Latest / Becker’s Healthcare - Clinical Leadership Podcast / Marty Bonick, President & CEO of Ardent Health Services
Transcript
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- 0:32This is the Becker's Healthcare Podcast. I'm Molly Gamble,
- 0:34vice President editorial, and today I'm spending time with Marty Bonk.
- 0:38Marty is president and c e o of Ardent Health Services,
- 0:41a hospital and healthcare network based in Nashville. Marty,
- 0:44welcome to the podcast. Thank you so much for being my guest today. How are you?
- 0:48And where do we find you?
- 0:50Thanks, Molly. It's great to be here with you today, and I am in Nashville,
- 0:54Tennessee, where our home office is located. Uh, great to be with you today.
- 0:58Marty, before I continue, we talk some really important trends in the industry.
- 1:02I have to ask, as a Nashville fan myself, your favorite barbecue restaurant. I,
- 1:07I have my own favorite, but I'm always looking to expand the roster,
- 1:10if you will.
- 1:11Yeah, that's a great question. And, um, super competitive these days. Um,
- 1:16I would say it, it's, it's a tossup for me between two, my namesake, um,
- 1:20Martin's Barbecue is a, is a really good shop in town, um, but Ed Lee's, um,
- 1:25is, is also really, really strong. So it's, uh, it's great to have choices, but,
- 1:29uh, those are two are my favorites.
- 1:31Martin's, uh, is one of my favorites. Ed Lee's, uh, is new to me,
- 1:34so thanks for the, the recommendation. Marty. Um,
- 1:37for listeners who may be less familiar with Ardent Health Services,
- 1:41can we start off by learning from you a couple key facts or insights that would
- 1:46help them better appreciate and understand your perspective?
- 1:51Yeah, so, uh, historically, you know, you, you mentioned we are a,
- 1:55a hospital health services company. Um, and,
- 1:58and statistically we have 30 hospitals and 200 sites of care across eight
- 2:02markets in six states. Um, we have about 23,000, uh,
- 2:06team members in our company, including, uh, almost 7,000 nurses and, and 1400,
- 2:11uh, uh,
- 2:13providers that are aligned with us through employment or other contractual
- 2:15arrangements. But, um, really the way I've been looking at our company is,
- 2:20is much more than a hospital company or a healthcare system, but,
- 2:23but really focusing on becoming a consumer-centric health services organization.
- 2:28That that really is putting the person, that the patient, the consumer,
- 2:31the center of everything we do, and realize that,
- 2:33that we've got a number of facilities and services, whether those are physical,
- 2:36uh,
- 2:37bricks and mortar facilities or virtual services technology to interact and stay
- 2:41connected with our patients. And so really in a transformation from, uh, uh,
- 2:46a collection of hospitals and clinics to an ecosystem focused around the
- 2:50consumer and, and all of their needs around healthcare services.
- 2:53Mm-hmm. and Marty, it seems like, I mean,
- 2:55I remember at Becker's even just a few years ago,
- 2:58there were still articles in which people had conflicting viewpoints about
- 3:02whether people who are the customers in healthcare should be referred to as
- 3:06consumers or patients.
- 3:07There were some strong opinions that consumers was not an appropriate term.
- 3:11And as you just described,
- 3:13you're looking to build a consumer-centric healthcare organization.
- 3:16It seems like there is much broader acceptance of seeing patients as such.
- 3:22Well, there, there is, and I, you know, I had the, the fortune or misfortune,
- 3:27however you like to look at it, of, of becoming a patient after a,
- 3:30a bike accident, uh, about a year and a half ago. And for the first time in my,
- 3:34you know, adult life really became a, a patient. And, um, um, you know,
- 3:40I'd say that we've got great caregivers, um, that are trying to do their best,
- 3:43you know,
- 3:43stuck with systems and processes that don't necessarily meet expectations beyond
- 3:48the care, you know, and I'm talking about how do we interface with care from a,
- 3:52um, insurance perspective or billing perspective, a scheduling perspective,
- 3:56you know, all the things that we do in our day-to-day lives.
