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Target's "10-4" Service Controversy | Fast Five Shorts · Omni Talk Retail

• 0:00
  Target
• 0:00
  has
• 0:00
  instituted
• 0:01
  a
• 0:01
  new
• 0:01
  policy
• 0:02
  that
• 0:02
  requires
• 0:02
  employees
• 0:03
  who
• 0:03
  are
• 0:03
  within
• 0:04
  10ft
• 0:04
  of
• 0:04
  customers
• 0:05
  to
• 0:06
  smile,
• 0:06
  make
• 0:07
  eye
• 0:07
  contact,
• 0:08
  wave,
• 0:08
  and
• 0:09
  use
• 0:09
  friendly,
• 0:10
  approachable
• 0:10
  and
• 0:10
  welcoming
• 0:11
  body
• 0:12
  language.
• 0:13
  Huh.
• 0:13
  I
• 0:13
  didn't
• 0:14
  even
• 0:14
  think
• 0:14
  about
• 0:15
  that
• 0:15
  until
• 0:15
  just
• 0:15
  now.
• 0:16
  According
• 0:16
  to
• 0:16
  USA
• 0:17
  Today,
• 0:17
  if
• 0:17
  staff
• 0:18
  members
• 0:18
  are
• 0:18
  within
• 0:18
  4ft
• 0:19
  of
• 0:19
  customers,
• 0:20
  they
• 0:20
  must
• 0:20
  personally
• 0:20
  greet
• 0:21
  guests,
• 0:21
  smile,
• 0:21
  and
• 0:21
  indicate
• 0:22
  a
• 0:22
  warm,
• 0:22
  helpful
• 0:22
  interaction.
• 0:23
  The
• 0:23
  requirements
• 0:24
  are
• 0:24
  part
• 0:24
  of
• 0:24
  a
• 0:24
  program
• 0:24
  called
• 0:25
  Tickets
• 0:25
  10
• 0:25
  4.
• 0:26
  The
• 0:26
  program
• 0:27
  is
• 0:27
  one
• 0:27
  way
• 0:27
  Target
• 0:27
  is
• 0:28
  trying
• 0:28
  to
• 0:28
  elevate
• 0:28
  the
• 0:29
  shopping
• 0:29
  experience.
• 0:29
  The
• 0:29
  company
• 0:30
  did
• 0:30
  not
• 0:30
  say,
• 0:30
  however,
• 0:31
  when
• 0:31
  the
• 0:31
  policy
• 0:31
  will
• 0:31
  go
• 0:32
  into
• 0:32
  effect
• 0:32
  or
• 0:33
  whether
• 0:33
  employees
• 0:33
  will
• 0:34
  be
• 0:34
  reprimanded
• 0:35
  if
• 0:35
  they
• 0:35
  don't
• 0:35
  abide
• 0:36
  by
• 0:36
  the
• 0:37
  policy.
• 0:37
  All
• 0:37
  right,
• 0:37
  Kelly,
• 0:38
  are
• 0:38
  you
• 0:39
  10
• 0:39
  for
• 0:40
  good
• 0:40
  buddy
• 0:40
  or
• 0:40
  10
• 0:41
  four
• 0:41
  over
• 0:41
  and
• 0:42
  out
• 0:42
  on
• 0:42
  Target's
• 0:43
  new
• 0:43
  in
• 0:43
  store
• 0:43
  service
• 0:44
  policy?
• 0:45
  I
• 0:45
  think
• 0:45
  I'm
• 0:45
  over
• 0:46
  and
• 0:46
  out
• 0:46
  on
• 0:46
  this
• 0:47
  one,
• 0:47
  thank
• 0:48
  you.
• 0:48
  I
• 0:49
  am
• 0:49
  actually
• 0:49
  going
• 0:50
  to
• 0:50
  say
• 0:50
  I'm
• 0:50
  firmly
• 0:51
  over
• 0:51
  and
• 0:51
  out
• 0:51
  on
• 0:51
  this.
• 0:52
  Firmly
• 0:52
  over
• 0:52
  and
• 0:53
  out.
• 0:53
  Wow.
• 0:53
  Okay.
• 0:54
  Yeah,
• 0:54
  I
• 0:54
  was
• 0:54
  not
• 0:54
  expecting
• 0:55
  that.
• 0:55
  All
• 0:55
  right,
• 0:55
  why?
• 0:56
  Obviously,
• 0:57
  I
• 0:57
  encourage
• 0:58
  all
• 0:58
  store
• 0:59
  associates
• 0:59
  to
• 0:59
  be
• 1:00
  friendly
• 1:00
  and
• 1:00
  helpful.
