Reinventing the organisation to drive better customer and employee outcomes - Interview with Ricardo Semler

Punk CX: Customer Experience Insights with Adrian Swinscoe · Sep 3, 2026 · 40m

Today’s episode of the Punk CX podcast features a chat I had with Ricardo Semler, a champion of radical, employee-friendly corporate democracy, a vision he successfully realised during his 40 years as CEO of Semco Partners. He went on to build Semco Style Institute (SSI) on that foundation and has shared its learnings with companies across the world in the intervening years.

This chat was a bit of a fan-boy moment for me, as I read his first book, Maverick, back in the 1990s. It blew my mind then and continues to inspire me today. He joins me today to talk about a new ebook he recently…