- 3:58I can control my whole, uh, universe practically from my iPhone. Um,
- 4:03but in healthcare, I mean, it's largely been a brick. I can call somebody,
- 4:07navigate a phone tree, be put on hold, you know, get disconnected. You know,
- 4:10it's, we,
- 4:10we've been kind of our archaic historically in the way we've approached things,
- 4:14and people want convenience in everything that they do.
- 4:17Healthcare is no different. And, uh, to a certain extent,
- 4:20I think we've got reluctant consumers. Nobody really wants to be a patient. Um,
- 4:24you know, something happens and they, they become a patient.
- 4:27But if you go back to a definition, a patient is somebody who is acted upon.
- 4:31And I don't know about you, Molly, but you know, I think most people were,
- 4:34you know, we don't wanna be acted upon.
- 4:36We want to be involved in the care that we receive. Um, you know,
- 4:39we wanna have our opinions be voiced in the, in the care that we received. And,
- 4:43and historically, I think we have had this, we have built it,
- 4:46and you must come to us mentality in healthcare. And, um,
- 4:49the world is changing and,
- 4:50and literally everything else that we consume as consumers. And,
- 4:54and I don't think healthcare's really that different at the end of the day in
- 4:57terms of what people expect. And the more that, um, people realize this,
- 5:01the more, uh,
- 5:02new entrants we see coming into the traditional healthcare space saying it could
- 5:05be different. It should be different. And,
- 5:07and they're trying to make it different. So it's,
- 5:09it's really an imperative upon us to think about our patients as consumers and,
- 5:13and not just as somebody that is sort of subjected to being acted upon by us.
- 5:17Mm-hmm.
- 5:17. Well, Marty, it sounds like from an unfortunate bike accident,
- 5:20you know, you, that's valuable perspective gained,
- 5:23especially for someone who sits in a position like you do.
- 5:26But I think you're right. You know, I think the patient term,
- 5:30meaning that you were acted upon is that cross purposes with the goal of people
- 5:35being active participants in their own health and wellness. Um, let's,
- 5:40let's talk about some of the headwinds you're looking at today.
- 5:42You are c e o of one of the country's largest private health systems.
- 5:47What do you see as the biggest headwinds in the near term and also long
- 5:52term that are really commanding your attention?
- 5:55Yeah, that's a great question, Molly. Um, you know, there,
- 5:58there really is no short of challenges, I think, in, in healthcare today. Um,
- 6:02but, but we're really tr choosing to look at them as, as opportunities. Um,
- 6:06obviously we've got, you know, rising cost, um, you know,
- 6:10and inflation that we're still, um, trying to get under control. Um, you know,
- 6:14particularly in the workforce, uh, in, in labor. But,
- 6:17but also the supply chain is still not, uh, back to where things used to be.
- 6:22And, and, you know, we've taken that as a,
- 6:24as an imperative to really work smarter and think differently about how we
- 6:28approach the work that needs to be done. Um,
- 6:30the workforce challenges I mentioned are, are getting better. Um, but,
- 6:34but they're not back to, to pre pandemic levels. Um, and so, you know,
- 6:38that's caused us to think about how can we use technology,
- 6:42artificial intelligence, uh, machine learning, um, how do we,
- 6:45how do we really embrace technology to get that to work for our caregivers
- 6:49versus our caregivers having to work for the technology, which is,
- 6:52I think of how things have been, um, up to this point.
- 6:55And so we want to ease the, the workforce burdens that our, our people have.
