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World Cup Boosts Santa Monica's Economy | Venice Beach News
The World Cup is injecting a much-needed economic boost into Santa Monica, with foot traffic up 40% and beach parking revenue soaring nearly $1 million in just 13 days — a 44% jump. But while the tournament brings cheers and social media buzz, the city’s long-term tourism recovery remains sluggish, with visitor numbers still below half of pre-pandemic levels. Despite a $900 million tourism revenue haul last year, actual visitors dropped 8% from 2022 and are far below the 8.7 million seen in 2017. Santa Monica lags behind even neighboring West Hollywood, struggling with lingering pandemic…
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