Latest / Outspoken the Podcast / Sarah’s Day’s Branded Baby Names, Indy Clinton’s Subscriber Only TikTok & the KIC 'Feud'

Transcript

Sarah’s Day’s Branded Baby Names, Indy Clinton’s Subscriber Only TikTok & the KIC 'Feud' · Outspoken the Podcast

• 0:03
  Speaker 1: Hello and welcome to Outspoken.
• 0:05
  Speaker 2: It's your dose of the hottest influencer and pop culture
• 0:08
  Speaker 2: news twice a week. I'm Sophie Torber and coming up
• 0:12
  Speaker 2: on today's show. Bec Judd triggers fans in viral fake
• 0:16
  Speaker 2: tan video. Indie Clinton sparks debate after launching subscriber-only content
• 0:21
  Speaker 2: on TikTok. And Steph Claire Smith and Laura Henshaw address
• 0:25
  Speaker 2: feud rumors. But first, Sarah's Day has revealed she's got
• 0:29
  Speaker 2: a thing for calling her kids after brands she works with.
• 0:33
  Speaker 2: This week, Sarah, who is pregnant with her third son,
• 0:36
  Speaker 2: released a YouTube video revealing the list of girls' names
• 0:39
  Speaker 2: she won't be using.
• 0:41
  Speaker 3: I'll say one of my favorite names now, Bloom. We
• 0:44
  Speaker 3: were going to call Fox Bloom if he was a girl.
• 0:47
  Speaker 3: We were going to call her him. We're going to
• 0:50
  Speaker 3: call the baby, if it was a girl, Bloom Harper.
• 0:52
  Speaker 3: So Harper for a middle name I love. Unfortunately, I
• 0:55
  Speaker 3: feel like it's so popular now.
• 0:56
  Speaker 2: I feel like every second girl I meet is a Harper.
• 0:59
  Speaker 3: But still, I think it's a beautiful name.
• 1:01
  Speaker 1: Bloom is a really beautiful name.
• 1:02
  Speaker 2: But all I could think about was back in 2018
• 1:05
  Speaker 2: when Sarah first fell pregnant, she brought out a drink
• 1:08
  Speaker 2: called Body Bloom with Tropica. And it was this pink
• 1:11
  Speaker 2: powder that she used to stir into water. And it
• 1:14
  Speaker 2: was supposed to help with your digestion and your hair health.
• 1:17
  Speaker 1: And she was really pushing it all the time.
• 1:19
  Speaker 2: And it's quite funny because she ended up calling her
• 1:22
  Speaker 2: firstborn son Fox. And so many followers at the time
• 1:26
  Speaker 2: drew parallel between Fox and White Fox Boutique, who she
• 1:30
  Speaker 2: also has.
• 1:30
  Speaker 1: An activewear line with.
• 1:31
  Speaker 2: Maybe she's getting some kind of kickback from the brands
• 1:34
  Speaker 2: for naming her kids after them. I mean, maybe it's
• 1:36
  Speaker 2: just a subconscious thing where those names are on her
• 1:39
  Speaker 2: mind because they're part of her day-to-day life.
• 1:42
  Speaker 1: Well, Bloom was also the name of Chloe Zep's app,
• 1:45
  Speaker 1: I remember. Oh, yeah.
• 1:46
  Speaker 2: So it was a very popular name. name that was
• 1:48
  Speaker 2: being thrown around in 2018. I don't think I've ever
• 1:51
  Speaker 2: met a child called Bloom. You said it was a
• 1:53
  Speaker 2: beautiful name. I don't really think of it as being
• 1:56
  Speaker 2: a child's name. I can't imagine calling any of my
• 1:58
  Speaker 2: kids Bloom.
• 1:59
  Speaker 1: But when she said it, I was like, oh, that
• 2:01
  Speaker 1: is very pretty. Maybe as a middle name.
• 2:03
  Speaker 2: It was quite funny because when I was watching this YouTube,
• 2:06
  Speaker 2: she also mentioned she liked the name Asmay, which sounds
• 2:10
  Speaker 2: a lot like skincare brand Esme, who she works with too.
• 2:13
  Speaker 1: And I'm like, Is she trolling us now?
• 2:16
  Speaker 2: I'm just surprised that she didn't try and weave Trapika
• 2:19
  Speaker 2: in because that's.
• 2:20
  Speaker 1: Kind of a cute kid's name.
• 2:21
  Speaker 2: Well, she doesn't work with them anymore. And the thing
• 2:23
  Speaker 2: about Sarah is she only works with a handful of brands.
• 2:26
  Speaker 2: That's why this whole naming thing is so obvious because
• 2:28
  Speaker 2: you're like, those are just the key brands that she
• 2:30
  Speaker 2: works with.
• 2:30
  Speaker 1: Maybe she could call her son Grom then after House
• 2:33
  Speaker 1: of Groms.
• 2:34
  Speaker 2: It was interesting to see the way that Sarah approached
• 2:37
  Speaker 2: selecting names. It almost felt like she was holding a
• 2:40
  Speaker 2: branding meeting because Sarah She really wants her kids' names
• 2:44
  Speaker 2: to align with her overall Sarah's Day branding and the
• 2:47
  Speaker 2: vibe that she's created for herself online. It wouldn't be
• 2:50
  Speaker 2: on brand for her to pop out a kid and
• 2:52
  Speaker 2: call it Jessica or James.
• 2:54
  Speaker 1: It has to be something unique.
• 2:56
  Speaker 2: And when she was talking through the name, she would say,
• 2:58
  Speaker 2: I really like this name because it has a cool
• 3:00
  Speaker 2: surfy girl vibe or a skater vibe or she would
• 3:03
  Speaker 2: say that a name was fashion forward or had an
• 3:06
  Speaker 2: old money vibe.
• 3:07
  Speaker 1: It's funny because initially I was thinking.
• 3:10
  Speaker 2: Wow she has thought about this for way too long
• 3:12
  Speaker 2: and normally no one really cares as much as you
• 3:15
  Speaker 2: do about some of these milestone moments in your life
• 3:17
  Speaker 2: like your wedding or your children's names but in this
• 3:20
  Speaker 2: case people actually do care a lot what Sarah names
• 3:23
  Speaker 2: her kids.
