Latest / B2B Marketing: The Provocative Truth
Dominating ABM with Chris Willman, Director EMEA Marketing Programs at CrowdStrike
In today's episode of B2B marketing. Solved. Chris Willman talks to Richard and Benedict about account-based marketing and how B2B companies can use it successfully.
Account-based marketing (ABM) is an increasingly popular business marketing strategy for B2B companies, and while it comes with many advantages, ABM is both poorly defined and implemented within numerous B2B organizations. As a result of this, many marketers struggle with ABM and this can have negative consequences on their overall B2B marketing strategy.
Chris Willman has extensive marketing experience, which can help us…
The skinny
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