The Double-Edged Sword of Online Reviews in Automotive Services
Host Brad Hurlock (AA Shop Marketing) interviews three shop owners—John Starkey (Starkey’s Auto Repair, Honolulu), Daniel Jenkins (Jenkins Auto Repair, rural Tennessee), and Michael Mole (Integrity Auto Repair, Savannah)—about why good service can still produce bad reviews and how to manage reviews overall. John describes running a large Hawaii shop with state safety inspections that can trigger angry reviews when vehicles fail, and he shares his growth goals, lift expansion plans, and rebuilding after a Dec. 3, 2024 fire that destroyed the shop; he is constructing a new 18,000-square-foot…
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