Latest / Curiously Guided Podcast / Ep.98 | Pushing Past Perfectionism to Get What You Want w/ Lisa Simone Richards, CEO & Co-founder of Pearl Spark Pages

Transcript

Ep.98 | Pushing Past Perfectionism to Get What You Want w/ Lisa Simone Richards, CEO & Co-founder of Pearl Spark Pages · Curiously Guided Podcast

• 0:07
  SPEAKER_03: Welcome to the Curiously Guided Podcast.
• 0:10
  SPEAKER_03: We're your hosts, Mariah and Jay.
• 0:13
  SPEAKER_03: Two online business strategists passionate about rewriting the rules to success within both life and business.
• 0:21
  SPEAKER_02: This podcast started because we both felt frustrated by the lack of deep, meaningful, and transparent conversations around what it takes to actually run a business that we both feel good about.
• 0:31
  SPEAKER_02: So we decided to create that for ourselves.
• 0:33
  SPEAKER_03: We want our solo episodes and guest interviews to be examples of how you too can chase your dreams and go down your own rabbit holes, ultimately leading to a more sustainable and fulfilling life.
• 0:47
  SPEAKER_02: We believe that curiosity is our superpower.
• 0:50
  SPEAKER_02: And trusting the nudge is a muscle that's meant to be strengthened.
• 0:54
  SPEAKER_03: Especially if we want to create a lifestyle that feels good from the inside out.
• 1:00
  SPEAKER_03: So are you ready to open your mind and let curiosity guide the way?
• 1:05
  SPEAKER_03: Let's take this journey together.
• 1:07
  SPEAKER_02: We're so glad you're here.
• 1:08
  SPEAKER_02: Now let's dive in.
• 1:10
  SPEAKER_02: All right, friends.
• 1:11
  SPEAKER_02: Welcome back.
• 1:11
  SPEAKER_02: We have an excellent episode for you today with our friend Lisa Simone Richards.
• 1:16
  SPEAKER_02: Um, I went into this episode not really knowing what to expect.
• 1:20
  SPEAKER_02: And I left, I'm not kidding you guys, like some of the nuggets of wisdom that Lisa shares in this episode I've been thinking about on the daily.
• 1:28
  SPEAKER_02: They were making me reevaluate how I'm setting up my life.
• 1:31
  SPEAKER_02: She just, you know, all I knew going into this was that Mariah had seen Lisa speak at a conference and the talk was um very inspiring.
• 1:41
  SPEAKER_02: It was really off the cuff.
• 1:43
  SPEAKER_02: Lisa will explain what happened.
• 1:44
  SPEAKER_02: She kind of made a last-minute decision to just do what felt right.
• 1:47
  SPEAKER_02: And then that decision got a lot of awesome feedback and has now encouraged her to kind of show up in a little bit less of a perfectionist type way.
• 1:56
  SPEAKER_02: You know, I think that I really related to Lisa's origin story of feeling like you needed to be really polished and put together and kind of have all your ducks in a row all the time to be seen as like that respected professional.
• 2:08
  SPEAKER_02: And she has really been going through this journey of what happens when I maybe loosen up a bit, what happens when I take off the mask?
• 2:15
  SPEAKER_02: And she's getting received at this like whole nother awesome level.
• 2:19
  SPEAKER_02: So, you know, um, she shares a lot of really cool ideas in this episode about how she sets up her day and her lifestyle design, uh, how she kind of sets herself up for success, which I really loved.
• 2:31
  SPEAKER_02: Um, we also she has a really awesome framework called the Braggs Framework that I cannot wait to start implementing.
• 2:38
  SPEAKER_02: Uh, she just has a lot of wonderful little nuggets that honestly like shook me when she shared them on the episode.
• 2:45
  SPEAKER_02: I've um really enjoyed how she thinks about things and her sharing this kind of like in the middle moment of her business going from one thing to another.
• 2:55
  SPEAKER_03: Yeah, I think like my favorite conversations on the podcast are when we can just like ask questions, ask questions on that curiosity guide the way.
• 3:07
  SPEAKER_03: Um, when we can just like ask questions and like riff a little bit.
• 3:12
  SPEAKER_03: And I feel like that was really cool in this episode.
• 3:16
  SPEAKER_03: So this is like one of the first times that Lisa is speaking on a podcast after this kind of pivot that she's made in her career.
• 3:24
  SPEAKER_03: And it was cool to notice like our questions and her response.
• 3:28
  SPEAKER_03: And I think it is a really good example of like letting people in in the messy middle.
• 3:34
  SPEAKER_03: Not like, you know, when you're like stuck in the muck and like are having like a really tough day, but like in transitionary periods, it's cool to remember that like you still have wisdom to share.
• 3:44
  SPEAKER_03: It's still really helpful to remember that like you're not alone.
• 3:49
  SPEAKER_03: It's really helpful to remember that like we're we're walking around this world in our own heads, and sometimes we feel really disconnected when we feel so siloed in our own brains.
• 4:02
  SPEAKER_03: And this conversation was just a reminder of like, what if we cracked open a little bit and like let some people in?
• 4:09
  SPEAKER_03: How would that feel moving forward?
• 4:12
  SPEAKER_03: And I feel like that really does help kind of push past perfectionism so that we don't have to like spend our entire life, I don't know, like self-critiquing and like imposter syndrome kind of like taking us under.
• 4:24
  SPEAKER_03: And I feel like community and communication and letting people in is really important.
• 4:29
  SPEAKER_03: And we talk about like making deposits in the bank and like not financial deposits, but like deposits in the bank in terms of like what you want to cultivate and like how important structure actually really can be.
• 4:43
  SPEAKER_03: So before I give away literally everything that we fucking talked about, let me just read her bio and then we'll kick it into the episode.
• 4:49
  SPEAKER_03: So Lisa Simone Richards is the co-founder and CEO of Pearl Spark Pages, a luxury stationary brand designed to help female founders push past imposter syndrome, increase self-confidence, and build thriving businesses through mindful self-reflection, which you know that we love on this podcast.
• 5:10
  SPEAKER_03: And after two decades as a publicist helping women-led startups gain visibility, Lisa found herself grappling with the very challenge she had coached so many founders through imposter syndrome.
• 5:23
  SPEAKER_03: Even with years of experience, she recognized how deeply our inner dialogue shapes our reality, influencing how we show up in business and in life.
• 5:34
  SPEAKER_03: Determined to shift the narrative, she developed a journaling framework to help help women entrepreneurs cultivate confidence, self-trust, and authenticity.
• 5:42
  SPEAKER_03: This became the foundation of Pearl Spark Pages.
• 5:46
  SPEAKER_03: Through beautifully designed paper products, Lisa's mission to empower female founders to embrace their true potential one page at a time.
• 5:56
  SPEAKER_03: And with that, let's kick it in to the episode.
• 5:59
  SPEAKER_03: Okay, this conversation I already know is gonna be really fucking fantastic.
• 6:05
  SPEAKER_03: So, just for a little context for our listeners here, I met Lisa in October of last year when I was at a in-person conference in Toronto.
• 6:16
  SPEAKER_03: So I took a little drive from Buffalo to Toronto.
• 6:19
  SPEAKER_03: Lisa was on stage, she was fucking killing it.
• 6:22
  SPEAKER_03: And like that's where that's where we got connected.
• 6:25
  SPEAKER_03: And then I see a couple months later that she posted something and she kind of is completely pivoting everything that she's doing, which we're gonna get into in a second.
• 6:34
  SPEAKER_03: But the interesting thing was I was reading about her pivot, and she was like, Yeah, at the conference, like everybody was like, Oh my God, you did so great.
• 6:42
  SPEAKER_03: And she was like, and then it was just like imposter syndrome, or like you had these thoughts running through your head and all of that.
• 6:49
  SPEAKER_03: And so I don't want to speak for you, Lisa, but can you like take us there?
• 6:54
  SPEAKER_03: Like I know that basically you're you're you're pivoting, but like when I last saw you in person, you weren't pivoting, you were doing something else.
• 7:01
  SPEAKER_03: Like, what's happening with you?
• 7:03
  SPEAKER_01: Yeah, so in October, when this event happened, like I was kind of in one foot in the door, one foot out of the door.
• 7:10
  SPEAKER_01: Like I'd been doing PR for 20 years, and I knew you know the last three, four years, I haven't been loving it as much.
• 7:15
  SPEAKER_01: Quite frankly, I haven't been getting the results that I'm used to getting for my clients.
• 7:19
  SPEAKER_01: And I was like, you know, I think I'm gonna investigate another idea.
• 7:22
  SPEAKER_01: So back in September, my husband and I had an idea for a product-based business, and I'm toying around with it.
• 7:28
  SPEAKER_01: I get on stage at this event in October, and I'm just thinking of the culmination of like my work over the last few months and how dissatisfied I am with it and how my clients must feel with it.
• 7:39
  SPEAKER_01: And I had 10 minutes to be on stage and to do a talk.
• 7:43
  SPEAKER_01: And I don't know if I was on stage for even five minutes because I was like, I don't deserve to be here.
• 7:49
  SPEAKER_01: I I'm taking advantage of this opportunity.
• 7:52
  SPEAKER_01: I mean, I'm not even getting my clients' results right now.
• 7:55
  SPEAKER_01: Who am I to be up here telling these people, like, yeah, go get visibility?
• 7:59
  SPEAKER_01: So I ended up, I remember specifically even staying on stage.
• 8:02
  SPEAKER_01: I had a coach in 2019 say to me, Lisa, if you stop trying to look so perfect all the time, you would make so much more money.
• 8:10
  SPEAKER_01: And I was like, oh, okay.
• 8:11
  SPEAKER_01: And I like had my canned talk in mind.
• 8:13
  SPEAKER_01: I've been doing this for years, and I was like, you know what?
• 8:15
  SPEAKER_01: Like, I appreciate that the people I've met in this event so far have been so transparent that I'm just gonna throw perfection and the talk out the window and I'll just share.
• 8:24
  SPEAKER_01: And I started to share a little bit, not not necessarily vulnerably, but some more of the depth stuff.
• 8:29
  SPEAKER_01: And it went well, I talked for a few minutes.
• 8:31
  SPEAKER_01: I don't think I even stayed for five, sat down.
• 8:33
  SPEAKER_01: You see the Instagram stories.
• 8:35
  SPEAKER_01: Oh my God, this is so great.
• 8:36
  SPEAKER_01: Like my friends who were corporate who don't speak on stages or anything, and this, you know, to me it's nothing.
• 8:41
  SPEAKER_01: To them, it's a big deal.
• 8:42
  SPEAKER_01: They're like, I'm so inspired by you.
• 8:44
  SPEAKER_01: And I'm like, I feel like the biggest fake ever going up there and telling all these people this stuff when I don't even feel like I should be doing it.
• 8:51
  SPEAKER_01: And it was that kind of like line in the sand moment that I was like, I can't keep half hanging out here and hanging out there.
• 8:57
  SPEAKER_01: Like, I need to cut this off.
• 8:59
  SPEAKER_01: This needs to be done.
• 9:00
  SPEAKER_01: Like PR has been fun for 20 years, but it's time to close that chapter and do something new.
• 9:04
  SPEAKER_01: And that was definitely the moment that I was like, okay, and we're gonna do it.
• 9:10
  SPEAKER_03: What an inconvenient moment for that.
• 9:13
  SPEAKER_03: Really, yeah.
• 9:13
  SPEAKER_03: You're literally like big.
• 9:14
  SPEAKER_03: I'm literally like standing in front of 150 people.
• 9:17
  SPEAKER_03: How inconvenient.
• 9:18
  SPEAKER_01: But you know what?
• 9:19
  SPEAKER_01: It was really nice because you could like you were there, you could feel the energy in the room and the authenticity.
• 9:24
  SPEAKER_01: It's not like I was standing up at like KPMG or paid PWC or one of those super button-up tie firms doing a talk.
• 9:31
  SPEAKER_01: Like, these are women who were real, and that's why I felt the permission to just be like, it's okay to just be honest and to share.
• 9:37
  SPEAKER_01: So yeah, that that was the moment for me.
• 9:41
  SPEAKER_03: And then I guess like that's also like a huge decision.
• 9:47
  SPEAKER_03: You've been in PR for two decades, and now you're completely leaving that.
• 9:54
  SPEAKER_03: Are you still half in, half out?
• 9:56
  SPEAKER_03: Have you like like what what's happening with like the PR stuff in your clients?
• 10:00
  SPEAKER_01: Yeah, so I do have some uh previous retainer clients who are still there and I love them and I'm happy to keep working at them, but I'm definitely not seeking out new business.
• 10:08
  SPEAKER_01: So with the new business that I'm developing, we're pre-revenue right now, and I gotta eat, I gotta pay my bills.
• 10:13
  SPEAKER_01: So we're still doing some PR, but it's winding down, and they know that they're completely aware of it.
• 10:18
  SPEAKER_01: So um, yeah, hopefully by you know mid-year, it's gonna be a 100% complete transition.
