Latest / Closing the Deal with Fexingo: Sales, Negotiation, and Revenue Conversations for Operators
How Closing Faster Can Lose You the Deal
Episode 33 of Closing the Deal with Fexingo challenges the conventional wisdom that speed wins in sales. Lucas and Luna dissect a real case from June 2026: a B2B software rep who lost a $400,000 deal by rushing the close. They explore why pushing for a signature too early triggers buyer's remorse, how a rep's 'hurry-up' framing backfired, and the counterintuitive strategy of slowing down to let the prospect sell themselves. The hosts share a three-step pacing framework: ask the gut-check question, leave space for silence, and confirm the problem before presenting the…
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