Latest / Mini Scroll / MINI SCROLL: Cancelled Podcast tour financials, Mikayla Nogueira Hannah Montana appearance + KitKat heist

Transcript

MINI SCROLL: Cancelled Podcast tour financials, Mikayla Nogueira Hannah Montana appearance + KitKat heist · Mini Scroll

• 0:00
  Hi everyone, welcome to Mini Scroll, the daily Internet
• 0:04
  culture podcast bringing you the biggest stories from social
• 0:07
  media, the creator economy and the digital space.
• 0:10
  Every Monday through Thursday and sometimes Fridays.
• 0:13
  I'm your host Lauren Meisner, the founder of the Australian
• 0:16
  youth digital media brand Centennial World.
• 0:21
  Welcome back to Mini Scroll everyone.
• 0:23
  OK, I have decided that this sign, she is a curse.
• 0:27
  I think it's giving bad omen vibes to the office.
• 0:32
  She is like one of the final remaining kind of fucky things
• 0:36
  from our old office. Like things that just like never
• 0:39
  went well. This sign is always so janky.
• 0:42
  And I'm so ready for a new sign. And I was reviewing the high
• 0:45
  stakes episode for tomorrow and the way I'm going to put a
• 0:48
  screenshot and if you guys watch the way that the sign looked in
• 0:51
  the high stakes episode yesterday, I was like, that's
• 0:54
  it. We need to throw this in the
• 0:57
  garbage. Need to get a new sign.
• 1:00
  So now I'm convinced that it's like a bad omen.
• 1:02
  And that's why Centennial had some bad luck.
• 1:05
  So you know what, we're going to throw her out and hopefully
• 1:07
  after the Easter weekend, we have something new and magical
• 1:10
  for you guys. And that will bring us like all
• 1:13
  the good vibes. The reminder, we're off tomorrow
• 1:14
  because it's a public holiday here in Australia for Good
• 1:17
  Friday. And we're also off on Easter
• 1:19
  Monday because it's also a public holiday.
• 1:21
  All right, let's just get into the stories for today.
• 1:25
  So oh God, also sorry for the Bravo fans.
• 1:28
  I think I might actually do a recap of the summer house
• 1:33
  situation on our Patreon next week for Sean.
• 1:35
  So one of the things that we're going to do on Patreon moving
• 1:38
  forward is when there's like a big thing happening in the Bravo
• 1:41
  universe or just in pop culture in general, something that I
• 1:44
  know Sean, my husband would not know about, or maybe like even
• 1:47
  Annabelle wouldn't know about. I'm going to do an episode where
• 1:50
  I'm like recapping and retelling for them what's going on.
• 1:53
  And so I think the summer house stuff I will.
• 1:55
  I do want to see how it shakes out a little bit.
• 1:57
  I'm not like a huge fan of emergency episodes.
• 2:00
  I think sometimes it can be a bit premature, especially when
• 2:03
  you're dealing with such complicated dynamics like in the
• 2:06
  summer house situation. There's obviously relationship
• 2:09
  dynamics, there's friendship, betrayal, there's race dynamics.
• 2:12
  There's a lot going on. I do kind of like to have a bit
• 2:15
  of a pause before I cover something like that.
• 2:17
  But if you guys are Bravo fans and you're interested, I'll keep
• 2:20
  you guys posted. Maybe Tuesday or Wednesday, I'll
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  let you know if we're going to cover it on the Patreon, OK?
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  The first story that I have for you guys today is that Tana Mojo
• 2:27
  and Brooke Schofield say that their podcast tour actually lost
• 2:31
  them money. So I'm sure most of you guys
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  have seen by now, but Tana and Brooke, they did joint vlogs
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  this week. And in Tana's video, they speak
• 2:39
  about the cancelled podcast tour that they went on.
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  Basically right before ending the podcast.
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  They did a national tour, I guess around the USI didn't know
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  they didn't do Canada. I saw that in the subreddit
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  today when people were talking about like this particular vlog
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  and they're like, should have come to Canada.
