He Spent $3,600 on Leads… Here's Why It Failed | Contractor Secrets
A faith-driven roofing founder is doing everything right — viral social media, wrapped trucks, real estate referrals, over-the-top customer service — so why are leads still his #1 bottleneck?
In this episode of Contractor Secrets, I break down the single marketing mismatch quietly capping his growth, and how to fix it fast.
We get into:
• Why marketing an unknown product creates friction (and what to lead with instead)
• The "superhero" sales framework: repair first, upsell rejuvenation later
• How to know if your ad agency is the right fit — and when to cut ties
• Breaking down…
The skinny
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