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Chick-Fil-A Dives into Entertainment: Will Their New App Win Over Families? · Omni Talk Retail

• 0:00
  Chick
• 0:00
  Fil?
• 0:00
  A
• 0:00
  is
• 0:01
  releasing
• 0:01
  its
• 0:02
  own
• 0:02
  entertainment
• 0:03
  app,
• 0:03
  you
• 0:03
  guys
• 0:03
  with
• 0:04
  family
• 0:04
  friendly
• 0:05
  shows
• 0:05
  and
• 0:05
  podcasts.
• 0:06
  According
• 0:06
  to
• 0:07
  cnbc,
• 0:07
  Chick
• 0:08
  Fil?
• 0:08
  A
• 0:08
  plans
• 0:08
  to
• 0:08
  launch
• 0:09
  a
• 0:09
  new
• 0:09
  app
• 0:09
  on
• 0:09
  November
• 0:10
  18th
• 0:10
  with
• 0:10
  a
• 0:10
  slate
• 0:11
  of
• 0:11
  original
• 0:11
  animated
• 0:12
  shows,
• 0:13
  scripted
• 0:13
  podcasts,
• 0:14
  games,
• 0:14
  recipes
• 0:15
  and
• 0:15
  ebooks
• 0:16
  aimed
• 0:16
  at
• 0:16
  families.
• 0:17
  A
• 0:17
  preview
• 0:17
  of
• 0:18
  the
• 0:18
  app
• 0:18
  viewed
• 0:18
  by
• 0:18
  CNBC
• 0:19
  included
• 0:20
  the
• 0:20
  first
• 0:20
  22
• 0:21
  minute
• 0:21
  episode
• 0:21
  of
• 0:22
  Legends
• 0:22
  of
• 0:23
  Evergreen
• 0:23
  Hills,
• 0:24
  which
• 0:24
  continues
• 0:25
  or
• 0:26
  protagonist
• 0:26
  Sam's
• 0:27
  adventures
• 0:28
  in
• 0:28
  the
• 0:28
  fantasy
• 0:29
  world
• 0:29
  of
• 0:29
  Evergreen
• 0:30
  Hills.
• 0:31
  The
• 0:31
  first
• 0:31
  installment
• 0:32
  of
• 0:32
  Hidden
• 0:33
  Island,
• 0:33
  a
• 0:33
  scripted
• 0:34
  podcast
• 0:34
  about
• 0:35
  a
• 0:35
  family
• 0:35
  that
• 0:35
  shipwrecks
• 0:36
  on
• 0:36
  a
• 0:36
  deserted
• 0:36
  island.
• 0:37
  And
• 0:37
  a
• 0:37
  step
• 0:37
  by
• 0:38
  step
• 0:38
  cooking
• 0:38
  tutorial
• 0:39
  that
• 0:39
  uses
• 0:39
  a
• 0:39
  Chick
• 0:40
  Fil?
• 0:40
  A
• 0:40
  milkshake
• 0:40
  as
• 0:41
  a
• 0:41
  key
• 0:41
  ingredient.
• 0:42
  Customers
• 0:42
  can
• 0:43
  pre
• 0:43
  download
• 0:43
  the
• 0:44
  free
• 0:44
  Chick
• 0:44
  Fil
• 0:44
  A
• 0:44
  play
• 0:45
  app
• 0:45
  for
• 0:45
  their
• 0:45
  phones,
• 0:46
  iPads
• 0:46
  and
• 0:46
  Android
• 0:47
  devices
• 0:47
  ahead
• 0:48
  of
• 0:48
  the
• 0:48
  launch
• 0:48
  next
• 0:49
  month.
• 0:49
  Chris,
• 0:50
  I'm
• 0:50
  going
• 0:50
  to
• 0:51
  have
• 0:51
  you
• 0:51
  wrap
• 0:51
  this
• 0:51
  up.
• 0:52
  This
• 0:52
  is
• 0:52
  in
• 0:52
  your
• 0:52
  wheelhouse,
• 0:53
  as
• 0:53
  you
• 0:53
  said.
• 0:54
  Are
• 0:54
  you
• 0:55
  buying
• 0:55
  or
• 0:55
  selling
• 0:55
  the
• 0:56
  idea
• 0:56
  of
• 0:56
  Chick
• 0:56
  Fil?
• 0:56
  A
• 0:57
  producing
• 0:57
  and
• 0:57
  distributing
• 0:58
  its
• 0:58
  own
• 0:58
  content
• 0:59
  via
• 0:59
  a
• 0:59
  standalone
• 1:00
  app?