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  Maybe that wouldn't have happened, but they did the US,
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  they did Europe, and then they did Australia as well.
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  So it was basically like a world tour.
• 3:01
  It's giving Justin Timberlake this is going to affect the
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  tour. So in Tana's video they talk
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  about how they made no money from the tour and even
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  essentially like paid to put on the tour saying that they lost
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  money on it. Never talked about the fact that
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  the international tour ended up being almost net like negative.
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  And we were doing huge shows, like with theaters.
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  But you know, it's so expensive. But things were never told to
• 3:22
  us. And then we get out there that.
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  Seems like it would be common sense, but it's like you would
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  think at some point someone would be like, hey, just so you
• 3:27
  know, you're you're losing money.
• 3:29
  No, we were. Told that we were told a number
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  of an amount of money that we would make doing the
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  international tour. And then it wasn't until we were
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  in Berlin, Germany, that I found out that that was like a lie.
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  But I loved it because when we did find out, it was immediately
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  US against them, yes, and not US against each other.
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  It was like, Oh my God, how did they let us get into this
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  position? Not like that it was anyone
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  person's fault, but it was just kind of like, how did this go?
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  Like so. Unnoticed and and and then
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  obviously there were other people involved that like also
• 3:55
  didn't know and then learned that lesson as well.
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  But we were the ones on the front lines just like huge
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  crowds. And we're like, how did this
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  possibly happen, that this deal was negotiated so badly that we,
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  like, made no money and then, like, that was also at the wits
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  end of our mental health in general.
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  Yeah, like. It was the only thing that was
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  making it worth it for me. Like, mind you, I was hard for
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  me to stay alive at this point. And I'm like, whatever, this is
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  going to be so worth it. I'm going to be able to support
• 4:18
  my future family. And then I find out like, oh,
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  actually you could have been. OK.
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  Making money, but you just paid for this.
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  I mean, it was worth it to see everybody and meet everybody.
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  It was like so exciting that. Part, obviously, duh.
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  But it's like we also probably could have done that in like
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  Phoenix. So then we come home and we're
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  like Australia, it's going to be different.
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  We have a month in between. We don't want to pay to do this.
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  You can't pay to send yourself like whatever they're like.
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  It's going to be great. It's going to be 10 times the
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  amount of money still made nothing at.
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  All OK, So I thought that this was such an interesting behind
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  the scenes insight into the business of the canceled
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  podcast. And I think it really shows that
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  maybe the people around them weren't so great.
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  I don't know if it was from an actual like they were taken
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  advantage of perspective or if it was just like a
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  misunderstanding of what they were putting on.
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  And I don't mean from like Tana and Brooke's perspective.
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  I mean like the companies that were behind this tour.
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  I so vividly remember Brooke one time, and I don't know when it
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  was. I don't know where she said
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  this. I don't know if it was on
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  TikTok. I don't know if it was on
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  YouTube, on the podcast. I don't know.
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  But there was some point near the ending of canceled where she
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  talked about how she couldn't believe the opportunities that
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  the podcast gave her. And she recalled this moment of
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  like sitting in a meeting room with all these people who were
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  showing them revenue numbers being like, this is how much the
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  podcast in the tour are going to generate for you.
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  And she was saying, I just couldn't imagine.
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  I couldn't believe the numbers I was seeing.
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  I could not believe that I was being told I was going to make
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  this amount of money. I grew up not being able to even
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  fathom that amount of money. And then in this YouTube clip, I
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  think it sounds almost like they are kind of referencing maybe
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  not that exact meeting, but like meetings like that and with the
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  people that were involved in those meetings.
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  I feel like when I really think about it, doing a giant world
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  tour like they did and going to places that are so expensive,
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  like they were flying first class, you know, they were
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  staying in the nicest places. And then of course, like coming
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  all the way to Australia. Like these are very expensive
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  faraway locations. And they also brought a lot of
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  their friends with them, I think on the tour.
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  So I understand how it adds up. There are a lot of people on
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  Reddit who are like, how is that even possible?
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  But like, it adds up At the end of the day, it adds up.
