Latest / Success Story with Scott Clary / Vivian Tu - "Your Rich BFF" & Author of Rich AF | The Ex-Wall Street Trader With 8 Million Followers Says the Old Money Rules Are Dead
Transcript
- 0:00Last time you were on, you taught everybody how to get rich.
- 0:04It has been a brutal 18 months.
- 0:06Has the advice changed at all?
- 0:07The advice hasn't changed, but the ecosystem has.
- 0:12The cost of living has only continued to rise.
- 0:14AI has only gotten bigger and grander.
- 0:16Today's guest is Vivian Tu, better known as your Rich BFF.
- 0:20A former Wall Street trader turned entrepreneur and financial educator, she built a massive platform helping people understand money, investing, and building wealth.
- 0:29In this conversation, she shares practical advice on making better financial decisions and navigating money in a changing world.
- 0:35What is the thing that you have to tell them that they really have to take to heart right now?
- 0:39You got to increase what's coming in the door and decrease what's going out.
- 0:43You can only control you.
- 0:45What do you think AI should be used for and AI should not be used for?
- 0:48AI shouldn't really be used for regulated industries like law, medicine, finance.
- 0:56You should not be uploading your bank statements into ChatGPT.
- 1:02MyFitnessPal is a success story partner.
- 1:04Now, there's this thing that happens when you start paying attention to what you eat.
- 1:08And I think we can all agree that we wanna care about our health and our wellness and our nutrition, but more often than not, we just kind of think we eat clean, we think we eat healthy, but we're not really, really paying attention to every single meal and what makes up
- 1:21every single meal.
- 1:22But just by paying attention and starting to log and track what you eat, you start making better choices without really trying.
- 1:30And that surprised me because when I first started using the MyFitnessPal app and I've been using it for a while now, it's a nutrition tracking app, and I started logging what I was eating, it started showing me my macros, which means how much protein, carbs, and fats I was getting.
- 1:43And then I started to understand why some days I felt good, high energy.
- 1:46Some days I felt like garbage because those three things, proteins, carbs, fats, that's what your food is made out of.
- 1:53And the balance between them affects everything.
- 1:56So my Fitness Pal app truly changed my life when it came to managing my food, which managed and helped everything else.
- 2:04Now on the premium version of the app, it breaks down those numbers by meal.
- 2:08So I'm not just seeing one calorie number for the day.
- 2:11I can see what's happening at breakfast versus lunch versus dinner, where my protein actually lands, whether I'm eating enough earlier in the day or piling everything on at night.
- 2:20And all of a sudden,
- 2:21When I'm crashing at 3, 4 p.m., well, I can take a look and see it's not so surprising anymore based on what I ate or what I didn't eat.
- 2:28So that's what I mean when I say that MyFitnessPal is a great app for awareness.
- 2:33It's not obsessive.
- 2:35It's not stressful.
- 2:36It's not time consuming.
- 2:37It's actually the opposite.
- 2:38Guessing is stressful.
- 2:39When you have all the information, the food you eat, your nutrition becomes way easier to keep up with.
- 2:46Also, a lot of people stress out that logging food is going to be very time consuming.
- 2:50It's not.
- 2:51And if it was annoying, I'd stop.
- 2:52But what I love about the app is that they've made it super, super simple.
- 2:56They've removed all friction in food logging, right?
- 2:59They have the largest food database out there.
- 3:01So whatever I'm eating is already in it.
- 3:03I can voice log so I can just say what I'm eating.
- 3:06They have a barcode scanner that handles all the package stuff.
- 3:09They have a tool called meal scan, which lets me point my camera at my plate and it breaks down all the macros and then logs it for breakfast, lunch, dinner, whatever.
- 3:17And the app remembers my regular meals.
- 3:19And I'm really just in and out of the app in seconds.
- 3:22And on top of that, it connects with over 40 fitness apps and wearables.
- 3:25So my workouts, my nutrition, they're all in one place.
- 3:28See, food is the foundation of everything.
- 3:31your energy, your sleep, your weight, your recovery, your performance, at work, at home.
- 3:36And I really believe that when you start to pay attention to what you eat, every single part of your life improves.
- 3:40And to be honest, for me, it's the most useful tool because when I see the information, when I see what I'm eating,
- 3:47and I feel the effects of having good nutrition and good food at the right time, the decisions on what to eat become obvious.
- 3:55Not because someone told me to eat better, it's because I have the data.
- 3:59And the data makes it super, super easy to stay on track.
- 4:02So please do yourself a favor, go to podcast.myfitnesspal.com and use code SCOTT.
- 4:06That's S-C-O-T-T, all uppercase letters, for 15% off MyFitnessPal Premium.
- 4:11That is podcast.myfitnesspal.com, code SCOTT for 15% off.
- 4:16MyFitnessPal Premium.
- 4:23So Vivian, last time you were on, you taught everybody how to get rich.
- 4:29It has been a brutal 18 months.
- 4:31And I went back and checked.
- 4:32It was 18 months since the last episode.
- 4:34So layoffs, tariffs, $4 gas.
- 4:39Has the advice changed at all?
- 4:41The advice hasn't changed, but the ecosystem has.
- 4:46Now we've got a little bit more of an inflation problem, even more than before.
- 4:52The cost of living has only continued to rise, except now we're very seriously on potentially the precipice of an official war.
- 5:02The fact that AI has only gotten bigger and grander and become more and more of a part of our general ecosystem, I think, is a big conversation point as well.
- 5:15But I don't think the advice has changed.
- 5:18I just think that we need to have a real come to Jesus moment of like...
- 5:26How are we actually going to help the everyday person?
- 5:29I think it's pretty abysmal, the job that we have done as a country, as a community, of actually taking care of the middle class.
- 5:39And the shrinking middle class is truly probably my biggest concern.
- 5:44Because when you don't have families that can afford a vacation a year, that can afford to go out to eat, that can afford to make discretionary purchases, like...
- 5:55The music stops.
- 5:56Like the game is over then.
- 5:59Right.
- 6:00It can't just be the teeny tiny top sliver of folks have every dollar on earth and everybody else has nothing.
- 6:07Businesses can't run that way.
- 6:08what's stressful to me because I know how people react.
- 6:14And when things are stressful, no one thinks like, like there's not more level headedness when you're stressed out, right?
- 6:22You make worse financial decisions because you're already scared.
- 6:26So everything you're doing is like a knee jerk reaction to your already precarious, slightly shitty situation.
- 6:32And it creates this flywheel of bad stuff happening for the average person.
- 6:37Absolutely.
- 6:38I think the most dangerous person is the one who has nothing to lose.
- 6:41I think the person who makes the poorest decisions is the one that's been backed into a corner.
- 6:45And so to your exact point of the flywheel of like, yeah, people are going to start doing stuff that is out of character.
- 6:53That is probably a little erratic that may be considered like morally ambiguous to try and make ends meet.
- 7:01And I think that's really, really a concern that we need to be talking about.
- 7:05So the advice hasn't changed, but maybe the message has to be a little bit stronger.
- 7:10So if somebody is stressed out, not in a great financial situation, they feel like they can't keep their head above water.
- 7:19Let's just start with that.
- 7:20What is the thing that you have to tell them that they really have to take to heart right now?
- 7:25I think simply put, you got to increase what's coming in the door and decrease what's going out.
- 7:31There are so many things, by the way, like before we even get into that, for that person to be mad about.
- 7:36Government hasn't taken care of the middle class.
- 7:39You know, there's crazy macro economic things happening.
- 7:44But you can only control you.
- 7:47And so I implore everybody listening to take care.
- 7:50that piece of personal accountability.
- 7:52I'm not saying it's not hard.
- 7:54I'm not saying it's fair.
- 7:55I'm not saying it's right.
- 7:56But I'm saying you can only do what you can do.
- 8:00And so what you should be doing is increasing what's coming in and decreasing what's going out.
- 8:04And that is two major things.
- 8:07It's
- 8:08picking up a side hustle, getting a different higher paying job.
- 8:12It's asking for that raise and promotion at work.
- 8:14It's finding some sort of way to build ownership, whether that's buying a business that is cash flowing, whether that is, you know, building something that is going to make you money.
- 8:25Like you have to make more money.
- 8:27You have to get more money coming in the door.
- 8:29That's step one.
- 8:30And then step two is we actually really, really need to look at our expenses.
- 8:38This is not for the people who are living hand to mouth.
- 8:40Like, truly, if you are paycheck to paycheck, if all of your money is going towards food and rent, I'm not talking to you.
- 8:48But I will see some people complaining about how they don't have enough money with hair done, nails are done, like lashes are done.
- 9:00Where did you get the money for that?
- 9:01Also, I see people complaining about the cost of grocery prices.
- 9:07Like...
- 9:09why are you at the liquor store every weekend?
- 9:11I see people who are like, life has gotten so unmanageable, I can't afford anything.
- 9:16You know what would be a great idea right now?
- 9:19Maybe we should have a baby.
- 9:20Maybe don't.
- 9:21Maybe don't.
- 9:22I know that's kind of a shitty thing to say out loud, but you have to know what your current market conditions are and whether or not the decisions you're making are actually going to be advantageous.
- 9:33And so I would say...
- 9:37You got to cut back.
- 9:38There are things you don't need.
- 9:40How do you really make it bare bones so that you can build this pile of money to one, potentially take care of you in the future because you're going to need that savings if something bad happens.