• 10:24
  SPEAKER_01: And at the same time, I'm so grateful for the clients that I have who are helping in me invest in this business and fund moving it forward.
• 10:31
  SPEAKER_01: Two things can be true at the same time.
• 10:34
  SPEAKER_03: Yeah, I think that we forget about that when we pivot.
• 10:37
  SPEAKER_03: We think that we have to burn it all down, we have to draw this line in the sand that's like, nope, I am letting everybody go and I'm like completely doing this.
• 10:46
  SPEAKER_03: And it's like, why do we always feel like it has to be so black and white or like so like this or that?
• 10:52
  SPEAKER_03: When it's like, what if I just allowed myself the grace to transition slowly, know where I want to go, and allow myself to like have my decisions back up where I want to go, but without burning down everything completely.
• 11:06
  SPEAKER_03: It's like transitions don't have to be as intense as I feel like a lot of us make it, either in our head or like we see in the online space.
• 11:15
  SPEAKER_01: And it's funny because I am so much more a black and white thinker.
• 11:18
  SPEAKER_01: Like I want to be like, this is done.
• 11:19
  SPEAKER_01: We're moving into something new.
• 11:21
  SPEAKER_01: Um, and I remember I was even on a call talking to someone about like, you know, how I communicate this shift on social media, and they were they had gone through a huge shift themselves.
• 11:29
  SPEAKER_01: Someone who I've looked up to for years, I read her book, and then I went to a conference and she was on stage.
• 11:33
  SPEAKER_01: So, like getting advice from her meant so much to me, and it still does.
• 11:37
  SPEAKER_01: Um, even though I didn't go with her advice, I appreciate the insight that she offered.
• 11:40
  SPEAKER_01: And she was saying, you know, when you're making the announcement on social, you can either just one day, boom, it's all over and switch it up, or you can like give people the behind the scenes and let them come on the journey with you.
• 11:50
  SPEAKER_01: And she was like, I think you're the person who's gonna be like one day, hey, this is different.
• 11:54
  SPEAKER_01: And I thought I was going to be as well.
• 11:56
  SPEAKER_01: And that's not what happened.
• 11:57
  SPEAKER_01: I was just like, you know what?
• 11:58
  SPEAKER_01: Like, similar to that, that coach saying you always want to be perfect, I want to show up when I've got it together.
• 12:03
  SPEAKER_01: It's handled, and I can be like, hey guys.
• 12:05
  SPEAKER_01: And I was like, this is a really cool opportunity, actually, to be like, let's just try something.
• 12:10
  SPEAKER_01: Let's, if we end up with a little egg on our face and people see it, like worse things have happened.
• 12:14
  SPEAKER_01: And it just created so much more connection to actually bring people along on the journey with me.
• 12:19
  SPEAKER_01: And I look forward to going into more detail in the story.
• 12:21
  SPEAKER_01: You know, this is the first time I'm seeing so much more in person versus like what's on that sheet.
• 12:26
  SPEAKER_01: Um, but yeah, it's been interesting to actually take the path of this can be a transition.
• 12:31
  SPEAKER_01: I think about even in November when people would ask me, so what do you do?
• 12:34
  SPEAKER_01: I'm like, I'm kind of a publicist and I'm sort of starting a stationary business.
• 12:38
  SPEAKER_01: And then in December I said it with more confidence.
• 12:41
  SPEAKER_01: And now in March, I don't blink.
• 12:42
  SPEAKER_01: Like I don't trip over, I'm a former publicist.
• 12:45
  SPEAKER_01: Like, no, I'm the CEO of a stationary company and a co-founder, and this is what we've created.
• 12:49
  SPEAKER_01: So it has been gradual to step into that.
• 12:52
  SPEAKER_01: I like the word for me this year is rebirth.
• 12:54
  SPEAKER_01: So just step into that new identity and do that transition.
• 12:58
  SPEAKER_02: Okay, I want to back up a little bit just for the me and the listeners that weren't at the conference and restate what I think happened.
• 13:05
  SPEAKER_02: So, Lisa, is it true that you went into that um conference with like one talk in mind and then you kind of ditched it in the in the moment and 100%?
• 13:15
  SPEAKER_01: Yeah, a lot of the time when I go on stage, I talk about my A B C's of visibility, awareness, buzz, and credibility, all packaged nice with a neat little bow.
• 13:22
  SPEAKER_01: And I was like, eh, not today.
• 13:25
  SPEAKER_02: And tell me more about that feeling.
• 13:26
  SPEAKER_02: So it was just kind of like, I am so tired of talking about this.
• 13:29
  SPEAKER_02: And was that like really the moment that you decided, like, okay, it's time to make the switch?
• 13:33
  SPEAKER_01: It wasn't that I was tired of talking about it, although I am.
• 13:36
  SPEAKER_01: And I told my clients in PR all the time, you're gonna get bored of what you're saying.
• 13:39
  SPEAKER_01: You need a consistent message, but other people are hearing it for the first time.
• 13:43
  SPEAKER_01: So it doesn't matter that you're bored, you're over it, you want to switch it, get over that.
• 13:46
  SPEAKER_01: It's got to be consistent for other people.
• 13:48
  SPEAKER_01: So I can walk my own talk, if that's the right way to say it.
• 13:51
  SPEAKER_01: So I was already bored of talking about it, but it's fine.
• 13:54
  SPEAKER_01: Um, but it felt inauthentic to go up there and talk about it, especially when I wasn't feeling like secure in the work that I was doing, the results that I was producing.
• 14:03
  SPEAKER_01: Um, it felt inauthentic, and I was like, I don't want to stand up here and like feel like I'm lying to people.
• 14:08
  SPEAKER_01: Like I can give them some facts and some insights for sure.
• 14:10
  SPEAKER_01: Like these are still true, but I'd rather connect with them than try and sell them on something that like they're gonna feel that I'm not on board with this either.
• 14:18
  SPEAKER_02: Yeah, I think it's interesting you're differentiating between like it can be boring, but still be coming from an authentic place versus there's a different feeling of like, hey, this doesn't feel like right anywhere, like the energy behind this isn't right anymore.
• 14:31
  SPEAKER_01: And then that's exactly what it is.
• 14:33
  SPEAKER_02: That's a really unique um differentiated differentiation I hadn't thought about.
• 14:37
  SPEAKER_02: But I'm if you don't mind, would you give us kind of like a brief summary of what was the five minutes?
• 14:42
  SPEAKER_02: What did you talk about?
• 14:44
  SPEAKER_01: Gosh, I you know what it I it's a bit of a blur because I'm on stage in front of people and I just started opening my mouth, but I do remember that what I actually ended up going into, and it is something that ended up being a part of the product that I've created, is whenever I work with clients, and now I'm starting to remember exactly what happened on stage.
• 15:00
  SPEAKER_01: So thanks for jogging the traumatic memory, kidding, totally cool.
• 15:03
  SPEAKER_01: Um, whenever I work with clients, I find when they come to me, like let's say I had Oprah's email address.
• 15:10
  SPEAKER_01: I don't, um, but I do have Gabby Bernstein's number.
• 15:12
  SPEAKER_01: That's cool.
• 15:13
  SPEAKER_01: Um if I, yeah, if I gave it, well, I mean, she may have changed it in the last few years, but whatever.
• 15:17
  SPEAKER_01: I keep it in there because it makes me feel special.
• 15:19
  SPEAKER_01: Um, if I gave somebody Oprah's email address, I bet my clients wouldn't even email her because they don't feel ready, because they're not sure that they're worthy of being out there just yet.
• 15:28
  SPEAKER_01: So something I would always have my clients do is um at the beginning of our work together, create something called a not so humble brag sheet.
• 15:35
  SPEAKER_01: I wanted them to sit down and outline how much money have you invested to be doing what you're doing, how much time have you spent to learn what you're doing, what results have you created for yourself?
• 15:46
  SPEAKER_01: What results have you created for your clients?
• 15:48
  SPEAKER_01: Like I want them to have this brag sheet about themselves.
• 15:50
  SPEAKER_01: So anytime they felt like, you know what, who am I to be doing this?
• 15:53
  SPEAKER_01: They could look at that piece of paper and be like, oh, this is exactly who the F I am.
• 15:57
  SPEAKER_01: I can totally do that.
• 15:58
  SPEAKER_01: So that was a little bit more of what I started talking about on stage.
• 16:01
  SPEAKER_01: And obviously at that time, I didn't know it would end up turning into a big part of the journal that I've created because a lot of it has to do with taking a moment to recognize and celebrate yourself every single day.
• 16:15
  SPEAKER_02: I um I wonder if Mariah has this thought going through her head too.
• 16:18
  SPEAKER_02: But we were talking earlier this week how difficult it is to brag about yourself, how that doesn't come as like second nature for me.
• 16:26
  SPEAKER_02: And so I love the idea of a humble brag sheet.
• 16:30
  SPEAKER_02: Do you mind sharing a bit more about that process and what that looks like?
• 16:33
  SPEAKER_01: Yeah, 100%.
• 16:34
  SPEAKER_01: So it's really similar to what I had said before.
• 16:36
  SPEAKER_01: And if you see my R starting around, I know the listeners can't see it, but like I'm actually gonna see if I can pull up my detailed frameworks to talk about it.
• 16:43
  SPEAKER_01: Um but like I was saying, when I worked in PR with my clients, the not so humble brag sheet was just a one-pager going into, you know, just really affirming yourself.
• 16:53
  SPEAKER_01: This is how much time I've invested in my craft and this is why I'm worthy of teaching it.
• 16:56
  SPEAKER_01: These are this is what I've done for myself.
• 16:58
  SPEAKER_01: Like I started off in the fitness space.
• 17:00
  SPEAKER_01: So a lot of the first clients who come to mind are trainers and they think about like how they were able to lift more, lose weight, help clients, like the collective amount of pounds they've lost or weight they've lifted, whichever way it went.
• 17:11
  SPEAKER_01: Um, and when they would see all of these cumulative results, like even thinking about me being on stage feeling like a fraud in that moment, I have one client who had never done PR in her life, and within a few a year of us working together, she had done over 60 segments with her local news station.
• 17:26
  SPEAKER_01: I'd never pitched her once.
• 17:28
  SPEAKER_01: And the news station eventually said, We've just done so many segments with you, we just have to bring on a new face.
• 17:33
  SPEAKER_01: Like, imagine them just getting exhausted of her.
• 17:35
  SPEAKER_01: Not in a bad way, but it was just like, you know, there we get to bring on some new faces, we've had you on so much, and she had the confidence to move on.
• 17:41
  SPEAKER_01: So when I look back at a list like that, I'm like, oh right.
• 17:44
  SPEAKER_01: Like if I'd done that before I stepped on stage, even though in that moment I wasn't feeling super strong in my career, I might have had a, you know what?
• 17:51
  SPEAKER_01: Maybe the last few months haven't been that hot for me.
• 17:54
  SPEAKER_01: But when I look at like all the clients I've worked with in the last 20 years, I know what I'm talking about.
• 17:59
  SPEAKER_01: I do do a really good job.
• 18:00
  SPEAKER_01: I'm having a challenging moment right now, but it's not like I suck at this.
• 18:05
  SPEAKER_01: So um, I should have done that before I went on stage.
• 18:09
  SPEAKER_03: I just feel like it's, yeah.
• 18:11
  SPEAKER_03: So it's funny that Shay brings it up.
• 18:13
  SPEAKER_03: We literally were talking about this in our call earlier this week.
• 18:17
  SPEAKER_03: We get together like every week and kind of just like shoot the shit and see kind of like what comes up.
• 18:22
  SPEAKER_03: And it's interesting because it's like we all have those feelings.
• 18:27
  SPEAKER_03: And I feel like it's just amplified because of social media, because it's not just like you're sitting in your house and you're having a cup of tea and you're staring out the window and you're just like, wow, I suck at what I do today.
• 18:39
  SPEAKER_03: Like that's not it.
• 18:40
  SPEAKER_03: It's usually like if you're feeling down and out, and then you pick up your phone and you start scrolling, and then you're seeing everybody else killing the game, and they're posting their highlight reels and all of that, and you're not in a headspace to be able to hang out in that playing field.
• 18:58
  SPEAKER_03: It's just going to like add bricks onto the shitty mindset that you already stuck in, and now you're looping.
• 19:06
  SPEAKER_03: And now you're looping, and now you're kind of just like digging yourself this hole where the only person that can really get you out of it is you.
• 19:16
  SPEAKER_03: And so obviously, like out like external validation, I don't think it's bad.
• 19:21
  SPEAKER_03: I think that we're humans, and I do think that it's part of the process, and it's very, very helpful to have a friend kind of like reflect back to you, like, hey, bitch, you're a fucking genius at this.
• 19:29
  SPEAKER_03: Like, stop beating yourself up.
• 19:30
  SPEAKER_03: But like you also have to grow that muscle within yourself.
• 19:35
  SPEAKER_03: And that's kind of like what you're talking about, is like creating the sheet to be like, hey, now when you're in this rabbit hole, allow yourself, feel the feelings, do whatever.