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  I don't know about the other legs of the tour, but I do have
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  some very mild tea on the Australian leg and it doesn't
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  explain necessarily like the money side of things, but I
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  think it can kind of help explain some of the questionable
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  decisions that were seemingly made around this tour.
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  So when they announced the Australian tour, we reached out
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  to the team that was putting it on for them here.
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  We had like APR relationship with them.
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  We reached out to them and we were really pushing to be
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  granted a press opportunity with them.
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  So just like when the Bravo housewives come to Australia for
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  whatever, you know, sometimes we'll get like an interview slot
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  with them. So we were pushing for like any
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  type of access like that. And Tana, I don't know if Brooke
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  had, but Tana had definitely done a bit of press with some
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  like media outlets here, like youth media outlets here before
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  the tour. So we knew that she was doing
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  this. We knew that they were kind of
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  doing this like mini press tour to promote the tour here.
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  So yes, we reached out and we were trying to negotiate getting
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  an interview slot while they were here.
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  And I would argue that we were probably one of the most
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  relevant, if not the most relevant, like youth media brand
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  to have an opportunity to interview them.
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  And I'm not even saying playing from like, Oh my God, I'm a huge
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  fan perspective because I understand the implications of
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  interviewing people who are as problematic as Tana and Brooke.
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  It's just more from like an Internet culture perspective for
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  the brand. Anyways, we didn't interview
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  them obviously. And the reason being that the
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  people at the top who were like basically the PR people helping
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  plan the tour for them here, they had to approve it.
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  And they didn't approve it because they thought that it
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  didn't make sense to promote a podcast tour on another podcast.
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  So because we are a podcast network and the interview that
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  we would want to do with Tana or Brooke would be on our podcast,
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  I'm sure we would also clip it for TikTok and stuff.
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  But obviously we would be filming it for the podcast.
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  They thought that that would like cannibalize the promotion
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  that they were doing for the Council podcast tour, which is
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  just the most diabolically out of touch thing that I think I've
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  heard from a marketing team. It's such a fundamental
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  misunderstanding of how young people engage with content and
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  how to leverage new media in this very like creator dominated
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  space now. And first of all, we were not
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  competing with the canceled podcast at all.
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  It was, I guess, low key flattering that they said that.
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  But regardless, I think even if we were, I was just like, have
• 8:49
  these people never heard of like cross audience collabs?
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  Have they never thought that the people who listen to an Internet
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  culture podcast may also be interested in listening to
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  another Internet culture podcast hosted by two huge Internet
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  culture figures? Like aren't you looking for that
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  overlap an audience so you can actually promote it to the
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  people who might care? And you could argue, OK, well,
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  maybe they want to reach a new audience, yes, but the audience
• 9:16
  that cares about Internet culture, YouTube personalities,
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  what's happening online also need to know that this tour is
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  coming to Australia and we have a daily podcast that talks about
• 9:25
  the news about what's happening in Internet culture.
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  So it was just such like a weird experience.
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  It was a very weird answer. Like, of course, I don't expect
• 9:33
  to ever get like access to anyone, right?
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  You know, it's like such a privilege when we do, especially
• 9:38
  building it ourselves, like building Centennial ourselves,
• 9:40
  You know, it's not like we have some big brand name behind us.
• 9:43
  I would never expect anything like that.
• 9:45
  I don't want this to come off as like entitled.
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  But the explanation that they gave us is what I found most
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  interesting. Like, that's what I found so
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  shocking because to me, it just represents like a complete
• 9:55
  misunderstanding of how this space works, how to with the new
• 10:00
  media in general. And I feel like that experience
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  kind of gave me a tiny bit of insight into the breadth of
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  understanding and the acumen of the people who were like on the
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  business side of that tour and how misguided they seemed.
• 10:15
  And that's the T All right. The next word that I have for
• 10:18
  you guys today. So Michaela Aguera, she is
• 10:20
  defending herself against users who claim that she heavily
• 10:24
  filters her Tik Toks. So last week, Michaela Naguera
• 10:27
  attended the Hannah Montana anniversary special and almost
• 10:30
  right away, her attendance at the event went viral.