• 1:01
  I
• 1:01
  love
• 1:01
  it,
• 1:01
  like,
• 1:02
  you
• 1:02
  know,
• 1:02
  disclosure
• 1:03
  biased
• 1:04
  here.
• 1:04
  You
• 1:04
  know,
• 1:04
  major
• 1:05
  Chick
• 1:05
  Fil
• 1:05
  A
• 1:06
  fan,
• 1:06
  avid
• 1:07
  customer,
• 1:08
  as
• 1:08
  are
• 1:08
  many
• 1:09
  of
• 1:09
  our.
• 1:09
  Omnitalk
• 1:09
  listeners
• 1:10
  after
• 1:10
  last
• 1:10
  week's
• 1:11
  show.
• 1:11
  Yeah,
• 1:12
  yeah,
• 1:12
  they,
• 1:13
  you
• 1:13
  know,
• 1:13
  I
• 1:13
  love
• 1:14
  it.
• 1:14
  I
• 1:14
  think
• 1:14
  it's,
• 1:15
  it's
• 1:15
  a
• 1:15
  good
• 1:15
  idea
• 1:15
  for
• 1:15
  them,
• 1:16
  right?
• 1:16
  It's
• 1:16
  a
• 1:16
  brand
• 1:16
  that
• 1:17
  people
• 1:17
  already
• 1:18
  love.
• 1:18
  And,
• 1:19
  and
• 1:20
  I
• 1:20
  think
• 1:20
  like
• 1:20
  the,
• 1:21
  on
• 1:22
  the
• 1:22
  surface
• 1:22
  level,
• 1:22
  right,
• 1:23
  people
• 1:23
  are
• 1:23
  doing
• 1:24
  less
• 1:24
  dining
• 1:25
  at
• 1:25
  the
• 1:26
  restaurant.
• 1:26
  You
• 1:26
  know,
• 1:27
  there
• 1:27
  are
• 1:27
  places
• 1:27
  like
• 1:28
  McDonald's
• 1:28
  starting
• 1:29
  to
• 1:29
  close
• 1:29
  their
• 1:29
  playpens,
• 1:30
  et
• 1:30
  cetera.
• 1:30
  I
• 1:31
  think
• 1:31
  it's
• 1:31
  a
• 1:32
  fun
• 1:32
  way
• 1:32
  to
• 1:33
  have
• 1:33
  some
• 1:34
  sort
• 1:34
  of
• 1:34
  replacement
• 1:35
  engagement
• 1:35
  in
• 1:36
  the
• 1:36
  restaurant.
• 1:37
  And
• 1:37
  I
• 1:37
  thought
• 1:37
  you
• 1:37
  brought
• 1:38
  up
• 1:38
  a
• 1:38
  really
• 1:38
  good
• 1:38
  point
• 1:38
  at
• 1:39
  the
• 1:39
  beginning
• 1:39
  of
• 1:39
  the
• 1:39
  show
• 1:40
  of
• 1:40
  brands
• 1:40
  doing
• 1:41
  a
• 1:41
  good
• 1:41
  job
• 1:41
  listening
• 1:42
  to
• 1:42
  customers.
• 1:43
  And
• 1:43
  I
• 1:43
  don't
• 1:43
  think
• 1:43
  any
• 1:43
  customers
• 1:44
  like
• 1:44
  actually
• 1:45
  said,
• 1:45
  oh
• 1:45
  my
• 1:45
  God,
• 1:45
  I
• 1:46
  want
• 1:46
  Chick
• 1:46
  Fil?
• 1:46
  A
• 1:47
  streaming.
• 1:47
  But,
• 1:48
  but
• 1:49
  when
• 1:49
  you
• 1:49
  look
• 1:49
  at
• 1:49
  the
• 1:50
  release
• 1:50
  here,
• 1:50
  they
• 1:50
  talked
• 1:51
  about
• 1:51
  understanding
• 1:52
  the
• 1:52
  adjacencies
• 1:53
  and
• 1:54
  how
• 1:54
  the
• 1:54
  adjacencies
• 1:55
  to
• 1:55
  mealtime
• 1:55
  are
• 1:56
  shifting.
• 1:56
  And
• 1:57
  instead
• 1:57
  of
• 1:57
  having
• 1:58
  like
• 1:58
  the
• 1:58
  play
• 1:58
  centers,
• 1:59
  they
• 1:59
  were
• 2:00
  looking
• 2:00
  for
• 2:00
  activities
• 2:01
  and
• 2:01
  games
• 2:02
  that
• 2:02
  could
• 2:02
  be
• 2:03
  adjacent
• 2:03
  to
• 2:03
  meal
• 2:04
  time
• 2:04
  that
• 2:04
  customers
• 2:05
  are
• 2:05
  doing
• 2:05
  now.