- 9:49But two, when you get to a point, how can we take that money and buy stuff, buy ownership, have stuff like investments that are actually going to earn you money?
- 9:57Everything you're saying about.
- 10:00even if it sucks and it's not your fault, you still gotta deal with it.
- 10:03Yeah.
- 10:04And that's a hard message, but when you get over the fact that life can be unfair sometimes and you do just deal with it, meaning you learn a new skill or you save a little bit of money to invest into a business that creates wealth for you or you take the time to apply for a better job.
- 10:23Like when you get over the negativity and you just take action,
- 10:29It's not easy, but if you do that for a long enough period of time, things do end up looking a lot better.
- 10:35My favorite phrase is yes and.
- 10:38So like, you know, the economy sucks.
- 10:42Yes and.
- 10:44What?
- 10:44What are you going to do about that?
- 10:46You can't change the ecosystem unless, you know, obviously through small choices of like voting a certain way or making sure that people who are your representatives actually represent your interests.
- 10:56Sure.
- 10:57Yes, that is a long, long con.
- 10:59That's a long game.
- 11:00But what are you doing tomorrow?
- 11:02What are you actually doing to make your family's life better?
- 11:05And when you start to realize that no one's really coming to save you except you.
- 11:09No one is coming to save you.
- 11:11No one is coming to save you.
- 11:13You get thousands of DMs, and we're going to talk about what that led to.
- 11:17But I'm curious if you noticed a shift in what people are DMing you more recently.
- 11:23Yeah, I think...
- 11:26When I started Your Rich BFF five years ago, it was more so basic budgeting, basic saving, basic investing.
- 11:38But now every question I get is typically tied to a news headline.
- 11:43People are very worried.
- 11:47Two things.
- 11:48One, let us remind everyone that news companies, media companies job is to get you to click.
- 11:55So every headline is going to be more salacious, more outlandish, more scary than it probably needs to be.
- 12:01I'm not saying that they aren't scary.
- 12:03They are.
- 12:04But like, first off, just regulate your nervous system and recognize that this article was written a certain way to get you to click.
- 12:12That, you know, that video of warfare was positioned a certain way to get you to click.
- 12:20So just first pause.
- 12:22And then the second thing is, is like the questions that I am getting, a lot of it has to do with like economic uncertainty and questions of like, how are these things going to impact me?
- 12:33How do I prepare?
- 12:35It almost feels like a little bit of...
- 12:37prepperism, like, you know, the doomsday preppers, except they're prepping for an uncertain economy.
- 12:44Do you see people making poor financial decisions because of news that has no impact on them whatsoever?
- 12:50Not necessarily news that doesn't impact them, but what they're seeing.
- 12:55So people will make poor financial decisions when the main goal feels out of reach.
- 13:03So when we're seeing
- 13:08interest rates stay high, but housing prices continue to rise or, you know, um,
- 13:15fewer people can afford a home, like fewer people are investing, more people are sports gambling, all of these things.
- 13:21Like it's starting to feel like we're losing the plot.
- 13:25Right.
- 13:25And the plot historically our parents taught us was you would work hard.
- 13:30You put your head down.
- 13:31Good education.
- 13:32Good job.
- 13:33Climb the ladder.
- 13:34You will be able to buy a single family home on Wisteria Lane, white picket fence.
- 13:39You get your two and a half kids, your golden retriever with a tire swing
- 13:45and when that vision of that happily ever after, that life is no longer available to you, what are you going to do?
- 13:52Well, might as well get that PS5.
- 13:54Might as well get that little lip gloss.
- 13:56Why not go on one of these gambling sites where you bet on these ridiculous events?
- 14:01Maybe that tiny glimmer of hope, if you do hit, then that dream is available to you again.
- 14:09And so I think we have now, again, turned...
- 14:16our economy into a casino.
- 14:19So again, the rich get richer, the poor get poor, and everything's a little bit of a gamble.
- 14:24And I think people don't want to hear that the strategy is slow and steady.
- 14:30I saw a video the other day on TikTok.
- 14:31It was a guy who was like...
- 14:33If starting at 18, you put away $500 a month and you invest it, finally, at the time when I am 60 and my bones are aching and I am decrepit and I can't do anything, I will have $5 million and be able to spend all of my time at the hospital.
- 14:50And like that was the bit.
- 14:52He was like saying that that advice was bad.
- 14:53And I always like to respond to that like, okay, so don't do it.
- 14:57Now you're 60 and decrepit and in a hospital and you don't have shit.
- 15:01Who's taking care of you now?
- 15:03And things are about to get real dark for you.
- 15:05I'd rather have $5 million and need it than not have $5 million and need it.
- 15:11And so I think the attitude has become so all or nothing, so black or white, when life is gray.
- 15:19Like, yes, I encourage everybody to make smart financial decisions.
- 15:23That's not me saying you can't go get yourself a coffee and that you can't get a little treat.
- 15:27I love a little treat.
- 15:28Nobody loves a little treat more than me.
- 15:30But...
- 15:32Do you need a little treat every day?
- 15:33Do you need to forego your bigger goals for those little treats?
- 15:38I don't think so.
- 15:40I think that the playbook that our parents subscribe to doesn't exist the same way it used to.
- 15:47Pensions don't exist.
- 15:48Security doesn't exist.
- 15:49Job security doesn't exist.
- 15:52Coupled with social media, instant gratification, people showing these ridiculously...
- 15:59you know, overnight success stories that are obviously fake or not overnight successes.
- 16:04I think that has just screwed up the average person's perception of what success is, how long we're on this earth.
- 16:12It's screwed up your patience.
- 16:13It's screwed up your, your ability to take things slow and steady.
- 16:18And I think this is what's creating like everybody being depressed and having massive amounts of anxiety and that leading to really poor financial choices amongst other things.
- 16:29Um,
- 16:31I mentioned that you get so many DMs because you actually turned your DMs into a product, which is Ask Dolly.
- 16:38And that's out now.
- 16:39Short for a dollar.
- 16:39I was going to ask what that actually is.
- 16:41Yeah, yeah, yeah.
- 16:42Ask Dolly, short for a dollar.
- 16:43When somebody is stressed out about money, when somebody doesn't know how to save, how to build wealth, what is Ask Dolly actually doing for them?
- 16:52Yeah.
- 16:53So, you know, I mentioned I get a lot of DMs about money and I realized a lot of the questions people were asking me were not...
- 17:01so cut and dry is like, you know, yes or no.
- 17:05It depended on how much money they had, what their family looked like, what their goals were, everything.
- 17:10And I was like, well, I can't get back to all of these people and I don't know all of this information.
- 17:14And so I built Ask Dolly as essentially a holistic financial wellness tool.
- 17:21You are able to connect your accounts in the same way that you go in for your annual physical and they do the blood work and they're like,
- 17:26okay, your sugars look really good, but cholesterol is looking a little high.
- 17:31So we need to make sure you get on this medication or you start doing this one thing in your life.
- 17:35You got to change part of your diet.
- 17:37Exact same way.
- 17:38Ask Dolly connects using Plaid, same way that you would for like a Venmo.
- 17:43And it actually showcases what your strengths are and where your weaknesses are so that we can then give you guidance on what to do.
- 17:51So, hey, you're doing a really good job saving.
- 17:54You actually might have too much in savings.
- 17:56Let's put some of that into an investment account.
- 17:58Or, hey, you're doing a really great job in saving, but let's also focus on paying down some of that high interest rate debt.
- 18:05We'll make out a debt plan for you.
- 18:07And so Ask Dolly really helps you understand your money better.
- 18:11And it also allows you to ask your money questions on demand 24-7.
- 18:17And that's powered through reputable sources.
- 18:19So we're making sure that you're not getting anything from like, you know,
- 18:22daytrading.com or like anything sketchy.
- 18:25But if you have a question that's too pointed, that's too personalized, we connect you one-on-one with a human CFP who can actually provide you financial advice.
- 18:35Like, you know, all those gurus are like, this is not financial advice.
- 18:38We are a registered investment advisor.
- 18:40It was a high priority for me to make sure that that was the case.
- 18:45This is not, you know, some fancy schmancy guru with a cape in front of it.
- 18:50This is actually financial advice.
- 18:52We have professionals that are licensed to speak to you.
- 18:55And last but not least, we also do a breakdown of news.
- 19:02When I see a headline, my first question is always like,
- 19:06What the hell that got to do with me?
- 19:08Well, we're going to answer that question of, hey, this is how tariffs are going to impact you depending on how much money you make every year.
- 19:15Or, hey, the Federal Reserve just said that interest rates were raised.
- 19:19What does that mean for you?
- 19:21Probably not that much if you already own a home, own a car and have what you need.
- 19:25But if you're about to go apply for a student loan, you're about to go apply for a car note.
- 19:31That might mean something to you.
- 19:32Or, hey, you wanted to go get a personal loan.
- 19:35That definitely means something for you.
- 19:37And so we are able to give you personalized information based on what you share with us.
- 19:43And that way, every single person can feel like they can take me, squish me really small and put me in their pockets.
- 19:50I think that's so smart because all of the things we're talking about, all the bad behaviors, it's probably because of lack of knowledge.
- 19:56That's really it at the end of the day.
- 19:57Why are you stressed about whatever's happening in the news when it doesn't actually apply to you?