• 19:44
  SPEAKER_03: But so it's like you have a um and and kind of like the emotional support water bottle.
• 19:53
  SPEAKER_03: You know what I mean?
• 19:54
  SPEAKER_03: It's like your emotional support humble brack sheet to have and to like look at to remind you of like who you are, because we can get so lost in that outside world of what everybody else is doing, that it's really easy to lose that like inside, really foundational, soft and supportive voice that I believe that we all have.
• 20:18
  SPEAKER_01: And it's interesting that you say that because I think even as I think back to how I had my clients do that humble, not so humble brag sheet, like they would do it at the beginning of our work together.
• 20:27
  SPEAKER_01: And then, like, that was it.
• 20:28
  SPEAKER_01: They did it once and it was let go.
• 20:29
  SPEAKER_01: And thinking about my transition, now it's a part of my daily warning practice.
• 20:33
  SPEAKER_01: Like when I'm doing morning journaling, every morning prompt is based around a framework that I created called brags and break breaking it down really quickly, what those letters stand for.
• 20:42
  SPEAKER_01: Um, building confidence, reframing thoughts, affirming strengths, growing your mindset and self-reflecting.
• 20:49
  SPEAKER_01: That was really fast.
• 20:50
  SPEAKER_01: I could say it one more time build confidence, reframe thoughts, affirm strengths, grow mindset, and self-reflect.
• 20:59
  SPEAKER_01: Every morning before work, I do a journaling prompt that helps me with that brag that's from within that brags framework, so that I can like think about like, oh, okay, I've done that and it shifts my mindset moving into the day.
• 21:10
  SPEAKER_01: So to give it some context, to give it some weight, an example could be um a prompt along the lines of, and it could probably make sense to talk about what the product is a little later, but that's not important right now.
• 21:19
  SPEAKER_01: We'll get there.
• 21:20
  SPEAKER_01: Just run with journal prompts right now.
• 21:22
  SPEAKER_01: Um, one is um what's a recent compliment you received and how did it make you feel?
• 21:26
  SPEAKER_01: Like when I sit down for five minutes and think about that, like even this morning going through my day, the feedback that I've received, like, that's really nice.
• 21:34
  SPEAKER_01: You know, I'm sitting here beating myself up for not being it 100% funded on Kickstarter right now.
• 21:38
  SPEAKER_01: But so many people are cheering me on being like, you're 11 days in and 68% funded.
• 21:42
  SPEAKER_01: That's amazing.
• 21:43
  SPEAKER_01: Congratulations.
• 21:44
  SPEAKER_01: So to just take a second to acknowledge myself moving into the day and be like, okay, Lisa, you're doing a good job.
• 21:50
  SPEAKER_01: Keep going.
• 21:55
  SPEAKER_02: Lisa, sorry, I'm taking so many notes.
• 21:57
  SPEAKER_02: Um, you just blew my mind with that last thing you said about.
• 22:00
  SPEAKER_02: Acknowledging yourself.
• 22:01
  SPEAKER_02: Like first of all, I love the question.
• 22:03
  SPEAKER_02: And what I'm realizing is that we've said on the con the podcast several times, confidence comes through reps, it comes through repetition.
• 22:12
  SPEAKER_02: But it's easy to forget.
• 22:13
  SPEAKER_02: It's easy to forget about all of these lovely moments that have built your confidence.
• 22:17
  SPEAKER_02: And so the idea of having this resource where you can go and pull from and remind yourself.
• 22:23
  SPEAKER_02: The point I'm trying to make is I think it's cool because it's coming from a place of what am I proud of myself about.
• 22:29
  SPEAKER_02: Like when I think back, like what are the things that I've done that I feel the best, and I'm acknowledging myself as opposed to what everybody else thinks is important.
• 22:38
  SPEAKER_02: So it's really coming from this like internal place, what Mariah was saying earlier, instead of that like external.
• 22:45
  SPEAKER_02: And so the idea of, I don't know, I just love the idea of the brag sheet.
• 22:49
  SPEAKER_02: I love the idea of regularly checking in with what am I proud of, acknowledging myself, like that is incredibly empowering and it's helping me reframe how I think about bragging.
• 23:01
  SPEAKER_02: Because just at the beginning of this conversation, I was like, oh, I struggled to brag and like share my successes.
• 23:06
  SPEAKER_02: And the way you're talking about it is just such a different perspective of how I had been thinking about it, which is really cool.
• 23:12
  SPEAKER_01: And I love what you're saying because it's very affirming for me.
• 23:15
  SPEAKER_01: So one of the things that you said was talking about being proud of yourself.
• 23:19
  SPEAKER_01: So the way I've designed this journal is it has morning prompts and evening prompts.
• 23:22
  SPEAKER_01: Not all of us want to see a blank page and sit there all day thinking, like, what do we need to fill this out with?
• 23:26
  SPEAKER_01: Maybe it's just a second of quick reflection.
• 23:28
  SPEAKER_01: And every workday, the last there's like an evening prompt, but then there's the last thing to fill out is today I'm proud of myself or five days a week.
• 23:36
  SPEAKER_01: Today I'm proud of myself, or today I'm proud of myself for.
• 23:39
  SPEAKER_01: And at the end of three months, when that journal is complete and you can flick through from the beginning to end, what is it like when you're like observing your growth in the last three months, little things you've forgotten?
• 23:49
  SPEAKER_01: Like for context for the listeners, I'm in the midst of doing a kickstarting, Kickstarter crowdfunding campaign.
• 23:55
  SPEAKER_01: So for those who aren't familiar with it, rather than me sinking my personal cash into creating a product that I'm not sure anybody wants, I crowdfund for it.
• 24:02
  SPEAKER_01: People pre-order it at a discounted price.
• 24:04
  SPEAKER_01: And then once it's 100% funded, then I go and manufacture the product.
• 24:09
  SPEAKER_01: And so right now in the beginning of March, I'm just looking towards hitting 100% on that.
• 24:15
  SPEAKER_01: How much, like thank goodness I have this as a tool, but if I wasn't doing it every day, how much do you think I would have recognized that in the last three months I've learned how to run a Kickstarter campaign?
• 24:24
  SPEAKER_01: I've built the landing page, I've done the video, I got an email list going, I pitched a bunch of podcasts, I started a newsletter, I got a new email list.
• 24:32
  SPEAKER_01: Like I think about all the things I have learned in the last few months, but I would just be sitting here being like, we're not at 100 yet.
• 24:38
  SPEAKER_01: We're not at 100 yet.
• 24:40
  SPEAKER_01: So to have something to go back and be like, I did do that is such a shift.
• 24:45
  SPEAKER_03: Yeah, and it's funny because me and Shay talk about this too, where it's kind of like when you're in the online space or like when you're evolving anywhere, online, in person, whatever, when you're evolving, you don't realize how many skills you accumulate.
• 25:05
  SPEAKER_03: So it's like, I don't know, if you're like freaking out about things, you know what I mean?
• 25:09
  SPEAKER_03: Like, I don't know, a big contract ends and you're just like, oh my God, how am I gonna pay my bills?
• 25:13
  SPEAKER_03: It's like sometimes you have to remind yourself of like, bitch, I know how to make money.
• 25:18
  SPEAKER_03: I've been making money, like I know how to use Canva, I know how to upload things to YouTube.
• 25:22
  SPEAKER_03: Like you're saying, like you're accumulating all of these skills.
• 25:25
  SPEAKER_03: Like now you know you know how to do an email list, you can create this, you can do the video, you now know Kickstarter campaigns.
• 25:31
  SPEAKER_03: Like you're accumulating so many of these skills that it's like, you're right.
• 25:36
  SPEAKER_03: It's so often to forget about this and just focus on like that really lofty goal when really I just think about like my mom or like my fiance, like Andrew.
• 25:48
  SPEAKER_03: Oh man, he is like down this.
• 25:50
  SPEAKER_03: Um, he's experimenting with YouTube shorts right now, creating YouTube shorts, using AI.
• 25:56
  SPEAKER_03: He's having a little blasty blast.
• 25:58
  SPEAKER_03: But he essentially was like, hey, can you show me how to use Canva?
• 26:02
  SPEAKER_03: And I was like, sure.
• 26:03
  SPEAKER_03: So I like walk over and I was like, Yeah, you just click here, you click here, you click there, like whatever.
• 26:07
  SPEAKER_03: And he was like, wait, what the fuck?
• 26:09
  SPEAKER_03: Stop, slow down.
• 26:11
  SPEAKER_03: What did you say?
• 26:12
  SPEAKER_03: And then he made me come in the office like 17 more times.
• 26:14
  SPEAKER_03: And he was like, I feel like this is gonna take me three hours.
• 26:18
  SPEAKER_03: Can you just show me how to do this?
• 26:19
  SPEAKER_03: And I was like, Yeah, it took me three seconds.
• 26:23
  SPEAKER_03: And I just rem like it's just that really good reminder of like, you have accumulated so many skills, but how many times do we have that opportunity to kind of flex our muscle of that skill or like of that thing that we've accumulated?
• 26:39
  SPEAKER_03: So, like, I love what you're saying of like jot that shit down, write it down so that like you can reflect.
• 26:44
  SPEAKER_03: Because, like Shay was saying too, like, it's so easy to just forget about this stuff when it's like there's this like untapped potential of juice of like a reminder of how fucking cool we are.
• 26:57
  SPEAKER_01: And it's totally, I like what you were saying that like, you know, I've made money before, I can do it again.
• 27:02
  SPEAKER_01: Like, I'm tapp, I'm tapping into the whole like look at how far you've come, you've got this, versus, oh my god, look at how far there is to go.
• 27:09
  SPEAKER_01: Um, on LinkedIn yesterday, I did a post about a book that I'm reading right now.
• 27:13
  SPEAKER_01: I've heard so many people talk about it, and I had to get into it.
• 27:15
  SPEAKER_01: It's called The Gap and the Gain.
• 27:17
  SPEAKER_01: Not sure if either of you have heard about it.
• 27:19
  SPEAKER_01: It's by uh Dan Sullivan and Dr.
• 27:21
  SPEAKER_01: Benjamin Hardy.
• 27:23
  SPEAKER_01: Um, and it talks, it's a book, it's a book for high high achievers.
• 27:27
  SPEAKER_01: And it talks about, imagine you're running.
• 27:29
  SPEAKER_01: It talks about how high achievers are constantly running towards the high the horizon.
• 27:33
  SPEAKER_01: So sorry.
• 27:34
  SPEAKER_01: We're always going towards it, going towards it, but you're never going to catch it.
• 27:37
  SPEAKER_01: If you're a high achieving person, you're going to hit a goal and then you're going to create another goal.
• 27:40
  SPEAKER_01: And it doesn't mean you can't be thankful along the way, but you're always going to move on to the next thing, versus why not look at how far you have come when you started that run to where you are now, versus looking at where you are now and being like, oh, I have this much further to go to the horizon and this much further to go.
• 27:55
  SPEAKER_01: Like take a look and reflect back, and that's going to create happiness, being like, wow, I've grown so much, versus always being like, and the next thing, and the next thing, and the next thing, because you're just constantly in that state of chasing.
• 28:07
  SPEAKER_02: It's also hard to quantify growth when you're kind of stuck in that messy middle phase, which is to your point, we're going to kind of always be in the messy middle phase.
• 28:16
  SPEAKER_02: It's never, there's no end until we're dead, us high achievers.
• 28:20
  SPEAKER_02: So um, how do you fall in love with the journey?
• 28:23
  SPEAKER_02: That that's a really interesting idea.
• 28:24
  SPEAKER_02: And I've been playing around.
• 28:26
  SPEAKER_02: I heard um a woman I look up to in the business world, she uh shares her workouts every week and she calls them deposits.
• 28:34
  SPEAKER_02: I'm making deposits in the bank.
• 28:36
  SPEAKER_02: And that was a new concept for me.
• 28:37
  SPEAKER_02: I'm sure y'all are familiar already.
• 28:39
  SPEAKER_02: But I like what you're saying of okay, good and rise with me.
• 28:42
  SPEAKER_02: You're Lisa telling us we can also be making deposits in this way of every single day.
• 28:48
  SPEAKER_02: Here's what I'm proud of, here's what I've learned, here's how I've grown.
• 28:51
  SPEAKER_02: And then now we have a resource to look back on those things and actually remember what those deposits are and see our bank account at the end of the day, like see how it's grown.
• 29:00
  SPEAKER_02: Because measuring that progress, those little things are really, really hard to like conceptualize, um, especially as time goes on, you start to take it for granted.
• 29:09
  SPEAKER_02: It becomes secondhand.
• 29:10
  SPEAKER_02: So that idea of having this like bank or wealth of all of these little nuggets sounds um amazing.
• 29:17
  SPEAKER_02: I love that.
• 29:18
  SPEAKER_01: And you said something that I also want to piggyback off of.
• 29:20
  SPEAKER_01: You mentioned little moments just now.
• 29:22
  SPEAKER_01: And I I every time I type micro moments, like I get the little red line under it, like it doesn't exist as a word.
