Latest / Coburn Ventures Podcast
#90: Digital Transformation: You Can't See It to Believe It with Pip Coburn and Brynne Thompson
Welcome to our series on digital transformation. We are in a period in which every product or service we touch has already been defined in some digital way: each grain of wheat, each picture on our phone, each manicure, each life insurance policy has a digital marker, trail, story, or a digital facilitator.
"Digital transformation" can become a statement of the obvious, of the time and space we live in....except we don't see or experience many of these digital markers. We don't feel them so much, we don't sense them, all the way, really. Digital doesn't always "live" in our physical world as…
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