- 20:01Why are you going on X company and betting on whatever's happening if somebody's going to say something in a speech next week when really you should be putting out money towards something that actually matters, right?
- 20:17I think that
- 20:19If people just get access to more information about good practices, also understand their own personal situation better, because I don't think many people actually do understand where they're at financially.
- 20:31And also understand how news impacts them as opposed to just hearing something and getting freaked out about it.
- 20:36It's like you are regulating their financial nervous system.
- 20:39Yes.
- 20:40To a degree.
- 20:41That's the way that I see it.
- 20:43I want people to feel that way.
- 20:44I don't want them to be panicked making rash decisions, selling their entire portfolio.
- 20:49I want them to be like, OK, I have enough.
- 20:51And because of that, I can make a smart choice.
- 20:54I can make a smart decision that's going to play for me long term.
- 20:57When you first posted about this, 30,000 people put their hand up and said, yes, I want this.
- 21:04I'm curious why there is nothing else that is filling this gap in the market.
- 21:10Oh, there is.
- 21:13I'm certainly not the first person to try to build something like this.
- 21:16Problem is, the other people that have built it are banks, or they are financial advisors, or they are brokerages.
- 21:24And guess what?
- 21:26They don't necessarily have the same type of trust that I've already built with my audience.
- 21:30It's like, would you trust a credit card company to tell you what the best credit card is?
- 21:35Like, never.
- 21:37I would never trust a credit card company.
- 21:40Like, don't don't trust you because you're going to tell me your product is the best.
- 21:44Whereas like I this is unbiased.
- 21:48There is no reason for me to lie to you about it.
- 21:52Like with Ask Dolly, instead of needing to make sure that we are pushing product, we charge a manageable subscription fee.
- 22:02There's a free tier.
- 22:04There is a $20 a month option and a $60 a month option.
- 22:07And so that really means for $20 a month, you're able to access financial guidance in a way that was completely roped off from you for decades because you had to have six figures of net worth to actually even get in the door.
- 22:21What's the point where AI can actually answer a question responsibly?
- 22:26versus when it should actually go to a human.
- 22:29So that's probably the first thought that I would have.
- 22:31Okay, I'm giving you all my financial information.
- 22:34You're sort of looking at my portfolio, all of my accounts, you're looking at the news.
- 22:39You kind of know what I'm spending money on.
- 22:42When should I listen to that AI?
- 22:43And when should I be like, no, no, this is a very complicated thing that I'm dealing with.
- 22:46I need a CFP.
- 22:47Yeah, we actually will route you based on the type of question.
- 22:52And I think the greatest delineation is like financial knowledge and guidance versus financial advice.
- 22:59Yeah.
- 23:00There is a right or wrong answer of, should I use a Roth IRA versus an IRA?
- 23:08Like there is a correct answer based on what tax bracket you're currently in and based on what tax bracket you think you'll be closer to retirement.
- 23:15There is a correct answer.
- 23:16That is easy for us to be able to get you the right information based on what we know about you, based on reputable sources, and get that to you.
- 23:25Easy, quick.
- 23:26Now, the question is,
- 23:28hey, so I'm thinking about converting the dollars in my IRA to a Roth IRA because I live in this tax jurisdiction.
- 23:39It won't be as expensive to do this year.
- 23:41It might be more expensive to do next year because of these reasons.
- 23:44Oh, by the way, the reason I'm even thinking about this is because I'm starting a family or I'm trying to sell my business and I'd like to retire by this age.
- 23:53That's a question we want to direct you to a CFP.
- 23:56And I say CFP specifically because they are all licensed fiduciaries to be on the CFP board.
- 24:02And so it's just very, very important to me that whoever is speaking to BFFs who are using this is actually licensed to do so and has to have your best interests at heart.
- 24:13Do you see, I mean, you've already sort of pointed out where with Ask Dolly, like, AI can help and where humans have to sort of engage.
- 24:23Do you see, just for people that are, like, thinking about AI for other parts of their, you know, finances, taxes, for example, you obviously have a front row seat to this.
- 24:33What do you think AI should be used for and AI should not be used for, for other things outside of Ask Dolly?
- 24:38Yeah, I think...
- 24:40AI shouldn't really be used for regulated industries like law, medicine, finance as like major public LLMs.
- 24:53You should not be uploading your bank statements into banks.
- 24:58chat GPT.
- 24:59Like, that's not smart.
- 25:01You should not be uploading your medical records to a random LLM.
- 25:05People are doing this.
- 25:06No, people are doing this and they're being leaked.
- 25:09Like, there is a certain level of encryption.
- 25:12There's a certain level of, like, you know, record keeping.
- 25:15There's a certain level of anonymity.
- 25:18Like, even on our back end, like, our software engineers cannot see people.
- 25:22Yeah.
- 25:23identifiable personal information because we have made it so.
- 25:28Because when you have a certain designation and certain licenses, you have to abide by certain rules.
- 25:35So I would just say AI should be used when...
- 25:40You are looking to have routine, rote, like things that can be improved in your business or in your life.
- 25:48Sure.
- 25:49But if normally you would have gone to somebody who has to have a certain license to practice.
- 25:57So...
- 25:58Lawyers have to pass the bar.
- 26:00Medical doctors have to get their doctorates.
- 26:02They have to pass the boards.
- 26:03They have to do whatever.
- 26:05Financial advisors, CFPs, whatever, have to pass certain licensing exams.
- 26:09Like, I would not use AI, a tool that is not licensed in any of those categories, for something that usually requires that.
- 26:18Life at the Speed of Play is a success story partner.
- 26:21Now, this is a book by Mark Pincus, the guy who founded Zynga.
- 26:24I've actually had him on the show.
- 26:25I met him in person.
- 26:26And Reid Hoffman wrote the foreword, calling him one of the best idea people in Silicon Valley.
- 26:31The book is Life at the Speed of Play, Launch Products People Love.
- 26:35About 170 pages.
- 26:36It's already a national bestseller.
- 26:38It's his framework.
- 26:39or figuring out whether an idea is actually worth going after before you put serious time and money into it.
- 26:45Not theory the way he actually does it.
- 26:46And he's repeatedly built successful businesses.
- 26:49On top of that, you can read it in a weekend.
- 26:50It can change your entire life and give you the right direction if you're an entrepreneur.
- 26:54So right now, if you go to getmarksbook.com slash success, you get two copies for $32.
- 26:59That's $16 each.
- 27:01Mark is paying for the second copy himself because he wants you to give it to somebody, a friend who's been sitting on an idea, someone who needs to push, whoever.
- 27:07That's getmarksbook.com slash success.
- 27:10Mark with a K. Buy one.
- 27:12Second one's free.
- 27:13Odoo is a success story partner.
- 27:15And remember that is pronounced O-do.
- 27:17Now I want to tell you something that happened to me recently that I think a lot of you will relate to.
- 27:21I was trying to send a quote to a client and this should be simple, right?
- 27:24Except the pricing was in one tool and the contact info was in another tool.
- 27:29And the last conversation that we had was in a third tool.
- 27:31And then I spent something like 20 minutes pulling it all together for one quote.
- 27:35And that's the thing.
- 27:36Each tool works fine on its own.
- 27:39The problem is that they don't talk to each other.
- 27:41So you become the person connecting everything.
- 27:44You become the integration.
- 27:46You're the one copying numbers between tabs and making sure everything matches.
- 27:49But that's what Odoo fixes.
- 27:51It puts everything on one platform.
- 27:54So I'm talking accounting, invoicing, CRM, inventory, HR, project management, your website, e-commerce, e-signatures, over 45 apps, all connected.
- 28:03When something happens in one place, every other place already knows about it.
- 28:07So you're not updating three systems every time you close a deal.
- 28:10And the pricing is the part that surprised me.
- 28:12The first app is free for life, unlimited users, hosting included.
- 28:16One subscription after that unlocks everything else.
- 28:19So if you're spending your time connecting tools instead of actually doing the work you have to do, go check it out.
- 28:24Links in the show notes.
- 28:25My Fitness Pal is a success story partner.
- 28:27Now, a quick story.
- 28:28A few weeks ago, I was in the middle of a very heavy recording week.
- 28:30So five episodes back to back.
- 28:33By Wednesday, I could feel it.
- 28:34I felt tired and I pulled up my food log in the My Fitness Pal app and I could see why I felt tired.
- 28:41I was heavily under eating.
- 28:44I was not keeping up with my meals.
- 28:45My macros were all off on weeks like that.
- 28:48Staying on top of your fuel and your food and what you eat is the difference between being sharp on episode five and being flat.
- 28:55And that's the kind of thing you only catch when you're paying attention.
- 28:58And that's why I keep logging.
- 28:59every single meal I eat in the MyFitnessPal app.
- 29:02It's not because I'm obsessing over numbers.
- 29:04It's not because I'm trying to diet, because I'm trying to have an awareness about what I eat in the day.
- 29:10And the app makes it so easy to maintain that awareness.
- 29:13I can point my camera at a plate with MealScan
- 29:16It'll tell me exactly what I'm eating, all my macronutrients, proteins, fats, carbs.
- 29:20There's an intermittent fasting tracker.
- 29:22If I want an intermittent fast, it keeps my eating window honest, and it all syncs with my watch and all of my fitness apps, and it just runs in the background.
- 29:31See, food is a foundation for energy, sleep, recovery, performance.
- 29:34It is the one input that you cannot skip.
