Episode 023: Coffee, Chips, and Consumer Psychology

On the Desk of Brian · Mar 19, 2026 · 23m

🎙️Episode 023: Coffee, Chips, and Consumer Psychology

📚 Reading Habits – Leisure reading has dropped about 10% since 2003, but small daily habits like reading 10–15 minutes can help rebuild the routine.

💰 The Decoy Effect – Businesses use a third pricing option to nudge consumers toward a more profitable choice.

☕ Rising Coffee Prices – Coffee prices have more than doubled since 2020, largely due to climate-driven heat stress on crops.

⚡ Coffee & Productivity – Moderate coffee consumption may improve alertness, mood, and even social connection.

😴 Falling Asleep Faster – People who sleep…