- 7:00If, if we've got a, a workforce shortage of, or talent shortage,
- 7:04how can we make their jobs easier to provide better care, more efficient care,
- 7:07more effective care? Um, so,
- 7:09so that's a challenge that I know the industry's facing. Um,
- 7:13as we talked a little bit about this, this changing consumer preferences, uh,
- 7:17it is, is a headwind and we see disruptors, quote unquote,
- 7:20come into the industry and they're trying to, to pick part pieces of,
- 7:24of what we do as health systems. But, um, but,
- 7:27but I think that's really a wake up call to our industry and a change that
- 7:31really needs to happen. And, um,
- 7:33as you said that the bike accident for me really was a,
- 7:36a wake up call and a blessing in a sense that, uh, uh, one, I'm still here,
- 7:40and two, I've got a, a platform now to do something with that experience and,
- 7:44um,
- 7:44really challenge our organization to change the way in which we interact with
- 7:48our patients as consumers and, and really think from their perspective. Um, I,
- 7:53I think from a payer perspective, we, we've got, uh, this, this gradual but,
- 7:57but, but meaningful shift away from fee for service to value-based care. And,
- 8:02and I think that's a way for us to, um,
- 8:05care for our people across their health journeys and realize that we need to be
- 8:08able to provide care on their terms where they want,
- 8:11not where we want them to be necessarily. Um, but, but where they need to be,
- 8:15uh, to get the right care at the right, uh, convenience, the right cost,
- 8:19location, et cetera. And, um, you know, so that's, that's, uh,
- 8:22certainly a challenge that we're navigating, uh, throughout all this, uh, the,
- 8:26the headwinds that we have. And then, and again,
- 8:28those disruptors that are trying to,
- 8:30to carve out niche offerings or point solutions that we have provided. But,
- 8:35but I think, again, it's,
- 8:36it's a wake up call to us in terms of how we can think differently and,
- 8:39and to ultimately disrupt ourselves, um,
- 8:42versus just reacting to what's happening to us. So those are,
- 8:44those are some of the, the big things that I think about that, uh, you know,
- 8:48we're, we're dealing with across the industry and,
- 8:50and how we're thinking about them at Ardent.
- 8:52Mm-hmm. and Marty, I appreciate how you put,
- 8:54I think on your first mention you put disruptors within quotes,
- 8:57and I think that's,
- 8:58that says something to me because we've been talking about different forces in
- 9:03business, whether it be several years ago, Airbnb, Netflix,
- 9:08how Netflix disrupted Blockbuster. I mean,
- 9:10now that's a really archaic and old example.
- 9:12And now Netflix is having its own challenges, of course,
- 9:15but these disruptors have changed. You've seen some move in, some move out,
- 9:19some that perhaps pose some risk, at least in theory initially,
- 9:24and then that never really played out. So I think it,
- 9:27it's a fit to put that in quotes.
- 9:28'cause there's been a lot of churn to what and who is a disruptor to health
- 9:33systems traditionally. How are you thinking about this? I mean, this is a,
- 9:37a category of of business strategy and awareness that can,
- 9:42you need to be flexible, nimble, but you also need to be really aware.
- 9:45Can you talk about how you balance the days issues at hand
- 9:51and then also kind of this big category of disruptors or disruption
- 9:56that could someday really come to affect ardent health?
- 10:02Yeah, let, let me start with the disruptor part. Well,
- 10:04it's what's fresh in my mind. Uh, I was listening to another podcast, uh,
- 10:09n y u professor, uh, Scott Galloway. He's got a podcast, the Prop G podcast.
- 10:14And, uh, he was just talking about this in the episode I was listening to and,
- 10:17and, and the paraphrasing what he said, but he says, you know,
- 10:21all the attention goes on these disruptors,
- 10:23but it's really much more of a statement about the disrupted and, you know,
- 10:27a reflection on an incumbent in not meeting their customer's needs or wants, uh,
- 10:32you know, in a relevant way today. And, and he, he mentioned also Netflix,
- 10:36not in the blockbuster day, but uh,
- 10:38you know how it kind of disrupted cable tv and you see all these people cutting
- 10:41the cord right now. You know what,
- 10:43we don't want to pay $150 a month for a bunch of channels that we don't really
- 10:47want and be subjected to watching commercial advertising for products we don't
- 10:51want. We just wanna watch the content we want when we wanna watch it. And so,
- 10:54so, you know, Netflix delivered a different, uh,
- 10:57value proposition at a much cheaper cost point, you know,
- 11:00and so you can see how they gain popularity,
- 11:02and now there's much more competition for Netflix than there used to be,
- 11:05which is different challenge. But, you know, for,
- 11:07for us in the healthcare space, it's the same way. You know, we,
- 11:11we have expected people to take time out of their day or out of their workplace
- 11:15to come and sit in a waiting room.
- 11:17And even though we give you a 10 o'clock appointment,
- 11:19we don't call you back until 10 40.