• 1:01
  So
• 1:02
  it's
• 1:02
  not
• 1:02
  that
• 1:02
  I'm
• 1:03
  anti
• 1:03
  being
• 1:04
  friendly
• 1:04
  and
• 1:04
  helpful,
• 1:05
  but
• 1:05
  it
• 1:05
  just,
• 1:06
  it
• 1:06
  feels
• 1:06
  very
• 1:07
  forced
• 1:07
  and
• 1:07
  performative
• 1:08
  to
• 1:08
  have
• 1:09
  this
• 1:09
  like
• 1:10
  measured
• 1:10
  distance
• 1:11
  rule
• 1:12
  of
• 1:12
  interaction.
• 1:13
  And
• 1:13
  I
• 1:14
  think
• 1:14
  for
• 1:14
  Target
• 1:15
  too,
• 1:16
  when,
• 1:16
  when
• 1:16
  people
• 1:17
  go
• 1:17
  into
• 1:17
  a
• 1:17
  Target,
• 1:17
  they're
• 1:18
  not
• 1:18
  looking
• 1:18
  for
• 1:19
  this
• 1:19
  boutique
• 1:20
  guided
• 1:21
  shopping
• 1:21
  experience.
• 1:22
  You
• 1:22
  know,
• 1:22
  you're,
• 1:23
  you're
• 1:23
  either
• 1:23
  going
• 1:24
  in
• 1:24
  on
• 1:24
  a
• 1:25
  mission
• 1:25
  and
• 1:25
  you
• 1:25
  want
• 1:25
  to
• 1:26
  do
• 1:26
  your
• 1:26
  shopping
• 1:26
  and
• 1:27
  get
• 1:27
  out,
• 1:27
  or
• 1:27
  you
• 1:28
  are
• 1:28
  browsing.
• 1:29
  But
• 1:30
  like
• 1:30
  it's,
• 1:31
  it's
• 1:31
  that
• 1:31
  treasure
• 1:32
  hunt.
• 1:32
  You
• 1:32
  want
• 1:32
  to
• 1:32
  explore
• 1:33
  and,
• 1:33
  and
• 1:34
  find
• 1:34
  things
• 1:34
  on
• 1:34
  your
• 1:34
  own
• 1:35
  time.
• 1:35
  I,
• 1:36
  I
• 1:36
  feel
• 1:36
  that
• 1:36
  having
• 1:37
  someone
• 1:37
  kind
• 1:37
  of
• 1:38
  in
• 1:38
  your
• 1:38
  face
• 1:38
  and
• 1:39
  guiding
• 1:40
  you
• 1:40
  through
• 1:40
  the
• 1:40
  store
• 1:40
  is,
• 1:41
  is
• 1:41
  not
• 1:41
  the
• 1:41
  model
• 1:42
  that
• 1:42
  they've
• 1:42
  been
• 1:42
  so
• 1:43
  successful
• 1:43
  with.
• 1:43
  So
• 1:43
  it
• 1:44
  feels
• 1:44
  very
• 1:44
  awkward
• 1:45
  to
• 1:45
  me.
• 1:46
  Wow.
• 1:46
  Interesting.
• 1:47
  Wow.
• 1:47
  How
• 1:47
  the
• 1:47
  brand
• 1:47
  has
• 1:48
  changed
• 1:48
  too.
• 1:48
  If
• 1:48
  you
• 1:49
  step
• 1:49
  back
• 1:49
  and
• 1:49
  think
• 1:49
  about
• 1:49
  what
• 1:50
  Kelly
• 1:50
  just
• 1:50
  said.
• 1:50
  All
• 1:50
  right,
• 1:51
  Ann,
• 1:51
  what
• 1:51
  do
• 1:51
  you
• 1:51
  think?
• 1:51
  Do
• 1:51
  you
• 1:52
  agree
• 1:52
  with
• 1:52
  Kelly?
• 1:52
  Do
• 1:52
  you,
• 1:53
  are
• 1:53
  you
• 1:53
  are,
• 1:53
  are
• 1:53
  you
• 1:54
  ten
• 1:54
  four
• 1:55
  over
• 1:55
  and
• 1:55
  out?
• 1:55
  Are
• 1:55
  you
• 1:55
  ten
• 1:56
  for
• 1:56
  Good
• 1:56
  Buddy
• 1:56
  on
• 1:57
  this
• 1:57
  one?
• 1:57
  I,
• 1:58
  I,
• 1:58
  I
• 1:58
  don't
• 1:59
  know
• 1:59
  which,
• 2:00
  which
• 2:00
  place
• 2:00
  I
• 2:01
  land.
