Latest / Savvy Shopkeeper Retail Podcast

229. Building a Legacy Business with Jolene Forrester of JoRetro
Jolene Forrester, owner of JoRetro in Havre de Grace, Maryland, has built a thriving legacy retail store with multiple streams of income. What started out in a small antique mall booth has grown into a 5000 square foot retail store with vintage treasures, niche retro-style products, a twice-annual Pyrex & Vintage Festival, and a thriving Airbnb apartment rental business.
With an extensive background in corporate interior design, Jolene's knack for creative merchandising and unique vintage finds has helped her build JoRetro—along with a few key lessons from Master Shopkeepers.
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The skinny
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