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Arsalan Eizadirad & Cassie Jeppson - Inside Lenovo 360 for MSPs
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In this episode, we dive into Lenovo’s channel transformation through the lens of its evolving MSP strategy—with two of the key leaders behind the shift.
Cassie Jeppson, who oversees channel programs, tools, and partner enablement for North America, and Arsalan Eizadirad, Lenovo’s global MSP strategy lead, join us to unpack how Lenovo is designing programs that meet partners where they are—geographically, strategically, and structurally.
From simplifying a tangled web of 2,300+ incentives into a scalable, flexible program, to launching Lenovo 360 pathways across North…
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