• 29:28
  SPEAKER_01: I feel like it should.
• 29:28
  SPEAKER_01: I'll own it if it doesn't.
• 29:30
  SPEAKER_01: Um, but what was really cool, ever since I've been doing this practice and affirming myself and not just looking at how far there is to go or looking what the gap is, I catch myself now in micro moments of being like, yeah, I can do that.
• 29:41
  SPEAKER_01: Like I was listening to a coach say, okay, you're gonna do X, Y, and Z thing.
• 29:45
  SPEAKER_01: And normally I have to be like, okay, I'm capable of that.
• 29:47
  SPEAKER_01: We can X, Y, Z.
• 29:48
  SPEAKER_01: And like without even affirming myself, without having to like manipulate my mind to believe I could, I was like, yeah, I got that.
• 29:53
  SPEAKER_01: And I was like, who said that?
• 29:55
  SPEAKER_01: Who just believed you could write out of the blue?
• 29:57
  SPEAKER_01: And I was like, ah, this is what this is all like adding up into.
• 30:01
  SPEAKER_01: I dig.
• 30:02
  SPEAKER_01: So yeah, like what you're saying with the deposits.
• 30:05
  SPEAKER_03: Yeah, and it's funny because you're saying affirming myself, and you're not saying like affirmations.
• 30:12
  SPEAKER_03: And I think that there's a difference there.
• 30:14
  SPEAKER_03: Affirmations can feel sometimes they're they're very helpful when you're like when you're drowning, you need something to hold on to, and you don't have anything written down, you you have nothing.
• 30:26
  SPEAKER_03: Sometimes an affirmation is the closest thing that you can kind of grab to kind of stabilize yourself.
• 30:31
  SPEAKER_03: But sometimes affirmations can feel um either limiting or just like not mine, you know what I mean?
• 30:41
  SPEAKER_03: Where it's just they feel like they're just vague bullshit that we say sometimes, and there's no um, there's no like juiciness or like no uniqueness to me.
• 30:53
  SPEAKER_03: And so then it's even harder for you to like take that and then allow that affirmation to motivate you.
• 31:00
  SPEAKER_03: But instead, if you can kind of take it and be like, no, we're not like creating random fucking affirmations that everybody else said, instead, we're getting clear on how we can keep affirming ourselves in a way that's like valuable to us.
• 31:14
  SPEAKER_01: I can't tell you how much I love that distinction.
• 31:18
  SPEAKER_01: Um, what I heard about affirmations, like I've okay, so you know, when you go into the bookstore now, there's a whole personal development section.
• 31:25
  SPEAKER_01: I got into this when it was called, what was it called?
• 31:28
  SPEAKER_01: Like it had an uglier name when it was in the bottom corner of the store in a dark place.
• 31:32
  SPEAKER_01: Like where you didn't.
• 31:33
  SPEAKER_03: And people like, and people like looked at you like you were a weirdo if you went over into that section.
• 31:37
  SPEAKER_01: People were like, Self-help.
• 31:38
  SPEAKER_02: I was gonna say self-help, yeah, yeah.
• 31:40
  SPEAKER_01: It was called self-help.
• 31:41
  SPEAKER_01: Now it's personal development, but I was in the bottom of the store looking at the self-help section like I was broken or something.
• 31:47
  SPEAKER_01: And I remember learning about affirmations, and I'm like, this doesn't feel aligned.
• 31:50
  SPEAKER_01: And I totally respect they land for some people, but it never felt like I don't know, I don't feel like Gigi Hadid looks in the mirror every morning being like, You're beautiful.
• 31:58
  SPEAKER_01: Like, I mean, she knows it, she doesn't need to say it to herself.
• 32:00
  SPEAKER_01: And one time I heard a coach say affirmations can be like putting whipped cream on garbage.
• 32:05
  SPEAKER_01: And I was like, Yes, that lands with me.
• 32:07
  SPEAKER_01: I totally get that they work for some people, but for me, if I don't believe something, just like repeating it in a mirror at myself and looking myself, it just not, it doesn't click.
• 32:16
  SPEAKER_01: So affirming myself, that felt really authentic versus like, I don't just gonna say I love mute, but like I do, so I don't need to affirm that in a mirror.
• 32:24
  SPEAKER_01: But like, you know, certain affirmations that just didn't feel aligned.
• 32:29
  SPEAKER_02: Do you remember where like the seed or the spark for the idea of the journal came from?
• 32:34
  SPEAKER_02: I know you said your husband and you had kind of been simmering on it for a while.
• 32:39
  SPEAKER_01: Yeah, yeah, we had a very specific moment.
• 32:41
  SPEAKER_01: Um, so I'm in Canada, and our version of Barnes and Nobles is called Indigo.
• 32:46
  SPEAKER_01: That's our big bookstore.
• 32:48
  SPEAKER_01: And my husband and I were in Indigo, and I've been a journal planner, diary person ever since I was six.
• 32:54
  SPEAKER_01: Like I can remember my first diary.
• 32:56
  SPEAKER_01: It was purple with two gray cats on the cover and it had a lock.
• 32:59
  SPEAKER_01: Um, I could go into my mom's basement and find my high school planners and agendas.
• 33:03
  SPEAKER_01: Like I've always loved this stuff.
• 33:05
  SPEAKER_01: So I was in Indigo and I was looking at the wall of journals and planners, and I wanted a journal that was about entrepreneurship, but like what I was finding was very like, what's your vision?
• 33:16
  SPEAKER_01: What's your mission?
• 33:17
  SPEAKER_01: What's the business plan?
• 33:18
  SPEAKER_01: What are the analytics?
• 33:19
  SPEAKER_01: And all of that stuff absolutely matters.
• 33:21
  SPEAKER_01: I am mostly in my masculine energy a lot of the time.
• 33:23
  SPEAKER_01: I'm type A, I'm driven, I'm ambitious.
• 33:25
  SPEAKER_01: I love that stuff.
• 33:26
  SPEAKER_01: But it wasn't what I was looking for.
• 33:28
  SPEAKER_01: On the other side of the spectrum, there was like Danielle Laporte stuff.
• 33:32
  SPEAKER_01: Love Danielle Laporte.
• 33:33
  SPEAKER_01: How do you want to feel?
• 33:34
  SPEAKER_01: And like again, I'm not woo-woo.
• 33:36
  SPEAKER_01: My friends don't call me when they feel bad and they need someone to pat braid their hair.
• 33:39
  SPEAKER_01: Like, I'm the solution person, I'm not the hug person.
• 33:42
  SPEAKER_01: So, like what I was reading with her, like while I respect it, it just wasn't aligned for me either.
• 33:47
  SPEAKER_01: So I was like, I think there's an opportunity for something in the middle here, like something that allows you to tap into those emotions and the self-recognition, but also allow you to focus on your business.
• 33:56
  SPEAKER_01: And I've been an entrepreneur for 10 years.
• 33:58
  SPEAKER_01: I'm super immersed in a lot of um women entrepreneur circles.
• 34:01
  SPEAKER_01: And I was like, I think there's an opportunity to hear to create something specifically for female founders.
• 34:06
  SPEAKER_01: And especially when I look at like, you know, I was pretty in in the world last year where people were looking for investment.
• 34:13
  SPEAKER_01: And when women companies are looking for investment, typically funding only goes to 2% of women companies that are pitching VCs.
• 34:20
  SPEAKER_01: It's all male-driven otherwise.
• 34:21
  SPEAKER_01: Um, when you think about women who are selling their business, like that's probably less than 1% because only 2% of women typically cross the million dollar mark in business.
• 34:29
  SPEAKER_01: So women business owners are doing a lot of things that like are different and we're going through a lot of emotions and we're trying things that other people aren't trying.
• 34:37
  SPEAKER_01: And I thought there was an opportunity to create something that helps to support them with what they're moving through so that they can keep going.
• 34:43
  SPEAKER_01: And one of the things that was really important to me is I was creating language around this, and I wanted to create something that helps people move past imposter syndrome, but I didn't want to say it overcame imposter syndrome.
• 34:54
  SPEAKER_01: Because I think no matter what you're doing, you're always on a new stretch.
• 34:57
  SPEAKER_01: Like you could be building a business, you could be scaling a business.
• 35:00
  SPEAKER_01: If you're selling a business and you're sitting at a table for the first time across from six private equity bankers, like it doesn't matter how much you've built and how confident you are, that's still something new, and it's going to be something to overcome.
• 35:11
  SPEAKER_01: So I think we're just constantly pushing the envelope and to be able to push the envelope courageously is a big difference.
• 35:20
  SPEAKER_03: And always stepping out of your comfort zone is fucking exhausting.
• 35:24
  SPEAKER_03: I know that sometimes you're literally just like, okay, I know that I must have taken like the expedited route to like personal growth in this lifetime, but like, can I just like hang out in my comfort zone for like a very hot minute?
• 35:38
  SPEAKER_03: And then people are like, Yeah, I know that like big owning a business, it doesn't get easier.
• 35:43
  SPEAKER_03: You just get stronger at dealing with hard moments.
• 35:45
  SPEAKER_03: And I'm like, I don't fucking want any damn hard moments right now.
• 35:49
  SPEAKER_03: And so I think it's cool to be able to have these tools, like you're saying, how like journaling and like reflecting and like the micro moments and like making deposits in the bank and stuff like that.
• 35:59
  SPEAKER_03: Like, this is a tool that I feel like that can help us build that foundation to where we don't feel like everything is always hard because we can have, we can build this muscle of looking back and be like, in the moment it did feel hard, but like it really wasn't that bad.
• 36:15
  SPEAKER_03: Or if it was that bad, like how fucking cool that I got over that versus I fall into the a similar thing where it's like I started reflecting on my year last year, 2024, and I was like, yeah, cool, like, you know, whatever.
• 36:28
  SPEAKER_03: It was like a year, you know, it was like a cool year.
• 36:30
  SPEAKER_03: I think I did a lot, whatever.
• 36:32
  SPEAKER_03: And I sat down.
• 36:33
  SPEAKER_03: I almost made this, I almost made myself cry.
• 36:36
  SPEAKER_03: I was like, I had a fucking incredible year.
• 36:40
  SPEAKER_03: And so then, you know, it's like I allow myself to talk about it, and then I'm like, wow, I'm gonna sit in this energy of gratefulness forever.
• 36:49
  SPEAKER_03: I'm gonna carry.
• 36:50
  SPEAKER_03: No, the next day I wake up, even like fucking before dinner, I'm just like, I don't know, what's the next thing I want to do, y'all?
• 36:55
  SPEAKER_03: Like, well, last year was cool.
• 36:57
  SPEAKER_03: But like, it's hard when you have these dreams and you have these passions and you you feel ambitious and you want to keep putting one foot in front of the other, it's really hard to, and now I notice that I'm kind of contradicting myself because essentially I'm like, it's really hard to like stay where you are and to like not grow.
• 37:15
  SPEAKER_03: And then it's also really hard to keep growing all of the time.
• 37:19
  SPEAKER_01: But what's coming up for me with what you're saying, and even before you made that distinction, is I did a leadership program a few years ago, and the trainers would say, Do you choose?
• 37:28
  SPEAKER_01: They would issue challenges to us, and they'd be like, Do you choose this stretch?
• 37:32
  SPEAKER_01: And I was like, Well, of course I did.
• 37:34
  SPEAKER_01: I paid the thousands of dollars to be here.
• 37:36
  SPEAKER_01: But it's like, well, do you like I think about going through this Kickstarter campaign, for example?
• 37:40
  SPEAKER_01: I listened to a guy who was really successful in his, and he said he wrote a list of 250 people, 250 names, and he filmed a video for each one of them and sent it to them two or three days before the campaign, being like, would you be willing to back us on day one so that we can get fully funded, the algorithm and all that stuff?
• 37:57
  SPEAKER_01: And I was like, okay, I'm gonna do that.
• 37:58
  SPEAKER_01: So I made a list.
• 37:59
  SPEAKER_01: I had 105 names, I'm not as popular as that guy.
• 38:02
  SPEAKER_01: Um, and then I'd come across a name and be like filming a video for them.
• 38:05
  SPEAKER_01: I'm like, I feel so stupid doing this.
• 38:07
  SPEAKER_01: But it was like, okay, choose your stretch.
• 38:09
  SPEAKER_01: Do you want to have a little egg on your face or doesn't feel kind of stupid?
• 38:12
  SPEAKER_01: Or do you want to hit your goal?
• 38:14
  SPEAKER_01: And that's been moving me through this whole thing.
• 38:17
  SPEAKER_01: And I've been like, you know what?
• 38:18
  SPEAKER_01: I'm gonna put my like nobody likes rejection.
• 38:20
  SPEAKER_01: I don't live for it or anything like that.
• 38:22
  SPEAKER_01: But I have put out so many asks that I can't even keep track of who said no, who's ignored me, and I'm not dwelling on it because I'm seeing my numbers rise every day on my Kickstarter.
• 38:31
  SPEAKER_01: So, like, would I rather have person from high school not think I was a loser, or would I rather make my money?