• 3:24
  Speaker 1: She's got a lot of eyeballs on her.
• 3:26
  Speaker 2: Well as I said she can't just do something run
• 3:28
  Speaker 2: of the mill and normal. I mean she's got a
• 3:30
  Speaker 2: kid called Fox Ocean and one called Malachi Koa. So
• 3:34
  Speaker 2: she's got to have a name that fits in with
• 3:36
  Speaker 2: the rest of them. I was really keen to hear
• 3:39
  Speaker 2: what she was going to call baby number three if
• 3:42
  Speaker 2: it was a girl.
• 3:43
  Speaker 1: And this name didn't disappoint. Here's what she said.
• 3:47
  Speaker 3: Honestly, if I was pregnant right now with a girl,
• 3:49
  Speaker 3: I think I would call her Della, Cammy, Chloe.
• 3:54
  Speaker 1: Oh my gosh, I don't know.
• 3:55
  Speaker 3: I can't, I don't, I don't even know. Oh, Matilda
• 3:57
  Speaker 3: or Tiggy. Okay, I'm going with Tiggy. Going with the OG,
• 4:00
  Speaker 3: Tiggy Tills. I think that is such a cool name.
• 4:02
  Speaker 3: So if I have a surprise fourth girl, watch out
• 4:05
  Speaker 3: for Tiggy Tills roaming the streets.
• 4:08
  Speaker 1: It reminds me of the supermodel Twiggy, but just with
• 4:10
  Speaker 1: the W missing. It sounds like- fucking piss take.
• 4:13
  Speaker 2: I'm kind of torn because I think that those names
• 4:15
  Speaker 2: can be kind of cool. Like for instance, my partner
• 4:17
  Speaker 2: really wants our kids to have a name that starts
• 4:20
  Speaker 2: with H and our last name is Hancock.
• 4:22
  Speaker 1: And I think it kind of work if you get
• 4:24
  Speaker 1: the right name.
• 4:25
  Speaker 2: It kind of reminds me of when Kanye West and
• 4:28
  Speaker 2: Kim Kardashian got pregnant and everyone was joking that they
• 4:32
  Speaker 2: should call their kid Northwest. And it sounded so ridiculous
• 4:35
  Speaker 2: at the time, but of course they went on to
• 4:37
  Speaker 2: have their daughter Northwest. And now the name just sounds
• 4:40
  Speaker 2: so normal. So I assume it'd be the same with
• 4:42
  Speaker 2: Tiggy Teals. At first you're like, what the fuck? But
• 4:45
  Speaker 2: then it grows on you.
• 4:47
  Speaker 1: It might work. It might grow on you.
• 4:48
  Speaker 2: Well, some of the more unique names that Sarah also
• 4:51
  Speaker 2: had on her list were London Love, Tiger, Winslow, Bambi,
• 4:56
  Speaker 2: Aspen and Munro.
• 4:57
  Speaker 1: So a bit like Marilyn Monroe.
• 4:58
  Speaker 2: Do you have to have actually visited the city before
• 5:02
  Speaker 2: you name your kid after it?
• 5:03
  Speaker 1: I think that you should have.
• 5:05
  Speaker 2: It's a bit like Victoria Beckham, how she and David
• 5:08
  Speaker 2: decided to call their son Brooklyn because she found out
• 5:11
  Speaker 2: she was pregnant in Brooklyn. I feel like you've got
• 5:13
  Speaker 2: to have some connection with the city that you name
• 5:15
  Speaker 2: your child after.
• 5:16
  Speaker 1: Maybe they could call the baby Cronulla. Cronulla. That's got
• 5:18
  Speaker 1: quite a nice room for it. Conceived and born in Cronulla.
• 5:21
  Speaker 1: I was quite surprised to hear some of the mainstream names.
• 5:23
  Speaker 2: Like she really liked the name Chloe, Isabel and Matilda,
• 5:27
  Speaker 2: but she said that she would avoid Matilda as it's
• 5:29
  Speaker 2: too popular. I was going to say, isn't Tilly like
• 5:31
  Speaker 2: the most popular name at the moment because of the
• 5:33
  Speaker 2: Matilda's soccer team and then also just.
• 5:35
  Speaker 1: Because it's a cute name?
• 5:36
  Speaker 2: Yeah, I really like that name. Sarah said that she
• 5:38
  Speaker 2: wishes if she was called Tilly. And that's what actually
• 5:41
  Speaker 2: forced my partner to watch this video with me. And
• 5:43
  Speaker 2: he said the funniest thing about the whole video is
• 5:46
  Speaker 2: that she's coming up with all these like wacky and
• 5:48
  Speaker 2: unique names, yet her name is Sarah.
• 5:50
  Speaker 4: Yeah.
• 5:50
  Speaker 2: Like that is like the stereotypical, like the most popular
• 5:53
  Speaker 2: millennial name is Sarah and probably the plainest name.
• 5:57
  Speaker 3: Hey, guys.
• 5:57
  Speaker 1: Welcome to my house. I've got JK inside ready to
• 6:00
  Speaker 1: do my glam. So come get ready with me.
• 6:03
  Speaker 2: A video of Bec Judd applying fake tan while standing
• 6:06
  Speaker 2: in her pristine white bedroom has gone viral.
• 6:10
  Speaker 1: Now, the video, which was filmed.
• 6:11
  Speaker 2: As part of a paid partnership with fake tan company Sprayoz,
• 6:15
  Speaker 2: showed Beck in a black bikini applying fake tan as
• 6:18
  Speaker 2: she answered questions about herself for eight minutes. And I'm
• 6:22
  Speaker 2: not overselling this, Sophie. This room had white floorboards, a
• 6:26
  Speaker 2: white rug, a white ottoman, and white cupboards. I am
• 6:29
  Speaker 2: still having a bit of PTSD from watching this video
• 6:32
  Speaker 2: because as an avid fake tanner, I just was like,
• 6:36
  Speaker 2: oh my God, something is going to get spilled on
• 6:38
  Speaker 2: this white.
• 6:39
  Speaker 1: At one point in.
• 6:40
  Speaker 2: The video, Beck put her leg up on the ottoman
• 6:43
  Speaker 2: to tan it, which almost sent me over the edge.
