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Margins: how to protect the profit
Margins matter. But how well do you really understand yours?
Our regular panel of retailers - Nick Warrington, Liz Pantling-Jones, Steph Warner and Trevor Scott - gets into the nuts and bolts of profitability and margin.
What does a 'healthy' margin actually look like?
Is it better to track margin as one overall number or break it down by product?
Which is the best way to improve margin - sell for more, buy for less, or reduce costs?
When you’re faced with a customer budget that doesn’t quite work, what’s the smartest way to adjust a project without damaging your margin?
Where do margins most…
The skinny
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