• 38:36
  SPEAKER_01: Like, have your thoughts.
• 38:38
  SPEAKER_01: I don't care.
• 38:40
  SPEAKER_01: No one's told me I'm an idiot yet, and one day do I'll have my own words for them.
• 38:46
  SPEAKER_02: What you're saying, I think, is interesting in the sense of we've kind of touched on imposter syndrome a couple of times, but what I'm realizing as you're talking is those of us I think that would call ourselves high achievers, we're always in the new, we're always pushing, we're not staying comfortable.
• 39:04
  SPEAKER_02: And so what is the natural result of that imposter syndrome?
• 39:08
  SPEAKER_02: Like when I'm hearing someone say they have imposter syndrome, what I'm hearing is I'm choosing not to stay comfortable, I'm choosing to try something new and push my boundaries.
• 39:15
  SPEAKER_02: And I want to stay on the forefront, I want to stay on the edge, and I have integrity because it's important to me that I lead you well, you know, that whatever I'm saying is true and will help you.
• 39:27
  SPEAKER_02: I don't want to lead people astray.
• 39:28
  SPEAKER_02: So I think there's like a lot of beautiful pieces to having imposter syndrome, and I and I'm wondering if us as high achievers, it's just part of the game.
• 39:38
  SPEAKER_02: It has to be just part of the game for us because we are constantly in the new, right?
• 39:42
  SPEAKER_01: Yeah, it's doing the reps.
• 39:44
  SPEAKER_01: And like I love that this is a very grandfold, mindful podcast.
• 39:47
  SPEAKER_01: And now I'm gonna go straight a like type a masculinity with it.
• 39:50
  SPEAKER_01: Like, love Alex Hormosy, love Layla Hormosy, and um love.
• 39:56
  SPEAKER_01: I've just I love all of their stuff.
• 39:58
  SPEAKER_01: And Alex Hormosy talks about imposter syndrome, and he's just like, you just need to stack the evidence.
• 40:03
  SPEAKER_01: You haven't done it yet.
• 40:04
  SPEAKER_01: It's a fact, you're not imposter, you haven't done it.
• 40:06
  SPEAKER_01: Stack the evidence.
• 40:07
  SPEAKER_01: There's no imposter syndrome to have.
• 40:08
  SPEAKER_01: You did it.
• 40:09
  SPEAKER_01: And I was just like, well, you just made that real simple and didn't let me whine about anything.
• 40:15
  SPEAKER_02: Those two have such a gift for just like cutting through the bullshit.
• 40:18
  SPEAKER_02: They're like, here's the heart of it.
• 40:20
  SPEAKER_02: And that's exactly it, right?
• 40:21
  SPEAKER_02: How could you not?
• 40:22
  SPEAKER_02: Like, you've never done this before.
• 40:24
  SPEAKER_02: You got to put in the reps.
• 40:25
  SPEAKER_02: And to you, the journal's idea, how can we remember the reps and how can we actually like track the progress?
• 40:32
  SPEAKER_02: And there's something here about connecting with gratitude and like staying in that like grateful flow of like Mariah and I have been reflecting, at least I'm sure you'll hear people say, like, oh, I'm gonna let it be easy, and like, I let it be easy.
• 40:46
  SPEAKER_02: And we've been thinking, like, is that possible?
• 40:49
  SPEAKER_02: Is it true?
• 40:50
  SPEAKER_02: It could it be possible?
• 40:51
  SPEAKER_02: And I think it's interesting.
• 40:52
  SPEAKER_02: We've been talking about things have felt hard and things feel hard right now.
• 40:56
  SPEAKER_02: But Mariah made an interesting point.
• 40:58
  SPEAKER_02: Like, when you look back, did it really feel that hard?
• 41:01
  SPEAKER_02: Or was it easy?
• 41:02
  SPEAKER_02: You know, and so this idea of having this historical record to help us reconnect and get out of because sometimes heart is maybe just like a temporary right now in this moment, things feel heavy.
• 41:13
  SPEAKER_02: So I really love this like zoom out, keep keep a record, stack the evidence, hormose style, and like build those muscles.
• 41:22
  SPEAKER_01: Yeah, it's a three-month journal, and I already love the idea of having an annual path where people can just get their four, stay on the shipping, don't know those numbers yet, but we're, you know, we're we're future planning because we're gonna be successful.
• 41:32
  SPEAKER_01: And then like imagine at the end of a year just going back through your journals and seeing your growth and your evolution and those day-to-day moments that you take for granted that you're like, I did that thing.
• 41:41
  SPEAKER_01: I over I figured this thing out in Canva.
• 41:44
  SPEAKER_01: I learned a new AI tool.
• 41:46
  SPEAKER_01: Like by the end of the, like, I learned ChatGPT last year, probably like many of us.
• 41:50
  SPEAKER_01: Like I did the videos on how you do a really good prompt and stuff.
• 41:53
  SPEAKER_01: And now I like crush it.
• 41:55
  SPEAKER_01: But I'm also like, okay, now I need to learn Jasper.
• 41:57
  SPEAKER_01: But like, can we have a second to be like, hey, look, you're really good at this other thing.
• 42:02
  SPEAKER_02: And like, look at me learning new skills in time.
• 42:05
  SPEAKER_02: There's this idea of like just in time learning where you're learning things as you need to learn them.
• 42:10
  SPEAKER_02: And that's the only skill you really need in this whole game.
• 42:13
  SPEAKER_02: So, really, when you can remind yourself, that's how you build that confidence.
• 42:16
  SPEAKER_02: Um, well, I'm excited about the journal.
• 42:19
  SPEAKER_02: I know we haven't really introduced it directly, but tell us a bit about like it sounds like you um built it by just being around other women, walking this journey yourself.
• 42:30
  SPEAKER_02: Like, tell us about how you kind of you seem like a data-driven person.
• 42:34
  SPEAKER_02: I know I've seen you quote like studies before, so I'm sure there's some science pulled into it, but do you mind telling us about like the development of it a bit?
• 42:40
  SPEAKER_01: Yeah, gladly.
• 42:41
  SPEAKER_01: It it didn't take really long to create.
• 42:44
  SPEAKER_01: So I love journaling.
• 42:46
  SPEAKER_01: I like a good guided journal.
• 42:47
  SPEAKER_01: I wanted to do something specifically for female founders.
• 42:50
  SPEAKER_01: So I put together what's called the Female Founders Journal.
• 42:53
  SPEAKER_01: It's the only guided journal made specifically for women entrepreneurs.
• 42:57
  SPEAKER_01: And the way that it's designed, it has three purposes to it, three principles.
• 43:01
  SPEAKER_01: The first one, like we talked about, is to push past imposter syndrome.
• 43:05
  SPEAKER_01: We know we don't overcome it, we know we push past it.
• 43:07
  SPEAKER_01: Uh, number two, it helps you to build confidence and like authentic confidence.
• 43:11
  SPEAKER_01: Because I have so many people come up to me, like, oh my God, you're doing so well.
• 43:14
  SPEAKER_01: You have it all together.
• 43:15
  SPEAKER_01: And like the shit show that's going on in my mind is very different.
• 43:19
  SPEAKER_01: So I can present confidently, no problem, but that authentic confidence that I feel on the inside, it helps to develop that.
• 43:25
  SPEAKER_01: And then finally, number three, it gives you that opportunity to celebrate yourself, taking a second to say today I'm proud of myself for.
• 43:32
  SPEAKER_01: So really briefly, the way that the journal works, every morning you write down what your vision is, you get an inspirational quote from a diverse group of female leaders, you get to brag on yourself in the morning.
• 43:43
  SPEAKER_01: So, like we talked about before, so that you go into your day with extra confidence.
• 43:47
  SPEAKER_01: And then as you wrap your uh workday down, the second framework of prompts I created.
• 43:52
  SPEAKER_01: So there's the brags prompts for the morning, and then the evening prompts are under the acronym PERL.
• 43:57
  SPEAKER_01: And that helps you to it stands for something.
• 43:59
  SPEAKER_01: I'm not going to get At all confusing right now.
• 44:01
  SPEAKER_01: But Pearl stands for essentially reflecting on your Pearl's wisdom for the day.
• 44:05
  SPEAKER_01: What did you do today to inspire somebody?
• 44:07
  SPEAKER_01: What's something you know today that you didn't know 30 days ago?
• 44:09
  SPEAKER_01: Things like that.
• 44:10
  SPEAKER_01: And then, of course, ending with today I'm proud of myself for.
• 44:14
  SPEAKER_01: So it just takes maybe five minutes a day.
• 44:16
  SPEAKER_01: You know, ground yourself like the we grounded ourselves before this podcast.
• 44:20
  SPEAKER_01: The listeners don't know that.
• 44:21
  SPEAKER_01: Um, this is a great way to ground yourself before going into your workday, before just opening up your laptop and dealing with a shit show of emails that's come on.
• 44:29
  SPEAKER_01: Like take two seconds before you open that laptop, brag on yourself, reconnect with what your vision is and what you're working towards versus just doing all the things.
• 44:37
  SPEAKER_01: And then at the end of the workday, when you're shedding your laptop top down, take a second to reflect on the portal of wisdom for the day, what you're proud of yourself for, and then you can have a really nice bookend to your work day.
• 44:49
  SPEAKER_03: I love that in terms of like making it structured, especially I feel like high achieving people or like get shit done people.
• 44:59
  SPEAKER_03: We like a little structure.
• 45:00
  SPEAKER_03: I try to pretend like I don't fucking like structure.
• 45:02
  SPEAKER_03: I try to pretend I'm like, no, I'm unique.
• 45:05
  SPEAKER_03: I don't need structure.
• 45:06
  SPEAKER_03: I can float around and do whatever I want.
• 45:08
  SPEAKER_03: And then I have two days of doing whatever I want, aka the weekend, and I'm begging for Monday.
• 45:13
  SPEAKER_03: I'm literally like, I need to know what's happening.
• 45:16
  SPEAKER_03: And so I have come to realize that like I actually do enjoy routine and structure.
• 45:21
  SPEAKER_03: And I feel like it's it's really grounding.
• 45:23
  SPEAKER_03: And I also I think used to roll my eyes, I think a little bit at it because I was like, I'm an entrepreneur that built my own business, so I can do whatever I want.
• 45:31
  SPEAKER_03: And then what?
• 45:32
  SPEAKER_03: I'm gonna choose to do the same thing over and over every day.
• 45:36
  SPEAKER_03: How lame that's what everybody else is doing.
• 45:38
  SPEAKER_03: And I'm like, it's a fucking gift, bitch.
• 45:40
  SPEAKER_03: It's literally like, what a gift that I get to like take apart my routine, put it together in a way that feels good, that I get to like find the times that work for me and find the flows that work for me.
• 45:50
  SPEAKER_03: And like there's so much gift in routine because we forget that like our bodies are we're made off of cycles and seasons, and like the body likes it.
• 46:00
  SPEAKER_03: Like, for example, I've been diving into like my nutrition and stuff, and like the body likes it when you eat this at the same time every day, so that the body knows when to expect certain meals and all of that.
• 46:11
  SPEAKER_03: And like, I just used to eye roll so hard at it, and now I'm like, that's like the stabilizing force for me to be able to step into that creative or like that uh, yeah, that creative energy of like literally creating and taking what is in my brain and bringing it out to the world.
• 46:30
  SPEAKER_03: And I think that we do need that balance.
• 46:33
  SPEAKER_01: Um I'm not sure if you're familiar with an author named Craig Ballantyne, but he has a quote that just never left me since 2017.
• 46:41
  SPEAKER_01: Because I was like, yeah, Mariah, I'm like, I want to do what I want all the time.
• 46:44
  SPEAKER_01: Like, I mean, I love that freedom, but his quote is structure is freedom.
• 46:48
  SPEAKER_01: And I was like, Yeah, that's true.
• 46:51
  SPEAKER_01: Like when I think about how my mornings run, for example, um, my mornings are so specific.
• 46:56
  SPEAKER_01: Like I don't get on calls till noon, rarely ever.
• 46:59
  SPEAKER_01: Um my husband and I wake up, we do a workout together, we make a green juice, we have a healthy breakfast.
• 47:04
  SPEAKER_01: I'm a meat freak, so I need to vacuum three floors of the house and do all the dishes.
• 47:08
  SPEAKER_01: By then it's 10:30, I need to shower.
• 47:10
  SPEAKER_01: Like I have a very specific, and I don't mind working late into the evening, but I have a very specific way that I run my day to feel grounded.
• 47:15
  SPEAKER_01: And, you know, as we're in the midst of this journal launch right now, I'm at a ton of events and breakfasts, so we're shaking hands, we're kissing babies.
• 47:22
  SPEAKER_01: And like it is so hard when I am at an event at eight in the morning, even if I get home at 10.
• 47:27
  SPEAKER_01: Like on my regular morning days, I'm not even working till 11.
• 47:30
  SPEAKER_01: If I get home at 10 and I started my day with a coffee and a donut or a croissant or something, love a good croissant.
• 47:37
  SPEAKER_01: Um, but like that just throws my entire day off.
