Episode 74: Selling the Dream | Designing for Experience, Not Specs
What are you really selling in custom integration? In Episode 74, we explore why client experience is what truly matters. From the first walkthrough to the final handoff, it is about how the system feels to live with. Chris breaks down how to frame proposals around moments, not models, and how the most successful integrators focus on lifestyle over specs. Whether you are designing a theater or a lighting scene, this episode helps you shift your mindset and sharpen your pitch.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.