Latest / The Action Catalyst / Dealcraft, with Jim Sebenius (Business, Negotiation, Strategy, Education)
Transcript
- 0:00Adam Outland: Welcome to the Action Catalyst podcast, and on
- 0:03today's episode, we're pleased to welcome Jim Sebenius, Harvard
- 0:06Business School professor, negotiation expert and host of
- 0:09the new podcast, Dealcraft: Insights from Great Negotiators.
- 0:14Jim, welcome.
- 0:16Jim Sebenius: Adam, it's nice to meet you and glad to have the
- 0:18chance to appear on your on your show.
- 0:20Adam Outland: Yeah, thank you. And where are you zooming in
- 0:22from today?
- 0:23Jim Sebenius: I'm in Cambridge, Massachusetts, actually Boston
- 0:25today, because I'm at the Harvard Business School campus,
- 0:27which is my where my day job is. For about 20 something years,
- 0:31I've chaired a program called Great negotiators, which is the
- 0:36program on negotiation is based at Harvard Law School. I'm not a
- 0:39lawyer, but I'm active over there. And you know, it's the
- 0:43professional schools at Harvard, the business school, the School
- 0:45of Government, the Kennedy school, law school, and the at
- 0:49MIT, the Sloan School, and some other schools there. And at
- 0:54Tufts University, the Fletcher School of Law and Diplomacy and
- 0:57Brandeis. And there are about 60 faculty all told, who were
- 1:00associated with the program, on negotiation, some are on
- 1:03corporate deals, some environmental some family
- 1:05mediation, some really, pretty much across the board. And every
- 1:09year or so, we collectively nominate a man or a woman from
- 1:14around the world who's done remarkable deals and achieved
- 1:18things that other people found really hard to do or impossible,
- 1:21and we write cases and we bring them to campus, and we record
- 1:24public and private interviews. And I just realized, after doing
- 1:28this and then using that material and teaching and so
- 1:30forth, it really deserves a wider audience. These are just
- 1:33remarkable conversations. So we went all the way back to Henry
- 1:36Kissinger, you know, on through George Shultz and Baker and
- 1:40Madeleine Albright and Colin Powell, Condi Rice, Hillary
- 1:42Clinton, when she was Secretary under Obama. John Kerry Rex
- 1:45Tillerson, who actually wasn't so interesting as a secretary,
- 1:48but the fact that he'd been chairman and CEO of ExxonMobil
- 1:51and had done a ton of stuff, especially in Russia, where
- 1:54there's some really interesting conversations there have this
- 1:57remarkable collection of sort of great negotiators from all
- 1:59sectors. And this sidebar with the US Secretaries of State and
- 2:04dealcraft, results from my sort of looking at this and saying,
- 2:08you know, I think this would be interesting to a lot of people,
- 2:10you know. So it's, I'm very much in the formative stages relative
- 2:14to a well established one like yours. But this stuff is
- 2:17interesting, and the response is really positive.
- 2:20Adam Outland: That's wonderful. Well, I was looking forward to
- 2:22this conversation on many levels. One is that I thought I
- 2:26had good practice negotiating as my role as an executive coach.
- 2:30But when we had our two children, I've never had to
- 2:33exercise negotiation nearly as much as a parent.
- 2:38Jim Sebenius: And they are instinctively fabulous
- 2:41negotiators. And you know, if you take all the normal
- 2:43expectations, you're much more experienced, you're much
- 2:46smarter, you've got much more power and money, and yet they
- 2:50win. You sort of say some stuff which is pretty standard, you
- 2:54know, they go to one parent, can I do it? Mom said I could. Then
- 2:58you go to the other one, and neither one said you could. But
- 3:00each Don't you know. And then they they closed the deal. I
- 3:03remember our daughter, when she was about three or four, was
- 3:08headed to a birthday party in a really far away suburb, and
- 3:11neither my wife, Nancy, nor I especially wanted to take her
- 3:14out there and back, but we kind of didn't want to admit that. We
- 3:17didn't want to take her, and so we're kind of doing this back
- 3:19and forth. So we finally asked, we said, Elisa, who? Who would
- 3:22you like to take you out there? Figuring okay. And she said,
- 3:26whoever loves me the most, we both ended up taking her out
- 3:33there. The normal rules don't always work. So, for example,
- 3:37there used to be a real a real competition between her and her,
- 3:40her older brother, and each one of them when, when there was
- 3:44something, ice cream or whatever they wanted it, each one wanted
- 3:47the biggest. And I remember at one point I said, Well, you
- 3:51could have the biggest and you could have the hugest. And it
- 3:54actually worked. And I thought, That's interesting, because why,
- 3:58in my little mind did I think that there could only be one
- 4:00biggest?
