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How Do You Measure If Your LinkedIn Outreach Is Actually Working?
This podcast script tackles a question most people get wrong: measuring LinkedIn outreach success by reply rate alone. It argues that reply rate is only the first signal, not the full picture — a high reply rate that leads nowhere doesn't actually indicate success. The core framework offered is a four-metric funnel:
Acceptance rate – are connection requests getting accepted?
Reply rate – are accepted connections responding?
Conversation rate – are replies turning into real conversations?
Outcome rate – are conversations leading to actual results (sales, partnerships, etc.)?
The script…
The skinny
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