The Collapse of Digital ROI and the Rise of Authority
Digital performance marketing didn’t just decline in 2025 - it cracked wide open. In this episode, Benny and Brenda unpack the unprecedented shift across Meta, Google and LinkedIn that sent CPMs and CPAs soaring and left small B2B companies facing funnel math that no longer works.
What happened is only half the story. The real question is what comes next.
We break down why ad driven growth stalled, how LinkedIn’s new depth focused algorithm reshaped reach overnight and why authority content, communities and consultative selling now outperform traditional campaigns. You’ll hear real field…
The skinny
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