• 2:06
  Parents
• 2:07
  with
• 2:07
  iPads
• 2:08
  and
• 2:08
  things
• 2:08
  at
• 2:09
  restaurants,
• 2:09
  I
• 2:10
  think
• 2:10
  it's
• 2:10
  a
• 2:10
  great
• 2:10
  idea
• 2:11
  to
• 2:11
  have
• 2:12
  a
• 2:12
  slightly
• 2:13
  different
• 2:13
  engagement
• 2:14
  in
• 2:14
  the
• 2:14
  restaurant,
• 2:15
  but
• 2:15
  then
• 2:16
  outside
• 2:16
  the
• 2:17
  restaurant
• 2:17
  you
• 2:17
  just
• 2:18
  extend
• 2:18
  your
• 2:18
  connection
• 2:19
  to
• 2:19
  that
• 2:19
  customer
• 2:20
  into
• 2:20
  totally
• 2:20
  new
• 2:21
  environments
• 2:21
  when
• 2:21
  you
• 2:22
  Chick
• 2:22
  Fil
• 2:22
  A
• 2:22
  was
• 2:23
  never
• 2:24
  being
• 2:24
  discussed.
• 2:25
  So
• 2:25
  like,
• 2:26
  is
• 2:26
  it
• 2:26
  gonna
• 2:26
  be
• 2:27
  a
• 2:27
  massive
• 2:28
  win?
• 2:29
  Probably
• 2:29
  not.
• 2:30
  Is
• 2:30
  there
• 2:30
  gonna
• 2:30
  be
• 2:30
  a
• 2:31
  lot
• 2:31
  of
• 2:31
  halo
• 2:31
  effect
• 2:32
  from
• 2:32
  deepening
• 2:32
  connection
• 2:33
  with
• 2:33
  the
• 2:33
  brand
• 2:34
  and
• 2:34
  you
• 2:34
  know,
• 2:35
  can
• 2:35
  you
• 2:35
  market
• 2:35
  to
• 2:36
  kids
• 2:36
  without
• 2:36
  blatantly
• 2:37
  marketing
• 2:37
  to
• 2:37
  kids
• 2:38
  with
• 2:38
  this.
• 2:38
  Yeah,
• 2:38
  probably.
• 2:39
  I
• 2:39
  like
• 2:39
  it.
• 2:40
  Yeah.
• 2:41
  I
• 2:41
  mean,
• 2:41
  that's
• 2:41
  the
• 2:41
  question
• 2:42
  that
• 2:42
  they
• 2:42
  bring
• 2:43
  up
• 2:43
  in
• 2:43
  this
• 2:43
  article
• 2:44
  too,
• 2:44
  that
• 2:44
  I
• 2:44
  thought
• 2:44
  was
• 2:45
  interesting.
• 2:45
  Like
• 2:45
  Procter
• 2:46
  and
• 2:46
  Gamble
• 2:46
  did
• 2:46
  this
• 2:47
  soap
• 2:47
  opera
• 2:48
  early
• 2:48
  on.
• 2:48
  Like,
• 2:49
  is
• 2:49
  this
• 2:49
  the
• 2:49
  next
• 2:50
  is,
• 2:50
  is
• 2:50
  Chick
• 2:51
  Fil
• 2:51
  A
• 2:51
  the
• 2:51
  next
• 2:52
  png?
• 2:52
  And
• 2:52
  do
• 2:53
  they
• 2:53
  have
• 2:53
  the
• 2:54
  ability
• 2:54
  to
• 2:54
  drive
• 2:54
  traffic
• 2:55
  to
• 2:55
  another,
• 2:56
  you
• 2:56
  know,
• 2:57
  destination?
• 2:58
  We'll
• 2:58
  see.
• 2:59
  Lakshman,
• 2:59
  where
• 2:59
  do
• 2:59
  you
• 2:59
  come
• 3:00
  down
• 3:00
  on
• 3:00
  this?
