Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Apple Uses the Ecosystem to Lock In Prices
Apple’s pricing power isn’t about hardware margins anymore. It’s about the invisible tax of switching costs. This episode breaks down how the integration between iPhone, Mac, and Services creates a moat that lets Apple raise prices without losing customers. We look at the specific mechanics of data portability friction, iMessage network effects, and why your old Android phone suddenly feels expensive just by comparison.
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The skinny
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