Price Elasticity by Persona for Direct Selling Growth: Why Traditional Discounting Falls Short
Price Elasticity by Persona for Direct Selling Growth is transforming how direct selling companies think about promotions, incentives, and customer engagement. For years, discounts have been the default strategy for increasing sales and attracting customers. Whether it is a holiday campaign, seasonal promotion, or distributor incentive program, businesses often assume that lowering prices will automatically increase demand. While discounts can generate short-term results, they do not always create sustainable growth. More importantly, they fail to recognize that customers and distributors…
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