#148: Andrew Ryan (FIBA) - How to sell sports media rights

The SportsGrad Podcast · Dec 13, 2021 · 1h 11m

Ever wondered what goes on behind a billion dollar sports broadcast deal?

The majority of revenue is sport comes from media rights, but how does anyone know what it’s worth? And how do you sell it to a broadcaster?

If you’re interested in the business of sport, valuing and selling commercial assets...

Hold on tight as Andrew Ryan walks us through the ins and outs of a broadcast deal.

We cover:

How a career as a commercial lawyer lead Andrew to FIBA

The role of MD at FIBA Media

What goes into the pitch to sell international basketball

The relationship between FIBA and the NBA and how they work…