Latest / Behind the Business with Michelle Toh

Peloton’s push into gyms: CEO Peter Stern’s big bet
This week’s guest is Peloton CEO & President Peter Stern. He takes us inside the company’s push to reinvent itself after its post-pandemic struggles — including its latest move into gyms.
Peloton became one of the biggest winners in business during the pandemic, but as consumers returned to gyms and life moved on, the company faced a very different reality.
Stern, a former Apple executive who helped create Apple Fitness+, calls the Peloton job a “dream” opportunity.
In his first year as CEO, Stern has set out to “refound” Peloton around a broader connected wellness ecosystem spanning fitness…
The skinny
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