- 29:37So do yourself a favor, track what you're eating,
- 29:40It'll make you feel better, perform better in everything that you do.
- 29:44Go to podcasts.myfitnesspal.com and use code SCOTT, all uppercase, for 50% off MyFitnessPal premium.
- 29:50That's podcasts.myfitnesspal.com, code SCOTT.
- 29:54You probably see some horror stories because I've heard of a lot of legal issues where people upload...
- 30:00like everything to Claude or chat GPT.
- 30:03And then there was something about it being discoverable in court because it's not underprivileged, because you actually didn't give it to a lawyer.
- 30:09You just gave it to an LLM.
- 30:11You've never seen those like old timey like movies where somebody is trying to talk to their lawyer friend and their lawyer friends like, give me a dollar, give me a dollar.
- 30:20And then and then suddenly that lawyer can't be like grabbed, subpoenaed as a witness because they are your lawyer.
- 30:27Yeah.
- 30:28So same same difference in finance.
- 30:30So you see you probably see people making huge mistakes using AI for their finances.
- 30:35A hundred percent.
- 30:36Are people like trusting AI to do their taxes?
- 30:38And I'd hope not.
- 30:41You know, someone has to get a CPA to do your taxes.
- 30:43I know that.
- 30:43But I'm just wondering, like, what what crazy stories have you seen?
- 30:47Because people probably tell you the all their financial issues.
- 30:51Yeah.
- 30:52Well, I just think that the problem is, is like oftentimes the way AIs are built, like they're very complimentary.
- 30:59So you're going to tell them what you're doing and they're going to be like, you're on the right track.
- 31:02You might not be the gaslighting.
- 31:04You might not be actually.
- 31:06You know, I think I've heard of stories where people are using this and then there are some sort of data breach or there are some sort of I mean, what was it recently?
- 31:15You could like Google chat histories.
- 31:18Yeah.
- 31:18That were publicly shared.
- 31:19That were publicly shared.
- 31:20I'm like, I don't want my chat – first off, like, I don't want my chat history or my Google history or any of the embarrassing things that I'm doing on the internet to be found.
- 31:30Because sometimes it's literally, like, the most basic questions that I'm, like, embarrassed I'm Googling.
- 31:35But, like, I do think that we have to be mindful of, like –
- 31:41This conversation is not privileged.
- 31:43Like you don't have the same protections and rights that you might when actually working with a professional.
- 31:48Of course not.
- 31:49I just wish more people would realize that before.
- 31:51Before they start doing really scary stuff.
- 31:53Actually, this is, I mean, in all seriousness, I really respect what you've built because you've done it properly.
- 31:57You also have like licensed individuals.
- 32:00You have a point where it's like it is no longer a question we can give you an AI answer for now.
- 32:04It goes to the licensed CFP.
- 32:09But so it's like this nice little ecosystem.
- 32:11of like okay so we're gonna route you over here we're gonna route you over here we're gonna give you the news we're gonna tell you what it means for you it's like it it just feels like a safe place for people to use ai for finance properly in a world of people are probably not using ai for finance properly at all um
- 32:26I'm more curious because I know I'm a fellow creator.
- 32:33I'm curious why you chose to take your business in this direction.
- 32:37And I wanna just reference sort of the most recent Forbes number that they put on your business saying that you make roughly 8.2 million this year.
- 32:47So wildly successful creator already.
- 32:49So congrats.
- 32:50But you chose purposely to build Ask Dolly.
- 32:53You chose to not take investor money either.
- 32:56So you put your own money into this.
- 32:59So at this point as a creator, as an operator in your own business, what was the thought process as to, okay, where am I going to go next?
- 33:06What am I going to build?
- 33:06I mean…
- 33:07We all know a ton of creators that launch courses, God forbid, courses and courses.
- 33:11And I don't think you've ever done that ever.
- 33:12No, never.
- 33:13I don't think I actually know too many creators that hit, you know, hit close to eight figures without selling a course.
- 33:21I think that's actually really, really rare.
- 33:23So congrats again.
- 33:25But when you think about how you evolve your business as a creator, what was the thought process?
- 33:29Well, to your exact point, everybody was, you know, asking, when are you going to launch a course?
- 33:34When are you going to teach a course?
- 33:35When are you going to sell something like masterclass?
- 33:37What is it like all of this?
- 33:38I'm like, well, fundamentally, I don't believe that the type of content that I'm sharing or the type of information that I'm sharing should be behind a paywall.
- 33:50I fundamentally believe the federal government should mandate financial literacy education as part of a K-12 school system.
- 34:00We don't have that right now.
- 34:01I don't know when we're going to get it.
- 34:03But I wanted to build something that was easily accessible.
- 34:08These courses that people are selling are hundreds of dollars.
- 34:11They're thousands of dollars sometimes, tens of thousands even.
- 34:14I didn't want that.
- 34:16I found a hole in the system because there was a gap.
- 34:20When I started making money and I was like, I have no idea what to do at 22.
- 34:26Nobody cared.
- 34:27Nobody wanted to help me.
- 34:28But I made my first million at 27.
- 34:31And now at 32 as a multimillionaire.
- 34:34Every private bank on the streets knocking down my door being like, Vivian, how can we help you?
- 34:41We'd love to help you manage your money.
- 34:42It's like, yeah, okay, cool.
- 34:43Of course you'd like to help me manage my money.
- 34:45I have a lot of it now.
- 34:46What about when I was 22 and my credit card was getting declined?
- 34:49What about when, you know, I was deciding like, okay, should I buy more groceries or should I pay my credit card bill?
- 34:57Like, absolutely.
- 34:57Nobody wanted to help me when I didn't have any.
- 35:00But it's like there are so many people that just need a little bit of a helping hand when they're younger.
- 35:05And they're going to get successful.
- 35:07They're going to make that money.
- 35:08And this is that.
- 35:10This is my answer to that.
- 35:12Like I was so frustrated that I couldn't get any help at 22.
- 35:15But everybody wanted to help me at 32.
- 35:17With Ask Dolly...
- 35:19I mentioned free tier.
- 35:21There is the $20 tier, the $60 tier.
- 35:23That's affordable.
- 35:25That's you give up two coffees, two coffees, by the way, like coffees are $10 now.
- 35:32I know.
- 35:33I know they're $10.
- 35:34They're getting expensive.
- 35:35That's two coffees.
- 35:36If you give up two coffees a month, you can have Ask Dolly.
- 35:39I think that's worth it.
- 35:40I think that doesn't feel like I'm trying to scam anybody.
- 35:44It doesn't feel like I'm trying to say if you can't afford a certain amount, you don't get to have this happily ever after.
- 35:52I want people to use this as many people as possible.
- 35:54I also have an issue with courses when they're $10,000.
- 35:57You're going to have to, you know, take get a new credit card to actually afford it.
- 36:04And I think it's so toxic because I mean,
- 36:08I know that for sure some courses provide value.
- 36:12Sure, sure.
- 36:12But at the end of the day, if they're being sold to people that really can't afford it, you're putting them in a really shitty situation, right?
- 36:20Like if I'm already successful and I want to go learn how to, you know, whatever, start an Airbnb business and I have so much money coming in, okay, fine, 10,000 is nothing to me.
- 36:31Okay, cool.
- 36:32But especially in finance, like who's listening to finance content?
- 36:37It's people who need help with their money.
- 36:38It's not somebody who's pulling in a million dollars a year.
- 36:41Like, they're not watching finance YouTube.
- 36:43It is mostly not watching finance.
- 36:45They're not because you know what they're doing?
- 36:47They're being reached out to by all of the banks who want to help manage their, help them.
- 36:50All the people that you're selling to are the people that are already not doing too good.
- 36:54In most cases for all these course creators.
- 36:56Yeah.
- 36:57And I think that like for some of these courses, sure, they're helpful.
- 37:00They're great.
- 37:00A lot of them are scams, though.
- 37:02A lot of them are three PowerPoint slides and a prayer.
- 37:05That's very true.
- 37:06And so I just I'm not of that camp.
- 37:08I don't think it's ever going to be in the cards for me.
- 37:11Like, I love the idea of people being able to access the information.
- 37:15And then if you want it spoon fed to you, personalized one on one, like, pay for it.
- 37:23How do you build an $8.2 million creator business without a course?
- 37:27Yeah.
- 37:29Through a bunch of different lines of business.
- 37:32If I was going through.
- 37:33So, I mean, you are chief of financial empowerment at SoFi.
- 37:38You had a series on Amazon as well.
- 37:41We're currently in development on a scripted series.
- 37:43Yes.
- 37:44That's exciting.
- 37:45Obviously, you have like your core business.
- 37:48What else are you working on?
- 37:49I'm going through my list here.
- 37:50So I've got my podcast, Network and Chill, two New York Times bestselling books.
- 37:54I got advances on those.
- 37:57I have a robust digital media business that I'm able to have brand partners for.
- 38:02It's mostly brand partners.
- 38:03Brand partners.
- 38:04I do speaking.
- 38:06I actually make a pretty decent chunk of money speaking at different corporations, whether they want to improve their social presence or it's a service for their employees to improve their finances.
- 38:18So I can talk about social media.
- 38:19I can talk about finance.
- 38:20I can talk about all these different things.
- 38:23I made a little bit of money from the platforms themselves because I have high performing content.
- 38:28That's not really a ton of money.
