the
• 3:08
  cart's
• 3:08
  a
• 3:08
  little
• 3:08
  wonky.
• 3:09
  It
• 3:10
  can't
• 3:10
  really
• 3:10
  fit
• 3:11
  as,
• 3:11
  as
• 3:11
  much
• 3:12
  as
• 3:12
  like
• 3:12
  a
• 3:12
  traditional
• 3:13
  shopping
• 3:13
  cart.
• 3:14
  So
• 3:14
  it
• 3:14
  is
• 3:15
  more
• 3:15
  of
• 3:15
  the
• 3:15
  kind
• 3:15
  of
• 3:16
  smaller
• 3:16
  components,
• 3:16
  the
• 3:16
  bottom
• 3:18
  capacity,
• 3:18
  I
• 3:19
  mean
• 3:19
  it
• 3:19
  could
• 3:19
  hold
• 3:19
  like
• 3:20
  a
• 3:20
  12
• 3:20
  pack
• 3:20
  of
• 3:20
  water.
• 3:20
  Not
• 3:21
  one
• 3:21
  of
• 3:21
  the
• 3:21
  big
• 3:21
  Costco
• 3:21
  size
• 3:22
  ones.
• 3:22
  So
• 3:22
  it's,
• 3:23
  but
• 3:23
  it's
• 3:24
  a,
• 3:24
  it's
• 3:24
  a,
• 3:24
  it's
• 3:24
  a
• 3:25
  good
• 3:25
  model.
• 3:25
  I
• 3:26
  mean
• 3:26
  I,
• 3:26
  I,
• 3:26
  I
• 3:27
  definitely
• 3:27
  put
• 3:27
  more
• 3:28
  stuff
• 3:28
  in
• 3:28
  my
• 3:28
  basket
• 3:28
  than
• 3:29
  I
• 3:29
  think
• 3:29
  I
• 3:29
  would
• 3:29
  have
• 3:29
  normally
• 3:29
  done
• 3:30
  otherwise.
• 3:30
  So
• 3:31
  it's,
• 3:32
  it'll
• 3:32
  be
• 3:32
  interesting
• 3:32
  to
• 3:33
  see
• 3:33
  how
• 3:33
  this
• 3:33
  gets
• 3:33
  rolled
• 3:33
  out
• 3:34
  to,
• 3:34
  to.
• 3:34
  Illinois
• 3:35
  and
• 3:35
  you're
• 3:36
  two
• 3:36
  thumbs
• 3:36
  up
• 3:36
  on
• 3:36
  the
• 3:37
  card
• 3:37
  itself.
• 3:37
  Like
• 3:37
  for
• 3:38
  you
• 3:38
  as
• 3:38
  a
• 3:38
  shopper,
• 3:39
  you,
• 3:39
  you,
• 3:39
  you
• 3:40
  liked
• 3:40
  it,
• 3:40
  you
• 3:40
  liked
• 3:40
  using
• 3:41
  it,
• 3:41
  you'd
• 3:41
  use
• 3:41
  it
• 3:41
  again.
• 3:42
  I,
• 3:42
  I
• 3:42
  liked
• 3:43
  the
• 3:43
  convenience
• 3:43
  of
• 3:44
  it.
• 3:44
  Okay.
• 3:45
  Again,
• 3:45
  the
• 3:45
  card
• 3:46
  itself
• 3:46
  is,
• 3:47
  is
• 3:48
  a
• 3:48
  little
• 3:48
  bit
• 3:48
  like
• 3:48
  I
• 3:48
  said,
• 3:49
  wonky,
• 3:49
  but
• 3:49
  they'll
• 3:49
  get
• 3:50
  that
• 3:50
  fixed
• 3:50
  figured
• 3:51
  out.
• 3:52
  But
• 3:52
  it's,
• 3:53
  it's,
• 3:54
  it's,
• 3:54
  it's
• 3:54
  not
• 3:55
  going
• 3:55
  anywhere.
• 3:55
  I
• 3:55
  think
• 3:55
  we
• 3:56
  actually
• 3:56
  probably
• 3:56
  see
• 3:56
  a
• 3:56
  little
• 3:56
  bit
• 3:57
  more
• 3:57
  of
• 3:57
  this.