• 3:01
  Well,
• 3:02
  if
• 3:03
  they,
• 3:03
  if
• 3:03
  they,
• 3:04
  if
• 3:04
  they
• 3:04
  figure
• 3:04
  out
• 3:04
  the
• 3:05
  licensing
• 3:05
  fees
• 3:05
  and
• 3:06
  all
• 3:06
  the
• 3:06
  royalties
• 3:06
  and
• 3:07
  everything
• 3:07
  with
• 3:07
  others
• 3:08
  in
• 3:08
  terms
• 3:08
  of,
• 3:08
  you
• 3:08
  know,
• 3:09
  how
• 3:09
  they're
• 3:09
  going
• 3:09
  to
• 3:09
  product
• 3:10
  go
• 3:10
  to
• 3:10
  production
• 3:11
  services
• 3:11
  on
• 3:11
  this
• 3:11
  one.
• 3:12
  Right.
• 3:12
  So
• 3:13
  if
• 3:13
  it
• 3:13
  is
• 3:13
  a
• 3:13
  low
• 3:14
  overhead
• 3:14
  and
• 3:14
  they
• 3:15
  not
• 3:15
  invested
• 3:15
  a
• 3:15
  ton
• 3:16
  into
• 3:16
  that
• 3:17
  and
• 3:17
  have
• 3:18
  a
• 3:18
  lot
• 3:18
  more
• 3:18
  AI
• 3:19
  driven
• 3:19
  content
• 3:20
  generation
• 3:20
  going
• 3:20
  on
• 3:21
  here,
• 3:21
  this
• 3:21
  is
• 3:21
  a
• 3:21
  real
• 3:22
  use
• 3:22
  case
• 3:22
  for,
• 3:23
  you
• 3:23
  know,
• 3:23
  asset
• 3:24
  like
• 3:24
  model
• 3:25
  for
• 3:25
  them
• 3:25
  to
• 3:25
  develop
• 3:25
  and
• 3:26
  deliver
• 3:26
  content
• 3:26
  quite
• 3:27
  significantly.
• 3:28
  And
• 3:28
  kids
• 3:29
  are
• 3:29
  always,
• 3:29
  you
• 3:30
  know,
• 3:30
  stuck
• 3:30
  to
• 3:31
  their
• 3:31
  iPads
• 3:31
  so
• 3:32
  we
• 3:32
  can
• 3:33
  have
• 3:33
  greater
• 3:33
  engagement.
• 3:34
  I
• 3:34
  think
• 3:34
  it
• 3:34
  just
• 3:35
  increases
• 3:35
  two
• 3:35
  things.
• 3:36
  One
• 3:36
  is
• 3:36
  traffic,
• 3:37
  where
• 3:38
  kids
• 3:38
  have
• 3:38
  a
• 3:38
  reason
• 3:39
  to
• 3:39
  go
• 3:39
  to
• 3:39
  Chick
• 3:39
  Fil
• 3:40
  A
• 3:40
  now
• 3:40
  and
• 3:41
  number
• 3:41
  two,
• 3:42
  duration
• 3:42
  for
• 3:43
  which
• 3:43
  they
• 3:43
  can
• 3:43
  stay
• 3:43
  in
• 3:44
  the
• 3:44
  store.
• 3:44
  So
• 3:45
  you
• 3:45
  at
• 3:45
  least
• 3:46
  have
• 3:46
  to
• 3:46
  stay
• 3:46
  for
• 3:46
  the
• 3:46
  duration
• 3:47
  of
• 3:47
  the
• 3:47
  video.
• 3:47
  Likely.
• 3:48
  Right.
• 3:48
  And
• 3:48
  they
• 3:49
  likely,
• 3:49
  you
• 3:49
  know,
• 3:49
  give
• 3:50
  free
• 3:50
  wi
• 3:50
  fi
• 3:51
  and
• 3:51
  whatnot
• 3:51
  for
• 3:51
  this.
• 3:52
  And
• 3:53
  8
• 3:53
  to
• 3:53
  10
• 3:54
  minutes
• 3:54
  will
• 3:54
  likely
• 3:54
  get
• 3:54
  extended
• 3:55
  to
• 3:55
  15
• 3:55
  to
• 3:55
  20
• 3:56
  minutes.
• 3:56
  The
• 3:56
  longer
• 3:57
  you
• 3:57
  stay,
• 3:57
  the
• 3:57
  more
• 3:58
  you
• 3:58
  buy.
• 3:58
  Which
• 3:59
  in
• 3:59
  case
• 3:59
  drives
• 3:59
  the
• 4:00
  basket
• 4:00
  size
• 4:01
  and
• 4:01
  the
• 4:01
  aoe.
• 4:02
  Yeah.
• 4:03
  And
• 4:03
  I
• 4:03
  mean,
• 4:03
  Chris,
• 4:04
  what
• 4:04
  are
• 4:04
  your
• 4:04
  thoughts
• 4:04
  here?
• 4:05
  Walton?
• 4:05
  Chris
• 4:05
  Walton.
