Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Original Research Generated 2500 Leads for a B2B SaaS Company
In this episode, Lucas and Luna break down how a fictional B2B analytics company, DataBridge, used a data-driven original research report to generate 2,500 leads in three months. They explore the full strategy: survey design, promotion through LinkedIn ads and email, influencer partnerships, and the gating approach that led to a 30% demo request rate. Learn the key steps to turning proprietary data into a lead generation machine, including how to price the report (free) and how to follow up with leads. This case study offers a replicable blueprint for any content marketer looking to invest in…
The skinny
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