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The Explainer: The 5 Forces That Enable Companies to Succeed
The Explainer: The 5 Forces That Make Companies Successful
9 Jul 2019
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Michael Porter’s theory has shaped a generation of academic research and business practice. Understanding the competitive forces, and their underlying causes, reveals the roots of an industry’s current profitability while providing a framework for anticipating and influencing competition (and profitability) over time. A healthy industry structure should be as much a competitive concern to strategists as their company’s own position. Understanding industry structure is also essential to effective strategic positioning…
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