• 4:07
  Because
• 4:07
  it's
• 4:07
  not
• 4:08
  in
• 4:08
  the
• 4:08
  Chick
• 4:08
  Fil
• 4:08
  A
• 4:09
  app.
• 4:09
  You
• 4:09
  use
• 4:09
  the
• 4:10
  Chick
• 4:10
  Fil
• 4:10
  A
• 4:10
  app
• 4:10
  like
• 4:11
  no
• 4:11
  one's
• 4:11
  business.
• 4:12
  So
• 4:12
  I
• 4:12
  mean,
• 4:13
  do
• 4:13
  you
• 4:13
  think
• 4:13
  that
• 4:13
  they'd
• 4:14
  be
• 4:14
  better
• 4:14
  positioned
• 4:15
  putting
• 4:15
  this
• 4:15
  inside
• 4:16
  of
• 4:16
  that
• 4:16
  app
• 4:17
  experience
• 4:17
  or,
• 4:18
  or
• 4:18
  can
• 4:18
  they
• 4:19
  drive
• 4:19
  traffic
• 4:19
  to
• 4:19
  an
• 4:20
  entirely
• 4:20
  new
• 4:20
  app?
• 4:21
  I
• 4:21
  don't
• 4:21
  know.
• 4:22
  I'm
• 4:22
  starting
• 4:22
  to
• 4:22
  feel
• 4:22
  like
• 4:22
  this
• 4:22
  is
• 4:22
  a
• 4:23
  glass
• 4:23
  half
• 4:23
  empty
• 4:23
  podcast
• 4:24
  for
• 4:24
  me
• 4:24
  because
• 4:24
  I,
• 4:25
  I,
• 4:25
  I
• 4:25
  hate
• 4:25
  this
• 4:26
  idea
• 4:26
  too.
• 4:26
  I
• 4:26
  mean,
• 4:27
  and
• 4:27
  for
• 4:27
  the
• 4:27
  reasons
• 4:27
  you're
• 4:28
  saying,
• 4:28
  I
• 4:28
  think,
• 4:29
  you
• 4:29
  know,
• 4:29
  the,
• 4:30
  the
• 4:30
  P
• 4:30
  and
• 4:30
  G
• 4:30
  analogy
• 4:31
  is
• 4:31
  a
• 4:31
  false
• 4:32
  analogy
• 4:32
  because
• 4:32
  PNG
• 4:33
  was,
• 4:33
  was
• 4:34
  producing
• 4:34
  that
• 4:35
  content
• 4:35
  but
• 4:35
  distributing
• 4:36
  it
• 4:36
  through
• 4:36
  an
• 4:36
  existing
• 4:37
  content
• 4:37
  network,
• 4:38
  which
• 4:38
  is
• 4:38
  the
• 4:38
  problem
• 4:39
  here.
• 4:39
  So
• 4:39
  whether
• 4:39
  you
• 4:40
  create
• 4:40
  your
• 4:40
  own
• 4:41
  app
• 4:41
  or
• 4:41
  whether
• 4:41
  you
• 4:42
  put
• 4:42
  it
• 4:42
  in
• 4:42
  the
• 4:42
  existing
• 4:43
  Chick
• 4:43
  Fil
• 4:43
  A
• 4:43
  app,
• 4:44
  when
• 4:44
  people
• 4:44
  are
• 4:44
  in
• 4:45
  the
• 4:45
  entertainment
• 4:46
  seeking
• 4:46
  mood,
• 4:46
  we
• 4:46
  talk
• 4:46
  about
• 4:47
  it
• 4:47
  all
• 4:47
  the
• 4:47
  time
• 4:48
  on
• 4:48
  the
• 4:48
  show.
• 4:48
  Like
• 4:48
  you're
• 4:48
  competing
• 4:49
  against
• 4:49
  TikTok,
• 4:50
  Instagram,
• 4:51
  YouTube.
• 4:51
  That's
• 4:52
  a
• 4:52
  hard
• 4:52
  hurdle
• 4:53
  to
• 4:53
  get
• 4:53
  over.
• 4:54
  And
• 4:54
  so
• 4:55
  this
• 4:55
  whole
• 4:55
  thing,
• 4:55
  I
• 4:56
  mean,
• 4:56
  it's
• 4:56
  funny,
• 4:56
  it
• 4:56
  reminds
• 4:57
  me
• 4:57
  of
• 4:57
  my
• 4:57
  old
• 4:58
  boss,
• 4:58
  Jason
• 4:58
  Goldberger
• 4:59
  used
• 4:59
  to
• 4:59
  have
• 4:59
  this
• 4:59
  thing
• 5:00
  where
• 5:00
  he'd
• 5:00
  say,
• 5:00
  like,
• 5:00
  you
• 5:00
  remember,
• 5:01
  like
• 5:01
  the
• 5:01
  app
• 5:01
  craze
• 5:02
  in
• 5:02
  2010,
• 5:03
  2011,
• 5:04
  like,
• 5:04
  roughly.