- 11:21We make you fill out all these paper forms and, you know, we're disjointed and,
- 11:25you know, repetitive in what we do. And, um, you know,
- 11:28the world has worked differently. So it,
- 11:30it's no surprise that an Amazon who's obsessed with customer
- 11:34satisfaction sees healthcare as an opportunity, you know, to be disrupted. Um,
- 11:40but, but I look at Amazon and go, okay, you're, you've bought a company, uh,
- 11:44you know, you can't possibly, you know, have the geographic coverage in a,
- 11:48in a short timeframe at least to provide physical interaction with every patient
- 11:53across America. So you have a telehealth offering, which is great, and,
- 11:56and I think telehealth is, um, here to stay for our industry,
- 12:00something we need to embrace. But,
- 12:02but what happens when you need something beyond that telehealth,
- 12:04when you need the x-ray, you need the lab test, you need, uh,
- 12:07something beyond what can be done virtually. Um, Amazon's, and again,
- 12:12struggle with that is my prediction. And, um, you know, they, they, they're,
- 12:16they're a force to be reckoned with for sure. But,
- 12:18but I really look at this as ours to lose, we provide, you know, primary care,
- 12:22same day, walk-in appointments, virtual care for all of our patients. Um, but,
- 12:26but do we think about it in a way in which, um, you know, it running,
- 12:31this is a, a separate business unit, a company just like Amazon.
- 12:34So a little example, my wife got a, an email from Amazon, uh,
- 12:39saying, as a loyal Prime member,
- 12:41we'd like to introduce you to one medical group and come and get, uh, you know,
- 12:44your, your on demand 24 7 virtual care option for
- 12:49$169 a year, or whatever the, the number was. And, uh, you know,
- 12:53I look at our community and we've got several big name organizations in,
- 12:57in Nashville, uh, reputable health systems,
- 13:00and I'm pretty sure they all do the same. Um,
- 13:03but I haven't gotten an email or she hasn't gotten an email from them offering
- 13:07the same value proposition, you know, and that's an opportunity. So as,
- 13:10as we think about it, as ardent, you know,
- 13:13we know what the disruptors are trying to do,
- 13:15and they can really only operate in a narrow sliver.
- 13:18We can provide the full continuum of whatever we need.
- 13:20We just have to think about it differently.
- 13:22And so this can't be something we do off the side of our desks. Um,
- 13:25this can't be something that we're, we're thinking about part-time.
- 13:28We've really gotta think about, you know, what do our consumers want?
- 13:31How do we deliver to that them to that,
- 13:33and give them what they want on their terms. And so to your,
- 13:36to the second part of your question about prioritization, you know,
- 13:39how do we distinguish what's, what's there, what's noise? Um, you know,
- 13:42we always start with the question, you know, how does this support our purpose?
- 13:46And our purpose is, is caring for others, and it's our, it's our patients,
- 13:49it's their loved ones, it's, uh, our communities and it's, it's each other and,
- 13:53you know, what do we need to do?
- 13:55And so that helps us to put a lens on what we're trying to do.
- 13:59Is this gonna help us deliver better care, achieve safer outcomes? Um,
- 14:03is this gonna relieve burdens to our caregivers? Um, and the,
- 14:06the daily challenges that they face, um,
- 14:08is it gonna help us better deliver care outside the four walls of our hospitals
- 14:12and clinics to, to, to develop a, you know, better,
- 14:14more consumer friendly experience?
- 14:16And so those are some of the true Norths that we look at when we're making
- 14:19decisions and, and how we're thinking about things. And, um, you know,
- 14:23we've really got a, a plan that we're calling essentially Den 360,
- 14:26that that puts the, the person, the patient, the, the consumer at the center,
- 14:30and realize that our, our facilities, our assets,
- 14:33our technology are all there to support that consumer's interaction and,
- 14:37and their healthcare, personal healthcare need versus, uh, you know,
- 14:40just statistics of, of patients and heads and beds or clinic visits or,
- 14:45you know, throughput metrics or what have you. So that's,
- 14:47that's how we're thinking about thinking like a disruptor against ourselves and,
- 14:52and, uh,
- 14:52keeping our true north of our purpose at the center of everything that we're
- 14:55doing. Mm-hmm.