- 4:01Adam Outland: You know, that's a brilliant example.
- 4:03Jim Sebenius: I did find with my with my spouse. Someone told me
- 4:06there's an iron law of marriage, which you should always remember
- 4:09when you're negotiating with your spouse, you can never be
- 4:12happier than your spouse. Don't try to win.
- 4:16Adam Outland: That's one I have not heard yet. That's wonderful.
- 4:19Was it early on in your career where you began developing an
- 4:23interest along these lines?
- 4:25Jim Sebenius: When I look back on it, I kind of realized that
- 4:28it was a much earlier thing, but not something I studied.
- 4:32Because, you know, like many families mine, had a lot of, I
- 4:37don't call them feuds, but a lot of rivalries and difficult
- 4:40relationships, and I consistently was a person who
- 4:44was bridging those differences. I never thought of that as
- 4:47negotiating. Later, in retrospect, I realized my
- 4:51personality, which Okay, let me see if I can really get it from
- 4:53your point of view. Let's see if I can get it from your point of
- 4:55view. Is there something that we can, you know, craft that sort
- 4:57of works and and then later. Were, you know, I majored in
- 5:01math and English in college and then, but actually the major
- 5:04thing I did was debating, because that's what I really
- 5:07loved. And then I went on an internship in in Washington,
- 5:11which put me, you know, really by chance, with some very senior
- 5:16people who I learned a huge amount from. And I was put into
- 5:22a series of negotiations, and including one very complicated
- 5:27negotiation over the Law of the Sea. And it was everything
- 5:30having to do with, you know, hydrocarbons on the outer
- 5:33continental shelves, and fishing and shipping and deep seabed
- 5:36mining and the whole business. And I was, you know, I would go
- 5:39to Geneva, New York, and these negotiations, and there were
- 5:41hundreds, if not 1000s of people involved in this, and I just
- 5:45found it really interesting. And that kind of led me to I stayed
- 5:48longer in Washington, and then I switched programs. I came to
- 5:50Harvard and did a degree in Business Economics, which is
- 5:53basically finance and game theory, and with an economic
- 5:56background, an economic base, it just happened at that time at
- 6:01Harvard, there were several quite senior people who were
- 6:04really interested in negotiation, and myself and a
- 6:07good, good friend, Bill Urie, ended up kind of being graduate
- 6:10student gophers to, you know, start what was called the
- 6:13program on negotiations only, like 40 years ago, my
- 6:16grandfather said, Why do you want to work for Harvard? It's
- 6:18nice place, but you can't own it. Then the B school asked me
- 6:21to start a negotiation department, so I hired a bunch
- 6:23of people here.
- 6:24Adam Outland: You know, when I hear your story, there's part of
- 6:26me that's always had this thought about negotiation, that
- 6:29there's this real technical part of negotiation, because you got
- 6:32to be able to, you know, understand, in some cases, maybe
- 6:35financially, the table stakes and the statistics associated
- 6:39with it. But there's this part that you grew up with that you
- 6:41mentioned that made you this peacemaker in your family that
- 6:44probably had a lot more to do with empathy and understanding.
- 6:47You know, those are two qualities that I feel are hard
- 6:50to marry in this world. For individuals, what's more
- 6:52valuable? And what do you see out there?
