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Audiradio Insights, Genelec's New Controller, and Hispanic Radio Streaming Partnership · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to the RedTech daily podcast powered by artificial intelligence.
• 0:04
  I'm Marguerite Clark.
• 0:06
  Today we're diving into some of the latest developments in the radio broadcast and digital
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  audio industries.
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  Here's what's coming up: Aeranti-Corallo emphasizes the strength of car listening and
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  local radio in a new Audiradio analysis, Genelec adds a Dante Audio over Internet
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  Protocol manager, Mission Media launches a Content Hub for podcast advertising, and Zeno
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  Media partners with Norsan Media.
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  Italian broadcast association Aeranti-Corallo has shared insights from the latest Audiradio
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  audience data, underscoring the robust appeal of local radio and the car's pivotal role as a
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  listening environment.
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  Local stations attract 29.8 million daily listeners, with cars being the most common
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  listening platform, reaching 27.5 million people.
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  The analysis highlights radio's stronghold in Italy, as local broadcasters maintain a vital
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  connection with their audiences despite growing competition from other media.
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  Speaker maker Genelec has introduced the 9402A, a Dante-based Audio over Internet Protocol
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  audio rackmounted hardware controller.
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  This new device offers Dante and AES67 compatibility for Genelec's Smart Active
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  Monitors and subwoofers, complementing the existing 9401A model.
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  It supports formats up to 9.1.6 and high-resolution audio with sampling rates up to
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  192 kilohertz and bit depths up to 32-bit.
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  The 9402A integrates seamlessly with Genelec Loudspeaker Manager software, expanding speaker
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  channels in studios, broadcast facilities, and live venues.
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  Mission Media has launched the Content Hub, a technology platform aimed at revolutionizing
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  podcast advertising.
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  This platform allows advertisers and agencies to explore, evaluate, and manage podcast ad
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  inventory efficiently.
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  It integrates audience insights, inventory availability, contextual information, pricing
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  data, and campaign management tools in a single interface.
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  With access to data from over 300,000 podcasts and 116 million listeners, it enhances
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  transparency and reduces workflow fragmentation in programmatic podcast advertising, offering
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  unparalleled real-time inventory visibility and audience discovery.
• 2:33
  Zeno Media has partnered with Norsan Media to enhance audio streaming across Norsan's
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  Hispanic radio stations in the United States.
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  This partnership allows Norsan, which operates over 50 radio signals, to leverage Zeno's
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  streaming technology for wider distribution on mobile, web, and connected devices.
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  Zeno's Chief Growth Officer, Nikols Latuff, emphasized the importance of reaching Hispanic
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  audiences, while Norsan's President, Edgar Saucedo, highlighted the strategic digital
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  expansion this partnership enables.
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  That's it for today's episode of the RedTech daily podcast powered by artificial
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  intelligence.
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  Thank you for tuning in.
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  For more details on these stories, visit us at redtech.pro.
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  I'm Marguerite Clark, and I'll catch you in the next episode.