- 14:56, a couple reactions there, Marty. I, I love Scott Galloway.
- 14:59I'm so excited to hear someone else mention him. Prof g um,
- 15:03if listeners are familiar, a a brilliant business mind, um,
- 15:07for things across numerous industries. So it's,
- 15:11it's great to hear a plug for him,
- 15:12but also to your example about your wife getting that email from Amazon about
- 15:17one medical, you know, this was the first year Amazon, I mean,
- 15:20with the one medical acquisition now complete, um,
- 15:24was able to plug healthcare services through one medical on its prime day,
- 15:29which is just interesting to think about healthcare being included in something,
- 15:33um, that, that consumer friendly, that targeted, uh, like you said,
- 15:37not typically communicated as such from the traditional brick and mortar health
- 15:41systems.
- 15:42Yeah, yeah. And I, I, again, I I think that's exactly right. And it's,
- 15:46it healthcare's mainstream. You look at politics, I mean,
- 15:49this is gonna be another central point in the next presidential election as it
- 15:53has been. Um, you know,
- 15:54healthcare is not seen as affordable or accessible as it needs to be. And,
- 15:59you know, that's, that's, uh, an indictment on us. You know, I mean, there's,
- 16:02there's lots of moving parts there. Um, you know, the insurance system is,
- 16:05you know,
- 16:06challenge that we have and the entitlement mentality and all these things. But,
- 16:09but it's, it's really an opportunity for us to step up. And as I say, it's,
- 16:13it's ours to lose. We, we've had the patient relationships,
- 16:16and I believe as a health system, we should be the trust broker. Um, I,
- 16:20you know, as, as I think about my personal healthcare journey,
- 16:24I don't think about, uh, my insurance telling me where I,
- 16:27I should receive care or an Amazon or a technology company.
- 16:31I trust my physician, but,
- 16:33but if we don't give them the tools and the technology and the resources to
- 16:38provide an Amazon-like experience,
- 16:40it's not gonna be a surprise if people go and, and,
- 16:42and shop and test the waters and see what else is available.
- 16:45So I agree with you completely. Mm-hmm.
- 16:48You had mentioned in your introductory remarks that ar I is aligned with 1400
- 16:52providers, whether that's through affiliation, employment,
- 16:55I wanted to carve out a moment with you to talk about physicians. Right Now. I,
- 16:58I, in talking with other health systems CEOs,
- 17:01I really appreciate the thought they raised to me, which is that, you know, yes,
- 17:05let's talk about shortages, let's talk about deficits, but at the same time,
- 17:08let's make sure we are really appreciating the physicians who are with us and
- 17:13making sure that we are doing things and accommodating them in a way that
- 17:16empowers them. So I'm curious what that looks like at Ardent. You know,
- 17:21you mentioned you trust your physician.
- 17:23How are you really putting physicians in place to be
- 17:28partners and the primary point of contact for consumers?
- 17:33Yeah, so, so let's start with the statistics, uh, for a second. We, we,
- 17:37our physicians, uh, and, and, uh,
- 17:40allied providers see about 3 million patient visits a year, uh,
- 17:45which is probably more than 20 x. The number of inpatient admissions we have,
- 17:48we have as a, as a comparator. So, so we've got a lot of touch points with our,
- 17:52uh, with our communities, with the people that lives in our communities,
- 17:56many of which don't ever need to step in inside the,
- 17:59the four walls of a hospital in a, in a given year. Um, but, but, um,
- 18:03but have a lot of healthcare needs nonetheless. And so, so historically,
- 18:07I think where health systems have, have, have maybe lost, uh,
- 18:11lost their focus is we've,
- 18:13we've thought of physicians as a mean to putting people in bed to, to,
- 18:17to putting people in the OR and, and, uh, you know, creating these, uh,
- 18:20opportunities for facility-based, uh, statistics. But, but really, uh,
- 18:25it's that patient relationship that's so important. And, you know,
- 18:28do we have the ecosystem to provide the health services that patients need in
- 18:32their everyday lives beyond the four walls of the hospital? So for us, you know,
- 18:36we really see the physicians as the is is the front door to our community, um,
- 18:41to create those trusted relationships. And, um, you know,
- 18:45some of those patients will,
- 18:46will end up in the hospital and need those services, but, but many will not.
