Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Local Bookstore Uses Google Maps for Community Events
In this episode of The Local Marketing Podcast, Lucas and Luna explore how a neighborhood independent bookstore in Portland, Oregon, turned its Google Maps presence into a community event hub. Owner Sarah Jenkins shares her strategy for using Google Business Profile posts, Q&A, and event scheduling to drive foot traffic for author readings, storytime for kids, and book club meetups. They break down her specific tactics: how she optimized her profile with 'event' attributes, posted weekly updates to the Google feed, and used the Q&A section to answer customer questions about upcoming…
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