- 6:55Jim Sebenius: Yeah, it's a really good question, and I
- 6:57think a spot on observation. And here's, here's how I think about
- 7:00it, a colleague, friend and business partner of mine who
- 7:03actually runs my outside advisory firm, trying to
- 7:05crystallize this in a, you know, in a method and in a book that's
- 7:10pretty distinctive, and we call it 3d negotiation. What we mean
- 7:14by that is, the most familiar aspect of negotiation is really
- 7:19the people side of the process, that's the tactics, the direct
- 7:23interpersonal interaction, and we think of that as, you know,
- 7:26the at the table, piece of the story. And then there's the
- 7:28substantive part, you know, that's the contents of the term
- 7:32sheet, or the contract, or the treaty, or the memo of
- 7:36understanding, or the informal, you know, informal understanding
- 7:39of what we're going to do and so forth, but that's a substance.
- 7:42It's not separable from the people, but the art and science
- 7:46of crafting deals that unlock value and do so on a sustainable
- 7:50basis. We call that deal design, and that's the second of the
- 7:53three dimensions. The third great negotiators do almost
- 7:58instinctively, but a lot of people don't recognize that
- 8:02explicitly as part of negotiation, but that's what you
- 8:05can think of as, as the setup of a negotiation. When you're going
- 8:09into a deal, have you got the right parties brought into the
- 8:14process in the right sequence, under the right set of
- 8:16understandings and expectations, facing the right set of issues
- 8:20by the right process and critically facing the right
- 8:23consequences in the event of no deal. Because a lot of times,
- 8:26even though people don't think about it that way, those are
- 8:29actually choice variables, and you can influence them quite a
- 8:31lot. Probably, you know, half to 90% of the outcome of a deal has
- 8:36to do with all the stuff you do before you're actually in the
- 8:39room. You know when you when you ask, what makes a negotiation
- 8:42hard? You know, if you have a target deal in mind, you want to
- 8:45ask, what are the barriers to that? Is it trust and
- 8:49communication or cross cultural friction? Is that the problem?
- 8:54Is it that the deal doesn't really work for one side or the
- 8:56other? Is it that one side has an option that's better than the
- 9:00kind of deals that you're talking about, or you might Are
- 9:03you dealing with an agent who doesn't have any power, or
- 9:05somebody has weird incentives, or, you know, they're so you
- 9:07kind of look at those, you say, what are the what makes this
- 9:09hard? What are the barriers that stand between me and the deal
- 9:12that I want? Then a strategy and tactics is a customized set of
- 9:17moves away from the table to set up the most promising situation.
- 9:21I only realized it actually when we were when we were spending a
- 9:24lot of time, kind of unexpectedly with Henry
- 9:27Kissinger and talking through a bunch of his deals. He's an
- 9:30interesting guy, because a lot of people think of him as a war
- 9:32criminal, and other people think of him as a brilliant statesman.
- 9:34And there's a kind of a battle over who the guy really was. But
- 9:39with Kissinger, we realized, what does he do? He does two
- 9:42things. First is he sort of zooms out to the big picture,
- 9:46the sort of analytic and strategic way that you figure
- 9:49out what you're trying to do in a deal, and kind of how it's
- 9:52going to work, how it fits in with your broader approach and
- 9:54your broader strategy. So you sort of zoom out. But then in
- 9:58the actual negotiation. Then you zoom in to the interpersonal and
- 10:03that's where you really need to focus on the person and people
- 10:06with whom you're directly dealing and be as persuasive as
- 10:09you can solve the problems that are there. You know, crafter,
- 10:12you know, agreements that make sense. And a lot of people think
- 10:15of it. You sort of zoom out and craft a strategy, and then you
- 10:17zoom in and execute it. But the way it tends to work is, you
- 10:21know, people zoom out, and then you zoom in, and you learn
- 10:24stuff, because negotiation is not static. People make moves,
- 10:28new information surfaces, and you often learn that at the
- 10:31table, and then you zoom back out and you need to recraft your
- 10:34strategy. A lot of people tend to be really good at one or the
- 10:38other. They're great at zooming out, and they're analytical and
- 10:43strategic, and, you know, kind of have a brilliant conception
- 10:45of what has to happen and why it should and so forth. But they
- 10:48may be absolutely inept interpersonally, and others are
- 10:52so good interpersonally, but they don't have an analytic or
- 10:54strategic bone in their body. And you can become better at
- 10:59both, but most people can do it better if they're aware of it.
