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How to Produce Events that Build Brand Loyalty with Candace Montgomery
Candace Montgomery is the Senior VP at The Atlantic and the GM of AtlanticLIVE. Previously, she headed the Essence Festival of Culture, the Nation’s largest cultural gathering. Candace was the first to produce events specifically for influential women. Candace shares her predictions on where the industry is heading, words of wisdom for young professionals, and reflects on the most memorable milestones in her career thus far.
1:05 Atlantic Festival
4:26 Candace's career path to experiential marketing
10:33 Future of Experiential/Events Industry
12:29 How Events have shifted away from a cost…
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