• 3:57
  But
• 3:58
  whether
• 3:59
  it's
• 3:59
  fully
• 3:59
  penetrated
• 4:00
  like
• 4:00
  a
• 4:01
  self
• 4:01
  checkout
• 4:01
  line
• 4:02
  item
• 4:02
  or
• 4:02
  line,
• 4:03
  I'm,
• 4:03
  I'm
• 4:03
  not,
• 4:04
  I'm
• 4:04
  not
• 4:04
  sold
• 4:04
  quite
• 4:04
  yet.
• 4:05
  Not
• 4:05
  sure
• 4:05
  yet.
• 4:06
  Right,
• 4:06
  right,
• 4:06
  right.
• 4:06
  And
• 4:07
  what
• 4:07
  do
• 4:07
  you
• 4:07
  think
• 4:07
  here?
• 4:08
  You
• 4:08
  know,
• 4:09
  where
• 4:09
  do
• 4:09
  you
• 4:09
  put
• 4:09
  this.
• 4:09
  On
• 4:09
  the,
• 4:10
  on
• 4:10
  the
• 4:10
  movement
• 4:10
  in
• 4:11
  grocery,
• 4:11
  grocery
• 4:11
  history.
• 4:12
  Is
• 4:12
  it
• 4:13
  wiggly?
• 4:13
  Is
• 4:13
  it
• 4:13
  less?
• 4:14
  Like
• 4:14
  where
• 4:14
  is
• 4:14
  it?
• 4:15
  I
• 4:15
  don't
• 4:15
  know.
• 4:15
  I
• 4:15
  mean
• 4:16
  I
• 4:16
  was
• 4:16
  just
• 4:16
  talking
• 4:17
  to
• 4:17
  a
• 4:18
  regional,
• 4:18
  pretty
• 4:19
  major
• 4:19
  regional
• 4:19
  grocer
• 4:20
  last
• 4:20
  week
• 4:20
  who's
• 4:21
  also
• 4:21
  going
• 4:22
  forward
• 4:22
  with
• 4:22
  the
• 4:23
  Amazon
• 4:24
  Dash
• 4:24
  cart
• 4:24
  in
• 4:25
  their,
• 4:25
  in
• 4:25
  their
• 4:26
  grocer
• 4:27
  and
• 4:27
  it,
• 4:28
  it
• 4:28
  surprises
• 4:28
  me
• 4:29
  but
• 4:29
  I
• 4:29
  think
• 4:30
  for
• 4:30
  me
• 4:30
  Chris.
• 4:30
  I
• 4:31
  mean,
• 4:31
  plain
• 4:31
  and
• 4:31
  simple.
• 4:32
  I
• 4:32
  think
• 4:32
  it's
• 4:32
  just
• 4:32
  a
• 4:32
  test
• 4:33
  of
• 4:34
  how
• 4:34
  far
• 4:34
  along
• 4:35
  this
• 4:36
  technology
• 4:36
  has
• 4:37
  come
• 4:37
  and
• 4:37
  what
• 4:37
  the
• 4:37
  caper
• 4:38
  carts
• 4:38
  are
• 4:38
  able
• 4:38
  to
• 4:39
  do.
• 4:39
  And
• 4:39
  I
• 4:39
  think
• 4:40
  what
• 4:40
  I
• 4:41
  was
• 4:41
  hearing
• 4:41
  from
• 4:41
  that
• 4:42
  particular
• 4:42
  retailer
• 4:43
  was
• 4:43
  that
• 4:43
  they're
• 4:43
  being
• 4:43
  sold
• 4:44
  hard
• 4:44
  now
• 4:44
  on
• 4:44
  the
• 4:45
  future
• 4:45
  capabilities,
• 4:46
  especially
• 4:46
  as
• 4:46
  it
• 4:46
  relates
• 4:47
  to
• 4:48
  retail
• 4:48
  media
• 4:48
  that
• 4:49
  they
• 4:49
  can
• 4:49
  add
• 4:50
  into
• 4:50
  this,
• 4:51
  even
• 4:51
  like
• 4:52
  cameras
• 4:53
  on
• 4:53
  the
• 4:53
  carts
• 4:53
  and
• 4:53
  being
• 4:54
  able
• 4:54
  to
• 4:54
  do
• 4:55
  walk,
• 4:55
  you
• 4:55
  know,
• 4:56
  pathing
• 4:56
  and
• 4:57
  understanding
• 4:57
  out
• 4:58
  of
• 4:58
  stocks
• 4:58
  in
• 4:58
  a
• 4:58
  store.