- 38:32Thank you.
- 38:34There's always hopes for other things as well, like reality TV, a knock on wood, like maybe news anchoring job in the future.
- 38:46Like, I think there's a lot of room for growth.
- 38:49But for the most part, I'm so grateful.
- 38:52Like, I have partners that are able to essentially subsidize my content.
- 38:56So instead of putting it behind a paywall and charging people to watch it, I'm saying everybody can watch it.
- 39:01Every so often, you're going to see an ad.
- 39:03You have all these different income streams.
- 39:06When you start out, it's hard to focus on so many different things at once.
- 39:09So for that up and coming creator, where do you suggest they start to focus?
- 39:15Just so they can make a little bit of money, get a little bit more exposure, make creating content an actual sustainable business for them, and if they do that for long enough, then you look at what it can turn into.
- 39:26But where do they start to focus?
- 39:28I think you focus on one specific thing and you do it really, really well.
- 39:32So for me, it was short form, lo-fi content.
- 39:35I did that really, really well until I was making enough money doing that to then be able to hire someone who could help take part of that over for me.
- 39:44When she started taking over the editing and the posting and all that, I then had time freed up to focus on the podcast.
- 39:51And then I hired someone else to come in and help focus on the podcast.
- 39:55So my time freed up and then I could focus on the book.
- 39:58And obviously I had an editor.
- 40:00I had folks who were helping me with the book.
- 40:03I was able to then, once I finished the book.
- 40:06Go on tour.
- 40:07You're very project-based.
- 40:08Very project-based.
- 40:09So, like, take on a project.
- 40:11You probably start it yourself.
- 40:13You get to, like, a certain level of competency at doing that thing, and then you hire somebody.
- 40:18I think about it as, like, you are running on each of these projects, and at first you start off at, like, a walk.
- 40:24Like, you're on the treadmill.
- 40:25It's, like, a 2.0, 3.0.
- 40:27When I get it to a 6.0 or a 7.0 and I'm running,
- 40:32I can pass it over to someone else.
- 40:33And they are now they're running with a baton.
- 40:35And my expectation is that since I'm paying them, since I've given them something that is good, that is already running at a six or seven, they better be able to take it to an eight.
- 40:43They better be able to take it to a nine.
- 40:46And then I'm able to move on to the next thing.
- 40:48Was there anything that you've taken on that was particularly hard to delegate to someone else?
- 40:52Two things.
- 40:53One, social media, because it was my baby, like my digital short form content.
- 40:58I was like, I pass it over.
- 41:01But I'm really particular about how it looks, how it sounds.
- 41:04You know, that is my red and butter.
- 41:05So I wanted to really, really tighten on that.
- 41:09And then two, I think.
- 41:14Doing Ask Dolly, building Ask Dolly from the ground up, you mentioned self-funded,
- 41:20Most expensive thing I've ever bought, by the way.
- 41:22More expensive than my down payment.
- 41:23More expensive than my wedding.
- 41:24I don't own a car.
- 41:26Like...
- 41:27It was over a million dollars to stand it up.
- 41:31And that is the most expensive thing I've ever purchased.
- 41:34That's scary, one, because, you know, people are like, oh, you made $8.2 million last year.
- 41:39Like, I didn't suddenly get a really, really nice apartment.
- 41:42I didn't suddenly get a much nicer car.
- 41:44I didn't suddenly get jewels and diamonds and everything is amazing.
- 41:47Like, I invested it back in my business.
- 41:50And so I think for me, doing that was very scary and delegating something that was so expensive was so scary.
- 41:59But I think it was extra scary because it's the first time in a long time I've had to do something for the first time.
- 42:06So I'll repeat, like if you think about when you're in kindergarten.
- 42:12You have your first day of school.
- 42:14You make your first new friend.
- 42:16You meet your first teacher ever.
- 42:17You have your first lunch without your mom.
- 42:21You go down the slide for the first time.
- 42:25You live in a world of discomfort because you are constantly doing something for the first time.
- 42:30And it's scary the first time.
- 42:32But the second time, it's easier.
- 42:33And then the third time, it's easier.
- 42:35But the problem is, is as we get older and older and older, you do things for the first time more and more rarely.
- 42:43Building Ask Dolly from the ground up as a tech venture, like I don't have like a computer science background or anything like that.
- 42:49Like I was doing something new for the very first time.
- 42:52And man, was I terrified.
- 42:54Two thoughts on that.
- 42:56First, yes, it is like brand new.
- 42:57Tech ventures are not easy.
- 42:58Finding good developer talent when you've never hired a developer in your life, it's like very, very difficult.
- 43:04But secondly, I find that it's even more stressful for content creators to scale and delegate because everything is tied to their name.
- 43:12So like when you start a business that is not tied to your name…
- 43:15Yeah, all founders like get stressed about delegating.
- 43:19But delegating your social, like I'm, I don't know, Gary Vee still says he writes his own little captions.
- 43:25I like kind of believe him because I can see how stressful it is for a guy who is so neurotic about like social media to let somebody else do that.
- 43:36And I know he has a huge team of supports like the editing and stuff, but I feel like it's hard to let go of that because it's you.
- 43:40one bad caption that is worded the wrong way or one bad video that's a shitty take.
- 43:46And now everybody thinks that's Gary Vee when in fact it could have been the new intern, but like, I am your rich BFF.
- 43:53Vivian too is your rich BFF and your rich BFF is what is building Ask Dolly.
- 43:59So everything is me, the buck stops with me.
- 44:02So it does feel like everything.
- 44:05And there's also a lot more eyes, right?
- 44:07I feel like the 2000s era, early 2000s, like when Silicon Valley was like really popping off, there were all of these anonymous founders and the product they built really spoke for themselves.
- 44:18But like Mark Zuckerberg wasn't famous before he built Facebook.
- 44:24And there wasn't this kind of like celebrity pressure on the founder.
- 44:30Whereas now as someone who built the following first, like,
- 44:36There is criticism of me, not only as a creator, but as a founder.
- 44:43I think that that's why so many creators have a hard time scaling.
- 44:46It's not because they don't know what they're doing.
- 44:48It's not because they couldn't build a business.
- 44:50It's truly because their identity is so wrapped up into the work that they do.
- 44:54And they can't get over the fact that they have to let someone else do it.
- 44:58It's like a psychological blocker.
- 45:01You've done a really good job of it.
- 45:02I think you were also on one of our mutual friends, Valeria Lipovetsky.
- 45:07Also Miami.
- 45:07Miami girl.
- 45:08Also Canadian, by the way.
- 45:09Is she?
- 45:09Yeah, from Toronto.
- 45:10Yeah.
- 45:10Yeah.
- 45:10I don't think there's like a Toronto mafia down in Miami.
- 45:14There is.
- 45:14It's so funny.
- 45:15So point is, she's also done a good job of this as well.
- 45:17And I have a huge team.
- 45:18And then we know her and Gary.
- 45:20But we met them when they moved down to Miami, even though we're both from Toronto, which is ironic.
- 45:24But there is a little bit of a Canadian mafia down in Miami.
- 45:28There really is.
- 45:28I'm like, wait, we're all because like my last landlord was Canadian.
- 45:32Really?
- 45:32Yeah.
- 45:32That's so funny.
- 45:33But the point is, there's very few creators that I can point to that are like, they did a good job.
- 45:37They got out of just them being the business and then turned into a real business.
- 45:41I will say Valeria has done an incredibly good job, but I don't think I could do her content as well as she does because my content is more educational focused to the point where, like, I only have to share about my personal life when I feel like it.
- 45:56But, like, her content oftentimes does revolve around her and Gary and her family.
- 46:00And I'm like, man, like.
- 46:02I love that she makes her content and I have nothing but admiration for her.
- 46:06But like, girl, doesn't that get exhausting?
- 46:09I think it would.
- 46:11I think it would.
- 46:11Like I'm the same as you.
- 46:12So I like doing educational and then I'll like I'll sprinkle in.
- 46:15Sprinkle in.
- 46:16Yeah, yeah.
- 46:16Personal.
- 46:17But for 100% of your content to be personal, I think it is tiring.
- 46:20I'm sure it takes a certain kind of personality when, you know, your content is what you do, what you wear, where you go.
- 46:27Like that's a lot.
- 46:29That's even, it's like even more of your identity is wrapped up into it, like 100% of it.
- 46:33Like, at least for me, like half of my content is the guest, which I don't mind, right?
- 46:38Like I can like, you know, I'm having like an off day.
- 46:39It's like, oh, like your content sucks.
- 46:40Well, the guest was bad.
- 46:42Vivian, Vivian with this interview.
- 46:44So you speak about freezing embryos.
- 46:48You speak about, well, I think your second book opens with people think love is enough.
- 46:56It's not.
- 46:57So you're talking about marriage.
- 46:59You're talking about my husband.
- 47:01I think I understand it because to understand money, you have to understand like real life and how it impacts real life.
- 47:08So all these different things you talk about, it's not just content I'm assuming.
- 47:11I think these are expensive financial decisions that people have to make as well.
- 47:15So talk to me.
- 47:18Why did you like, why did you choose to conclude some of this stuff into your content?
- 47:22Cause I think I wanted to show people that like life and money is messy in theory.
- 47:27It's not,
- 47:27there is more often than not a mathematically correct decision of what to do with your finances.
- 47:33Like there are trade-offs, but like you can do the math and decide what is the best option.