• 5:05
  He'd
• 5:05
  be
• 5:05
  like,
• 5:06
  do
• 5:06
  you
• 5:06
  know
• 5:06
  that
• 5:06
  Lysol
• 5:07
  built
• 5:07
  an
• 5:07
  app?
• 5:08
  Like,
• 5:08
  why
• 5:09
  in
• 5:09
  the
• 5:09
  hell
• 5:09
  would
• 5:09
  Lysol
• 5:10
  build
• 5:10
  an
• 5:10
  app?
• 5:10
  But
• 5:11
  that's
• 5:11
  what
• 5:11
  they
• 5:11
  did,
• 5:11
  and
• 5:12
  I
• 5:12
  think
• 5:12
  that's
• 5:12
  what
• 5:12
  we're
• 5:13
  seeing
• 5:13
  here
• 5:13
  as
• 5:14
  well,
• 5:14
  is
• 5:14
  that
• 5:15
  a
• 5:15
  lot
• 5:15
  of
• 5:15
  companies
• 5:15
  are
• 5:16
  trying
• 5:16
  to
• 5:16
  get
• 5:16
  into
• 5:16
  this
• 5:17
  media
• 5:17
  thing,
• 5:18
  but
• 5:18
  they're
• 5:18
  not
• 5:18
  thinking
• 5:19
  about
• 5:19
  the
• 5:19
  right
• 5:19
  way
• 5:19
  to
• 5:19
  do
• 5:20
  it
• 5:20
  and
• 5:20
  they're
• 5:20
  almost
• 5:20
  over
• 5:21
  engineering
• 5:21
  a
• 5:22
  new
• 5:22
  wheel
• 5:22
  too
• 5:22
  much.
• 5:23
  Instead
• 5:23
  of
• 5:23
  just
• 5:23
  saying,
• 5:23
  okay,
• 5:24
  yeah,
• 5:24
  we
• 5:24
  want
• 5:24
  to
• 5:25
  put
• 5:25
  content
• 5:25
  in
• 5:25
  there,
• 5:25
  we
• 5:25
  want
• 5:26
  to
• 5:26
  create
• 5:26
  attachment
• 5:26
  to
• 5:27
  our
• 5:27
  brand.
• 5:27
  What's
• 5:27
  the
• 5:27
  right
• 5:28
  distribution
• 5:28
  channels
• 5:28
  for
• 5:29
  us
• 5:29
  to
• 5:29
  do
• 5:29
  that?
• 5:29
  And
• 5:30
  that's
• 5:30
  how
• 5:30
  you
• 5:30
  should
• 5:30
  be
• 5:30
  thinking
• 5:31
  of
• 5:31
  it.
• 5:31
  This
• 5:31
  is,
• 5:32
  this
• 5:32
  is
• 5:32
  way
• 5:32
  too
• 5:33
  souped
• 5:33
  up
• 5:33
  for
• 5:33
  my
• 5:34
  tastes.
• 5:34
  Yeah,
• 5:35
  I
• 5:35
  mean,
• 5:35
  and,
• 5:35
  and
• 5:36
  I
• 5:36
  think
• 5:36
  it
• 5:37
  actually
• 5:37
  goes
• 5:37
  a
• 5:38
  little
• 5:38
  bit
• 5:38
  against
• 5:38
  what
• 5:38
  Lakshman
• 5:39
  was
• 5:39
  saying
• 5:39
  because
• 5:39
  they.
• 5:40
  It
• 5:40
  does
• 5:40
  involve
• 5:41
  a
• 5:41
  heavy
• 5:41
  amount
• 5:42
  of
• 5:42
  capital
• 5:42
  to
• 5:42
  invest
• 5:43
  to
• 5:43
  make
• 5:43
  this
• 5:44
  content
• 5:44
  and
• 5:44
  to
• 5:45
  really.
• 5:45
  And
• 5:45
  to
• 5:45
  drive
• 5:45
  traffic
• 5:46
  to
• 5:46
  it
• 5:47
  early
• 5:47
  on.
