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Stop Cutting Price, Start Sweetening Deals | Real Estate News
Your listing looks great, but it’s still not selling? Don’t slash the price first—coach Darryl Davis says that’s the wrong move. Instead, diagnose the problem: is it a market-wide slowdown or your listing’s strategy? If others are moving, tweak your approach—not just lower the price. Offer buyer-friendly terms like rate buy-downs, closing cost credits, or home warranties to boost appeal without sacrificing equity. Build trust by being transparent—share pre-inspection results or list recent updates to ease buyer fears. And don’t forget your network: reach out to agents who’ve sold similar…
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