• 47:39
  SPEAKER_01: It is completely gone.
• 47:40
  SPEAKER_01: As much as I try and get off track, like I really like doing this and that and the other, and that works for me and I'm good with it.
• 47:49
  SPEAKER_03: You know what's really interesting is that it like structures freedom, yes.
• 47:54
  SPEAKER_03: And that reminds me of a couple of seasons ago, we did an episode on gene keys, which is like so in-depth, but like one of my core gene keys is essentially around this idea of like um having a container so that you can have the flexibility and the freedom to flow within the container.
• 48:15
  SPEAKER_03: And like that visual is so helpful.
• 48:19
  SPEAKER_03: And I was so resistant to learning that.
• 48:22
  SPEAKER_03: And I think that it's true for like everybody, right?
• 48:24
  SPEAKER_03: Like we can be creative when we give ourselves some kind of structure to then be able to flow within because it's like you give, like you're saying, you give yourself structure in the beginning of the day, and that gives you that stability to then be able to like flow within the container of the rest of the day.
• 48:40
  SPEAKER_03: So I think that that's really helpful.
• 48:43
  SPEAKER_03: Or I I kind of want to pivot into something.
• 48:46
  SPEAKER_03: So we're talking about imposter syndrome a little bit.
• 48:50
  SPEAKER_03: And then before we started recording, you mentioned that, like, and I you've mentioned throughout this podcast you're like more type A and like high achieving and stuff like that.
• 49:01
  SPEAKER_03: And you're really, you know, you're you're planning shit out, you got goals to hit.
• 49:05
  SPEAKER_03: And then before we hit record, you were kind of like, I started opening up and getting vulnerable.
• 49:10
  SPEAKER_03: Now I got all my friends being vulnerable.
• 49:13
  SPEAKER_03: So I feel like that's like the step after the journal.
• 49:16
  SPEAKER_03: It's kind of like, I feel like half the time when we show up and we're like, we're gonna be vulnerable today.
• 49:21
  SPEAKER_03: And I don't know if anybody actually says that.
• 49:23
  SPEAKER_03: But like sometimes if you're just like, I'm gonna be vulnerable and start telling people, you start spewing random shit.
• 49:28
  SPEAKER_03: And then I'm just like, fuck, I did not meant to give like my mom's secret to like everybody in the world.
• 49:34
  SPEAKER_03: But I feel like if we take some time to like reflect on our like reflect to ourselves and what's happening in our inner world, I feel like that gives us the container to then kind of flow and share that with others because we're clearer on where we are and how we feel.
• 49:52
  SPEAKER_03: And I feel like that's how we connect.
• 49:55
  SPEAKER_03: I'm like seeing this other framework happening, like unfolding here.
• 49:58
  SPEAKER_03: And I'm literally just like, yeah, we are the foundation, our inner world is the foundation.
• 50:02
  SPEAKER_03: We have to take the time to reflect with that.
• 50:04
  SPEAKER_03: And then that next step is like, but we can't spend all of our time just like reflecting inside.
• 50:10
  SPEAKER_03: We have to also use what we're learning about ourselves.
• 50:13
  SPEAKER_03: And like these are our connection points.
• 50:15
  SPEAKER_03: This is how we connect with other people.
• 50:17
  SPEAKER_03: Like you on stage, for example, it's like you got clear and like, yeah, I ain't doing this, but I'm gonna do something.
• 50:23
  SPEAKER_03: And then you showing up and being vulnerable, everybody's like, okay, cool.
• 50:27
  SPEAKER_01: I feel like one of the challenges, especially like in a personal branded position, if you will, like if you're someone who's on podcasts or on stages and whatnot, I remember someone likened it to a scab.
• 50:38
  SPEAKER_01: Like you're not gonna talk about it while you're going through something.
• 50:41
  SPEAKER_01: Like when you're on the other side, you've learned the lesson from the challenges, then you're in a position to talk about it.
• 50:46
  SPEAKER_01: But like if you're in the middle of like an open, messy wound, you can't just be on stage talking about it, you're still going through it.
• 50:51
  SPEAKER_01: So then I feel like the impression that a lot of us see is people who are always on the other side, and it's great to learn lessons from them, but to connect with people who are in it too is so powerful.
• 51:02
  SPEAKER_01: Like, I think about one of my girlfriends, we have a standing call every Thursday morning, or no, it's Friday morning, it's now at 10 a.m.
• 51:08
  SPEAKER_01: And like maybe a year and a half ago, like we were at dinner, and I said something and dropped a little hint about something that I'm in the middle of and not sharing publicly yet.
• 51:17
  SPEAKER_01: And then she dropped something that sounded very similar to what I was saying.
• 51:20
  SPEAKER_01: And I was like, I'm gonna push this a little bit further.
• 51:22
  SPEAKER_01: And then we kept going, and I was like, okay, so we're both in this.
• 51:25
  SPEAKER_01: And every Thursday morning for a half hour, we have a conversation, just like, how are you moving through?
• 51:30
  SPEAKER_01: Like the stuff that we would not tell people, quite frankly.
• 51:33
  SPEAKER_01: The stuff that you kind of want to hang on to on your own and you typically move through by yourself.
• 51:37
  SPEAKER_01: It is so nice to have someone to talk to about that every Thursday.
• 51:40
  SPEAKER_01: Um, and I love the idea of having a therapist, someone who's like a third-party remove source, but to have somebody who knows you and like goes beyond a professional relationship hold that space for you is so powerful.
• 51:51
  SPEAKER_01: And even moving through this Kickstarter campaign where I'm reaching out to people and saying, Will you buy a journal?
• 51:56
  SPEAKER_01: I've had a few friends say, you know what?
• 51:58
  SPEAKER_01: Like, I can't write now.
• 52:00
  SPEAKER_01: And I'm here thinking, like, God, my friend just bought a boat.
• 52:03
  SPEAKER_01: How far behind am I on the world?
• 52:05
  SPEAKER_01: And another person's like, I can't spend$40 on that right now.
• 52:08
  SPEAKER_01: And I'm like, girl, thanks for sharing that with me.
• 52:11
  SPEAKER_01: Don't buy a journal.
• 52:12
  SPEAKER_01: Send me love, send me well wishes, share it on social media.
• 52:16
  SPEAKER_01: I'm so grateful for that.
• 52:17
  SPEAKER_01: That's perfect.
• 52:18
  SPEAKER_01: And like one really, really good friend of mine, I was gonna say who they are.
• 52:21
  SPEAKER_01: I'm like, don't sell that out.
• 52:23
  SPEAKER_01: But like now we're all the closer because she shared with me what's going on.
• 52:27
  SPEAKER_01: I'm like, I always thought you had it like perfectly together for like decades.
• 52:32
  SPEAKER_01: And like to hear that you're moving through this moment and that you've had shame around it, I'm like, I had that too.
• 52:38
  SPEAKER_01: Like, we've just been hiding each other really well for decades from each other.
• 52:41
  SPEAKER_01: Cool.
• 52:43
  SPEAKER_02: What's popping up for me is something you brought up at the beginning of the conversation around that quote that your mentor gave you of uh if you can be less perfect, you're gonna be more successful.
• 52:54
  SPEAKER_02: And I think that is something that all of us as humans struggle with.
• 52:58
  SPEAKER_02: And it's interesting that I don't want to put words in your mouth, but I'm gonna say you went up on stage and you allowed yourself to be a little less perfect and polished than you normally were, and then that was like the the veil fell down, and that allowed other people to then put their perfect mask down and maybe let themselves be seen.
• 53:16
  SPEAKER_02: So I think that there's a lot of power in that.
• 53:18
  SPEAKER_02: That's certainly something I really struggle with in terms of thinking about being more visible, is I have to be so perfect, I have to be seen as so perfect.
• 53:26
  SPEAKER_02: So, do you mind sharing with us a bit about like what is that look, what's that looked like for you, that journey of kind of trying to be a little less perfect?
• 53:35
  SPEAKER_01: Yeah, that's an interesting question.
• 53:37
  SPEAKER_01: It's not one I've reflected on a ton, and I feel like my answer is kind of bland, but as I'm talking, let's see what else comes out.
• 53:43
  SPEAKER_01: Um, I think about showing up on social media.
• 53:46
  SPEAKER_01: I could care less to be on Instagram all day, quite honestly.
• 53:49
  SPEAKER_01: Like I love looking at people's contents.
• 53:51
  SPEAKER_01: I want to see puppies and kitties all day.
• 53:53
  SPEAKER_01: But for me to be like, hey, this is what I'm up to, I couldn't care less.
• 53:56
  SPEAKER_01: And I appreciate that people need to know that I'm alive.
• 53:59
  SPEAKER_01: When I looked at my Instagram account, I'm like, oh, it looks like I've been dead for three years unless I did a story.
• 54:03
  SPEAKER_01: Um, so at first I was like, okay, we've got to create a content calendar.
• 54:06
  SPEAKER_01: What am I gonna talk about?
• 54:08
  SPEAKER_01: And of course it gets to be intentional.
• 54:10
  SPEAKER_01: Like, it's not an accident that I'm talking about this campaign every single day.
• 54:14
  SPEAKER_01: But I'm also taking moments to be like, okay, so on day one of the campaign, I'll do a reel and be like, day one, we were 34% funded.
• 54:21
  SPEAKER_01: I felt incredible.
• 54:22
  SPEAKER_01: Day two, it slowed down by 10%.
• 54:24
  SPEAKER_01: And now I'm just like, are we even gonna hit 100?
• 54:27
  SPEAKER_01: Day two of a 31-day campaign.
• 54:28
  SPEAKER_01: And I did a reel about it, and it was so cool to get the feedback from people being like, oh my god, I love how you're showing up.
• 54:34
  SPEAKER_01: One day, like, I'm a makeup girly.
• 54:36
  SPEAKER_01: I love playing makeup, but the older I get it, I don't know if it's because I moved to the suburbs, like, I just don't feel like spending 20 minutes a day on this stuff.
• 54:43
  SPEAKER_01: And I would never do anything on a camera without makeup.
• 54:46
  SPEAKER_01: Are you kidding me?
• 54:47
  SPEAKER_01: And now I'm just like, oh hey, Instagram, I just washed my face, so deal with it.
• 54:50
  SPEAKER_01: And I've had people message me, like black women be like, oh my God, like seeing your hyperpigmentation is so empowering.
• 54:56
  SPEAKER_01: I'm always working on hiding mine.
• 54:57
  SPEAKER_01: I'm just like, yeah, I've hid mine for 30 years and I still wear makeup when I go out for sure, but it's also who I am and whatever.
• 55:03
  SPEAKER_01: I couldn't be bothered to like it's either the message comes out or it doesn't.
• 55:06
  SPEAKER_01: Like I'm not attached to having to be like a 10 in this moment.
• 55:09
  SPEAKER_01: It's fine.
• 55:12
  SPEAKER_02: I love how you said you had a bland answer there, and then you just gave the most beautiful answer.
• 55:18
  SPEAKER_01: I'm glad it went somewhere because I'm like, great, I'm gonna talk about how I don't care about Instagram.
• 55:22
  SPEAKER_01: How inspiring.
• 55:24
  SPEAKER_01: Well, right.
• 55:25
  SPEAKER_01: But I'm actually having fun now because I'm just like, there is some strategy, there is a thought process to it.
• 55:30
  SPEAKER_01: It's not all random cats.
• 55:31
  SPEAKER_01: I love my cats, but there is just a genuine like today went and got styled for some panels I'm speaking on.
• 55:37
  SPEAKER_01: I'm looking forward to posting the pictures and being like, what do y'all think about one versus two?
• 55:42
  SPEAKER_02: I think there's a voice that plays in all of our heads of if I don't show up in this certain way, I'm not lovable.
• 55:49
  SPEAKER_02: And it's so false and not true.
• 55:51
  SPEAKER_02: And so Mariah and I have been talking about the idea of expanders and people that come into your life that help you expand what you think is possible or what you're allowed and not allowed to do.
• 56:00
  SPEAKER_02: So it's awesome to see you kind of step into that.
• 56:04
  SPEAKER_02: Like, I'm gonna wear a little less makeup, I'm gonna let myself be seen in ways that I didn't used to let myself be seen in.
• 56:09
  SPEAKER_02: And then you get that reinforcement from other people of like, hey, I see you doing this, and that's now giving me confidence that I can do it too.
• 56:16
  SPEAKER_02: And then those people are gonna go out and do that for others.
• 56:18
  SPEAKER_02: Like, talk about a ripple effect.
• 56:20
  SPEAKER_02: Like, I just think that I kind of have goosebumps.
• 56:22
  SPEAKER_02: I think that's a really cool example.
• 56:24
  SPEAKER_01: Thank you.
• 56:24
  SPEAKER_01: It's so interesting because, you know, I love how we're able to bring a lot of things full circle.
• 56:28
  SPEAKER_01: I was talking about getting coached by that woman whose book I've read, and I saw her speak on stage, and she gave me insight and I was so grateful for it.