• 10:32
  Clips of Michaela on the red carpet have been circulating all
• 10:34
  week because users basically can't stop like bullying her for
• 10:37
  what she looked like at the event, saying that she looks so
• 10:40
  different in these clips than in her TikTok videos and accusing
• 10:44
  her of heavily filtering her content.
• 10:46
  I feel like when it comes to Michaela, the unfortunate
• 10:48
  reality is like, sometimes there is validity behind what people
• 10:52
  are saying. So, you know, kind of the main
• 10:53
  argument here is that Michaela makes a living off of selling us
• 10:57
  like beauty and skin care products.
• 10:59
  And so to be using filters is deceptive to that practice.
• 11:03
  And then, of course, the problem with Michaela, she has kind of
• 11:06
  developed this reputation similar to Jaclyn Hill, where
• 11:09
  people just believe she's always deceptive.
• 11:11
  She's seemingly been deceptive about so many moments in her
• 11:14
  career that people just don't trust her at all.
• 11:16
  And so there's kind of two things happening here, right?
• 11:19
  Because a lot of creators use these filters and still sell us
• 11:23
  products. Just earlier this week, Alex
• 11:25
  Earl posted a video where she is like promoting her skin care
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  line or whatever, and the beauty filter like glitched off her
• 11:30
  face. And, you know, huge beauty
• 11:33
  brands, huge skin care brands, like when you see their
• 11:35
  marketing, their advertising, of course, those photos are
• 11:38
  retouched, they're filtered, they're photoshopped, whatever.
• 11:41
  It's definitely not unique to Michaela, but she has gotten
• 11:44
  herself into this pickle. But I think because people
• 11:47
  really don't like her because of these reasons, then it really
• 11:50
  snowballs from like this is valid criticism to like straight
• 11:54
  up bullying. So anyways, this discourse
• 11:57
  around Michaela and what she looked like at the event
• 11:59
  bothered her, understandably. And so she has now made a
• 12:02
  response. The real.
• 12:03
  Reason I'm making this video is because I'm tired of my name
• 12:07
  constantly being lied on and I can never defend myself and I'm
• 12:13
  just done with that. I have said so many times that I
• 12:18
  do not film my videos with filters and I will fucking die
• 12:23
  on that hill. I am filming in the TikTok app
• 12:26
  as we speak. There is 0 filter on my face
• 12:30
  right now. Nothing.
• 12:32
  No beauty mode, no face altering filter.
• 12:35
  I don't even have lights on. I'm just sitting in front of a
• 12:38
  window on a cloudy day and this is what I look like.
• 12:44
  I have filmed front camera on the TikTok app for six fucking
• 12:48
  years and this is what I look like.
• 12:50
  And there is nothing I can do about the fact that you think I
• 12:54
  look different in person. Now when I was on the Hannah
• 12:57
  Montana carpet, I look fucking hideous in that Entertainment
• 13:02
  Tonight video. That's just a fact.
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  OK, I look terrible in that fucking video, but any other
• 13:09
  videos you see of me at the event that were filmed by
• 13:13
  influencers or wind influencers, I don't fucking look like that
• 13:17
  video. Like I don't know what happened
• 13:19
  there, but people took that video and just ran with it.
• 13:23
  That that's what I really look like.
• 13:25
  I will. Say, as somebody who has been on
• 13:26
  a lot of red carpets before, the lighting on those red carpets
• 13:30
  can be insane. Half the time there's actually
• 13:32
  no lighting, which is worse obviously, because they want the
• 13:36
  videographers, the photographers to be able to use their own
• 13:39
  lighting and to be able to control the lighting for
• 13:41
  themselves. And so sometimes, you know,
• 13:43
  you'll have like flashes of light going off here.
• 13:46
  You'll have somebody else's like selfie phone camera thing beside
• 13:49
  you. Like the lighting can be really
• 13:51
  chaotic if you are not in control of the lighting that's
• 13:53
  like right in front of you. So I understand.
