Latest / The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech
How a Solo Dev Hit 10K MRR With a Product Sold Only at Retail Stores
Episode 129 of The Indie Hacker Podcast explores a counterintuitive distribution strategy: selling a SaaS product exclusively through physical retail stores. Lucas and Luna examine the story of Matt Forester, a solo developer who built a simple inventory management tool for independent bookstores and achieved $10K monthly recurring revenue by partnering with brick-and-mortar shops. They discuss the offline sales playbook, the economics of demo-based selling, and why limiting distribution can actually build trust and reduce churn. Matt's approach is a fascinating case study for indie hackers…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.