Latest / Fire Footwear: Sneakers Talk (with Matt Frates)
Is Nike Tricking Us Into Copping?
The Jordan releases in 2025 have been hot, heavy, and steeping in history. On the surface it appears we are all getting what we want, but underneath the hood it seems much more intentional. Are we being conditioned into copping out of FOMO? Matt weighs in.
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The skinny
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