• 13:55
  Or other times like the lighting is up lighting because they're
• 13:59
  trying to illuminate the media wall where it has like the
• 14:02
  branding with the sponsors on it, like that's what they care
• 14:04
  about. So I will say like, it's not
• 14:07
  that crazy to me that people think that she looked really
• 14:10
  different in this lighting and that she's trying to defend that
• 14:12
  it's like the red carpet lighting.
• 14:14
  Because I think there probably is a belief that like if you're
• 14:17
  on a red carpet, it has like the most pristine lighting in my
• 14:20
  experience, especially for something like this, like this
• 14:22
  is not like the Met Gala or, or like the Oscars or something.
• 14:25
  Like the lighting can be so shoddy.
• 14:28
  It can be so shit. So I kind of understand what
• 14:31
  she's saying here. And when I personally contrast
• 14:34
  my experiences being on red carpets like that and then, you
• 14:38
  know, sitting here even and filming every day where I'm
• 14:40
  sitting still, I can control the angle that I'm looking at the
• 14:43
  camera. I can control the lighting.
• 14:45
  I mean, actually, can I control the lighting?
• 14:47
  Because as you guys have seen over the past couple of weeks,
• 14:49
  now that the seasons are changing, the lighting in here
• 14:52
  is getting insane. Sometimes the sun is quite
• 14:55
  literally like right in our eyes.
• 14:57
  And I actually really don't like that.
• 14:58
  But I probably look different. Like I probably look quite
• 15:02
  different when the lighting looks like that versus, you
• 15:04
  know, how it looks right now, which is like end of the day, it
• 15:06
  can be really confronting when you are used to seeing yourself
• 15:10
  in a certain way, like at certain angles on video with
• 15:13
  certain lighting and then you see it in a different way.
• 15:16
  And I understand that's what viewers probably felt about that
• 15:18
  with Michaela too. They're like, wait, we normally
• 15:20
  think you look like this and in these videos and in these clips,
• 15:23
  you look like like this, but like she has millions of eyes on
• 15:26
  her every day. I'm not trying to be a Michaela
• 15:27
  apologist, OK, I know. But like she has millions of
• 15:31
  eyes on her every single day. You best believe if I had
• 15:35
  millions of eyes on me every single day, I would be
• 15:37
  controlling the lighting and the angles.
• 15:39
  That is a lot of pressure. But the other thing that I
• 15:42
  wanted to say, like I personally, I don't know if I
• 15:45
  believe that she's not using at least a beauty filter all the
• 15:49
  time. I don't know if I would say
• 15:50
  she's using like the full on TikTok filters, but I think she
• 15:54
  probably is using the beauty filter.
• 15:56
  It looks like the beauty filter to me.
• 15:58
  OK. But I think that this is where
• 16:01
  for the sake of our own sanity and young people's mental health
• 16:06
  and self worth and self perception, I feel like there
• 16:09
  should be some type of like digital literacy education
• 16:12
  around filtering and distorting images and videos.
• 16:15
  We have that discussion for AI all the time.
• 16:18
  Like you can find countless resources on how to train
• 16:21
  yourself to detect if a piece of media or content is generated by
• 16:24
  AI. But I think we also need that so
• 16:27
  that young people can detect that or just like all of us.
• 16:30
  But but I think it's probably most impressionable for young
• 16:32
  people can detect like editing and filters and things like that
• 16:36
  on various different apps. There is a lot of research about
• 16:40
  how horrible it is for all of us to constantly see distorted
• 16:45
  filtered images. And you hear stories about how
• 16:48
  people go into plastic surgeons and they bring like filtered
• 16:51
  photos of themselves. Like they bring like Facetune
• 16:53
  photos of themselves or they bring photos of themselves with
• 16:55
  like a Snapchat filter. And they're like, can you make
• 16:57
  me look like this? You know, it's a really like a
• 16:59
  dark place that we're at in the digital world right now when it
• 17:03
  comes to that. And I do think no matter what
• 17:06
  people say, we should go into watching TikTok with the
• 17:09
  assumption that or like any, you know, platform, social platform,
• 17:13
  that people are at the very least editing their appearance
• 17:17
  to an extent or, you know, like controlling what they look like
• 17:21
  to an extent with the lighting, the angles, whatever.
