Brian D Smith: Changing your DNA to pursue a novel business model
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Could a chimpanzee become a business school professor? He could, if you changed his DNA. In this episode we talk about how to change the DNA of the organization to pursue a new business model - and why that is such a hard thing to do.
In this episode we speak to a true industry expert and expert on the industry. Starting as a lab chemist in 1978 and spending 15 years in marketing and strategy and now a practicing academic, Brain D Smith is considered The World's Leading Authority on the Evolution of the Pharma and Medtech Industry.
In this episode we take an evolutionary view…
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