• 2:01
  I
• 2:01
  think
• 2:02
  I'm,
• 2:02
  I'm
• 2:03
  more
• 2:03
  104
• 2:03
  good
• 2:04
  buddy
• 2:04
  on
• 2:04
  it
• 2:05
  because
• 2:05
  I
• 2:05
  have
• 2:05
  a
• 2:06
  15
• 2:06
  year
• 2:06
  old
• 2:06
  entering
• 2:07
  the
• 2:07
  job
• 2:07
  market
• 2:09
  and
• 2:09
  they
• 2:10
  need
• 2:10
  explicit
• 2:11
  direction
• 2:12
  on
• 2:12
  what
• 2:13
  to
• 2:13
  do
• 2:13
  in
• 2:14
  a
• 2:14
  store,
• 2:14
  like
• 2:15
  more
• 2:15
  so
• 2:15
  than
• 2:16
  I
• 2:16
  can
• 2:16
  explain.
• 2:17
  So
• 2:17
  I
• 2:17
  think
• 2:18
  if
• 2:18
  you
• 2:18
  are,
• 2:18
  if
• 2:19
  you
• 2:19
  do
• 2:19
  have
• 2:19
  a
• 2:19
  policy
• 2:20
  that
• 2:20
  you
• 2:20
  want
• 2:21
  to
• 2:21
  enact,
• 2:21
  like
• 2:21
  many
• 2:22
  retailers
• 2:22
  do,
• 2:23
  you
• 2:23
  need
• 2:23
  to
• 2:23
  be
• 2:24
  very
• 2:24
  specific
• 2:25
  on
• 2:25
  what
• 2:25
  your
• 2:25
  expectations
• 2:26
  are.
• 2:27
  And
• 2:27
  I,
• 2:27
  and
• 2:27
  I
• 2:28
  think
• 2:28
  that
• 2:28
  it's
• 2:28
  coming
• 2:28
  at
• 2:29
  a
• 2:29
  time,
• 2:29
  especially
• 2:29
  during
• 2:29
  the
• 2:30
  holidays.
• 2:30
  Where
• 2:30
  people
• 2:30
  do
• 2:31
  need
• 2:31
  more
• 2:31
  assistance
• 2:32
  than
• 2:32
  normal
• 2:33
  or
• 2:33
  throughout
• 2:33
  the
• 2:34
  rest
• 2:34
  of
• 2:34
  the
• 2:34
  year
• 2:35
  with
• 2:35
  finding
• 2:35
  products
• 2:36
  or
• 2:36
  trying
• 2:36
  to
• 2:36
  get
• 2:37
  a
• 2:37
  lot
• 2:37
  of
• 2:37
  things
• 2:37
  accomplished
• 2:38
  while
• 2:38
  they're
• 2:39
  at
• 2:39
  your
• 2:39
  store.
• 2:39
  And
• 2:40
  second,
• 2:40
  I
• 2:40
  would
• 2:40
  say
• 2:41
  it
• 2:41
  does
• 2:42
  feel
• 2:42
  in
• 2:42
  my,
• 2:42
  you
• 2:43
  know,
• 2:43
  anecdotally,
• 2:43
  in
• 2:43
  my
• 2:44
  experience
• 2:44
  being
• 2:44
  in
• 2:44
  a
• 2:45
  Target,
• 2:45
  that
• 2:45
  a
• 2:46
  lot
• 2:46
  of
• 2:46
  the
• 2:46
  people
• 2:46
  that
• 2:46
  you
• 2:46
  see
• 2:47
  are
• 2:47
  very
• 2:48
  focused
• 2:48
  on
• 2:48
  fulfilling
• 2:49
  those
• 2:49
  curbside
• 2:49
  orders
• 2:50
  and
• 2:50
  so
• 2:50
  they're
• 2:50
  driving
• 2:51
  the
• 2:51
  car.
• 2:51
  Like
• 2:51
  that
• 2:52
  seems
• 2:52
  to
• 2:52
  be
• 2:52
  the
• 2:52
  focus
• 2:52
  of
• 2:53
  the
• 2:53
  employees
• 2:53
  that
• 2:54
  I
• 2:54
  see
• 2:54
  in
• 2:54
  the
• 2:54
  store.
• 2:55
  So
• 2:55
  I
• 2:55
  do
• 2:55
  think
• 2:56
  it
• 2:56
  would
• 2:56
  be
• 2:56
  helpful
• 2:56
  to
• 2:57
  remind
• 2:57
  them
• 2:58
  that
• 2:58
  you're
• 2:58
  also
• 2:59
  serving
• 2:59
  the
• 2:59
  customer
• 2:59
  that's
• 3:00
  standing
• 3:00
  right
• 3:00
  next
• 3:00
  to
• 3:01
  you
• 3:01
  as
• 3:01
  you're
• 3:01
  grabbing
• 3:01
  those
• 3:02
  groceries
• 3:02
  off
• 3:02
  the
• 3:02
  shelf
• 3:03
  and
• 3:03
  putting
• 3:03
  them
• 3:03
  in
• 3:03
  that
• 3:04
  cart.
• 3:04
  So
• 3:05
  I'm
• 3:05
  not
• 3:05
  opposed
• 3:06
  to
• 3:06
  it.
