Pioneering the New Age of Cycling Socks with DeFeet Founder Shane Cooper
What do British born rock stars, the hosiery capital of the world, cycling, and dyslexics have in common? One man: Shane Cooper. After traveling with his band and playing music/bass professionally, Shane got really into cycling and consequently, socks.
“It kind of started by mistake” Shane said when I asked him how he started one of the most successful sock companies in the world. Shane was racing his bike and needed to make some extra money to support his cycling habit. He took the things he knew: marketing (from marketing his band and playing the bass), socks (his father sold sock machines…
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