- 47:38But how often have you seen someone who has complained about their budget go buy a candy bar?
- 47:45They wanted the candy bar.
- 47:46I don't blame them.
- 47:47I've done the same.
- 47:48But I think that like we have to talk about the messiness that is life,
- 47:55And why sometimes people make irrational decisions.
- 47:59And then way if those irrational decisions actually make sense or not.
- 48:03Or how can we actually trick ourselves into making smarter decisions.
- 48:08So like I don't know.
- 48:10It was completely irrational to move in with my now husband then boyfriend of 30 days.
- 48:18Like that was dumb.
- 48:20Don't recommend it for anybody else.
- 48:22But.
- 48:24It worked.
- 48:25But I talk about that story of how we were splitting rent and I talk about the stories of like, you know, how we talk about money.
- 48:30And I hope those are learning moments for other people.
- 48:34But to show that even someone who is a purported expert.
- 48:38Can screw it up sometimes or break the rules and that there are very few situations that are so bad that you can't come back from.
- 48:45HubSpot is a success story partner.
- 48:47Now, every entrepreneur, founder, CEOs listening right now needs to pay attention.
- 48:52I have a question for you.
- 48:53When a buyer asks AI for a solution or a product that your business sells, does your business come up?
- 49:01The answer is that most companies have no idea.
- 49:04They don't know if their name shows up in any of the AI tools, chat, perplexity, Claude.
- 49:12And by the time they find out, they have lost tons of traffic and tons of deals to someone who did show up.
- 49:19HubSpot AEO.
- 49:21It helps you show up in those moments with the right answers that your customers and your buyers are looking for when they go type in a question.
- 49:28It's before the first click.
- 49:29It's before they fill out some form on your website.
- 49:33That is the moment that HubSpot AEO is built for.
- 49:37So if you want your company to show up in AI searches when your customer is looking, check out HubSpot.com.
- 49:43They are the agentic customer platform for growing businesses.
- 49:47NetSuite is a success story partner.
- 49:48Now you probably know NetSuite already.
- 49:50It's a software that a ton of companies use to basically manage everything.
- 49:54Their finances, their inventory, their HR, it's just all in one place.
- 49:58Now they just came out with NetSuite Next.
- 50:00This is the AI version of all of that.
- 50:03So now you can ask it a question the way you'd ask someone on your team who just knows everything about your business.
- 50:07It gives you the answer.
- 50:09It keeps you up to date on all the things you need to know about your company and your business without you having to go digging for them.
- 50:15And it has these AI agents that take care of all the routine work in your business that eats up everybody's day.
- 50:21Now, the bigger picture here is that AI is starting to change how teams actually work together.
- 50:26It's happening incredibly fast and most companies don't have a plan for it.
- 50:30NetSuite does.
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- 52:02One thing that I think is just a really important thing to speak about briefly, having kids.
- 52:07Because I just mentioned you froze your embryos.
- 52:10You've also said kids will make you poor, but you're planning a family anyways.
- 52:14And I bring this up not because of what you're doing, what you're choosing to do with your personal life.
- 52:19I think because a lot of people are stressed out about should we have kids?
- 52:22Can we afford them?
- 52:24I feel like life's more expensive.
- 52:26People are having kids later.
- 52:27People are getting married later.
- 52:28It feels like life is...
- 52:30I was just talking to my dad yesterday.
- 52:32So he's like, I'm 36.
- 52:35He's like, you are the age that I was when I had you.
- 52:44And he said, like, even that was really late.
- 52:47In our parents' generation, for sure, yeah.
- 52:49In his circle of friends, he said, like, everybody had kids, like, much, much, much earlier.
- 52:53And we don't have kids yet, and we want kids, and we're trying for kids.
- 52:57Whereas I now, in my mind, my perception is, like, this is the right age, actually.
- 53:03Which is crazy.
- 53:04So this is the thing.
- 53:05So, like, what's right, what's wrong?
- 53:07I mean, I don't know.
- 53:09I don't know what's right and what's wrong.
- 53:10Because if you choose to have kids earlier, great.
- 53:13It's probably –
- 53:15easier on you mentally because you're not stressed about all the shit that life can throw at you, whereas now you're older and you're thinking about all the different expenses you have and all the different responsibilities you have and you just think, okay, well, you know, now if I want my kid to go to a good school, that's going to be a private school and it's going to be, you know, how much money per year and you overthink it.
- 53:33So I don't know what's right or wrong and also the same thing goes for like, you know, our parents' generation was smarter to have kids younger or later and now we're not even comparing...
- 53:43you know ourselves to what our friends are doing or not doing we're also comparing ourselves to our parents and we're wondering like well my kids my friends aren't having kids yet my parents had kids younger so like am i failing am i doing okay and we have all this like self-doubt because there's no playbook for how to live a life properly it's all subjective yeah but i have a theory please
- 54:08So my theory, and this is not backed by any sort of science, this is just a little theory I have.
- 54:16The generation before us were able to make bigger life decisions earlier on because they were, and take this with a grain of salt, quote unquote, better off financially.
- 54:29Okay?
- 54:30Okay.
- 54:32It doesn't necessarily mean that, you know, if your mom or dad had you at 22, they had more dollars in their bank account than you do now.
- 54:41But everything felt less stressful because a home only cost $150,000.
- 54:50Whereas now, even if you are having more money than your parents, the average home is like 400 grand, 450 grand.
- 54:59And so you have to have that in your mind when thinking about, can I purchase a home that is not only big enough for my family, but maybe is it in the right school district so that I can get my kid into the right public school because I can't afford private school.
- 55:14And so even though we as kids.
- 55:21An average community, like a generational band, the numbers show that we have more dollars.
- 55:27Those dollars go less far.
- 55:29And thus, we are delaying some of those big life milestones, such as buying a home, such as starting a family.
- 55:35And that's why you're seeing our friends having kids later and later and later.
- 55:40So is that smart to delay?
- 55:43I think the problem is, is like finance and biology are inverse in terms of ease.
- 55:50Like have a kid earlier, biologically, you'll probably be in a better position to do so.
- 55:55Your eggs are likely healthier.
- 55:56Like, you know, it's all healthier.
- 55:58But you got less to then do.
- 56:01you know take care of the needs on the flip side you wait till you're later you're more financially stable great but your body might betray you because when i went in and froze my embryos they used to call women who had babies 35 and older geriatric pregnancies 35 is geriatric what
- 56:24Is that true?
- 56:25Yes.
- 56:26They have like a new like politically correct term for it.
- 56:29But that's what they were calling it up until just a few years ago.
- 56:33And I find that kind of like crazy.
- 56:36That does sound crazy because 35 doesn't seem that old.
- 56:3935 does not seem old at all.
- 56:40But the problem is, is at 35, there has been a statistically significant show that egg count decreases.
- 56:47And so if you're trying to get pregnant later, some people, you're just really fertile.
- 56:53You can be popping kids out well into your early 40s.
- 56:56But...
- 56:57For many people, whether it has to do with the air we're breathing, the food we're eating, and just hormonal changes or things that we're putting in our body, are finding that it's harder and harder to have children, like, the old-fashioned way in your later 30s.
- 57:12And so that's why I actually chose to froze embryos because I am not in a position right now that I want to have a kid.
- 57:21But when I change my mind and I'm ready in a couple years, like, will I be able to?
- 57:28I always want to be able to have the final say in the decision.
- 57:31I never want the decision to be made for me.
- 57:33I understand.
- 57:33And I think that the reason why I bring that, there's a lot of things that stress people out financially.
- 57:37One would be buying a home.
- 57:39Probably having kids is like a close second.
- 57:41But the reason I bring up having kids is like a huge financial stressor is, well, if you choose not to buy a home now, you can buy a home later.
- 57:48It's really not that bad to delay it a little bit.
- 57:52But I think the kids thing is causing a lot of young couples to stress out financially because they don't know if they can barely afford rent, how they're going to take care of a family.
- 58:00And I don't know if you have any words of wisdom because it doesn't seem like it's an easy solution outside of freezing eggs or embryos to, you know, sort of hopefully give you a chance in the future.
- 58:12But I was going to say, what is your advice for a young couple?
- 58:15I have a hot take.
- 58:17Do not listen to the older generation or people in your life that are like, just have the baby now.
- 58:23You'll figure it out.
- 58:24Because everyone says that.
- 58:25Everybody says that.
- 58:25I think that is the shittiest piece of advice you can give to someone.
- 58:29Let's be entirely clear.
- 58:31Intimacy and money are the top two reasons why couples fight.
- 58:34You're telling me if money's already tightened out and you bring on whole new human life form that you have to take care of in nine months into this world, the money conversations, the money arguments aren't going to get worse.
- 58:45Be real with yourself.
- 58:46But two, I think that like we don't fully appreciate –
- 58:52like how many parents regret having kids because there's this um psychological principle and i'm gonna butcher it now now that i brought it up but essentially they asked a bunch of parents like do you regret having kids or like would you do it again and most people are like yeah of course it
- 59:17you don't have a frame of like reference to actually be like, hey, no, I would rather not because you can't just delete your kid.
- 59:27Whereas the people who don't have kids actually don't even know what they're missing out on.
- 59:31So oftentimes they are happier.
- 59:34I think that the actual answer to all of these like big life questions is make sure whatever life you're living, which city you live in, who you marry, you have kids or not, make sure it's your decision.