- 11:02Adam Outland: I love that. What were the moments that really
- 11:05made your palms sweat? What were some of those initial moments
- 11:08where you were getting your your feet wet in the application of
- 11:12what you'd been learning?
- 11:14Jim Sebenius: I was fortunate in that when I was in the
- 11:18government and I was staffing challenging negotiations. I was
- 11:22working for people who, themselves, were pretty
- 11:25important and pretty prominent in the deals that they were
- 11:27doing. There used to be, there's a, there's a whaling convention
- 11:31with, you know, moratorium on taking whales and so forth. And
- 11:34I had a boss who was the US Commissioner for the whaling
- 11:37negotiations. And so I was there a lot, and I really watched a
- 11:40lot of it, and I'd get, you know, sent in to handles, you
- 11:44know, subsidiary sessions and so forth. And you realize, I
- 11:49remember having these two thoughts, one, I have no
- 11:51business being here. But then I look around me and I'd say,
- 11:53actually, these people don't either, you know, but there have
- 11:58been many times when I've been in the presence of of people who
- 12:02were really tough, but I remember being involved fairly
- 12:07early on in a remarkable negotiation between Guinness and
- 12:10grand met that ultimately, that ultimately led to the creation
- 12:14of Diageo and one of the people involved in that is one of the
- 12:19now one of the wealthiest people in the world and an
- 12:22extraordinarily tough negotiator. And I just remember
- 12:25thinking, this guy is so smart and so tough and so rich, and
- 12:30I'm a pipsqueak. I mean, I could think, but I don't have any of
- 12:33those assets when we do here. What do we know about this guy?
- 12:37And coming to understand it in many ways, his reputation for
- 12:42winning was critical to his self image and to his reputation. And
- 12:46is there any way that we could craft where he would not win?
- 12:51Now, we didn't see any way that we could win, but we did see
- 12:54where he might not, he might lose, and we would lose, and
- 12:57that would be a big blow. Well, could we engineer a sort of a
- 13:01doomsday machine, which would lead to a loss on his side, it
- 13:05would to ours too. So in some sense, it was kind of crazy, but
- 13:08that kind of cracked things. And I just remember thinking, there
- 13:11usually are places that you can find. There are other things. I
- 13:15remember high tech Canadian headlamp manufacturer that
- 13:18wanted to sell the business to a private equity firm. And there
- 13:20are few private equity firms and industrial buyer and so forth.
- 13:24And it was really very, very tough, and the money that we
- 13:27were able to get for this was just okay, but not great, and it
- 13:32was kind of disappointing, and we finally just said yes to
- 13:35something that was, you know, well better than the
- 13:37alternatives, but pretty shy of what we had aspired to. I looked
- 13:40at the term sheet, and the term sheet was in US dollars, and we
- 13:45had been negotiating implicitly in Canadian dollars, which were
- 13:4979 cents to US dollar. We said, okay, you know, I mean, okay,
- 13:54they were negotiating US dollars, Sure, no problem. And I
- 13:58just remember that told me a lot of things, you know. First of
- 14:00all, you know, no wonder they were fighting so hard, because
- 14:04they were like, 30% above what we thought they were in real
- 14:07terms. You know. The second thing, I think, was, it is not
- 14:10uncommon in negotiation for people to misinterpret aspects
- 14:13of the situation, and I've seen that time and again, and you
- 14:16it's easy to sort of assume that the other side is hyper
- 14:19rational, that you've got everything squared away and much
- 14:23more frequently than you might expect. That is not the case.
- 14:26Adam Outland: I think on the flip side, you know, how do you
- 14:30help people see their own blind spots when they maybe don't want
- 14:34to?