• 3:06
  I
• 3:06
  think
• 3:06
  that
• 3:06
  the
• 3:07
  media
• 3:07
  is
• 3:07
  kind
• 3:07
  of
• 3:07
  taking
• 3:07
  this
• 3:08
  off
• 3:08
  as
• 3:08
  like
• 3:08
  Target.
• 3:09
  How
• 3:09
  dare
• 3:09
  you.
• 3:10
  Because,
• 3:10
  you
• 3:10
  know,
• 3:11
  you're
• 3:11
  not
• 3:11
  building
• 3:12
  morale
• 3:12
  and
• 3:12
  this
• 3:13
  is
• 3:13
  being
• 3:13
  very
• 3:14
  specific.
• 3:14
  But
• 3:15
  in
• 3:15
  this
• 3:16
  job
• 3:16
  market,
• 3:16
  with
• 3:16
  the
• 3:16
  types
• 3:17
  of
• 3:17
  people
• 3:17
  that
• 3:17
  are
• 3:17
  starting
• 3:18
  their
• 3:18
  careers
• 3:18
  at
• 3:18
  a
• 3:18
  retailer,
• 3:19
  mass
• 3:19
  retailer,
• 3:20
  like
• 3:20
  a
• 3:20
  Target,
• 3:20
  I'm
• 3:21
  not
• 3:21
  against
• 3:21
  giving
• 3:22
  very
• 3:22
  direct
• 3:23
  instruction
• 3:23
  of
• 3:24
  what
• 3:24
  the
• 3:24
  expectation
• 3:25
  is
• 3:25
  of
• 3:25
  the
• 3:25
  view
• 3:25
  of
• 3:25
  an
• 3:25
  employee.
• 3:26
  But
• 3:27
  let
• 3:27
  me
• 3:27
  push
• 3:27
  you
• 3:27
  there.
• 3:28
  That
• 3:28
  could
• 3:28
  be
• 3:28
  me.
• 3:28
  Yeah,
• 3:29
  yeah.
• 3:29
  Do
• 3:29
  you,
• 3:29
  but
• 3:30
  do
• 3:30
  you
• 3:30
  think
• 3:30
  this
• 3:30
  is
• 3:30
  explicit
• 3:31
  instruction?
• 3:31
  Do
• 3:32
  you
• 3:32
  think
• 3:32
  the,
• 3:32
  the
• 3:33
  10
• 3:33
  and
• 3:33
  4ft
• 3:34
  parameters
• 3:35
  are
• 3:35
  explicit
• 3:35
  or
• 3:36
  are
• 3:36
  those
• 3:36
  actually
• 3:36
  more
• 3:37
  confusing
• 3:37
  in
• 3:37
  the
• 3:37
  long
• 3:38
  run
• 3:38
  when
• 3:38
  you
• 3:39
  get
• 3:39
  right
• 3:39
  down
• 3:39
  to
• 3:39
  it?
• 3:40
  I
• 3:41
  mean,
• 3:41
  I,
• 3:42
  again,
• 3:42
  like,
• 3:43
  I'm
• 3:43
  dealing
• 3:43
  with
• 3:44
  a
• 3:44
  15
• 3:44
  year
• 3:44
  old
• 3:44
  who,
• 3:45
  yes,
• 3:45
  I
• 3:45
  would
• 3:45
  need
• 3:46
  to
• 3:46
  show
• 3:46
  him,
• 3:47
  this
• 3:47
  is
• 3:47
  10ft,
• 3:48
  this
• 3:48
  is
• 3:48
  4ft.
• 3:49
  This
• 3:50
  is
• 3:50
  what
• 3:50
  you
• 3:50
  need
• 3:50
  to
• 3:51
  do
• 3:51
  in
• 3:51
  X,
• 3:52
  Y
• 3:52
  and
• 3:52
  Z
• 3:52
  scenarios.
• 3:53
  And,
• 3:54
  and
• 3:54
  again,
• 3:54
  like
• 3:54
  I,
• 3:55
  the
• 3:55
  job
• 3:55
  market's
• 3:56
  tough
• 3:56
  right
• 3:56
  now.
• 3:56
  It's
• 3:57
  hard
• 3:57
  to
• 3:57
  get
• 3:57
  labor
• 3:58
  that
• 3:58
  can
• 3:58
  work
• 3:59
  in
• 3:59
  your
• 3:59
  stores
• 3:59
  that
• 4:00
  are
• 4:00
  invested
• 4:00
  in
• 4:01
  doing
• 4:01
  this.
• 4:01
  So
• 4:02
  I
• 4:02
  guess
• 4:02
  I
• 4:03
  think
• 4:03
  it
• 4:03
  depends
• 4:03
  on
• 4:03
  the
• 4:04
  training.
