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100: How to Become a Customer Champion - A Job to be Done with Ruth Hartt

For this very special milestone, the 100th episode of The Dan Nestle Show, Dan has the great honor to chat with Ruth Hartt, a classically trained opera singer and music educator, now Chief of Staff at the Clayton Christensen Institute (a think tank dedicated to improving the world through Disruptive Innovation) and founder of Culture For Hire, a platform she uses to help arts organizations rethink their purpose and reinvent themselves by understanding their customers.

Drawing examples from the world of music and art, we learn how Ruth is applying Jobs to Be Done theory to become a true…

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