- 14:35Jim Sebenius: There was a very, very interesting negotiation
- 14:38that I wasn't part of, but that I studied pretty carefully the
- 14:41acquisition of Rolls Royce by what was ultimately BMW. It was
- 14:47a really interesting process. And ultimately they bid. In
- 14:53fact, they dramatically over bid relative to BMW to acquire Rolls
- 14:57Royce, and yet I got. To this case, because it was a disaster.
- 15:02Afterwards, it turned out that they bought the company, but
- 15:05there was a clause that said, if Rolls Royce is ever bought
- 15:09directly or beneficially by a non UK Corporation, the name
- 15:16Rolls Royce reverts to and actually some of the distinct
- 15:23distinctive design elements like the the horizontal grill on the
- 15:26radiator and the winged victory on the top of the, you know, the
- 15:29front of the hood. And so they bought this thing without the
- 15:33rights to the IP. I thought that this was a case about due
- 15:37diligence. I thought, you know, okay, this is a really good
- 15:40cautionary case of how people does. Turned out, when we got
- 15:43into it, wasn't anything of the sort. Well, it turned out that
- 15:47it was very public. They basically stonewalled. So they
- 15:50just went ahead and bid more and bought the thing. The actually
- 15:53the internal negotiations at Volkswagen, where the advisors
- 15:58were saying, You can't do this. And in fact, had they said not
- 16:02that you'll have an IP problem or you'll lose money, but you're
- 16:05going to look foolish to the world, so you're kind of putting
- 16:08his ego on the line rather than and it was actually, I think,
- 16:11the internal negotiation that failed, rather than the external
- 16:14one. You know, a lot of people think of negotiation as the
- 16:16between entities, but if you've ever been involved in one, and
- 16:19I'm sure are you with executive coaching? You see this all the
- 16:21time, lots of times. The internal negotiation is as or
- 16:25more challenging than the external ones. I remember when I
- 16:28was in the government and the the the start talks, the
- 16:31Strategic Arms Reduction talks, which a long time ago, but we're
- 16:35going to happen in Geneva, between the US and what was in
- 16:37the Soviet Union, there's a huge interagency battle over, over
- 16:41years to what the US position and approach is going to be. And
- 16:45the admiral in charge of the nuclear submarine fleet was
- 16:48interviewed on his way to Geneva and asked about how they're
- 16:50going to deal with the Russians. He said, the Russians, those are
- 16:52number five on my enemies list, after the Joint Chiefs, after
- 16:56OMB, after the Air Force after it was kind of like there'll be
- 17:00a piece of cake. And I think, and I think, and I found that in
- 17:02corporate situations a lot and CEOs almost never recognize they
- 17:06say, but we're aligned, and a lot of times you're not.
- 17:09Adam Outland: It made me think of two things. It made me think
- 17:10of also the cultural norms that play a role. I grew up in
- 17:13Germany for some time, and I remember the engineers of
- 17:16Germany are very much you can't language instead of you
- 17:20shouldn't. They're they're color inside the lines, which make
- 17:22them brilliant engineers, and sometimes culturally, they like
- 17:26to say you can't when you could, but you shouldn't, because it's
- 17:28not part of the game or right, right, right? And the second
- 17:31thing that it made me think of is how business owners often do,
- 17:35I mean, I get legal counsel, and your thought immediately is
- 17:38like, they're going to play it safe, they're gonna take the
- 17:42most legally. And so they're always telling you, no, you
- 17:44can't. And so you get to a place in ownership sometimes where you
- 17:48take the council, but you dismiss a lot of it to move
- 17:51forward with entrepreneurial initiatives.
- 17:54Jim Sebenius: Arrogance is a killer in negotiation, both the
- 17:58mistakes you're likely to make and the way that you irritate
- 18:01other people, even for people who have reason to be arrogant,
- 18:04but most of the time, when you think of culture or cross
- 18:08cultural negotiations, it's a very real consideration. But
- 18:12people tend to focus on the sort of most visible part, kind of
- 18:16like an iceberg, where you see the part that sticks up, and
- 18:19sometimes that's disastrous. I do remember advising somebody
- 18:22who was competing to be a joint venture partner with a Chinese
- 18:25firm. But as you know, in China, you should it's customary to
- 18:30bring nice gifts to the people you're dealing with. They had,
- 18:33in New York, gone to Tiffany's and bought a small but very
- 18:36beautiful and elegant crystal clock and had it wrapped in
- 18:42signature pale blue Tiffany's wrapping with the white ribbon
- 18:46and so forth, and presented it, you know. And the response was
- 18:50really horrified, because in China, a clock is a symbol of
- 18:55death, and you know your mortality in the end of things.