• 4:04
  Chris,
• 4:04
  to
• 4:05
  be
• 4:05
  honest.
• 4:05
  Like,
• 4:05
  I
• 4:06
  think
• 4:06
  if.
• 4:06
  Is
• 4:07
  that
• 4:07
  a
• 4:07
  one
• 4:07
  time
• 4:08
  thing
• 4:08
  or
• 4:08
  are
• 4:08
  they,
• 4:08
  you
• 4:09
  know,
• 4:09
  they're
• 4:09
  not
• 4:09
  going
• 4:09
  to
• 4:09
  have
• 4:09
  you
• 4:10
  pull
• 4:10
  the
• 4:10
  tape
• 4:10
  measure
• 4:11
  out
• 4:11
  from
• 4:11
  people
• 4:11
  and
• 4:11
  walk
• 4:12
  through
• 4:12
  the
• 4:12
  store.
• 4:12
  So.
• 4:13
  Exactly.
• 4:13
  I
• 4:14
  guess
• 4:14
  that's
• 4:14
  my
• 4:15
  question
• 4:15
  is,
• 4:16
  you
• 4:16
  know,
• 4:16
  how
• 4:16
  are
• 4:16
  they
• 4:16
  going
• 4:16
  to
• 4:17
  follow
• 4:17
  through
• 4:17
  with
• 4:17
  it
• 4:17
  then?
• 4:18
  And
• 4:18
  what,
• 4:18
  you
• 4:18
  know,
• 4:18
  how.
• 4:19
  I
• 4:20
  don't
• 4:20
  know.
• 4:20
  Yeah.
• 4:20
  And
• 4:20
  how
• 4:20
  do
• 4:20
  you
• 4:20
  monitor
• 4:21
  it?
• 4:21
  You
• 4:21
  know,
• 4:21
  if
• 4:21
  you
• 4:21
  don't
• 4:22
  see
• 4:22
  somebody
• 4:22
  doing
• 4:22
  it,
• 4:22
  like,
• 4:22
  is
• 4:23
  the
• 4:23
  guy
• 4:23
  like.
• 4:23
  Well,
• 4:23
  he
• 4:23
  was,
• 4:23
  he
• 4:24
  was
• 4:24
  in
• 4:24
  11ft
• 4:24
  of
• 4:25
  me.
• 4:25
  He
• 4:25
  was,
• 4:25
  you
• 4:25
  know,
• 4:25
  he
• 4:26
  was
• 4:26
  15ft
• 4:27
  away
• 4:27
  from
• 4:27
  me.
• 4:27
  I'm
• 4:27
  not
• 4:27
  expected
• 4:28
  to
• 4:28
  do
• 4:28
  it
• 4:28
  when
• 4:28
  I'm
• 4:28
  doing
• 4:28
  that.
• 4:29
  Right.
• 4:29
  Yeah,
• 4:30
  that's
• 4:30
  why.
• 4:30
  That's
• 4:31
  a
• 4:31
  good
• 4:31
  point.
• 4:31
  I
• 4:32
  think
• 4:32
  there's
• 4:32
  a
• 4:32
  lot
• 4:32
  of
• 4:33
  Worms.
• 4:33
  You
• 4:33
  know,
• 4:33
  this
• 4:34
  opens
• 4:34
  a
• 4:34
  big
• 4:34
  can
• 4:34
  of
• 4:34
  worms
• 4:34
  like
• 4:35
  this,
• 4:35
  this.
• 4:35
  I'm
• 4:36
  with
• 4:36
  Kelly,
• 4:36
  man.
• 4:36
  I'm
• 4:37
  over
• 4:37
  and
• 4:37
  out
• 4:37
  on
• 4:37
  this.
• 4:38
  And
• 4:38
  I'm
• 4:38
  a
• 4:38
  former
• 4:38
  store
• 4:38
  manager,
• 4:39
  so
• 4:39
  I.
• 4:39
  I
• 4:40
  hired.
• 4:40
  I
• 4:40
  hired
• 4:41
  like,
• 4:41
  thousands
• 4:41
  of
• 4:42
  these
• 4:42
  people.
• 4:42
  I
• 4:42
  oversaw
• 4:43
  thousands
• 4:44
  of
• 4:44
  employees
• 4:44
  across
• 4:45
  the
• 4:45
  Target
• 4:45
  store
• 4:46
  base.
• 4:46
  And
• 4:46
  so,
• 4:47
  you
• 4:47
  know,
• 4:47
  when
• 4:47
  I
• 4:47
  step
• 4:47
  back
• 4:47
  from
• 4:48
  it,
• 4:48
  I
• 4:49
  think
• 4:49
  it's
• 4:49
  crazy
• 4:50
  that
• 4:50
  when
• 4:50
  I
• 4:50
  was
• 4:50
  there,
• 4:51
  it
• 4:51
  was
• 4:51
  culturally
• 4:51
  accepted.