• 56:34
  SPEAKER_01: And she was saying, you know, you can either make the switch immediately or you can go gradually.
• 56:39
  SPEAKER_01: And she was saying to me, like, whatever you do, like it's gonna inspire people.
• 56:43
  SPEAKER_01: I was like, oh, that's really nice.
• 56:44
  SPEAKER_01: Like, it's not what I was thinking of at the time.
• 56:46
  SPEAKER_01: I'm thinking about marketing strategy.
• 56:47
  SPEAKER_01: But she said, you know, you putting it out there is gonna be inspiring.
• 56:50
  SPEAKER_01: I'm like, that's cool.
• 56:51
  SPEAKER_01: And then as I've been doing it over the last few days, like people are like, oh, this gives me a little more permission to X, Y, Z.
• 56:56
  SPEAKER_01: And I'm like, really?
• 56:58
  SPEAKER_01: Like, this actually is inspiring people?
• 57:00
  SPEAKER_01: Like, I'm just trying to sell some journals, but hey, this is cool.
• 57:03
  SPEAKER_03: Isn't it fucking strange?
• 57:06
  SPEAKER_03: It's so strange to sit there and to like think about the perception that people have of you and how different it is from like how you see you.
• 57:19
  SPEAKER_03: And like, I like to think about it like we're all living in these separate worlds in our heads, and nobody can see these worlds, and we only let certain people in in certain parts of our worlds, and so it's like then they make these decisions or assumptions about us based on these little threads that we've given them, and then they've put together this whole identity for us.
• 57:45
  SPEAKER_03: Like, what?
• 57:46
  SPEAKER_03: It is so wild, and that like, and then we think, like, yeah, we know them.
• 57:51
  SPEAKER_03: It's like, no, I know a sliver of them.
• 57:53
  SPEAKER_03: I could have known them for like my mom.
• 57:56
  SPEAKER_03: I have known my mom my entire life.
• 57:58
  SPEAKER_03: We are decently close.
• 57:59
  SPEAKER_03: I don't know my mom.
• 58:01
  SPEAKER_03: Like, can you really truly ever know somebody?
• 58:06
  SPEAKER_03: Because it's like, even half the time, like with Andrew, sometimes, you know, when one of us is stressed out about something, you'll you can kind of sense it with the people that you're close with.
• 58:15
  SPEAKER_03: Like, we'll we'll say it in terms of like, hey, I feel like you're far away right now.
• 58:20
  SPEAKER_03: Like, I don't know where you are in your head, but you're not here with me right now.
• 58:25
  SPEAKER_03: And I can't pick that up on everybody.
• 58:28
  SPEAKER_03: You know what I mean?
• 58:29
  SPEAKER_03: I only have that opportunity to pick it up with people.
• 58:32
  SPEAKER_03: I can't even pick it up with my mom.
• 58:33
  SPEAKER_03: I mean, I don't live with my mom and fucking see my mom every day.
• 58:36
  SPEAKER_03: So I'm sure that I would be able to, but it's so interesting because even in the relationships of people that we're the closest with, I still have to rely on what he decides to tell me is happening in his brain.
• 58:48
  SPEAKER_03: I don't actually know.
• 58:50
  SPEAKER_03: And I just think that that's wild.
• 58:52
  SPEAKER_03: And then we're all out here on social media taking even like the smaller thread of the smaller thread and then making like these assumptions about people's entire identities.
• 59:01
  SPEAKER_03: I'm like, we live in a crazy time.
• 59:04
  SPEAKER_03: Minds and brains and humans are wild.
• 59:08
  SPEAKER_01: Couldn't agree with you more.
• 59:10
  SPEAKER_01: Had this legit conversation with my mom this morning.
• 59:13
  SPEAKER_01: Uh, there is an incident that happened over the weekend that made me out of my mind crazy, like want to take a bat and smash things crazy.
• 59:21
  SPEAKER_01: Uh, the language that came out of my mouth was off the charts.
• 59:24
  SPEAKER_01: My mom was like, not proud of that at all.
• 59:26
  SPEAKER_01: Um, but the thing is, I didn't do anything.
• 59:28
  SPEAKER_01: When I get pissed about things, I rage, but there's no like, like, I'll yell in the car all by myself.
• 59:33
  SPEAKER_01: I probably won't even honk the horn at you.
• 59:35
  SPEAKER_01: Um, so when I shared this like crazy rage that came over me with my mom and everything that went down, and she was like, you know, you should manage that.
• 59:43
  SPEAKER_01: And I'm like, I'm giving you an opportunity to see more of me.
• 59:47
  SPEAKER_01: Would you like me to keep on perfect?
• 59:49
  SPEAKER_01: I'm great, Lisa, and I manage everything fine.
• 59:52
  SPEAKER_01: Like the important thing is, is I didn't take a bat and do what I wanted to do, but I did have those feelings and I had to manage them, and I'm letting you see that.
• 1:00:02
  SPEAKER_01: I can keep being shiny and perfect if you'd like, but I'm giving you a little more access to me.
• 1:00:06
  SPEAKER_01: And again, the most important thing is I didn't do it.
• 1:00:11
  SPEAKER_02: Raya, your face right now.
• 1:00:13
  SPEAKER_02: Holy shit, Lisa, that's so good.
• 1:00:15
  SPEAKER_02: Thank you for putting this in context of our parents because I can do this with everybody else.
• 1:00:20
  SPEAKER_02: But I that's what I want with my mother, is more intimacy.
• 1:00:23
  SPEAKER_02: And when I feel like when I try to share this stuff, she goes into that, like, oh, I hope okay.
• 1:00:29
  SPEAKER_02: And so having that language around, hey, I'm trying to connect with you right now.
• 1:00:34
  SPEAKER_02: I'm trying to let you see me a masked.
• 1:00:37
  SPEAKER_02: Are we gonna do this?
• 1:00:38
  SPEAKER_02: Or do you want me to pull it back together?
• 1:00:40
  SPEAKER_02: Like that language is chef's kiss.
• 1:00:42
  SPEAKER_02: Thank you for sharing that with us.
• 1:00:44
  SPEAKER_01: Very cool.
• 1:00:44
  SPEAKER_01: It's funny because to even take it back to the same coach with a you would look so much better if you were perfect, if you stop trying to be perfect all the time.
• 1:00:51
  SPEAKER_01: I remember going into that leadership training and like, my hair's always done, my makeup, I'm dressed well, like that's how I present.
• 1:00:58
  SPEAKER_01: And there was somebody else in the training who like just kind of nothing's wrong with just rolling out of bed.
• 1:01:02
  SPEAKER_01: I do that to the grocery store sometimes.
• 1:01:03
  SPEAKER_01: I'm working on not doing it as much, but she just rolls out of bed and goes into the world.
• 1:01:07
  SPEAKER_01: Totally cool.
• 1:01:08
  SPEAKER_01: That's her move.
• 1:01:09
  SPEAKER_01: And it was interesting during that leadership training that they made her do the switch and like get yourself together and go out.
• 1:01:15
  SPEAKER_01: And they were like, you need to drop the perfection and just go into the world.
• 1:01:18
  SPEAKER_01: Stop needing to be a certain way all the time.
• 1:01:21
  SPEAKER_01: And I remember thinking during that training, like, what the hell is this program?
• 1:01:24
  SPEAKER_01: Like, are you just telling everyone who they are as they are is not good enough?
• 1:01:27
  SPEAKER_01: But I could see the opportunity to be like, let's just be real a little bit more and not as like faux and perfect and let's just connect.
• 1:01:36
  SPEAKER_03: Because we're all living in our heads, running around in this crazy amusement park where we're just like, does anybody else have a roller coaster that goes upside down like in the middle of the night?
• 1:01:47
  SPEAKER_03: And then you're like, yeah, I've been on that ride, girl, and it fucking sucks.
• 1:01:50
  SPEAKER_03: And just know that like I was also in that line and had to make the decision to not be in that line.
• 1:01:55
  SPEAKER_03: And it's just it's so refreshing because like you don't know what people are going through.
• 1:02:02
  SPEAKER_03: And like, I'm not saying I there is a line between like being honest and being transparent and being intimate.
• 1:02:13
  SPEAKER_03: You can share things without like bringing people too into the depths of things that like you don't want to bring them into.
• 1:02:21
  SPEAKER_03: Like, there's things that I refuse to share on certain platforms and like whatever.
• 1:02:25
  SPEAKER_03: And like my relationship, for example, I do share quite a little bit about me and Andrew on the pod, but like we have a pretty private relationship.
• 1:02:32
  SPEAKER_03: Like, even my friends and family, I feel like don't know too much about him and about us.
• 1:02:37
  SPEAKER_03: And like, I like it that way.
• 1:02:38
  SPEAKER_03: We're living in our own little fucking bubble, but it's really nice to be able to come together, especially when there's like that foundation of trust, where there's that foundation of can we go there?
• 1:02:51
  SPEAKER_03: But it's so hard.
• 1:02:52
  SPEAKER_03: Like you were saying, giving, I wrote it down, giving people the opportunity to see more of us.
• 1:02:58
  SPEAKER_03: Sometimes, especially in like longer relationships, I think that we forget that there could be that opportunity.
• 1:03:06
  SPEAKER_03: It's way easier with new friends.
• 1:03:08
  SPEAKER_03: Literally, I'm just like, yo, bitches, like this is how I am, this is how I show up.
• 1:03:11
  SPEAKER_03: And they're just like, oh, yep, cool.
• 1:03:13
  SPEAKER_03: We love that.
• 1:03:14
  SPEAKER_03: Like, blah, blah, blah, blah, blah.
• 1:03:15
  SPEAKER_03: People that have known me for years, they're seeing the super old version of me.
• 1:03:19
  SPEAKER_03: And I'm like, well, now you're seeing this perception of me, and I don't even really align with that anymore.
• 1:03:25
  SPEAKER_03: But do I want to take the chance to see if there's an opportunity for us to go deeper?
• 1:03:28
  SPEAKER_03: I don't know.
• 1:03:29
  SPEAKER_03: That feels harder.
• 1:03:31
  SPEAKER_01: Yeah, especially because people it I and I think that's part of the reason I had not a difficult time, but it was challenging to go through the transition and to make the decision to do it because for 20 years I've been a publicist.
• 1:03:42
  SPEAKER_01: That's how people know me.
• 1:03:43
  SPEAKER_01: Like, I think about people who I absolutely haven't talked to in the last 10 years, and I'm like, well, what would they think if I stopped being a publicist?
• 1:03:50
  SPEAKER_01: And I'm like, who cares?
• 1:03:52
  SPEAKER_01: Like, you don't care what they're doing.
• 1:03:54
  SPEAKER_01: Like, are you supposed to be the same person forever, forever, forever?
• 1:03:57
  SPEAKER_01: Or do you get to evolve and grow?
• 1:03:59
  SPEAKER_01: And do you see other people doing some cool stuff and trying on new personalities and evolving and seeing who they actually can be underneath all that?
• 1:04:06
  SPEAKER_01: And I'm like, yeah, I wonder who else Lisa could be under like the persona that I created for her however many years ago.
• 1:04:12
  SPEAKER_01: And I show this group of people, this side of Lisa, and this side group of people, this side of Lisa, and this group of people sees a different side.
• 1:04:22
  SPEAKER_02: I don't really know what point I have to make with this.
• 1:04:24
  SPEAKER_02: Besides, I think it's interesting that a lot one of the consistent themes we hear around visibility and being more visible, and even impostery stuff, is what will these people from my past think about me?
• 1:04:35
  SPEAKER_02: But there's this idea of this brand new audience you haven't even met yet.
• 1:04:40
  SPEAKER_02: And like, I'm so excited, and they'll love this version of me.
• 1:04:43
  SPEAKER_02: So I like, I like what you guys are saying about like these people in the past have this kind of like older version of us in their heads, and maybe that's why it's so difficult to show up because you're like, Oh, I'm not that person anymore.
• 1:04:55
  SPEAKER_02: I'm I'm this new person, but like I don't really know how to tell that story, maybe.
• 1:04:59
  SPEAKER_02: Or maybe it's just accepting, like I'm okay with what your interpretation of me is.
• 1:05:05
  SPEAKER_02: I know who I am, which probably the end of the story.
• 1:05:08
  SPEAKER_01: Yeah, it's probably really important to remember other people's opinions of me are not my business.
• 1:05:12
  SPEAKER_01: And like I can't say I don't care because you know, I put on pants every day when I leave the house.
• 1:05:17
  SPEAKER_01: I don't just leave naked, I do care, but it's just not the most important thing.
• 1:05:22
  SPEAKER_02: It's not we all know that logically, like we all know, right?
• 1:05:26
  SPEAKER_02: Like, but it's like the day-to-day of like remembering that is tough.
• 1:05:29
  SPEAKER_03: And that is why there's a journal out there for female founders to help you create this foundation and be proud of yourself for these things you can stop being taken in the clouds by all of this bullshit that can get in the way.
• 1:05:45
  SPEAKER_03: And like, I think one of the main points I want to make for the with this episode is like life can be really fucking difficult.