- 59:47and not social pressure, and not keeping up with the Joneses, and not pressure from your parents.
- 59:53Like, you're the one who has to live through that life.
- 59:55I even think about, like, you know, I've said many times that the best gift that my parents gave me was curiosity, and they never thought any of the stuff that I tried to do was stupid, even though I'm sure at the time it was very stupid.
- 1:00:08But that was the gift that led me here today.
- 1:00:11But...
- 1:00:12I've said to them and I've said on the podcast, if I followed the same playbook that they followed, I would have a subpar life compared to what they had.
- 1:00:18If I, I mean, I told you what my dad was when he had kids, but if I had, say, kids a little bit earlier, if I just worked a nine to five W-2 my whole career, well, a couple things.
- 1:00:29I wouldn't have the pension my dad has, because he pulls in good money from his pension.
- 1:00:35He bought his first house cash when he was 25 or something like that.
- 1:00:39So if I followed the playbook that my parents subscribed to, then I would have kids.
- 1:00:45I would have no pension.
- 1:00:47I would not have a house.
- 1:00:49I would be paying month to month in a condo, not making as much money as I am right now as an entrepreneur.
- 1:00:55So, I mean, the rules change.
- 1:00:57The rules totally change.
- 1:00:58So if I thought that's because my parents live life like that, now I should live life like that.
- 1:01:04it's not going to work out so well.
- 1:01:05So I think that you just have to figure out, and there's nothing wrong with what my parents did if I wanted to live that same life.
- 1:01:11I just have to make sure I choose it for myself and understand what my life's going to look like financially in a relationship, the stresses I'm going to have.
- 1:01:19I think there's too many people make decisions based on influence from other people.
- 1:01:23Yeah, 100%.
- 1:01:24That's like my biggest issue.
- 1:01:26I want to talk about money.
- 1:01:28I guess that's kind of what you do for a living.
- 1:01:31I already asked if your DMs look a little bit different now, but let's ask it a different way.
- 1:01:39What's the number one question that people are asking Dolly?
- 1:01:43I'd actually have to pull that from our data analytics team.
- 1:01:46But some popular topics include how to I think we have a lot of sandwich generation users.
- 1:01:53I don't know what this is.
- 1:01:54You don't know what this is.
- 1:01:55OK, so they are like working professionals who have their own family, but they're being sandwiched by their kids.
- 1:02:03But then their parents are underfunded for their retirement.
- 1:02:07So now all of this pressure is sandwiching them because their kids need support because they're minors.
- 1:02:14But their parents also need support because they're becoming elders.
- 1:02:18And so the sandwich generation, a lot of AskDoll users are part of the sandwich generation.
- 1:02:23And they're asking, how do I care for my parents while caring for my kid?
- 1:02:29How do I juggle it all?
- 1:02:31And I think that has been the million dollar question since.
- 1:02:35Is there an answer?
- 1:02:36Is there a good answer?
- 1:02:37Listen, I think it's about prioritization, right?
- 1:02:41It's also about setting your parents up as early as possible, maybe helping them make smart decisions about if they want to retire and kind of end their life in their own home.
- 1:02:53Like, how do you make sure that they're living in a one floor ranch versus a four story building that they're not going to be able to walk the stairs on?
- 1:03:01Do you have long-term care insurance?
- 1:03:03Are you making sure that if you want to eventually be able to tap into Medicaid, you're putting all of your assets into certain types of trust to protect your income and your assets from being able to be viewed as yours?
- 1:03:18There are so many different things that people are doing to prepare for those moments.
- 1:03:23But the earlier you have those conversations, the better.
- 1:03:26The worst, and I feel bad about this, is when people come and ask those questions and they're already in the thick of it.
- 1:03:31Like a parent has already gotten sick and then it's a really hard conversation.
- 1:03:35So I would just say earlier is better, but a lot of people are asking about how to care for the people they love most.
- 1:03:42Say someone got laid off this morning.
- 1:03:44What's your first piece of advice to them?
- 1:03:47I would say if they got laid off for not a fault of theirs.
- 1:03:52AI came for their job.
- 1:03:53No, but like if it was truly like a reduction in force versus like you were bad, I would get a letter from HR or your manager or like company letterhead, a layoff letter to be able to show that.
- 1:04:06I would say take a beat to like process and grieve.
- 1:04:10I would actually set up –
- 1:04:14kind of like a goal list of like what you are searching out for in terms of jobs so that you are able to apply for them.
- 1:04:22But at the same time, I would make sure that you are receiving any sort of benefits you're entitled to, including unemployment, anything else that you might qualify for, depending on your state or your local area, local jurisdiction.
- 1:04:34But caring for those things is really important in a moment where everything does feel very chaotic.
- 1:04:40For the person who hopefully is not laid off, but trying to future-proof themselves for their career so that they don't, you know, I think that careers are way less stable than they used to be.
- 1:04:50What's your advice?
- 1:04:50What are the skills they should be learning?
- 1:04:52Should they be learning skills in their spare time?
- 1:04:54Should they be starting a side hustle in their spare time?
- 1:04:56All of it, yes?
- 1:04:57I mean, yes.
- 1:04:58Dee, yes.
- 1:05:00I think one of the best skills right now to learn is how to prompt AI properly.
- 1:05:07The people who are like, AI is not that advanced, it's kinda shitty, it's like, yeah, maybe you put crap in and got crap out.
- 1:05:12Like, that's what happens.
- 1:05:16And I actually felt this myself.
- 1:05:18And I felt a little embarrassed, if I'm honest with you.
- 1:05:20I feel like I'm really tech savvy and I'm quite sharp.
- 1:05:23I like to think that of myself.
- 1:05:25I had a, we had a summer intern, she was wonderful.
- 1:05:28Shout out Meredith.
- 1:05:29She is also a student at the University of Chicago, my college.
- 1:05:35And I watched her type a prompt into an LLM.
- 1:05:42And the length of this prompt was like this long.
- 1:05:45And I was like, I have never written a prompt that long with that much detail.
- 1:05:50And I asked her and I was like, Meredith, real question.
- 1:05:55Who taught you how to do that?
- 1:05:57And she was like, like, what do you mean?
- 1:05:59I've been doing this for years.
- 1:06:00I'm like...
- 1:06:01Years.
- 1:06:03And I was like, oh, I guess that's kind of crazy.
- 1:06:06Like this didn't this wasn't really a thing.
- 1:06:08And I mentioned like, oh, yeah, like when COVID hit, when I was at my last job, she goes, just so you're aware, COVID hit when I was in middle school.
- 1:06:15Oh, my God.
- 1:06:16I wanted to hurl myself off of a cliff.
- 1:06:18First off, you're hurting me.
- 1:06:21Second off, what?
- 1:06:24So.
- 1:06:27She's grown up in a native environment.
- 1:06:29And that's what's so scary for people that have not grown up with AI.
- 1:06:33That is a skill that I think folks our generation could really use because we did not grow up with this.
- 1:06:37It feels like your mom trying to call like a ride share on the phone.
- 1:06:41She's like, what is this?
- 1:06:44We have to learn it.
- 1:06:45If we don't want to be left behind, we have to learn it.
- 1:06:47I think that is an underrated skill.
- 1:06:48You know what's crazy?
- 1:06:50How entitled we are that we think that we know it well just by dabbling with it.
- 1:06:55Because I do the same shit.
- 1:06:56I put in three sentences and I'm like, I'm a genius.
- 1:06:58No, you're not.
- 1:06:58This is not great, actually.
- 1:07:00So not only are we not, we did not grow up with it, we also have entitlement that stops us from learning it properly.
- 1:07:08And I still consider, I also consider myself tech savvy and like youngish compared to some people.
- 1:07:13And I don't do paragraph prompts, but you're right.
- 1:07:15Garbage in, garbage out.
- 1:07:17Yeah.
- 1:07:18But I think it was just really scary for me because I was like,
- 1:07:21Like, I'm smart.
- 1:07:24And like, I hate to say that part out loud, but like, I am smart.
- 1:07:27Why haven't I been able to figure this out as natively as someone who grew up on it?
- 1:07:31And it's like, well, you didn't have all the practice.
- 1:07:34Like, when she was in high school, like, her classes were probably using these as tools and showing her how to use it.
- 1:07:43I figured this stuff out, you know, a couple years ago, maybe.
- 1:07:47Maybe.
- 1:07:47Do you think the statement, a money problem is normally a skill problem, is fair?
- 1:07:55No.
- 1:07:58I don't.
- 1:08:01Because, unfortunately, most responsible money decisions are not necessarily skill-based.
- 1:08:11They are stamina-based.
- 1:08:14It's not even can you have discipline today.
- 1:08:16It's can you be disciplined in your decision-making for a long, long, long period of time.
- 1:08:21It's so funny how you interpreted that statement because the way that I thought about it was if you don't have the skills to get the next.
- 1:08:31I totally saw it a complete different way.
- 1:08:34I understand where you're coming from, though.
- 1:08:35I like the way you interpreted it.
- 1:08:37So money is not a skill problem in terms of money skills.
- 1:08:41It is a stamina problem.
- 1:08:43Yeah.
- 1:08:43I think we can't use the skill issue the way I interpreted it, at least as an excuse anymore, because money education is now more readily available.
- 1:08:52Like if you want to learn, it's there.
- 1:08:53But it is.