• 4:52
  Culturally
• 4:53
  accepted
• 4:53
  that
• 4:53
  if
• 4:53
  you
• 4:53
  cross
• 4:54
  paths
• 4:54
  with
• 4:55
  a
• 4:55
  guest,
• 4:55
  we
• 4:55
  didn't
• 4:56
  even
• 4:56
  have
• 4:56
  to
• 4:56
  train
• 4:56
  them.
• 4:57
  It's
• 4:57
  just
• 4:57
  like
• 4:57
  the
• 4:58
  way
• 4:58
  it
• 4:58
  was
• 4:58
  expected
• 4:59
  that
• 4:59
  it
• 4:59
  be
• 4:59
  done.
• 5:00
  And
• 5:00
  this
• 5:00
  is
• 5:00
  why
• 5:00
  I
• 5:00
  made
• 5:01
  the
• 5:01
  point
• 5:01
  with
• 5:01
  Kelly.
• 5:01
  Like,
• 5:01
  look
• 5:02
  how
• 5:02
  far
• 5:02
  things
• 5:02
  have
• 5:02
  come
• 5:02
  in
• 5:02
  10
• 5:03
  years.
• 5:03
  It
• 5:03
  was
• 5:03
  expected
• 5:04
  that
• 5:04
  we
• 5:04
  would
• 5:04
  ask,
• 5:05
  can
• 5:05
  I
• 5:05
  help
• 5:05
  you
• 5:06
  find
• 5:06
  something?
• 5:07
  There
• 5:07
  was
• 5:07
  no
• 5:07
  ambiguity,
• 5:08
  no
• 5:09
  rules
• 5:09
  about
• 5:09
  footage,
• 5:10
  just
• 5:10
  the
• 5:10
  expectation
• 5:11
  that
• 5:11
  was
• 5:11
  culturally
• 5:12
  accepted.
• 5:13
  And
• 5:13
  this
• 5:13
  new
• 5:14
  concept
• 5:14
  like
• 5:14
  that,
• 5:15
  it
• 5:15
  feels
• 5:15
  like.
• 5:15
  Here's
• 5:16
  the
• 5:16
  other
• 5:16
  point
• 5:16
  about
• 5:16
  this
• 5:17
  that
• 5:17
  I
• 5:17
  think
• 5:17
  is
• 5:17
  important.
• 5:18
  It
• 5:18
  feels
• 5:19
  like
• 5:19
  such
• 5:19
  an
• 5:19
  operator
• 5:20
  mentality
• 5:20
  of
• 5:21
  how
• 5:21
  you
• 5:21
  would
• 5:21
  try
• 5:21
  to
• 5:22
  solve
• 5:22
  this
• 5:22
  problem,
• 5:22
  which.
• 5:23
  Their
• 5:23
  new
• 5:23
  CEO
• 5:24
  is
• 5:24
  an
• 5:24
  operator.
• 5:25
  He's
• 5:25
  not
• 5:25
  a
• 5:25
  service
• 5:26
  person.
• 5:26
  He's
• 5:26
  not
• 5:26
  spent
• 5:27
  time
• 5:27
  in
• 5:27
  the
• 5:27
  stores.
• 5:28
  And
• 5:28
  so,
• 5:28
  like,
• 5:28
  okay,
• 5:29
  10ft.
• 5:29
  But
• 5:30
  like,
• 5:30
  yeah,
• 5:30
  like,
• 5:30
  how
• 5:30
  am
• 5:31
  I
• 5:31
  going
• 5:31
  to
• 5:31
  police
• 5:31
  that?
• 5:31
  Like,
• 5:31
  now,
• 5:32
  you
• 5:32
  know,
• 5:32
  what's
• 5:32
  the
• 5:32
  parameters?
• 5:33
  I'm
• 5:33
  going
• 5:33
  to
• 5:33
  do
• 5:33
  that.
• 5:34
  So
• 5:34
  I
• 5:34
  just
• 5:34
  don't
• 5:34
  get
• 5:34
  it.
• 5:36
  And
• 5:36
  it
• 5:36
  tells
• 5:36
  me,
• 5:37
  more
• 5:37
  importantly,
• 5:37
  the
• 5:37
  other
• 5:38
  reason
• 5:38
  I
• 5:38
  don't
• 5:38
  like
• 5:38
  it.
• 5:39
  It's.