• 4:59
  So
• 4:59
  I
• 4:59
  think
• 5:00
  it's
• 5:00
  getting
• 5:00
  to
• 5:00
  the
• 5:01
  point
• 5:01
  where
• 5:01
  the
• 5:01
  tipping
• 5:02
  point
• 5:02
  where
• 5:02
  it's
• 5:02
  like,
• 5:02
  okay,
• 5:03
  these
• 5:03
  are
• 5:03
  finally
• 5:04
  providing
• 5:04
  a
• 5:04
  return
• 5:05
  on
• 5:05
  the
• 5:05
  massive
• 5:05
  investment
• 5:06
  that
• 5:06
  you
• 5:06
  have
• 5:06
  to
• 5:06
  make
• 5:07
  to
• 5:07
  bring
• 5:07
  them
• 5:07
  into
• 5:07
  stores.
• 5:08
  So
• 5:08
  is
• 5:09
  it
• 5:09
  something
• 5:09
  that
• 5:09
  we're
• 5:10
  testing
• 5:10
  in
• 5:11
  more.
• 5:11
  More
• 5:12
  cases
• 5:12
  like
• 5:12
  we're
• 5:12
  seeing
• 5:12
  with
• 5:13
  Snooks
• 5:13
  here?
• 5:14
  Yeah.
• 5:14
  And
• 5:14
  I
• 5:14
  don't
• 5:15
  know.
• 5:15
  When
• 5:15
  I,
• 5:15
  when
• 5:15
  I
• 5:15
  hear
• 5:15
  you
• 5:15
  talk
• 5:16
  like
• 5:16
  that
• 5:16
  though,
• 5:16
  it
• 5:16
  reminds
• 5:16
  me
• 5:17
  of
• 5:17
  the
• 5:17
  old
• 5:17
  SNL
• 5:17
  commercial,
• 5:18
  you
• 5:18
  know,
• 5:18
  with
• 5:18
  Dan
• 5:18
  Aykroyd.
• 5:19
  Like,
• 5:19
  you
• 5:19
  know,
• 5:19
  it's
• 5:20
  a
• 5:20
  floor
• 5:20
  wax,
• 5:20
  but
• 5:20
  it's
• 5:20
  also
• 5:21
  a
• 5:21
  dessert
• 5:21
  topping.
• 5:22
  I
• 5:22
  think
• 5:22
  that's
• 5:22
  where
• 5:22
  people
• 5:22
  start
• 5:23
  to
• 5:23
  get
• 5:23
  a
• 5:23
  little
• 5:23
  too
• 5:23
  excited
• 5:24
  about
• 5:24
  the
• 5:25
  innovation
• 5:25
  and,
• 5:25
  and
• 5:26
  the
• 5:26
  potential
• 5:26
  of
• 5:26
  what
• 5:26
  they,
• 5:27
  what
• 5:27
  IT
• 5:27
  can
• 5:27
  do
• 5:27
  and
• 5:28
  trying
• 5:28
  to
• 5:28
  find
• 5:28
  the
• 5:28
  use
• 5:29
  cases.
• 5:29
  But
• 5:30
  I
• 5:30
  agree
• 5:30
  with
• 5:30
  Jeff.
• 5:31
  I
• 5:31
  don't
• 5:31
  think
• 5:31
  this
• 5:31
  is
• 5:31
  like
• 5:32
  Piggly
• 5:32
  Wiggly,
• 5:33
  momentous
• 5:33
  change
• 5:34
  in
• 5:34
  the
• 5:34
  history
• 5:35
  of
• 5:35
  grocery
• 5:35
  shopping,
• 5:36
  but
• 5:36
  I
• 5:36
  do
• 5:36
  think
• 5:36
  it's
• 5:36
  a
• 5:37
  pretty
• 5:37
  significant
• 5:37
  move
• 5:38
  here
• 5:38
  because,
• 5:39
  you
• 5:39
  know,
• 5:39
  it
• 5:39
  passes
• 5:39
  my
• 5:40
  litmus
• 5:40
  test
• 5:40
  that
• 5:40
  we've
• 5:41
  talked
• 5:41
  about
• 5:41
  on
• 5:41
  this
• 5:41
  show
• 5:41
  a
• 5:41
  lot,
• 5:42
  which
• 5:42
  is
• 5:42
  implementations
• 5:43
  are
• 5:43
  one
• 5:44
  thing.