• 5:48
  Yes,
• 5:48
  you
• 5:48
  have
• 5:48
  AI
• 5:49
  that
• 5:49
  can
• 5:49
  help
• 5:49
  make
• 5:49
  this
• 5:50
  a
• 5:50
  little
• 5:50
  bit
• 5:50
  simpler.
• 5:50
  But
• 5:51
  my
• 5:51
  only
• 5:51
  question
• 5:52
  here
• 5:52
  is,
• 5:53
  you
• 5:53
  know,
• 5:53
  something
• 5:54
  that
• 5:54
  really
• 5:54
  started
• 5:54
  to
• 5:54
  resonate
• 5:55
  with
• 5:55
  me
• 5:55
  when
• 5:55
  we
• 5:55
  were
• 5:55
  at
• 5:55
  Chop
• 5:56
  Talk
• 5:56
  Fall
• 5:56
  last
• 5:56
  week,
• 5:56
  and
• 5:57
  that
• 5:57
  is
• 5:57
  just
• 5:58
  really
• 5:58
  rethinking
• 6:00
  about
• 6:00
  Gen
• 6:01
  Z
• 6:01
  and
• 6:01
  Gen
• 6:01
  Alpha.
• 6:02
  They
• 6:02
  are
• 6:02
  the
• 6:03
  first
• 6:03
  digital
• 6:04
  first
• 6:04
  generation
• 6:05
  that
• 6:05
  has
• 6:05
  been.
• 6:06
  Has
• 6:06
  started
• 6:06
  on
• 6:06
  iPads
• 6:07
  from
• 6:07
  the
• 6:07
  moment
• 6:08
  that
• 6:08
  they
• 6:08
  were
• 6:08
  coming
• 6:09
  out
• 6:09
  of
• 6:09
  Bye
• 6:09
  bye
• 6:09
  baby.
• 6:10
  And
• 6:10
  now
• 6:11
  they
• 6:11
  are.
• 6:11
  Are
• 6:12
  looking
• 6:12
  at
• 6:13
  content.
• 6:13
  They're
• 6:13
  exploring
• 6:14
  brands
• 6:14
  and
• 6:15
  experiencing
• 6:15
  brands
• 6:15
  in
• 6:16
  a
• 6:16
  digital
• 6:16
  way
• 6:16
  like
• 6:17
  they
• 6:17
  never
• 6:17
  have
• 6:17
  before.
• 6:18
  So
• 6:18
  is
• 6:19
  this.
• 6:19
  Is.
• 6:20
  Is
• 6:20
  Chick
• 6:20
  Fil
• 6:20
  a
• 6:20
  really,
• 6:21
  like,
• 6:21
  doubling
• 6:22
  down
• 6:22
  and
• 6:22
  saying
• 6:22
  this
• 6:22
  is
• 6:23
  how
• 6:23
  we're
• 6:23
  going
• 6:23
  to
• 6:23
  try
• 6:23
  to
• 6:23
  invest
• 6:24
  with
• 6:24
  the
• 6:24
  next
• 6:24
  generation
• 6:25
  of
• 6:25
  consumer.
• 6:25
  We
• 6:26
  know
• 6:26
  we
• 6:26
  have
• 6:26
  them.
• 6:27
  We
• 6:27
  know
• 6:27
  that
• 6:27
  they
• 6:27
  want
• 6:28
  to
• 6:28
  come
• 6:28
  to
• 6:28
  our
• 6:28
  stores.
• 6:29
  We
• 6:29
  know
• 6:29
  that
• 6:29
  the
• 6:29
  content
• 6:29
  that
• 6:30
  we're
• 6:30
  generating
• 6:30
  on
• 6:30
  the
• 6:31
  social
• 6:31
  platforms
• 6:31
  is
• 6:32
  working
• 6:32
  with
• 6:32
  them.
• 6:33
  How
• 6:33
  do
• 6:33
  we
• 6:33
  get
• 6:33
  them
• 6:34
  further
• 6:34
  embedded
• 6:34
  with
• 6:35
  us?
• 6:35
  And
• 6:36
  that's
• 6:36
  the
• 6:36
  only
• 6:36
  question
• 6:37
  that
• 6:37
  I
• 6:37
  have
• 6:37
  here
• 6:37
  is
• 6:38
  like,
• 6:38
  will
• 6:38
  they
• 6:39
  actually
• 6:39
  be
• 6:39
  able
• 6:39
  to
• 6:39
  pull
• 6:40
  this
• 6:40
  off?
