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Inside Saucony's Collab Playbook with Jason Faustino, Sr. Director of Energy
Mike runs a solo Coffee Time Kicks episode and sits down with a friend of the show, Jason Faustino, Senior Director of Energy at Saucony. Fresh off the brand's Paris preview, Jason breaks down how Saucony builds its creative world: why knowing exactly who you are beats chasing anyone else, how collaborations really get vetted (it comes down to chemistry and gut), and how a small team stays two years out on product while making it look effortless.
They get into the Westside Gun partnership and the passing of the torch from Jae Tips, why Jason sees himself as working for the artists as much as…
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