Latest / Business is Good with Chris Cooper
Brand and Direct Marketing - Part 1
There are two types of marketing. Brand Marketing is your long term play. Direct Marketing is your short term play. In this two part podcast series, I'll walk you through what each means as succinctly as possible. I'll tell you the opportunities and challenges with both. And I'll tell you what you can do today to grow your business using both brand and direct marketing.
Key points covered in the episode include:
The distinction between brand marketing (focusing on reputation and awareness) and direct marketing (aiming for immediate sales).
The challenges of measuring the success of brand…
The skinny
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