Latest / Birmingham AL News Today | 2 Min News | The Daily News Now!
Callaway vs Good Good Golf Fallout | Birmingham News
Matt Kendrick, CEO of Good Good Golf, accuses Callaway of abandoning his company after a viral ad they approved turned into a PR disaster—blaming them for letting the controversy land squarely on Good Good’s shoulders while rushing to fix their image with a million-dollar donation. The ad, a horror-movie parody gone wrong, featured a skit where a Good Good rep knocks down a woman trying to grab a club, sparking outrage and backlash. Though Good Good apologized, Callaway’s CEO admitted they approved it but failed to catch the problematic tone. Now, Callaway has severed ties, retailers have…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.