- 18:58And so if you're starting with a joint venture partner, die.
- 19:02Secondly, pale blue is a funeral color in China. So the whole
- 19:08thing was misbegotten, stuff like that. The kind of Kiss,
- 19:11Bow, shake hands, etiquette can screw you up or help you,
- 19:15although I think it's important to get that stuff right, but I
- 19:18think it's also important not to mistake that for what's really
- 19:21going on.
- 19:22Adam Outland: What's your most proud moment in your journey, as
- 19:26when it comes to consulting on these these opportunities and
- 19:31these negotiations?
- 19:33Jim Sebenius: I think one of them was that I mentioned, even
- 19:35though it was early in my career, figuring out how to get
- 19:39past this immensely powerful blocking individual, seeing
- 19:42that, thinking this, through doing the research and coming up
- 19:46with something creative, really worked in some of the public
- 19:49sector negotiations that I've been involved in. It's, you
- 19:53know, been pretty helpful to find things. That genuinely
- 19:56were, were useful. I And when you think you are able to help
- 19:59people see a different way, and I must say, when you see people
- 20:03who are experienced and who's just it's really a life and
- 20:07death situation for how their country and their families and
- 20:10everything will work out. And they look at it, and they've
- 20:14seen it in a in a kind of a narrow way, you kind of open
- 20:17possibilities, and they sort of step back, even though they're
- 20:21very experienced, they're kind of grooved in their thinking and
- 20:24so forth. I think that has given me a lot of pleasure. There's a
- 20:28real pleasure in in in helping people to see things so that
- 20:32they can achieve more of what they want, and particularly
- 20:35where it matters in a positive way. I mean, you know, sometimes
- 20:39just trying to get more than what they've got, and you better
- 20:43be good at that, because if you're in negotiation, that's
- 20:46often the case. You know you're buying, they're selling, and you
- 20:50know you're it's a contest over that. But even there, even
- 20:53there, it's rarely price. You know, there's often a lot of
- 20:57other stuff that's going on. As you know, at HBS, we focus
- 21:00mostly on the quote, unquote case method. Cases are not just
- 21:04a few articles cut out of business week and stapled
- 21:07together and given to a class. I mean, typically you spend a lot
- 21:10of time in the field with the decision makers, and in my case,
- 21:14it's often deals in which I've been deeply involved. And then
- 21:18you step back, and if people are willing to talk about it,
- 21:21sometimes, including where they've screwed up, which is,
- 21:25and you often learn the most from some of those, but, but
- 21:28there's something about feeling like you kind of got it right
- 21:32intellectually, and it was valuable to people in practice,
- 21:35and that helped. I think that's for me, probably the sort of a
- 21:39silent source of, you know, a satisfaction. I just feel lucky
- 21:42that I ended up kind of where I am, because it's a great platform.
- 21:46Adam Outland: Absolutely. With just the last few minutes here,
- 21:49what are you reading right now?
- 21:51Jim Sebenius: Let's see, what did I just read? I just read
- 21:54Nancy Pelosi, sort of autobiography. It's called The
- 21:57Art of power, because she's clearly a remarkable legislative
- 22:00negotiator, and I remember watching when Biden said, That's
- 22:04it. I'm running. No question. Case closed. Only the almighty
- 22:07could cause me to change. Two days later, she's on Morning
- 22:11Joe, and she says, we're waiting for Joe to decide whether he's
- 22:14going to run or not, and when he does, we will be 100% behind his
- 22:18decision. But that's a really important decision to make.
