
How Magic Mind Turned a Spreadsheet Into National Retail Domination
“Everyone who said I was too early, they got on my investor updates.”
Can product market fit be created, or can you only position yourself to catch it?
William Hicks (Co-Founder & CEO, Magic Mind) joins Mike Beckham (CEO, Simple Modern) and Matt Bertulli (CEO, Pela Case & Lomi) to unpack how a Silicon Valley spreadsheet of nootropics became a national retail brand. This episode gets into the real mechanics of product market fit at scale.
Raising a seed round took dozens of rejections. Hicks kept those investor relationships warm for years afterward. From there, DTC gave way to national retail…
The skinny
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