• 6:41
  Because
• 6:42
  they're
• 6:42
  really
• 6:42
  putting
• 6:43
  all
• 6:43
  of
• 6:43
  their
• 6:43
  investment
• 6:44
  in
• 6:44
  doing
• 6:44
  that
• 6:45
  in
• 6:45
  a
• 6:45
  way
• 6:45
  that
• 6:45
  a
• 6:45
  lot
• 6:46
  of
• 6:46
  other
• 6:46
  retailers
• 6:47
  aren't
• 6:47
  doing
• 6:47
  anymore.
• 6:47
  Especially
• 6:48
  like
• 6:48
  Walmart
• 6:48
  last
• 6:49
  year
• 6:49
  was
• 6:49
  doing,
• 6:49
  trying
• 6:50
  to
• 6:50
  do
• 6:50
  this
• 6:50
  too,
• 6:50
  with
• 6:50
  their
• 6:51
  Add
• 6:51
  to
• 6:51
  Heart
• 6:51
  series
• 6:52
  that
• 6:52
  we
• 6:52
  haven't
• 6:52
  heard
• 6:53
  anything
• 6:53
  about
• 6:53
  yet
• 6:53
  this
• 6:54
  year.
• 6:54
  But
• 6:55
  could
• 6:55
  this
• 6:56
  be.
• 6:56
  Could
• 6:56
  this
• 6:57
  be
• 6:57
  them
• 6:57
  being
• 6:57
  kind
• 6:58
  of,
• 6:58
  you
• 6:58
  know,
• 6:59
  ahead
• 6:59
  of
• 6:59
  their
• 6:59
  time?
• 7:00
  Yeah,
• 7:00
  but,
• 7:01
  and,
• 7:01
  and
• 7:01
  to
• 7:01
  that
• 7:02
  point,
• 7:02
  like
• 7:02
  Walmart,
• 7:02
  we
• 7:02
  haven't
• 7:02
  heard
• 7:03
  word
• 7:03
  one
• 7:03
  about
• 7:03
  that
• 7:03
  from
• 7:04
  Walmart
• 7:04
  this
• 7:04
  year.
• 7:04
  And
• 7:04
  they
• 7:04
  were
• 7:05
  doing
• 7:05
  that
• 7:05
  through
• 7:05
  YouTube
• 7:06
  too.
• 7:06
  So
• 7:06
  like.
• 7:06
  But
• 7:07
  no,
• 7:07
  no.
• 7:07
  What
• 7:07
  do
• 7:07
  you
• 7:08
  do
• 7:08
  you
• 7:08
  like
• 7:08
  this
• 7:08
  idea?
• 7:09
  And
• 7:09
  though
• 7:09
  like
• 7:09
  would.
• 7:09
  Is
• 7:09
  this
• 7:10
  how
• 7:10
  you
• 7:10
  would
• 7:10
  advise
• 7:11
  them
• 7:11
  trying
• 7:11
  to
• 7:11
  approach
• 7:12
  Gen
• 7:12
  Z?
• 7:13
  And
• 7:13
  I
• 7:13
  wouldn't
• 7:14
  do
• 7:14
  it
• 7:14
  in
• 7:14
  this
• 7:15
  way.
• 7:15
  I
• 7:15
  think
• 7:15
  I
• 7:15
  try
• 7:16
  to
• 7:16
  keep
• 7:16
  it
• 7:16
  within
• 7:16
  the
• 7:16
  Chick
• 7:17
  Fil
• 7:17
  A
• 7:17
  app.
• 7:17
  I
• 7:17
  think
• 7:18
  that
• 7:18
  makes
• 7:18
  more
• 7:18
  sense
• 7:19
  as
• 7:19
  a
• 7:19
  starting
• 7:19
  point.
• 7:20
  And
• 7:20
  then
• 7:20
  using
• 7:21
  clips
• 7:21
  or
• 7:21
  content
• 7:22
  to
• 7:22
  put
• 7:23
  on
• 7:23
  the
• 7:23
  social
• 7:24
  platforms
• 7:24
  on
• 7:24
  YouTube,
• 7:25
  on
• 7:25
  TikTok
• 7:26
  where
• 7:26
  the
• 7:26
  generation
• 7:27
  is
• 7:28
  exposing
• 7:29
  themselves
• 7:29
  or
• 7:29
  discovering
• 7:30
  content
• 7:30
  and
• 7:30
  then
• 7:31
  I
• 7:31
  drive
• 7:31
  them
• 7:31
  into
• 7:31
  the
• 7:32
  app
• 7:32
  for
• 7:32
  long
• 7:33
  form
• 7:33
  content
• 7:33
  if
• 7:34
  that's
• 7:34
  what
• 7:34
  they
• 7:34
  want.