• 1:05:56
  SPEAKER_03: But we there are tools available available, and like we Have an internal something that is guiding us, inspiring us, doing something.
• 1:06:07
  SPEAKER_03: And I feel like the more that we can take steps to continuously get clear on it, because it's so easy to journal for a day.
• 1:06:15
  SPEAKER_03: Two days, I've done that.
• 1:06:17
  SPEAKER_03: Three days, I've even made it a week once.
• 1:06:19
  SPEAKER_03: But like longer than that, it's difficult.
• 1:06:23
  SPEAKER_03: But it's like remembering that like structure is freedom.
• 1:06:29
  SPEAKER_03: The more that you can build this habit of coming back to yourself in whatever way that is, whether it's journaling, whether it's meditation, whether it's yoga, whether it's whatever you want to do, that's the anchor that's going to keep you focused on like you and what you're here to do, even when you're living in the crazy amusement park in your head, or even when you're seeing like the social media stuff that everybody else is kind of creating.
• 1:06:58
  SPEAKER_03: It's like, how do we deal with imposter syndrome?
• 1:07:00
  SPEAKER_03: Or like, how do we build our confidence?
• 1:07:02
  SPEAKER_03: It's like coming back to us, reflecting with us.
• 1:07:06
  SPEAKER_03: Like we are the core pillar that will be with us for our entire lives.
• 1:07:11
  SPEAKER_03: And the inside of us is the only thing that has access to what's going on in our inner world.
• 1:07:18
  SPEAKER_03: And so I want to thank you for creating the journal, for creating this option.
• 1:07:23
  SPEAKER_03: Like you saw a gap in the market that I think is really, really needed to be able to balance out that really masculine and like that way too energetic part.
• 1:07:32
  SPEAKER_03: Like we can have both of it in a way that feels really good.
• 1:07:35
  SPEAKER_03: So I just want to thank you for being courageous and inspired and creative and like bringing this to the world because I think that there's definitely a need for it.
• 1:07:47
  SPEAKER_01: Thank you so much for that feedback.
• 1:07:49
  SPEAKER_01: I will receive it.
• 1:07:50
  SPEAKER_01: And it's so funny to hear someone describe me as creative because I'm like, I don't have a creative bone in my body.
• 1:07:54
  SPEAKER_01: But well, hey, one of the things we talk about in the journal is rewriting stories and like, hmm, how long have I been telling myself that I'm not creative?
• 1:08:02
  SPEAKER_01: You have proof of creativity in your hands, Lisa.
• 1:08:04
  SPEAKER_01: So maybe it's time for a new story.
• 1:08:07
  SPEAKER_02: Well, Lisa, you're teeing us up because the very next episode after yours, we're going to interview my friend who believes that everybody is a creative.
• 1:08:14
  SPEAKER_02: That just looks different.
• 1:08:15
  SPEAKER_02: So I'm so happy to hear that like you're right on that same page.
• 1:08:18
  SPEAKER_02: And I want to reflect back about the journal.
• 1:08:21
  SPEAKER_02: There's some, I'm going to steal a quote that Mariah gave me the other day.
• 1:08:24
  SPEAKER_02: She heard it from somebody else.
• 1:08:25
  SPEAKER_02: So know that this did not come from us.
• 1:08:27
  SPEAKER_02: But it was basically the idea that when you're disconnected from your vision, um, distractions can look like opportunities.
• 1:08:35
  SPEAKER_02: When you're disconnected from your vision, distractions look like opportunities.
• 1:08:40
  SPEAKER_02: So what the journal does, I think, is help you do that hard thing of daily, maybe even twice a day, connecting with the bigger picture, connecting with the vision, zooming out.
• 1:08:51
  SPEAKER_02: Like what a blessing to have that opportunity to reconnect with the why.
• 1:08:55
  SPEAKER_02: Because I think when we forget about everybody's, like Mariah was saying, everyone has their own unique individual inner space, inner why.
• 1:09:02
  SPEAKER_02: But the world's loud and it's easy to get disconnected from that.
• 1:09:05
  SPEAKER_02: And then we get distracted and we get focused on all the wrong things, and then we get unhappy, blah, blah, blah.
• 1:09:11
  SPEAKER_02: So I just want to reiterate what Mariah said, I I can't get, I can't wait to get off here, get on the Kickstarter.
• 1:09:16
  SPEAKER_02: You're in a really exciting time.
• 1:09:18
  SPEAKER_02: We're excited to follow along with you.
• 1:09:19
  SPEAKER_02: And please tell anybody hearing this episode, like, how can we keep up with you?
• 1:09:23
  SPEAKER_02: Where do we follow along?
• 1:09:24
  SPEAKER_02: How can we support you?
• 1:09:25
  SPEAKER_01: Thank you so much.
• 1:09:26
  SPEAKER_01: I really appreciate that.
• 1:09:27
  SPEAKER_01: So the product is called the Female Founders Journal.
• 1:09:31
  SPEAKER_01: And the company that we've actually created behind it is called Pearl Spark Pages.
• 1:09:36
  SPEAKER_01: So the stationery company is called Pearl Spark Pages.
• 1:09:39
  SPEAKER_01: I'll tell you what Pearl stands for.
• 1:09:41
  SPEAKER_01: It is a passionate, empowered, ambitious, resilient leader.
• 1:09:44
  SPEAKER_01: So if you're a female founder who results who um identifies with that, visit us online at www.pearlsparkpages.com.
• 1:09:54
  SPEAKER_01: I'm playing the URL redirect game right now, which I know Mariah is gonna like cringe at for SEO reasons.
• 1:10:00
  SPEAKER_01: I don't have a website yet.
• 1:10:02
  SPEAKER_01: So if one day it's a landing page, one day it's a Kickstarter campaign.
• 1:10:05
  SPEAKER_01: So whenever you go to www.pearlsparkpages.com, you're gonna see what I'm up to right now.
• 1:10:12
  SPEAKER_03: Yeah, I'm not a big fan of that in terms of SEO.
• 1:10:15
  SPEAKER_03: Um, but you know what, girl, you gotta do what you gotta do.
• 1:10:18
  SPEAKER_03: And like this is this is being creative problem solving.
• 1:10:23
  SPEAKER_03: And like what a gift we can go to a domain name and not know where the fuck we're ending up.
• 1:10:29
  SPEAKER_01: And when I when we have a Shopify site, I will not change it all the time anymore.
• 1:10:33
  SPEAKER_01: I promise.
• 1:10:34
  SPEAKER_01: We will have a deeper conversation because I can feel you being like, oh girl.
• 1:10:38
  SPEAKER_03: Oh my god, that's so funny.
• 1:10:39
  SPEAKER_03: Okay, and then you also have an Instagram, right?
• 1:10:43
  SPEAKER_01: Yes, so you can find me personally at Lisa Simone Richards.
• 1:10:46
  SPEAKER_01: Everybody calls me Lisa, but when you Lisa Richards, they're a bunch, so it's Lisa Simone Richards, and our company Instagram handle is Pearl Spark Pages as well.
• 1:10:54
  SPEAKER_03: Okay, cool.
• 1:10:55
  SPEAKER_03: We're gonna put all of the links to that in the show notes below.
• 1:10:59
  SPEAKER_03: And then Lisa, before we let you go, we do have one question that has that we ask every human on the podcast.
• 1:11:06
  SPEAKER_03: So, what has been sparking your curiosity lately?
• 1:11:12
  SPEAKER_00: Hmm.
• 1:11:13
  SPEAKER_01: What's been sparking my curiosity?
• 1:11:15
  SPEAKER_01: That's a I feel like I'm insatiably curious.
• 1:11:19
  SPEAKER_01: That is so hard to answer.
• 1:11:21
  SPEAKER_01: Um, and here's an example I'll give to answer it.
• 1:11:24
  SPEAKER_01: So part of the reason I love having I've been a solo printer my whole life.
• 1:11:27
  SPEAKER_01: And with Pearl Spark Pages, my husband is my co-founder.
• 1:11:29
  SPEAKER_01: He's the COO.
• 1:11:31
  SPEAKER_01: So that's great.
• 1:11:32
  SPEAKER_01: I can stay in the creativity and the marketing, and he's like the logistics and like how to get on Amazon and stuff.
• 1:11:39
  SPEAKER_01: Um, I'm I'm like, that's your department.
• 1:11:41
  SPEAKER_01: And then I'm watching YouTube videos on how to do it.
• 1:11:44
  SPEAKER_01: So um I'm constantly curious.
• 1:11:46
  SPEAKER_01: I can't let up.
• 1:11:47
  SPEAKER_01: Even if I give somebody else the directive, I'm like, I still want to know a little bit about it.
• 1:11:51
  SPEAKER_01: So I don't know if that is the right answer, if that's the answer you're looking for, but I don't know how to not be curious.
• 1:12:00
  SPEAKER_03: That's a perfect answer.
• 1:12:01
  SPEAKER_03: And also it's it's a very vague question.
• 1:12:04
  SPEAKER_03: It's funny because we never know where anybody's gonna take it, but the answer is always perfect because I think like as humans, we're just naturally curious.
• 1:12:11
  SPEAKER_03: So I feel like wherever your brain goes, it's perfect.
• 1:12:15
  SPEAKER_03: We're all curious bitches.
• 1:12:17
  SPEAKER_01: Just like knowing a little bit of everything.
• 1:12:19
  SPEAKER_01: I couldn't even get my VA to do the many chats the other day.
• 1:12:21
  SPEAKER_01: It was like, let me just see how this works and then it's all yours.
• 1:12:25
  SPEAKER_02: Yeah.
• 1:12:26
  SPEAKER_02: It sounds like you've been kind of curious about like the tech setup and like stuff you haven't done on that end in terms of the business world yet.
• 1:12:32
  SPEAKER_01: You know what?
• 1:12:32
  SPEAKER_01: I think it's really nice, especially when you're working with a service provider, to not go in blind.
• 1:12:37
  SPEAKER_01: Like Mariah's been on my radar since October when I met her at the conference.
• 1:12:40
  SPEAKER_01: I'm still doing a course from HubSpot on SEO so that I understand the difference between like an H1 and H2 headline or tagline or whatever it is.
• 1:12:47
  SPEAKER_01: I don't need to know everything, but I like not being in a position.
• 1:12:51
  SPEAKER_01: It's not that it's coming from a place of fear I don't want to be taken advantage of, but I do like being able to bring something to the table and to be a little further up to speed with people.
• 1:13:00
  SPEAKER_01: Actually, this might be interesting to end on.
• 1:13:03
  SPEAKER_01: Um, anyone I've worked with, like I remember when I was getting married and I was working with photographers, when I've been talking to manufacturers about printing the journal, like they expect to connect with somebody green.
• 1:13:12
  SPEAKER_01: No, with a photographer, I'm like, here's a bag of stuff for the flat lays, this is for these images.
• 1:13:16
  SPEAKER_01: And he was like, I've never had someone do that.
• 1:13:18
  SPEAKER_01: I'm like, really?
• 1:13:19
  SPEAKER_01: But we have YouTube.
• 1:13:20
  SPEAKER_01: I've watched a bunch of wedding photographers talk about what you need to do.
• 1:13:23
  SPEAKER_01: So I did it.
• 1:13:24
  SPEAKER_01: So it's interesting that that's a feedback that I tend to get because I'm just, well, what did what do you do?
• 1:13:28
  SPEAKER_01: What are the best practices?
• 1:13:30
  SPEAKER_03: I'm also, I mean, like uh so we share both of us.
• 1:13:35
  SPEAKER_03: That's why we have the podcast.
• 1:13:36
  SPEAKER_03: That's why it's called Curiously Guided, because like we are naturally curious humans, and like, what a gift that were on this planet at the time of the internet.
• 1:13:47
  SPEAKER_03: We have access to all of these things.
• 1:13:50
  SPEAKER_03: And like, I was always the kid asking a million questions.
• 1:13:53
  SPEAKER_03: Like, I'm just curious about how everything works.
• 1:13:57
  SPEAKER_03: And so I don't know.
• 1:13:58
  SPEAKER_03: I think that it's a really cool quality.
• 1:14:00
  SPEAKER_03: I feel like people that don't that aren't curious.
• 1:14:03
  SPEAKER_03: Listen, I'm not trying to offend anybody, but you're like borderline boring.
• 1:14:07
  SPEAKER_03: Like you're you have to be curious about something.
• 1:14:10
  SPEAKER_03: If you're curious about nothing, I think that you have to start journaling because there's gotta be something that you have to untap here.
• 1:14:18
  SPEAKER_03: But I think we're ready to wrap this episode down.
• 1:14:22
  SPEAKER_03: Lisa, thank you so much for coming on.
• 1:14:24
  SPEAKER_03: We're gonna put links to everything in the show notes.
• 1:14:28
  SPEAKER_03: But remember, friends, that you have the power to create whatever the fuck you want.
• 1:14:34
  SPEAKER_03: Follow the nudge, ask questions, and let curiosity guide the way.
• 1:14:39
  SPEAKER_03: We'll see you in the next episode.