• 5:44
  Software
• 5:44
  providers
• 5:45
  or
• 5:45
  hardware
• 5:45
  providers
• 5:46
  in
• 5:46
  this
• 5:46
  case
• 5:46
  are
• 5:47
  always
• 5:47
  talking
• 5:47
  about
• 5:47
  their
• 5:48
  implementations.
• 5:49
  They're
• 5:49
  always
• 5:49
  talking
• 5:49
  about,
• 5:50
  you
• 5:50
  know,
• 5:50
  here's
• 5:50
  how
• 5:50
  many
• 5:50
  places
• 5:51
  we're
• 5:51
  located.
• 5:52
  But
• 5:52
  the
• 5:52
  one
• 5:52
  thing
• 5:52
  you
• 5:52
  never
• 5:53
  hear
• 5:53
  much
• 5:53
  about
• 5:53
  is
• 5:53
  that
• 5:54
  second
• 5:54
  implementation,
• 5:55
  the
• 5:55
  expansion.
• 5:56
  And
• 5:56
  so
• 5:56
  I'm
• 5:56
  always
• 5:57
  skeptical
• 5:57
  until
• 5:57
  they
• 5:58
  reach
• 5:58
  the
• 5:58
  second
• 5:58
  rollout
• 5:59
  stage
• 5:59
  because
• 6:00
  that
• 6:00
  means
• 6:00
  you've
• 6:00
  proved
• 6:00
  the
• 6:01
  ROI
• 6:01
  at
• 6:01
  the
• 6:01
  first
• 6:02
  stage.
• 6:02
  Now,
• 6:02
  granted,
• 6:03
  it's
• 6:03
  10
• 6:03
  carts,
• 6:04
  you
• 6:04
  know,
• 6:04
  for
• 6:05
  in
• 6:05
  one
• 6:05
  of
• 6:05
  these
• 6:05
  stores,
• 6:05
  like
• 6:06
  Jeff
• 6:06
  said,
• 6:06
  like
• 6:06
  the
• 6:06
  headline
• 6:07
  said.
• 6:07
  So
• 6:07
  there's
• 6:08
  still
• 6:08
  a
• 6:08
  lot
• 6:08
  more
• 6:08
  to
• 6:08
  find
• 6:09
  out
• 6:09
  here,
• 6:09
  but
• 6:09
  they're
• 6:10
  finding
• 6:10
  out
• 6:10
  enough
• 6:11
  to
• 6:11
  say,
• 6:11
  yes,
• 6:11
  we
• 6:11
  want
• 6:12
  to
• 6:12
  continue
• 6:12
  to
• 6:12
  move
• 6:12
  forward
• 6:13
  with
• 6:13
  it
• 6:13
  and
• 6:13
  see
• 6:13
  if
• 6:13
  there's
• 6:14
  an
• 6:14
  idea
• 6:14
  here.
• 6:15
  But
• 6:15
  yes,
• 6:15
  the
• 6:16
  jury's
• 6:16
  still
• 6:16
  out
• 6:16
  on
• 6:17
  whether
• 6:17
  or
• 6:17
  not
• 6:17
  these
• 6:18
  are
• 6:18
  ultimately
• 6:18
  going
• 6:18
  to
• 6:18
  work
• 6:19
  in
• 6:19
  the
• 6:19
  long
• 6:19
  run,
• 6:19
  especially
• 6:20
  against
• 6:20
  all
• 6:20
  the
• 6:20
  other
• 6:20
  options
• 6:21
  that
• 6:21
  you
• 6:21
  have
• 6:21
  around
• 6:22
  retail
• 6:23
  media,
• 6:23
  via
• 6:23
  the
• 6:24
  phone,
• 6:24
  via
• 6:25
  Internet
• 6:25
  installations,
• 6:25
  on
• 6:25
  screens
• 6:26
  in
• 6:26
  the
• 6:26
  store,
• 6:27
  in
• 6:27
  store
• 6:27
  radio
• 6:28
  and.