• 6:45
  Speaker 1: I think that was just asking for trouble. But she
• 6:48
  Speaker 1: applied this fake tan like a pro.
• 6:50
  Speaker 2: There was no spillage, absolutely no contact with any of
• 6:53
  Speaker 2: the white furniture. I did hold my breath at one
• 6:56
  Speaker 2: point during this video when she accidentally knocked the bottle
• 6:59
  Speaker 2: over on the ottoman and And she let out the
• 7:02
  Speaker 2: girliest shriek. It was so funny, but thankfully nothing came out.
• 7:06
  Speaker 2: I don't know about you because you don't do it often, Amy,
• 7:09
  Speaker 2: but when I fake tan, I tan in my bathroom
• 7:12
  Speaker 2: and there'll be one point where I'll knock the bottle
• 7:15
  Speaker 2: over or I'll leave my mitt on the basin and
• 7:18
  Speaker 2: tan goes everywhere.
• 7:19
  Speaker 1: So I was very impressed by Bec's skills here. Yeah,
• 7:22
  Speaker 1: she certainly looked like she knew her way around a
• 7:24
  Speaker 1: fake tanning mitt.
• 7:26
  Speaker 2: I wondered, did she film it in her bedroom because
• 7:29
  Speaker 2: her bathroom was too dirty? Because why, I mean, obviously
• 7:33
  Speaker 2: most people I would assume would do their fake tan
• 7:36
  Speaker 2: just after they'd gotten out of the shower.
• 7:38
  Speaker 1: Why would you ever do it in that room?
• 7:39
  Speaker 2: Well, I want to know if this was a strategy
• 7:42
  Speaker 2: to get people talking because I know in some videos,
• 7:46
  Speaker 2: people purposely try to do something distracting, like they'll pronounce
• 7:49
  Speaker 2: something wrong or lingerie wrong. Don't fucking say it again.
• 7:54
  Speaker 2: That was a genuine fuck up. Sophie, you said it
• 7:56
  Speaker 2: the exact same way, but that's how we just say it.
• 7:59
  Speaker 1: But I'm just saying we're triggering people.
• 8:01
  Speaker 2: Yeah, but apparently that's how Americans say it.
• 8:04
  Speaker 1: Oh, is it?
• 8:04
  Speaker 2: Yeah.
• 8:05
  Speaker 1: I just thought it was us being annoying. But anyway,
• 8:07
  Speaker 1: back to this.
• 8:08
  Speaker 2: I did wonder if it was some sort of strategy
• 8:10
  Speaker 2: to get people engaging in the comment section because They
• 8:14
  Speaker 2: knew that people would be triggered by someone.
• 8:16
  Speaker 1: Tanning in a very white room.
• 8:18
  Speaker 2: On the other hand, I think that she probably just
• 8:20
  Speaker 2: wanted to shoot somewhere aesthetic. She probably had a nice
• 8:22
  Speaker 2: big mirror that she could put her camera up on
• 8:25
  Speaker 2: and film from.
• 8:25
  Speaker 1: Well, that's the other thing I wondered.
• 8:26
  Speaker 2: Perhaps maybe the lighting was better in there at that
• 8:30
  Speaker 2: time of day. Well, the other thing that triggered me
• 8:32
  Speaker 2: in this video was that she fake tanned with her
• 8:34
  Speaker 2: hair down. So her hair was all beautifully curled. And
• 8:37
  Speaker 2: she was going to do her back and just her
• 8:40
  Speaker 2: hair just went all in the tan. She finally put
• 8:42
  Speaker 2: it up in a high bun. But I mean, I
• 8:44
  Speaker 2: can't have anything like I have to have my hair
• 8:47
  Speaker 2: straight back. But do you think when people do those videos,
• 8:49
  Speaker 2: they just instantly wash off the tan?
• 8:51
  Speaker 1: Because it would be hard to do it properly with
• 8:53
  Speaker 1: your bathers on. I don't know because it looked like
• 8:55
  Speaker 1: she applied it pretty well.
• 8:57
  Speaker 2: I've got to say Spray Oz must be wrapped with
• 9:00
  Speaker 2: this collaboration because usually their videos attract around 10,000 views.
• 9:05
  Speaker 2: Because at the time of recording, this video has had
• 9:08
  Speaker 2: over 367,000 views and the engagement rate was huge. There
• 9:13
  Speaker 2: were 627 send-ons and 116 comments. And the comments were hilarious.
• 9:20
  Speaker 2: One follower wrote, eek, that fresh tan near the fresh
• 9:23
  Speaker 2: white is giving me chills. Whilst another said, me just
• 9:27
  Speaker 2: watching you tan on the ottoman is making me rock.
• 9:30
  Speaker 2: Also thinking you're so talented for.
• 9:32
  Speaker 1: Not getting it on there haha.
• 9:33
  Speaker 2: I wondered if maybe Spray Oz had some kind of
• 9:36
  Speaker 2: promotion where their tan didn't stain or there was some
• 9:39
  Speaker 2: kind of tie-in but no it just seemed to be
• 9:43
  Speaker 2: maybe every room in Brett Judd's house is just as
• 9:46
  Speaker 2: white and.
• 9:46
  Speaker 1: She just thought fuck it.
• 9:47
  Speaker 2: True well as part of this eight minute video Beck
• 9:51
  Speaker 2: took part in a viral beauty trend where she told
• 9:54
  Speaker 2: followers about herself while applying fake tan and I've been
• 9:57
  Speaker 2: seeing this a bit on TikTok. I think it's a
• 10:00
  Speaker 2: really great marketing strategy because no one wants to sit
• 10:03
  Speaker 2: and watch a video where an influencer just tries to
• 10:06
  Speaker 2: sell you the product the whole time, talk about the
• 10:08
  Speaker 2: product and explain the product. And I mean, it was
• 10:11
  Speaker 2: eight minutes and I was hooked because I am a
• 10:14
  Speaker 2: bit of a fan of Beck Judd.
• 10:15
  Speaker 1: I mean, we did do a deep dive on Beck
• 10:16
  Speaker 1: Judd last year.
• 10:17
  Speaker 2: But even I found out new information about her in
• 10:20
  Speaker 2: this video. And the biggest takeaway for me was that
• 10:24
  Speaker 2: she said her first son, Oscar, was an accident. So
• 10:28
  Speaker 2: Bec was talking about how she was working as a
• 10:30
  Speaker 2: speech pathologist at the time before she fell pregnant.