- 18:49And so, um, we're, we're thinking about, um, you know,
- 18:53our physician platform as the, is the catalyst for our value-based care, um,
- 18:57for providing the right level of services in the right place and the right
- 19:01location and the right fee structure. Um, and, and really, you know,
- 19:05that being the, the driver for our, our company going forward. And if you,
- 19:09if you go back to the disruptor comment, um, what, what does c v s,
- 19:14Walgreens, Optum, uh, Amazon all have in common recently? You know,
- 19:18they've, they've purchased large platform position groups or are expanding their
- 19:22physician private presence. Why, to get closer to that, that personal patient,
- 19:27you know, consumer relationship, uh, where,
- 19:30where I think we have the opportunity as health systems is to embrace that same
- 19:33mentality and, and physicians aren't there just to put people in the hospital,
- 19:37they're there to lead the relationship. And if we do that, we have that,
- 19:40that ecosystem around to provide care when they need more than what can happen
- 19:44in that office. And,
- 19:45and where I think ultimately we have the upside still on an Amazon or, uh,
- 19:49an Optum or c v s, et cetera. So,
- 19:52so that's how we're thinking about the physicians and how we,
- 19:54how we work with them.
- 19:55And so how do we give them the tools that they need to be successful? Um,
- 19:59how do we help grow that pipeline that you alluded to? Um, you know, we,
- 20:03we've invested even in technology,
- 20:04we've got a company called Winnow that we created to help us to recruit
- 20:08physicians into our network. And, uh, the way I look at winnow is it's, uh, we,
- 20:12we kind of created the LinkedIn for physicians without them knowing they joined,
- 20:16you know, so we know every physician across the country where they trained, uh,
- 20:21where they live, where their spouses, uh, or partners, uh, um,
- 20:25reside where their families grew up.
- 20:27And so we can try to triangulate and find warm candidates that would be, um,
- 20:31you know, good candidates to, to go and try to recruit, um,
- 20:34bring people into our markets that we, we operate. And so, you know, we're,
- 20:38we're just trying to think about, you know, again,
- 20:40how do we put the physicians and,
- 20:42and our patients as consumers at the center of what we're doing to be able to,
- 20:45to drive that, those interactions and trust, trust relationships. Mm-hmm.
- 20:49.
- 20:50And, and just to kind of loop back on the disruption piece, you know,
- 20:53when you talk about C V S Health, Amazon,
- 20:56these big companies buying these phys physician groups and platforms,
- 21:01you know, do you see any, I I guess my question is this,
- 21:04it's that like primary care physicians especially are in such a powerful,
- 21:08they hold such a powerful seat, but they typically,
- 21:11it's not a lucrative specialty compared to some others.
- 21:13There was just an article in Harvard Business Review,
- 21:15I believe a couple weeks ago about how PCPs more than some other specialties,
- 21:20need a lot of encouragement to take on leadership roles.
- 21:23They're often reluctant to do so,
- 21:25but when you see these big companies looking to add more physicians to their
- 21:29ranks, Marty, do you think that kind of
- 21:34renews the importance or power that these healthcare players
- 21:39hold, um,
- 21:39and what can often seem like a very system to system landscape
- 21:45of healthcare?
- 21:45Do you think it renews any empowerment or interest in the individual physician
- 21:50and the influence they can yield and kind of, and where patients are going,
- 21:55how care is delivered?
- 21:56I'm just curious at a high level what your thoughts are on that. Yeah.
- 22:00I, I completely agree and I, uh, I missed that particular, uh, H B R article,
- 22:04but, um, but it, but it makes complete sense. And, you know, if you step back,
- 22:09I think you,
- 22:10you can understand maybe how the primary care role got diminished, um,
- 22:14in a sense when you, when you put that hospital lens on top of it, you know,
- 22:18primary care, um, largely exists outside the four walls of the hospital.
- 22:23And as, as the rise of hospitalists came about, you saw, you know,
- 22:27a lot of primary care physicians even giving up some of their hospital
- 22:30privileges because they weren't following and rounding on their own patients
- 22:34anymore. You know?