• 6:29
  And
• 6:29
  all
• 6:29
  the
• 6:29
  other
• 6:30
  things
• 6:30
  you
• 6:30
  can
• 6:30
  do
• 6:30
  with
• 6:30
  cameras
• 6:31
  and
• 6:31
  robots
• 6:31
  and
• 6:32
  everything
• 6:32
  else,
• 6:33
  or
• 6:33
  even
• 6:33
  just
• 6:33
  AI
• 6:34
  in
• 6:34
  terms
• 6:34
  of
• 6:34
  understanding
• 6:35
  the
• 6:35
  dynamics
• 6:35
  of
• 6:36
  how
• 6:36
  your
• 6:36
  store
• 6:36
  is
• 6:36
  working
• 6:36
  on
• 6:36
  a
• 6:37
  daily
• 6:37
  basis.
• 6:37
  So
• 6:38
  I
• 6:38
  think
• 6:38
  a
• 6:38
  lot
• 6:38
  more
• 6:38
  to
• 6:38
  prove.
• 6:39
  But
• 6:39
  this
• 6:39
  is
• 6:39
  interesting
• 6:40
  in
• 6:40
  the
• 6:40
  fact
• 6:40
  that
• 6:40
  Schnooks,
• 6:41
  which
• 6:41
  is
• 6:41
  one
• 6:41
  of
• 6:41
  the
• 6:41
  smartest
• 6:41
  grocers
• 6:42
  around,
• 6:42
  is
• 6:43
  saying,
• 6:43
  hey,
• 6:43
  we're
• 6:43
  going
• 6:43
  to
• 6:44
  expand
• 6:44
  this.
• 6:44
  I
• 6:44
  think
• 6:44
  that's
• 6:45
  important,
• 6:45
  right?
• 6:46
  And.
• 6:46
  And
• 6:47
  you
• 6:47
  just
• 6:47
  brought
• 6:47
  up
• 6:48
  another
• 6:48
  question,
• 6:48
  Chris.
• 6:48
  Like,
• 6:48
  how
• 6:49
  many
• 6:49
  carts
• 6:49
  are
• 6:49
  they
• 6:50
  expanding
• 6:50
  to
• 6:51
  all
• 6:51
  these
• 6:51
  locations?
• 6:52
  Like,
• 6:52
  are
• 6:52
  they
• 6:53
  still
• 6:53
  going
• 6:53
  to
• 6:53
  go
• 6:53
  with
• 6:53
  the
• 6:53
  10
• 6:54
  cart
• 6:54
  per
• 6:55
  store
• 6:56
  test?
• 6:56
  Or
• 6:56
  is
• 6:57
  this
• 6:57
  going
• 6:57
  to
• 6:57
  be
• 6:57
  are
• 6:57
  we
• 6:57
  going
• 6:58
  to
• 6:58
  start
• 6:58
  to
• 6:58
  see
• 6:59
  more
• 6:59
  carts
• 7:00
  in
• 7:00
  action
• 7:01
  versus,
• 7:02
  you
• 7:02
  know,
• 7:02
  here's
• 7:02
  a
• 7:03
  few
• 7:03
  options
• 7:03
  or
• 7:03
  here's
• 7:04
  one
• 7:04
  option
• 7:04
  because
• 7:05
  it
• 7:05
  also
• 7:05
  requires
• 7:05
  some
• 7:06
  infrastructural
• 7:07
  changes
• 7:07
  too,
• 7:07
  to
• 7:08
  all
• 7:08
  of
• 7:08
  these
• 7:08
  stores,
• 7:08
  Chris,
• 7:09
  which
• 7:09
  we
• 7:09
  haven't
• 7:10
  talked
• 7:10
  about
• 7:10
  yet
• 7:10
  either.
• 7:11
  And
• 7:11
  so
• 7:11
  I
• 7:12
  think
• 7:12
  there's
• 7:12
  a
• 7:12
  lot
• 7:13
  more
• 7:13
  to
• 7:13
  be
• 7:13
  gleaned
• 7:14
  from
• 7:15
  this
• 7:15
  rollout
• 7:16
  and
• 7:16
  what
• 7:16
  it
• 7:16
  ends
• 7:16
  up
• 7:17
  looking
• 7:17
  like
• 7:17
  and
• 7:17
  really
• 7:18
  starting
• 7:18
  to
• 7:18
  get
• 7:18
  into
• 7:18
  the
• 7:19
  details
• 7:19
  of
• 7:20
  how
• 7:20
  many
• 7:20
  make
• 7:21
  sense
• 7:21
  and
• 7:22
  what
• 7:22
  the
• 7:22
  real
• 7:22
  investment
• 7:23
  is.