- 22:21Decision to make. And I'm listening to this and saying
- 22:25this is interesting, you know, and it wasn't long before it's
- 22:28now Kamala, and not, you know, not Joe, you know. And he was
- 22:32operating at a time when it was roughly divided, and in the
- 22:35Congress could have been, you know, completely deadlocked, and
- 22:39they managed to do a lot of stuff. So I was really
- 22:41interested in kind of seeing what she did and but she didn't
- 22:45really reveal too many of her secrets. I was we interesting to
- 22:49spend some time and see if we could draw her out on how do you
- 22:52do this? Not the not the Joseph, because she says she has nothing
- 22:56to do with it. But of course, obviously she did.
- 22:59Adam Outland: Well Jim, if she's listening. I think she'd be a
- 23:01great guest for your podcasts.
- 23:03Jim Sebenius: I think she might be a good candidate for a great
- 23:05negotiator. We've never used to we've never had a legislator. I
- 23:08put it this way, I'm really impressed, but her secrets are
- 23:11still with her.
- 23:11Adam Outland: That's amazing. Yeah, that would be great to
- 23:14hear. But last question for you would be, what advice would you
- 23:18give to a young Jim who had been negotiating without knowing it
- 23:22was negotiating inside his own family. What thing do you think
- 23:25that Jim would need to hear from you?
- 23:27Jim Sebenius: I guess the first thing I would say is to
- 23:30recognize what you're doing and see if you enjoy it. Because I
- 23:33must say, even though negotiation, for many people,
- 23:36you get scared and, you know, you sweat, because there's a lot
- 23:40of stakes and you don't know how it's going to work out, and so
- 23:44forth. Out and so forth. But if you find yourself kind of into
- 23:47it, that's a useful internal signal, I would say, if you're
- 23:50interested in negotiation, and I do have a lot of students, for
- 23:54example, who take the course and just find it almost life
- 23:57changing, they often say you can kind of go into it in a couple
- 24:01different ways. One is to just go into it as the field of
- 24:04negotiation. And there are people like Chris Voss, the
- 24:07hostage negotiator, or, you know, others, I have an outside
- 24:11small firm. There are others that do that, but those are
- 24:14small and they're kind of hard to that's a hard nut to crack.
- 24:17And people rarely say, I need a negotiator. That's not the
- 24:21category that they reach for. Find an area that you really,
- 24:24that really interests you substantively, you know, whether
- 24:28it's, you know, complicated sales, whether it's a particular
- 24:31area of technology, whether it's otherwise, and become an expert
- 24:35in that, while developing your capacity to negotiate in a broad
- 24:38sense, in the sense of, how do you get people with different
- 24:42interests and different perspectives to collaborate in a
- 24:45way that creates value? That's a very general description of what
- 24:49I think negotiation is people who see the world differently,
- 24:52who have different interests, but nevertheless might well be
- 24:56able to agree to something that's way better than what
- 24:59they. To do otherwise, and that's really what you're doing,
- 25:02if you develop the skill at that married to a substantive
- 25:05expertise that's a lot rarer than, say, technical knowledge
- 25:09of programming or, you know, a lot of things which themselves
- 25:12are challenging. And you don't get hired for that necessarily,
- 25:16but you'll, you'll progress as a result of that in an area that
- 25:19you care a lot about. That's the other piece I might you know.
- 25:23When you ask me about advice, every time you do you deal with
- 25:27a challenging interaction, write down what you did in reflection,
- 25:30what you might have done differently. Keep a deal diary,
- 25:33because it you know, sometimes experience just means making the
- 25:37same mistake over and over and sometimes succeeding, sometimes
- 25:41not. But if you are self conscious and you do this over
- 25:44time, experience adds up to real increases in capability. You
- 25:47know, because, as you say, if you're a parent, how often do
- 25:51you negotiate? You know, it's take late. Thanks for having me
- 25:54on. I really I've enjoyed the conversation, and I hope it's
- 25:58useful to your listeners.
- 25:59Adam Outland: Absolutely Jim, it's been a pleasure. Thank you
- 26:00so much for making the time.
- 26:00Jim Sebenius: You're more than welcome.