• 10:34
  Speaker 1: Here's what she said. I stayed there until I got
• 10:37
  Speaker 1: pregnant and Oscar accidentally got pregnant.
• 10:40
  Speaker 2: After I drank too many champagnes at Oak State in 2010.
• 10:47
  Speaker 4: I accidentally got pregnant before my wedding and.
• 10:51
  Speaker 1: Went on mat leave from my job at the Alfred
• 10:53
  Speaker 1: and then I never went back. Like I'd never gone
• 10:55
  Speaker 1: back to speech pathology.
• 10:57
  Speaker 2: I really liked how she just had fun with it.
• 10:59
  Speaker 2: I don't think she's ever told that story before. A
• 11:02
  Speaker 2: lot of people said it felt like she was just
• 11:04
  Speaker 2: talking to her girlfriends and she was praised in the
• 11:06
  Speaker 2: comments section for being really down to earth. One admission
• 11:09
  Speaker 2: that surprised me was when Bec said that she wasn't
• 11:12
  Speaker 2: very maternal.
• 11:12
  Speaker 1: I still can't believe I've got four kids.
• 11:15
  Speaker 3: How did I?
• 11:16
  Speaker 1: I have four kids. I'm not maternal.
• 11:17
  Speaker 2: I don't really love kids.
• 11:19
  Speaker 1: I'm not the, oh, let me hold the baby type
• 11:21
  Speaker 1: of person.
• 11:22
  Speaker 4: You know when your friends have babies.
• 11:23
  Speaker 1: And everyone wants to hold the baby?
• 11:24
  Speaker 2: Nah, I don't need to hold the baby.
• 11:25
  Speaker 1: I am good. Four kids is a lot. So funny.
• 11:32
  Speaker 2: People laugh.
• 11:32
  Speaker 4: They're like, you are.
• 11:33
  Speaker 1: The least maternal person and you're the one who ended
• 11:35
  Speaker 1: up with four kids. But I do love my kids
• 11:37
  Speaker 1: so much.
• 11:38
  Speaker 2: I'm obsessed with them. I really liked seeing this side
• 11:41
  Speaker 2: of Beck because I think a lot of millennials and
• 11:43
  Speaker 2: Gen Zers could relate to not particularly feeling maternal because
• 11:48
  Speaker 2: we're this generation that have grown up focusing on our
• 11:51
  Speaker 2: careers and other aspects of our life. And sometimes you
• 11:53
  Speaker 2: can think, oh, why don't I feel this certain way
• 11:56
  Speaker 2: towards kids?
• 11:57
  Speaker 1: Or why don't I have this pull?
• 11:58
  Speaker 2: But to hear her say, well, I wasn't that maternal,
• 12:01
  Speaker 2: but it's actually great having kids and I love them
• 12:02
  Speaker 2: and I'm.
• 12:03
  Speaker 1: Obsessed with them.
• 12:03
  Speaker 2: Yeah. But I think that's a big difference between liking
• 12:06
  Speaker 2: other people's children and liking your own sometimes. Indie Clinton
• 12:09
  Speaker 2: has sparked debate after launching subscriber-only content.
• 12:13
  Speaker 1: On her TikTok.
• 12:14
  Speaker 4: So for $ 9.
• 12:14
  Speaker 2: 90 a month, subscribers get access to exclusive TikTok.
• 12:17
  Speaker 1: Lives and also videos.
• 12:31
  Speaker 2: Now, so far, Indie has uploaded three subscriber videos with
• 12:34
  Speaker 2: the rest of the videos still free to view. I
• 12:37
  Speaker 2: was kind of surprised when I saw that only 596
• 12:39
  Speaker 2: of Indie's 1.9 million followers had subscribed.
• 12:41
  Speaker 1: It does equal around $ 6, 000 a month, which equates to
• 12:43
  Speaker 1: $ 72, 000 a year. However, there is a catch. So TikTok
• 12:45
  Speaker 1: takes home 50% of the profits.
• 12:57
  Speaker 2: Leaving Indie with $ 3, 000 a month and.
• 13:01
  Speaker 1: $ 36, 000 a year.
• 13:02
  Speaker 2: I saw a lot of comments from followers saying, oh
• 13:04
  Speaker 2: my God, I can't believe how much she's taking home
• 13:07
  Speaker 2: a month just for putting up a few extra TikTok videos.
• 13:10
  Speaker 2: But when you break it down and see the large
• 13:12
  Speaker 2: percentages that some platforms are taking from creators, it is
• 13:16
  Speaker 2: quite large. I mean, even with- Well, 50% is a lot.
• 13:18
  Speaker 2: Even with us, we have a subscription podcast. And at
• 13:22
  Speaker 2: the very beginning in the first year, Apple takes quite
• 13:25
  Speaker 2: a large chunk of that.
• 13:26
  Speaker 4: It does.
• 13:27
  Speaker 1: And it continues to make quite a big chunk of
• 13:29
  Speaker 1: it too.
• 13:29
  Speaker 2: But if you look at it, say Indie doesn't gain
• 13:32
  Speaker 2: any more followers, which is really unlikely. I'm sure she'll
• 13:34
  Speaker 2: pick up a lot more subscribers. That's not that much
• 13:37
  Speaker 2: for Indie when you think about how much she could
• 13:40
  Speaker 2: make for a single brand deal.
• 13:41
  Speaker 1: Well, that's the thing.
• 13:42
  Speaker 2: When Indie announced that she was going to have this
• 13:44
  Speaker 2: new subscription offering on TikTok, she said it came down
• 13:47
  Speaker 2: to the fact that she doesn't want to push out
• 13:50
  Speaker 2: ads and work with brands that she doesn't align with.
• 13:53
  Speaker 1: I wonder if she.
• 13:54
  Speaker 2: Thought she would be signing on more than this. I mean,
• 13:56
  Speaker 2: I'm sure that number will grow.
• 13:58
  Speaker 1: The reaction from Indie's followers was really mixed.
• 14:01
  Speaker 2: So some people were disappointed and thought it might mean
• 14:04
  Speaker 2: they're going to start missing out on parts of Indie's life.