- 1:08:54But it's also like confusing and there's too much of it and there's information overload.
- 1:08:57But now there's Ask Dolly.
- 1:08:58Now there's Ask Dolly.
- 1:08:59That's fair.
- 1:09:00I think that's the biggest issue with all online education, free or otherwise.
- 1:09:04There's just so much of it that it is overwhelming.
- 1:09:07And that's why I did not want this to be like...
- 1:09:11another mega dump like i only think that you should be getting your information from reputable sources
- 1:09:18I also think that the issue is twofold.
- 1:09:21It's that there's too much information, but also there's not enough action.
- 1:09:25So like the other side of the coin is if people ask, use Ask Dolly, or Ask Dolly, I guess.
- 1:09:32If people ask Dolly and they don't do what Dolly actually says and they're just, you know, they're researching, they're researching, they're accumulating information.
- 1:09:41They don't actually do anything but information.
- 1:09:42It's also not going to benefit their life.
- 1:09:44And I think that's like this idea of like the knowing doing gap
- 1:09:48I find it so fascinating how people are so good at collecting information, especially people that listen to this show.
- 1:09:53People that are like, you know, they get dopamine hits from reading books and listening to podcasts and using tools like Ask Dolly to figure out how to improve their life.
- 1:10:00But then they don't do anything.
- 1:10:02And that is like the X factor in a good life.
- 1:10:06So in the same way that certain apps have gamified negative behaviors like placing a bet.
- 1:10:12Ask Dolly has gamified and made it exciting to like actually do right by your money.
- 1:10:18We offer lots of to do lists, checklists.
- 1:10:20Like I want you to get a dopamine hit every time you make a really smart choice.
- 1:10:24You should be rewarded by your own brain every time you do something good for yourself.
- 1:10:29Not every time you place a sports bet.
- 1:10:31Not every time that you execute a day trade.
- 1:10:34There should not be confetti on the confirmation page.
- 1:10:38That's nuts.
- 1:10:39What's the worst financial advice you're still hearing in 2026?
- 1:10:42I think the worst advice that I'm still hearing is that you can like hard work your way there.
- 1:10:50Like hostile cultures.
- 1:10:52Is that still a thing?
- 1:10:53Yeah, I think so.
- 1:10:55Like the people who are like, you're not working hard enough.
- 1:10:58You're not doing this enough.
- 1:10:59And it's like, no, you have to be more strategic about it.
- 1:11:02It's like there's earners and owners like.
- 1:11:06Earning can only get you so far unless you're making hundreds of thousands of dollars a year.
- 1:11:12And in which case, great for you, but then you really got to start owning to make your money work harder for you.
- 1:11:18Earners make money and they're taxed at ordinary income rates.
- 1:11:22Whereas owners, people who own stocks, people who own bonds, people who own property, people who own companies...
- 1:11:29are taxed more favorably, so less, but also they make money while they sleep versus you physically having to put in the physical or mental labor to make the money.
- 1:11:41Now investing is a whole other podcast, but when somebody is starting to, and I think that's where, I mean, some of the audience, obviously they're heavily invested, but the advice can be for somebody who's starting out.
- 1:11:53There's so many different opportunities to invest.
- 1:11:57And I guess coming from you, it's not financial advice.
- 1:11:59If you ask Dolly, it can be financial advice, but coming from you, it's not.
- 1:12:03What is your observation as to maybe a good place to start thinking about how to invest?
- 1:12:10Is it investing in things that pay dividends?
- 1:12:13Is it diversifying?
- 1:12:14Is it putting money into one thing that you know better than anything else?
- 1:12:18Just like the mental model around investing.
- 1:12:20That's exactly why we built Dolly, because the answer is different based on who you are, how much money you currently have, how much money you make, what your risk tolerance is, and what your timeline is.
- 1:12:29So...
- 1:12:33Typically, for most people, the easiest gateway drug to investing is something very simple, such as the equity markets, the bond markets.
- 1:12:43But the amount of what you're investing in and what investments you're making are entirely dependent on your time horizon.
- 1:12:51So if you got 40 years before retirement, let's get nuts.
- 1:12:55Like, let us focus on some growth opportunities.
- 1:12:59We're not that worried about downturns and dips because you got a long, long timeline.
- 1:13:03But if you're like, hey, I'm only investing for 15 years.
- 1:13:05I need that money back.
- 1:13:07We can't be playing around like that because what if it ends up being timed that right is when you need the money, we go into a little bit of a downturn.
- 1:13:16Then you're in a bad spot.
- 1:13:18So it's really, really personal dependent.
- 1:13:23And then from there, I would say you can add on other types of investments that are less liquid.
- 1:13:28So things like property or private equity or more esoteric investments, higher risk, higher reward.
- 1:13:38crypto a little bit.
- 1:13:40I don't recommend crypto be a large percentage of your portfolio.
- 1:13:42But if you want to be it, if you want it to be a small portion, sure.
- 1:13:47You can also consider as you get to get a little bit older, lower risk, lower reward investments.
- 1:13:53So things like CDs, things like treasuries, that way you have a little bit of a dependable amount that you know you're going to get if your money is locked up for a certain period of time.
- 1:14:05I think the future is personalized.
- 1:14:07I think that's a very important idea.
- 1:14:09I think it's so important because whether or not it's with legal advice, financial advice, health advice.
- 1:14:18The one takeaway is if you listen to somebody online, they're going to give you advice.
- 1:14:22And some of them are very well-meaning, but it doesn't mean that that advice is perfect for your situation.
- 1:14:28And I think that has always been my issue with, you know, the quote unquote influencers.
- 1:14:33It's not everybody, not every influencer is like this, but some are just like, this is the only way to make money or to build wealth or to invest.
- 1:14:40And I think that's toxic.
- 1:14:41I think that hurts more than it helps to be quite honest.
- 1:14:43In the lowest stakes version of that, think about your favorite beauty influencers like, oh, my gosh, this is the best lip gloss and you put it on and it does nothing for you.
- 1:14:51Like that is the lowest possible stakes situation.
- 1:14:55But if you but if there's not one number one lip gloss for everybody, what would make you think there's one number one investment for everybody?
- 1:15:03That's a much higher stakes, much more complex conversation.
- 1:15:06So just winding down.
- 1:15:09People looking towards the future of the economy, of their own personal finance.
- 1:15:15Are you optimistic?
- 1:15:16Are you pessimistic?
- 1:15:18What do you think the average person is going to be dealing with in the next five to 10 years in terms of their personal finances?
- 1:15:27I think it's going to get worse before it gets better.
- 1:15:31We are going to see finances get very hard for many people.
- 1:15:37I do think there's going to be a reckoning.
- 1:15:39Like, we cannot continue down this path.
- 1:15:44People need to be able to afford groceries.
- 1:15:47The top, top 0.1% cannot be sucking up so much of the wealth in this country and then hoarding it and not redeploying it back into the economy.
- 1:15:58I think we will see a really large wealth transfer over the next decade or two, especially as boomers are starting to die.
- 1:16:09Sorry.
- 1:16:09Somebody had to say it.
- 1:16:11But as that great wealth transfer happens, when those dollars get into different hands, like –
- 1:16:16Will people make smart decisions?
- 1:16:18I don't know.
- 1:16:19I hope so.
- 1:16:20I hope it changes a lot of people's lives.
- 1:16:23And I hope that we are able to use our vote and our voice appropriately to represent, you know, to to elect representatives that are actually going to fight for the everyday person that is going to fight for the middle class, that is going to try their very, very best to start to close politics.
- 1:16:40the wealth gap and to actually rebuild this middle class because it's getting compressed right now.
- 1:16:48And then in terms of, you know...
- 1:16:52the general world, like not just necessarily like how wallets will be over the next couple of years.
- 1:16:59I'd like to say I'm optimistic.
- 1:17:00There's a Bill Clinton quote.
- 1:17:02Everything that's wrong with this country can be fixed by everything that's right.
- 1:17:07And I think that that is my perspective as well, is like there is so much division and hate and rage right now.
- 1:17:18But I think if we can actually address some of these financial inequalities, like making sure that people can put food on their tables and they feel like they can get ahead and they feel like they can get what was promised to them if they work hard and they're good people.
- 1:17:36Maybe we'd hate each other a little less.
- 1:17:38Where can people connect with you?
- 1:17:40Where can people go find Ask Dolly?
- 1:17:41Where do you want to put all the links in the show notes, too?
- 1:17:44You can find me everywhere as your Rich BFF.
- 1:17:47And please go download Ask Dolly on the App Store or you can check it out at askdolly.com.
- 1:17:54The last thing that I just need to ask you because you said the future is tumultuous in the short term.
- 1:18:00But I need you to give some words of inspiration and closing advice to people who are listening right now just so they can ride out the short term.
- 1:18:08And hopefully in the long term, they'll be in a little bit better situation.
- 1:18:12If you've done it once, you can do it again.
- 1:18:14I really do believe that.
- 1:18:15And I think that we need to really, really think about our local communities, our immediate families, and what we can each independently do to make things better and lean on each other to make those things better.
- 1:18:32We, yes, focus on what's happening out here because it's important to be apprised of what's happening.
- 1:18:40But...
- 1:18:41Really lock in on the people you care about most and what can we do in our neighborhood, in our community, in our backyard to make a difference, to make it easier on everybody.
- 1:18:50And how can we care for each other?