• 5:39
  Or
• 5:40
  the
• 5:40
  other
• 5:40
  thing
• 5:40
  I
• 5:40
  don't
• 5:41
  like
• 5:41
  about
• 5:41
  it
• 5:41
  is
• 5:41
  it
• 5:41
  tells
• 5:42
  me
• 5:42
  that
• 5:42
  the
• 5:42
  culture
• 5:43
  is
• 5:43
  going
• 5:43
  to
• 5:43
  be
• 5:43
  very,
• 5:44
  very
• 5:44
  hard
• 5:44
  to
• 5:44
  get
• 5:45
  back
• 5:45
  in
• 5:45
  the
• 5:46
  stores,
• 5:46
  because
• 5:46
  why
• 5:47
  would
• 5:47
  you
• 5:47
  need
• 5:47
  to
• 5:47
  reinvent
• 5:47
  the
• 5:48
  wheel
• 5:48
  in
• 5:48
  the
• 5:48
  first
• 5:48
  place
• 5:48
  if
• 5:49
  it.
• 5:49
  If
• 5:49
  it
• 5:49
  had
• 5:49
  just
• 5:50
  continued
• 5:50
  the
• 5:50
  way
• 5:50
  it
• 5:50
  was,
• 5:51
  but
• 5:51
  all
• 5:51
  that
• 5:52
  left
• 5:52
  during
• 5:52
  the
• 5:52
  pandemic?
• 5:53
  And
• 5:53
  so
• 5:54
  I'm
• 5:54
  just
• 5:54
  like,
• 5:54
  why
• 5:54
  can't
• 5:54
  you
• 5:55
  just
• 5:55
  go
• 5:55
  back
• 5:55
  to
• 5:55
  the
• 5:55
  practice
• 5:56
  that
• 5:56
  you
• 5:56
  had
• 5:56
  to
• 5:56
  begin
• 5:57
  with?
• 5:57
  Like,
• 5:57
  what's
• 5:58
  so
• 5:58
  hard
• 5:58
  about
• 5:58
  that?
• 5:59
  Why.
• 5:59
  Why
• 5:59
  is
• 6:00
  that
• 6:00
  gone?
• 6:01
  And
• 6:02
  why
• 6:02
  do
• 6:02
  you
• 6:02
  have
• 6:02
  to
• 6:02
  do
• 6:02
  this?
• 6:03
  So
• 6:03
  that
• 6:03
  tells
• 6:03
  me
• 6:04
  that
• 6:04
  there's
• 6:04
  more
• 6:04
  broken
• 6:05
  here.
• 6:05
  And
• 6:06
  I
• 6:06
  think
• 6:06
  it's
• 6:06
  just
• 6:06
  going
• 6:06
  to
• 6:06
  cause
• 6:07
  more
• 6:07
  confusion
• 6:07
  and
• 6:07
  aggravation
• 6:08
  in
• 6:08
  the
• 6:08
  long
• 6:08
  run.
• 6:09
  But
• 6:09
  wakas,
• 6:09
  what
• 6:10
  do
• 6:10
  you
• 6:10
  say
• 6:10
  here?
• 6:10
  So
• 6:10
  we're
• 6:11
  kind
• 6:11
  of.
• 6:11
  We're.
• 6:11
  We
• 6:12
  kind
• 6:12
  of
• 6:12
  got
• 6:12
  a
• 6:13
  split
• 6:13
  decision
• 6:13
  going
• 6:13
  on
• 6:14
  on
• 6:14
  this
• 6:14
  one.
• 6:14
  Are
• 6:14
  you
• 6:14
  good?
• 6:15
  Are
• 6:15
  you
• 6:15
  over
• 6:16
  and
• 6:16
  out
• 6:16
  or
• 6:17
  good
• 6:17
  buddy
• 6:17
  on
• 6:17
  this
• 6:18
  one,
• 6:18
  I
• 6:18
  think
• 6:18
  I.
• 6:18
  Am
• 6:19
  leaning
• 6:20
  over
• 6:20
  and
• 6:21
  out.
• 6:22
  I'm
• 6:22
  not
• 6:22
  leaning
• 6:23
  good
• 6:23
  buddy
• 6:24
  here.
• 6:26
  And
• 6:26
  this
• 6:27
  may
• 6:27
  just
• 6:27
  be
• 6:27
  a
• 6:27
  reaction
• 6:28
  to
• 6:28
  just
• 6:28
  reading
• 6:28
  the
• 6:28
  headline.
• 6:29
  Initially,
• 6:30
  it
• 6:30
  reminded
• 6:31
  me
• 6:31
  of
• 6:31
  a
• 6:31
  movie
• 6:32
  and
• 6:32
  an
• 6:33
  old
• 6:33
  Owen
• 6:33
  Wilson
• 6:34
  movie.
• 6:34
  I
• 6:34
  think
• 6:35
  Idiocracy.
• 6:36
  Idiocity
• 6:37
  or
• 6:37
  something
• 6:37
  like
• 6:38
  that.
• 6:38
  Okay.
• 6:38
  Oh,
• 6:38
  Idiocracy.
• 6:40
  The
• 6:40
  whole
• 6:40
  world
• 6:41
  right
• 6:41
  now
• 6:41
  will
• 6:41
  cost.