• 14:07
  Speaker 2: Whilst others said it's no different to other influencers starting
• 14:10
  Speaker 2: Patreon accounts or subscription channels on Instagram. Other followers blame
• 14:15
  Speaker 2: TikTok for not allowing Australian creators to sign up to
• 14:18
  Speaker 2: the very lucrative TikTok creator fund. which has been around
• 14:22
  Speaker 2: since 2020. Last year, that fund was replaced by a
• 14:26
  Speaker 2: new model, which is called the Creativity Program. And creators
• 14:30
  Speaker 2: are paid per every thousand views. So the more views
• 14:33
  Speaker 2: you get, the more money you make. So for example,
• 14:36
  Speaker 2: if a creator gets 1 million views on a video,
• 14:39
  Speaker 2: they earn just under 2000 US dollars.
• 14:42
  Speaker 1: It's so unfair.
• 14:42
  Speaker 2: Because this program is only available to creators in the US, UK, France, Germany, Spain,
• 14:49
  Speaker 2: and Italy. I would be so pissed off if I
• 14:52
  Speaker 2: was a creator like Indie Clinton because she could be
• 14:54
  Speaker 2: making so much more money by doing this. And as
• 14:56
  Speaker 2: she referenced, actually taking on less sponsorship deals, which would be,
• 15:01
  Speaker 2: I suppose, more authentic.
• 15:02
  Speaker 1: To her followers.
• 15:03
  Speaker 2: Well, there have been rumors since October that Australia might
• 15:07
  Speaker 2: be granted access to this program, but so far it
• 15:10
  Speaker 2: looks unlikely. There are a couple of loopholes with this program.
• 15:14
  Speaker 2: So the videos have to be a minute long. You
• 15:17
  Speaker 2: can only use royalty-free music. you have to be over
• 15:20
  Speaker 2: the age of 18 and you have to at least
• 15:23
  Speaker 2: have 10,000 followers and 100,000 views within 30 days to
• 15:27
  Speaker 2: be eligible. Now they are saying that this new initiative
• 15:31
  Speaker 2: will pay out 20 times more than the old fund did.
• 15:35
  Speaker 1: But because of these loopholes, it makes it a lot.
• 15:37
  Speaker 2: More difficult because if you think about those huge viral
• 15:39
  Speaker 2: videos on TikTok, a lot of them are popular because
• 15:43
  Speaker 2: they'll use trending tracks. And if you're not allowed to
• 15:46
  Speaker 2: use that, it cuts out a lot of those viral moments.
• 15:48
  Speaker 2: But also there were a lot of clips that were
• 15:50
  Speaker 2: going off on TikTok that were say 10 seconds long
• 15:53
  Speaker 2: because TikTok rewards the creator if someone watches the video
• 15:57
  Speaker 2: in its entirety and if they watch it over and
• 15:59
  Speaker 2: over again, which obviously if it's a 10 second video,
• 16:01
  Speaker 2: you might sit there and watch it a few times.
• 16:03
  Speaker 1: Yeah.
• 16:03
  Speaker 2: It does seem to be part of TikTok's overall strategy
• 16:07
  Speaker 2: to motivate creators to make longer form content and also
• 16:10
  Speaker 2: higher quality content. It seems like they're trying to steal
• 16:13
  Speaker 2: a lot of creators over from YouTube. I mean, nowadays
• 16:17
  Speaker 2: you would probably go to TikTok to watch daily vlogs
• 16:20
  Speaker 2: as opposed to YouTube.
• 16:21
  Speaker 1: And I think as the way.
• 16:22
  Speaker 2: That we view TikTok has changed, before it was just
• 16:24
  Speaker 2: these short clips, but now you go to TikTok when you're.
• 16:27
  Speaker 1: Bored and want to be entertained.
• 16:29
  Speaker 2: I think we're going to see a lot more influencers
• 16:31
  Speaker 2: and creators opting to share their lives on subscriber platforms.
• 16:35
  Speaker 2: And this is due to a lot of the negativity
• 16:38
  Speaker 2: and hate they receive, because I think we're seeing a
• 16:40
  Speaker 2: lot of influencers holding back because I think there's a
• 16:43
  Speaker 2: lot of influencers who don't want to be vulnerable on
• 16:46
  Speaker 2: their main accounts because they're fearful of.
• 16:49
  Speaker 1: What's going to come. Especially on TikTok, everyone's so vicious
• 16:52
  Speaker 1: on there.
• 16:52
  Speaker 2: The difficult thing about the way social media works now
• 16:55
  Speaker 2: is we're constantly being fed these short form videos.
• 16:58
  Speaker 1: From people who we don't follow.
• 17:00
  Speaker 2: So a lot of the time these videos lack any context,
• 17:03
  Speaker 2: which will lead to people jumping on and making assumptions
• 17:05
  Speaker 2: and usually being quite rude to that creator. So I
• 17:08
  Speaker 2: can see why influencers would turn around and say, hey,
• 17:11
  Speaker 2: I'm only going to be vulnerable or open up to
• 17:13
  Speaker 2: my core community of people who support me. I'm not
• 17:16
  Speaker 2: going to, I'm going to put parameters around who I
• 17:18
  Speaker 2: share content with. Yeah, but they might lose followers by
• 17:21
  Speaker 2: doing that or subsequently... not actually grow their followership because people.
• 17:26
  Speaker 1: Want to see real and raw content.
• 17:28
  Speaker 2: And people do get pissed off when it is suddenly
• 17:30
  Speaker 2: behind a paywall.
• 17:31
  Speaker 1: I'm not blaming Indie though, because I think it's clever.
• 17:34
  Speaker 2: She's obviously not receiving any money from the TikTok creator fund.
• 17:37
  Speaker 2: She's one of Australia's most popular TikTok creators. I find
• 17:42
  Speaker 2: it interesting though, if you look at what content she's
• 17:44
  Speaker 2: decided to put behind the paywall. And I think that's
• 17:47
  Speaker 2: what sparked a bit of not anger, but a bit of,
• 17:50
  Speaker 2: I suppose, questions have been raised by her followers. Because
• 17:54
  Speaker 2: the first video was her dog, Billy, meeting her new puppy.
• 17:59
  Speaker 1: And we spoke about it on the podcast on Tuesday.
