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Selling Beyond Features and Benefits
When we talk about selling beyond features and benefits, we did sort of discuss the idea of trying to elicit some emotions from people. try to find out what they really want. Then we can start to focus more on emotions and experiences. What is the emotion you want to have them feel when they are taking advantage of this purchase? What is the experience you want them to have after they've purchased it? David: Hi and welcome to the podcast. In today's episode, co-host Jay McFarland and I will be discussing the idea of selling beyond features and benefits. Welcome back, Jay. Jay: Thank you so…
The skinny
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