• 17:24
  OK. And the last story that I have
• 17:26
  for you guys today, this is an April Fool's esque 1.
• 17:31
  So the Kit Kat heist story drama has left critics questioning
• 17:38
  what's real and what is marketing.
• 17:40
  So the Internet has been filled with discussions around this
• 17:44
  infamous Kit Kat heist. This all started circulating
• 17:48
  last weekend when it was reported that a 12 ton shipment
• 17:51
  of Kit Kats were stolen during transit in Europe.
• 17:54
  The truck had left a factory in Italy and was on route to
• 17:56
  Poland. The missing shipment is
• 17:59
  reportedly 413,793 units and seems to be from the Kit Kats F1
• 18:06
  range. So that's like over 400,000 Kit
• 18:09
  Kats they're saying or missing. Now, this did leave social media
• 18:12
  users questioning the legitimacy of this heist, partly because it
• 18:16
  could be a marketing ploy to drum up publicity for the
• 18:18
  chocolate line and partly because of the proximity to
• 18:21
  April Fools. When people started questioning
• 18:23
  this, Nestle confirmed to various media outlets that it
• 18:27
  was true. They said we've always
• 18:29
  encouraged people to have a break with Kit Kat, but it seems
• 18:32
  thieves have taken the message too literally and made a break
• 18:35
  with more than 12 metric tons of our chocolate.
• 18:38
  I think there's still lots of people who are skeptical
• 18:40
  because, you know, their press statement, like, we've always
• 18:43
  encouraged people to have a break.
• 18:44
  But it seems that the thieves have taken this too literally.
• 18:47
  Like, that is such flowery language to explain that there's
• 18:52
  been this, like, giant heist, right?
• 18:54
  But I would say because mainstream media was reporting
• 18:57
  on this, people started to believe it.
• 19:01
  Kit Kat has also made several statements on their social media
• 19:03
  accounts. So the first one was made three
• 19:05
  days ago and it read, we can confirm that 12 tons of Kit Kat
• 19:08
  products were stolen while in transit between our factory in
• 19:11
  central Italy and their destination in Poland.
• 19:14
  We are working closely with local authorities and supply
• 19:17
  chain partners to investigate the good news.
• 19:19
  There are no concerns for consumer safety and supply is
• 19:22
  not affected. Thank you.
• 19:23
  The second one was posted yesterday announcing the launch
• 19:26
  of a stolen Kit Kat tracker, where users can enter the batch
• 19:31
  number found on the back of their Kit Kat to see if they
• 19:33
  have been sold one of the missing Kit Kats.
• 19:36
  And they also doubled down saying this was not a joke.
• 19:39
  Now after the news broke, many different consumer brands saw
• 19:42
  this as an opportunity to jump on a silly viral moment.
• 19:46
  The comment section of Kit Kat statements are filled with other
• 19:49
  brands. For example, Lipton Iced Tea
• 19:51
  left a comment saying I believe you Boo.
• 19:53
  Meanwhile, Barilla wrote official statement in response
• 19:55
  to the official statement. In response to the other
• 19:57
  official statements. We stand with our F1 family.
• 20:01
  Domino's has probably been making the most headlines with
• 20:04
  their response. The pizza chain issued their own
• 20:06
  statement where they offered condolences and then wrote on a
• 20:09
  completely unrelated note. We're pleased to announce that
• 20:12
  we will now be selling a new Kit Kat pizza.
• 20:14
  And there are so many brands putting out these like official
• 20:17
  statement Instagram tiles. And we saw something so similar
• 20:21
  just last week where brands were using like the Hannah Montana
• 20:24
  20th anniversary reunion collateral, like marketing
• 20:26
  collateral and like putting their products in the different
• 20:29
  wigs. And it literally, it's just like
• 20:30
  a sea of not on social media. It's actually, it's not, it's
• 20:33
  really not it. I fear what people are going to
• 20:35
  start wanting from brands on social media because this is
• 20:38
  just like overkill, right? Every brand is excited to jump
• 20:41
  on these like quirky viral moments and have this like silly
• 20:44
  little take on it. And I feel actually we're going
• 20:47
  to head more towards like corporate polished marketing
• 20:50
  again, because people are going to get so over this.