- 22:35And so there's been an evolution over the last couple decades, um,
- 22:38that has taken primary care further and further away from the hospital, which,
- 22:41you know, if you're a hospital, if you're, if you're a hospital c e o,
- 22:45and just looking at that lens, you're,
- 22:47you're completely dependent upon that referral strain,
- 22:49but yet they don't practice in your hospital,
- 22:51and you don't see them every day in the doctor's lounge or cafeteria. And,
- 22:54and so it, it's easy to see perhaps how, how things have evolved.
- 22:59But I think it's also indicative if as you look at an Optum or you look at a,
- 23:04you know, an Oak Street or one medical group,
- 23:06how the rise of primary care has come back and, you know,
- 23:09I think primary care is central to a successful value-based population health
- 23:14strategy, and they're going to be the,
- 23:16the quarterbacks and at the center of that, and the rest of us are,
- 23:19are going to be, um, um, living off of, of that. So, um, I,
- 23:23I completely agree that there's an opportunity here that,
- 23:26that needs to be taken advantage of. And, um, you know,
- 23:29and we need primary care to reengage in this holist holistic healthcare,
- 23:35uh, mindset about how do we care for a community, a population, and, um, they,
- 23:40they have to be tip of the spear because they're the ones having those
- 23:42conversations and making the decisions of where patients are ultimately,
- 23:45ultimately gonna be. Mm-hmm.
- 23:47, as we down wind down here this year,
- 23:51RNA introduced the role of C M I O to its executive ranks.
- 23:55Can you tell us more about that, Marty,
- 23:56and what the impetus was for that addition?
- 24:00Yeah. So, uh, Dr. Brad Hoyt, uh,
- 24:02stepped into our chief medical Information Officer role and, uh,
- 24:05great addition to the team. He,
- 24:07he's been a practicing physician with us in our Tulsa market, um, for,
- 24:11for a number of years, but, uh,
- 24:13has always had a bend for technology and, and what do the physicians need?
- 24:18And so this was a role that we brought on, uh,
- 24:20as part of our growing focus around, uh, again,
- 24:24embracing technology to improve what we do,
- 24:26how we do it to make our hospitals smarter, to interface with our patients, uh,
- 24:31more effectively. Uh, you know,
- 24:33everything that we do has a technology component. And so, so Brad's role is,
- 24:37is central to understanding what do our providers need to be successful, um,
- 24:42and,
- 24:42and embrace everything we've been talking about from being the trust broker with
- 24:46our patients to managing their, their care, um, as a population, uh,
- 24:50working with our payers. Uh, so it's, it's really central to that. But,
- 24:54but Brett also plays a role in, um,
- 24:56our innovation and transformation committee that is focusing on, you know,
- 25:00what other technologies do we need to bring into our organization and do we
- 25:04build those? Uh, we, we recently announced, uh,
- 25:07a launch of a venture studio with a company called Switch Point, uh,
- 25:10here in Nashville. And, uh, you know,
- 25:13there's gonna be solutions that we need that don't really exist out in the
- 25:15market. We're gonna go build our own. And kind of like winow, uh,
- 25:19or Polaris is another example, uh, around, uh,
- 25:21demand prediction and staffing and scheduling, uh, that we created. And, uh,
- 25:26what are the things that we need to go buy or partner with other, uh,
- 25:29organizations. And so we need to have that, um,
- 25:32that physician clinician mindset, uh, as a part of,
- 25:35of making sure we're making good investments in technology that really are gonna
- 25:39solve our problems and advance our organization. Mm-hmm.
- 25:42, I wanna wish Brad continued luck and success in his new role.
- 25:47And Marty, I wanna thank you for being my guest for this dynamic conversation.
- 25:51You touched on a number of really important issues right now and interesting
- 25:55issues, uh,
- 25:56that are in play right now for big health systems and smaller organizations too.
- 26:00So, wanna thank you for being my guest, Marty Bick,
- 26:03president and c e o of Ardent Health Services. Wish you a great and,
- 26:07and continued success in the year ahead. Marty, thanks for joining us.
- 26:11Thank you so much, Molly. It was great to be with you today.
- 26:14.
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