• 6:41
  I
• 6:42
  feel
• 6:42
  like
• 6:42
  that
• 6:42
  is
• 6:42
  a
• 6:42
  great
• 6:43
  example
• 6:43
  of
• 6:43
  what
• 6:44
  it
• 6:44
  should
• 6:44
  just
• 6:44
  be
• 6:44
  called
• 6:45
  2025.
• 6:46
  Yes,
• 6:46
  agreed.
• 6:47
  Okay.
• 6:47
  So.
• 6:47
  So
• 6:48
  in
• 6:48
  that
• 6:48
  movie,
• 6:48
  they
• 6:49
  walk
• 6:49
  into
• 6:49
  a
• 6:49
  Costco.
• 6:50
  I
• 6:50
  believe
• 6:50
  it's
• 6:51
  Costco,
• 6:52
  and
• 6:52
  there's
• 6:53
  a
• 6:53
  guy
• 6:53
  standing
• 6:53
  there
• 6:53
  say,
• 6:54
  welcome
• 6:54
  to
• 6:54
  Costco,
• 6:55
  I
• 6:55
  love
• 6:55
  you.
• 6:56
  And.
• 6:57
  And
• 6:57
  then
• 6:57
  the
• 6:57
  next
• 6:58
  guy
• 6:58
  comes
• 6:58
  in,
• 6:58
  welcome
• 6:59
  to
• 6:59
  Costco.
• 6:59
  I
• 7:00
  love
• 7:00
  you.
• 7:00
  And
• 7:00
  this
• 7:01
  just
• 7:01
  goes
• 7:01
  on
• 7:01
  and
• 7:02
  on
• 7:02
  and
• 7:02
  on.
• 7:03
  It
• 7:03
  just
• 7:04
  felt
• 7:04
  so
• 7:04
  contrived,
• 7:05
  you
• 7:06
  know,
• 7:06
  of
• 7:06
  course
• 7:06
  they
• 7:06
  were
• 7:06
  over
• 7:07
  the
• 7:07
  top
• 7:07
  making
• 7:07
  the
• 7:07
  point,
• 7:08
  but,
• 7:09
  Chris,
• 7:10
  I
• 7:10
  really
• 7:10
  like
• 7:10
  your
• 7:11
  point
• 7:11
  that
• 7:11
  I
• 7:11
  think
• 7:12
  it's
• 7:13
  this
• 7:13
  stuff
• 7:14
  that's,
• 7:14
  you
• 7:14
  know,
• 7:14
  you.
• 7:15
  You're
• 7:15
  immersed
• 7:16
  in
• 7:16
  the
• 7:16
  culture,
• 7:16
  and
• 7:16
  you
• 7:17
  would
• 7:17
  just
• 7:17
  do
• 7:17
  it
• 7:17
  naturally
• 7:18
  if
• 7:18
  you
• 7:18
  have
• 7:18
  to
• 7:19
  police
• 7:19
  it.
• 7:20
  And,
• 7:21
  you
• 7:21
  know,
• 7:21
  while
• 7:21
  I
• 7:22
  have
• 7:22
  teenagers
• 7:23
  as
• 7:23
  well,
• 7:23
  so
• 7:23
  I.
• 7:23
  I'm
• 7:24
  very
• 7:24
  sympathetic
• 7:24
  to
• 7:24
  the.
• 7:25
  The
• 7:26
  specificity
• 7:26
  of
• 7:27
  instructions,
• 7:28
  but
• 7:28
  I
• 7:28
  think
• 7:28
  eventually
• 7:29
  they
• 7:29
  will
• 7:29
  learn
• 7:29
  and
• 7:30
  understand
• 7:30
  exactly
• 7:31
  how
• 7:31
  to
• 7:31
  operationalize
• 7:32
  this.
• 7:33
  My
• 7:33
  fear
• 7:33
  is
• 7:33
  that
• 7:35
  this
• 7:35
  foot
• 7:35
  measurement
• 7:37
  almost
• 7:37
  gives
• 7:38
  people
• 7:38
  a
• 7:38
  pass
• 7:38
  that
• 7:39
  let's
• 7:39
  not
• 7:39
  get
• 7:39
  within
• 7:40
  10ft
• 7:40
  of
• 7:40
  anybody.
• 7:41
  And
• 7:41
  then
• 7:41
  it
• 7:41
  just
• 7:42
  feels
• 7:42
  a
• 7:42
  little
• 7:42
  awkward.
• 7:43
  Thank
• 7:44
  God
• 7:45
  I
• 7:45
  didn't
• 7:45
  even
• 7:45
  think
• 7:45
  about
• 7:45
  that
• 7:46
  part
• 7:46
  of
• 7:46
  it.
• 7:46
  Yeah,
• 7:47
  right.