• 20:52
  OK, Anyways, we don't know what happened here, but the recent
• 20:57
  update of them releasing this like Kit Kat Tracker has left a
• 21:01
  lot of people questioning whether this is actually true or
• 21:04
  not. A lot of marketing commentators
• 21:08
  and Internet culture experts seem to think that this is just
• 21:11
  a marketing ploy, that this is not true.
• 21:13
  The Silence brand Substack discussed this in their recent
• 21:16
  edition. They wrote quote despite no
• 21:18
  evidence of the heist other than Nestle's claims.
• 21:20
  Articles from Routers, CNN, New York Times, The Atlantic, Fox
• 21:24
  Business, Business Insider, Fortune, The Guardian, and more
• 21:27
  all ran the headlines as fact, with only a few outlets like
• 21:31
  Today in AP tacking on a Nestle says qualifier.
• 21:34
  Is this potentially a master class in reactive social as a
• 21:37
  crisis response? Absolutely.
• 21:39
  But the lack of evidence around the heist coupled with the
• 21:42
  uncritical acceptance of the company's Trust Me Bro statement
• 21:46
  issued by PR Newswire is, I don't know, not an ideal
• 21:49
  prognosis for the bedridden art of media literacy.
• 21:53
  It will be such a strong example of the issues within mainstream
• 21:58
  media right now because first of all, we all know there's like a
• 22:01
  true decline in trust in media, right?
• 22:04
  And this will definitely not help that.
• 22:06
  But I also think that this would show kind of that we're all part
• 22:09
  of the same fucking rat race. Like, it doesn't matter if you
• 22:12
  are like a solo podcaster, a solo creator, like a news
• 22:15
  fluencer or you're part of a big conglomerate.
• 22:18
  We're all on the same kind of like viral hamster wheel, like
• 22:22
  clickbait culture where everybody like, needs to get the
• 22:25
  story out and everybody has no resources anymore.
• 22:29
  There is such a lack of resourcing in media in general.
• 22:32
  You know, stories like this would have been fact checked by
• 22:34
  entire teams, let's say 20 years ago.
• 22:36
  And over the last couple of decades, those teams have been
• 22:40
  dwindling. And everybody has so much
• 22:42
  pressure to get like the next viral story out and to get the
• 22:45
  little like face to camera green screen TikTok up.
• 22:48
  Whether you're, like I said, a mainstream media outlet or a
• 22:52
  news fluencer or just a regular person that wants to share an on
• 22:55
  the discourse. And I've also seen, off the back
• 22:58
  of this Kit Kat stuff, a lot of interesting takes about how
• 23:01
  April Fools doesn't actually work in a digital space
• 23:04
  dominated by misinformation. And I completely agree with
• 23:08
  that. I actually feel like it's a bit
• 23:10
  irresponsible for people to partake in April Fools online,
• 23:14
  if that makes sense. In your real life, whatever, do
• 23:16
  whatever you want online. In the current like climate that
• 23:20
  we all live in and the issues that we all face when it comes
• 23:23
  to communication online, I actually do think it's
• 23:26
  irresponsible to engage in April Fools.
• 23:28
  Maybe that's a hot take. Anyways, guys, that's it for
• 23:30
  mini scroll today. Thank you so much for listening.
• 23:32
  I love you guys. Please remember to rate, review
• 23:35
  and subscribe. Reminder, we are off for the two
• 23:37
  public holidays over Easter weekend and we will be back on
• 23:40
  Tuesday by Centennial World Podcast Network operates on
• 23:44
  Gadigal land. We would like to acknowledge the
• 23:46
  Gadigal of the Eora Nation, the traditional custodians of this
• 23:49
  land, and pay our respects to elders both past and present.