• 18:01
  Speaker 2: There's been a bit of controversy around her dog, Billy,
• 18:04
  Speaker 2: potentially nipping at some of her children. So a lot
• 18:07
  Speaker 2: of her followers have been interested to see how the
• 18:09
  Speaker 2: two dogs interact with each other. Yeah, it was an
• 18:12
  Speaker 2: interesting one to keep behind the paywall.
• 18:14
  Speaker 1: I can see why she did it.
• 18:15
  Speaker 2: She probably thought, I can't be bothered with everyone's comments
• 18:18
  Speaker 2: today and backlash.
• 18:19
  Speaker 1: She actually did.
• 18:20
  Speaker 2: Put up a TikTok video today where she commented on
• 18:23
  Speaker 2: it and she was saying to her husband, Ben, let's
• 18:26
  Speaker 2: rename Aloha to be content because everyone is apparently claiming
• 18:29
  Speaker 2: that I bought this dog for content. And then Ben
• 18:32
  Speaker 2: was like, why the fuck would we make our life
• 18:34
  Speaker 2: even harder just for content?
• 18:36
  Speaker 1: Like he was beside himself.
• 18:37
  Speaker 2: I mean, one point we didn't really mention on the
• 18:39
  Speaker 2: podcast on Tuesday was the fact that Indy's brand is
• 18:43
  Speaker 2: known as being chaotic. So adding a puppy to the
• 18:46
  Speaker 2: mix was very on brand for her.
• 18:49
  Speaker 1: We're about to go into all of the, yeah.
• 18:51
  Speaker 2: This week, fitness entrepreneurs, Steph Clare Smith and Laura Henshaw
• 18:55
  Speaker 2: released a three-part series on their podcast about how they've
• 18:58
  Speaker 2: navigated two of the toughest conversations in their friendship.
• 19:02
  Speaker 1: This was a real tease, wasn't it?
• 19:04
  Speaker 2: Because there's been conversations online about a supposed feud between
• 19:08
  Speaker 2: Laura and Steph.
• 19:09
  Speaker 4: Yeah.
• 19:10
  Speaker 2: And to me, when they promoted the episode like this,
• 19:12
  Speaker 2: I thought, oh my God, They're going to give us
• 19:14
  Speaker 2: all of the dirt on what went down.
• 19:16
  Speaker 1: In this very- Get the popcorn ready. Yeah, because this
• 19:18
  Speaker 1: was a very publicized fight.
• 19:20
  Speaker 2: So back in May, the Daily Mail reported that there
• 19:23
  Speaker 2: was a rift between the famous fitness duo.
• 19:25
  Speaker 1: And these two have been friends for 10 years.
• 19:27
  Speaker 2: They launched Kick back in 2015, and they have quickly
• 19:31
  Speaker 2: had to work out how to run a business with
• 19:33
  Speaker 2: a friend. So the Daily Mail reported that a year
• 19:36
  Speaker 2: and a half ago, Steph and Laura had a bust
• 19:39
  Speaker 2: up during a luxury holiday. So- The article said that
• 19:42
  Speaker 2: the women were enjoying a getaway with their husbands, Dalton
• 19:45
  Speaker 2: and Josh, when a fight broke out, and it claimed
• 19:48
  Speaker 2: that their partners were forced to intervene. and split up
• 19:51
  Speaker 2: the conflict before the fight became nastier. So it sounded
• 19:55
  Speaker 2: like things got very tense. It almost sounded like there
• 19:57
  Speaker 2: was like about to be a physical altercation. Yeah. And
• 20:01
  Speaker 2: I think people kind of loved this article because everyone
• 20:05
  Speaker 2: in their own weird way almost wants there to be
• 20:08
  Speaker 2: a fight between Steph and Laura. It's like this sick
• 20:11
  Speaker 2: thing of like, nobody, I don't know. It's because they
• 20:13
  Speaker 2: appear perfect, but I also think it's because society and
• 20:17
  Speaker 2: the media has an obsession with pitting two successful women
• 20:19
  Speaker 2: against each other. You might be wondering how the Daily
• 20:23
  Speaker 2: Mail ascertained these details because they don't have a good
• 20:26
  Speaker 2: track record of getting things right. So they built this
• 20:30
  Speaker 2: story around an interview that Laura did on the Share
• 20:33
  Speaker 2: My Mood podcast. So In the interview, Laura mentioned that
• 20:37
  Speaker 2: they had a fight, but she didn't say what triggered it.
• 20:40
  Speaker 2: She did say that their husbands had convinced them to
• 20:42
  Speaker 2: sit down and be open with each other. So, I mean,
• 20:45
  Speaker 2: she didn't say that they had a punch.
• 20:47
  Speaker 1: Up or anything like that.
• 20:49
  Speaker 2: Now, Steph and Laura addressed the Daily Mail article at
• 20:51
  Speaker 2: the start of the episode saying this.
• 20:54
  Speaker 4: But it is something that we've been wanting to talk
• 20:56
  Speaker 4: to you guys about for a while and tackle some
• 21:01
  Speaker 4: less than ideal kind of headlines that have been out.
• 21:06
  Speaker 1: There about us.
• 21:07
  Speaker 2: And I think that obviously the headline that we had
• 21:11
  Speaker 2: a rift and our.
• 21:12
  Speaker 4: Husbands had to split up a nasty fight between.
• 21:15
  Speaker 1: Us is something we want to talk about.
• 21:17
  Speaker 2: So as you can hear, the women confirmed there was
• 21:20
  Speaker 2: no physical contact between them and their husbands did not
• 21:23
  Speaker 2: have to hold them back. This was the most open
• 21:26
  Speaker 2: they got during the podcast though, because the rest of
• 21:29
  Speaker 2: the very long 45 minute conversation.
• 21:32
  Speaker 1: It just went around in circles.
• 21:33
  Speaker 2: I felt like I was this friend listening into this conversation,
• 21:38
  Speaker 2: but I was out of the loop because they never
• 21:40
  Speaker 2: once addressed what this fight was about. It's like they thought, geez,
• 21:43
  Speaker 2: the Daily Mail got a lot of clicks for that headline.
• 21:47
  Speaker 2: Fuck it.
• 21:47
  Speaker 1: We'll just recycle it for the podcast and get the clicks.
