Martin DeSouza: 1.7 Million Views in 30 Days — The Science of Going Viral

Laid Off To 8 Figures with David DiNardo · Jul 30, 2026 · 2h 7m

He spent 10 years building everybody else's personal brands — then in December he finally clicked post himself. Three videos later: 852K, 1.7M, and 156K views, building his startup ReadyCut in public in a 30-day series.

Martin DeSouza breaks down the actual science of growing on social media in 2026. In this episode:

→ Social media became interest media — why the TikTok shift changed everything and followers barely matter now

→ How the algorithm actually tests your content: 200 views → 600 → 1,500 → 15,000

→ Why you should start a FRESH account (your old one is poisoned by your aunts and high…