• 21:50
  Speaker 1: I mean, particularly because this.
• 21:51
  Speaker 2: Was promoted as a three-part episode. So you're thinking, wow,
• 21:54
  Speaker 2: there must be a lot for them to talk about.
• 21:56
  Speaker 1: What are they telling for the next two parts?
• 21:58
  Speaker 2: So what they're actually doing for the next two parts
• 22:00
  Speaker 2: is they're having this coach on who– It's like this
• 22:05
  Speaker 2: relationship coach, but she actually works for their business. So
• 22:07
  Speaker 2: she's an advisor for kick and she was, the person
• 22:11
  Speaker 2: who they had a very difficult conversation with about their friendship.
• 22:14
  Speaker 2: So I don't know if it was their way of thinking, well,
• 22:16
  Speaker 2: we're going to have this woman on an episode. Let's
• 22:18
  Speaker 2: try and make it a little bit personal by pretending
• 22:20
  Speaker 2: that we're going to go into our fight.
• 22:22
  Speaker 1: Maybe we could hire her for this podcast.
• 22:24
  Speaker 2: Oh, that would probably be helpful. We probably need to
• 22:26
  Speaker 2: speak to someone about the way we talk to each other.
• 22:28
  Speaker 2: I enjoyed hearing about what went down on night one
• 22:32
  Speaker 2: of their trip though. Because this is where we sort
• 22:35
  Speaker 2: of got an idea of what happened. So they said
• 22:38
  Speaker 2: that their husband stayed up with a bottle of wine
• 22:40
  Speaker 2: and they got into a DNM about their wives and
• 22:43
  Speaker 2: the stresses that.
• 22:43
  Speaker 1: They were bringing home from work.
• 22:45
  Speaker 2: And they discovered that both Steph and Laura had been
• 22:48
  Speaker 2: venting about one another. So Dalton and Josh thought, okay,
• 22:53
  Speaker 2: the best way that we're going to resolve this situation
• 22:55
  Speaker 2: is to have an intervention.
• 22:57
  Speaker 1: So their husbands, whilst probably half tanked on wine, were like,
• 23:01
  Speaker 1: let's discuss it, guys. Well, they didn't discuss it then.
• 23:04
  Speaker 1: They waited for the next night. Oh, my God. The
• 23:07
  Speaker 1: girls thought that they were going to watch a movie
• 23:09
  Speaker 1: together and then.
• 23:10
  Speaker 2: The two guys came in and said, we've got to
• 23:11
  Speaker 2: talk about this. Fancy your husband just throwing you under
• 23:15
  Speaker 2: the bus like, oh, yeah, she actually has been bitching
• 23:17
  Speaker 2: about your wife as well. I think it shows how
• 23:20
  Speaker 2: men approach things so differently because I think that they
• 23:22
  Speaker 2: would have wholeheartedly felt like, let's just talk about it
• 23:26
  Speaker 2: and resolve things straight away and that'll nip it in
• 23:28
  Speaker 2: the bud. Whereas most women, we're emotional creatures. We don't
• 23:31
  Speaker 2: want a fight to be sprung on us. And it
• 23:33
  Speaker 2: is embarrassing and almost like could ruin your friendship to say, hey,
• 23:37
  Speaker 2: they've been bitching about you. I'm sure they didn't question everything.
• 23:41
  Speaker 2: They probably didn't say it like that, but they probably
• 23:43
  Speaker 2: just said, look, we've had a chat and it seems
• 23:45
  Speaker 2: like you both are feeling the same feelings about each other. Well,
• 23:49
  Speaker 2: what we discovered during this podcast episode is that there
• 23:53
  Speaker 2: seemed to be some sort of tension around Steph returning
• 23:56
  Speaker 2: to the office after maternity leave. So Steph said her
• 23:59
  Speaker 2: son Harvey was a year and a half at the
• 24:01
  Speaker 2: time of this fight and Laura seemed to be having
• 24:04
  Speaker 2: all of these built-up feelings towards it.
• 24:07
  Speaker 1: Again, they didn't actually say what the feelings were.
• 24:09
  Speaker 2: It's not really surprising considering Laura has brought out this
• 24:12
  Speaker 2: other podcast series about whether she wants to have kids
• 24:15
  Speaker 2: or not. I think it's definitely opened her eyes to
• 24:18
  Speaker 2: how difficult it actually is for working mums. This fight
• 24:21
  Speaker 2: must have been pretty bad though because Steph said that
• 24:24
  Speaker 2: she felt like the worst friend after it and felt
• 24:26
  Speaker 2: really yucked. She felt on eggshells around Laura and really
• 24:30
  Speaker 2: awkward around her.
• 24:31
  Speaker 1: I can see. Do you know what?
• 24:32
  Speaker 2: I actually really feel for Steph and Laura because it's
• 24:35
  Speaker 2: easy for Kate, Sophie and I, like Sophie and I
• 24:38
  Speaker 2: run a PR business together. And not that it's easier
• 24:41
  Speaker 2: because you say things to your family members that you
• 24:44
  Speaker 2: would never say to anybody else. It's more that you
• 24:47
  Speaker 2: would forgive a family member where you might not forgive
• 24:49
  Speaker 2: a friend. One juicy nugget that Steph did drop in
• 24:52
  Speaker 2: this conversation is that Steph worried that Laura didn't want
• 24:55
  Speaker 2: to be her friend anymore. After she became a mum,
• 24:58
  Speaker 2: here's what she said.
• 25:00
  Speaker 4: I mean, one thing I had to work through in
• 25:02
  Speaker 4: therapy recently was like there's a– I don't know if
• 25:06
  Speaker 4: I've had this conversation with you, but like there's a
• 25:08
  Speaker 4: bit of an attachment thing with me and you and
• 25:11
  Speaker 4: there was a period there where I was like genuinely
• 25:14
  Speaker 4: fearful because of the different phase of life that I
• 25:16
  Speaker 4: was in that you just didn't get me anymore and
• 25:19
  Speaker 4: we were going to fall out of friendship.
• 25:21
  Speaker 1: Oh, sad.
• 25:21
  Speaker 4: And so I was trying to do everything that I
• 25:23
  Speaker 4: could to still make sure– you liked me.
• 25:29
  Speaker 1: Because I was never you've never told.
• 25:31
  Speaker 2: Me this I can't believe I just did that as
• 25:34
  Speaker 2: you said Amy this was even more interesting because Laura
• 25:37
  Speaker 2: has recently launched that podcast where she interviews people about
• 25:40
  Speaker 2: basically not wanting to have kids and it sounds like
• 25:43
  Speaker 2: she's not into the whole thing it sounds like it's
• 25:44
  Speaker 2: a big thing for her at the moment she's obviously
• 25:47
  Speaker 2: spending a lot of time thinking about it I know
• 25:49
  Speaker 2: people have said that they didn't really drop much I
• 25:52
  Speaker 2: disagree I it's more so you need to listen to.
• 25:55
  Speaker 1: This podcast and read into it a bit more. They
• 26:00
  Speaker 1: haven't dropped, oh, I said this and X, Y, and Z. Yeah,
• 26:03
  Speaker 1: but that's what people want to hear. But you can
• 26:05
  Speaker 1: read into a lot of this.
• 26:07
  Speaker 2: No, I know. But to be honest, when you just
• 26:09
  Speaker 2: want to sit down and listen to a podcast, you
• 26:10
  Speaker 2: have this clickbait thing, oh, we're going to go into
• 26:13
  Speaker 2: this epic fight that we had. And then For 47 minutes,
• 26:16
  Speaker 2: you have to piece together what the fuck went on.
• 26:18
  Speaker 2: Like it did my head in listening to it. The
• 26:20
  Speaker 2: only reason I got through it was.
• 26:21
  Speaker 1: For this podcast.
• 26:22
  Speaker 2: Like we've had people message in our group saying, is
• 26:24
  Speaker 2: it worth investing in this?
• 26:26
  Speaker 1: No, it's not. Just listen to this podcast instead.
• 26:29
  Speaker 2: Maybe though the counselor will get to the bottom of
• 26:31
  Speaker 2: it because they do ask tough questions.
• 26:34
  Speaker 1: So maybe she's going to be like, well, what is
• 26:37
  Speaker 1: it that annoys you? Or, you know, what happened to
• 26:38
  Speaker 1: this fight? No, this is just going to be.
• 26:40
  Speaker 2: Like, asking questions on behalf of listeners. I think it's
• 26:43
  Speaker 2: going to be that sort of scenario.
• 26:45
  Speaker 1: I know we've.
• 26:45
  Speaker 2: Spoken about it a few times on the podcast, but
• 26:48
  Speaker 2: they really are going there with their content.
• 26:51
  Speaker 1: Yeah, that's what confuses me.
• 26:53
  Speaker 2: They literally tell you every detail about their sex life,
• 26:55
  Speaker 2: yet they can't tell us what they had a fight about.
• 26:57
  Speaker 1: The other day I was shocked.
• 26:58
  Speaker 2: I went on news.com.au and I saw this headline and
• 27:01
  Speaker 2: it was something about one dangerous sex act that Laura
• 27:05
  Speaker 2: Henshaw did.
• 27:06
  Speaker 1: It was something along those lines.
• 27:07
  Speaker 2: And I clicked on the article and And it was
• 27:10
  Speaker 2: talking about her admission that she used a cucumber as
• 27:14
  Speaker 2: a sex toy. And then it was this full article
• 27:16
  Speaker 2: about statistics showing how dangerous it can be to use,
• 27:20
  Speaker 2: you know, objects around the house.
• 27:21
  Speaker 1: And I just thought, my God.
• 27:23
  Speaker 2: Is that like, is the PR team celebrating that one? Like,
• 27:26
  Speaker 2: you know, you get runs on the board for getting
• 27:27
  Speaker 2: an article. To be fair, I did actually think, oh,
• 27:30
  Speaker 2: maybe I'll listen to that episode. Yeah.
• 27:32
  Speaker 1: I mean, listen to those ones. Maybe give this one
• 27:34
  Speaker 1: a little bit of a miss because it was all
• 27:36
  Speaker 1: over the place.
• 27:37
  Speaker 2: I think the issue is that when You promise that
• 27:39
  Speaker 2: you're going to address a fight and then you leave
• 27:42
  Speaker 2: your listeners in the dark.
• 27:43
  Speaker 1: It does open up interpretation.
• 27:46
  Speaker 2: So I know as soon as I finished listening to this,
• 27:48
  Speaker 2: I rang Kate up and we started speculating on what
• 27:50
  Speaker 2: else the fight could have been about. And my version
• 27:53
  Speaker 2: of things was probably way worse than what this fight
• 27:55
  Speaker 2: actually was.
• 27:56
  Speaker 1: You know what I mean?
• 27:57
  Speaker 2: Like people are just going to be like, holy fuck,
• 27:59
  Speaker 2: they're closing kickdown.
• 28:00
  Speaker 1: Jeez, these girls can't get along.
• 28:02
  Speaker 2: Like it might make the Daily Mail listen to this
• 28:05
  Speaker 2: and cut little excerpts from it and make up more
• 28:07
  Speaker 2: of a story. Yeah. Well, I think that's all we've
• 28:10
  Speaker 2: got time for today. Thank you so much for listening
• 28:12
  Speaker 2: to another episode of Outspoken. We are on Instagram and
• 28:16
  Speaker 2: TikTok at Outspoken underscore the underscore podcast. Soph and I
• 28:19
  Speaker 2: are also on Instagram if you want to follow us.
• 28:22
  Speaker 2: If you want to hear more from us, we dropped
• 28:23
  Speaker 2: a subscriber episode on Thursday where we did a little
• 28:26
  Speaker 2: bit of a relationship.
• 28:27
  Speaker 1: We discussed a big fight that we had. Yeah.
• 28:30
  Speaker 2: I don't think anyone would be shocked or slash interested
• 28:33
  Speaker 2: in that whatsoever, but We did this relationship quiz, which
• 28:36
  Speaker 2: is a quiz that you do to get to know
• 28:37
  Speaker 2: each other better.
• 28:38
  Speaker 1: It was a bit of fun. Now, this episode was
• 28:40
  Speaker 1: recorded on the traditional land of the Kaurna people of
• 28:43
  Speaker 1: the Adelaide Plains. We pay respect to elders past and present.